Marques Houston – That GirlMarques Houston – That Girl

Forms and conventionsForms and conventionsGenre: R’n’B, Pop

Video Director:

Date Released: March 26, 2003

Type Of Video: Performance, Narrative

Adherence to R’n’B/pop musicvideo conventions:

• Choreographed dancing• Use of close-ups to show facial expressions• Variety of camera techniques• Stylish costumes• Clear relationship between language and images• Jump cutting• Flashy jewellery/ bling• All the women in the video are sexually provocative

RepresentationRepresentation

The jewellery and the luxury connotes his high statusThe jewellery and the luxury connotes his high status All the women he attracts shows that he’s a desirable All the women he attracts shows that he’s a desirable

malemale

InstitutionsInstitutions

Marques Houston belongs to the ultimate group Marques Houston belongs to the ultimate group entertainment (TUG) which is a subsidiary of universal entertainment (TUG) which is a subsidiary of universal records. Universal records is one of the big 4, which is an records. Universal records is one of the big 4, which is an oligopoly over the music industryoligopoly over the music industry

The song is on YouTube and various other sitesThe song is on YouTube and various other sites 795,096 views on YouTube795,096 views on YouTube

AudiencesAudiences

Male audiences may receive visual pleasure from looking Male audiences may receive visual pleasure from looking at the females in the video (the male gaze – Laura at the females in the video (the male gaze – Laura Mulvey, feminist film theorist)Mulvey, feminist film theorist)

Male Audiences may identify with Marques in different Male Audiences may identify with Marques in different ways from his mise en scene (uses and gratifications ways from his mise en scene (uses and gratifications theory – personal identity)theory – personal identity)

The video is also humours because Marques keeps The video is also humours because Marques keeps looking at these random girls while he is with his looking at these random girls while he is with his girlfriend and she keeps getting mad at him. The women girlfriend and she keeps getting mad at him. The women have the control in this video ( post feminist)have the control in this video ( post feminist)

Paramore - CrushcrushcrushParamore - Crushcrushcrush

Forms and conventionsForms and conventionsGenre: alternative rockGenre: alternative rock

Video director: Shane DrakeVideo director: Shane Drake

Date released: November 21 2007 Date released: November 21 2007

Type of video: performance, concept Type of video: performance, concept

Adherence to rock music video Adherence to rock music video

conventions:conventions: Instruments-guitars and drumsInstruments-guitars and drums Close ups on SingerClose ups on Singer Dressed casuallyDressed casually Break the instruments Break the instruments Energetic and lively videosEnergetic and lively videos High key lighting High key lighting

RepresentationRepresentation Talented rockers from how they play their instuments Talented rockers from how they play their instuments

themselves themselves Low angle on guitar players show that he has a high Low angle on guitar players show that he has a high

status and he is idolizedstatus and he is idolized The singer has red hair with yellow ends which shows The singer has red hair with yellow ends which shows

that the band is doing their own thing and being their own that the band is doing their own thing and being their own bandband

InstitutionsInstitutions

Paramore belongs to Fueled by ramen, which is an Paramore belongs to Fueled by ramen, which is an independent record labelindependent record label

The song is playable on some music video games such as rock The song is playable on some music video games such as rock band, guitar hero on tour: decade and ultimate bandband, guitar hero on tour: decade and ultimate band

The single won a teen choice award for best rock trackThe single won a teen choice award for best rock track

Audiences Audiences

The band is aimed at The band is aimed at teenagers which is teenagers which is shown by the way they shown by the way they dress, make their hair dress, make their hair and from what they sing and from what they sing about.about. (uses and (uses and gratifications theory – gratifications theory – personal identity)personal identity)

People may want to be People may want to be like her because of how like her because of how rebellious she isrebellious she is

Ne-yo - MadNe-yo - Mad

Forms and conventionsForms and conventions

Genre: R’n’BGenre: R’n’BVideo director: Diane MartelVideo director: Diane MartelDate released: October 21 2008Date released: October 21 2008Type of video: Performance, NarrativeType of video: Performance, Narrative

Adherence to R’n’B music video Adherence to R’n’B music video conventions:conventions:

Flashy jewellery/ blingFlashy jewellery/ bling Variety of camera angles Variety of camera angles Use of close-ups to show Use of close-ups to show facial expressionsfacial expressions Stylish costumesStylish costumes Troubled relationshipsTroubled relationships Jump cutsJump cuts High angle shotsHigh angle shots

RepresentationRepresentation

He has money which is shown by his stylish clothing He has money which is shown by his stylish clothing He is represented as just human in this video since he has He is represented as just human in this video since he has

problems and sadness in his life which is more realistic then problems and sadness in his life which is more realistic then them being billionaires and having random partiesthem being billionaires and having random parties

InstitutionInstitution

Def jam is the label Ne-yo belongs to which is a subsidiary Def jam is the label Ne-yo belongs to which is a subsidiary label to universal music group label to universal music group

Reached a peak position of 3 on the UK R’n’B chartReached a peak position of 3 on the UK R’n’B chart Has Has 17,340,036 views on YouTube17,340,036 views on YouTube

AudiencesAudiences

People who relate to him, who have troubled relationships can People who relate to him, who have troubled relationships can identify with him so they would want to hear his music which identify with him so they would want to hear his music which could make them feel like their not alone (personal Identity, could make them feel like their not alone (personal Identity, uses and gratifications)uses and gratifications)

Tool – Schism Tool – Schism

Forms and conventionsForms and conventions

Genre: alternative metal Video director: Adam JonesDate released: 2001Type of video: concept, narrative?

Adherence to alternative metalconventions

• Dystopia• Low key lighting • Low and high angles• Different species • Pale, gothic mise en scene

Representation Representation Unconventional representation of abnormal humans, it represents these creatures as in pieces which fit together which is what the song is about.

InstitutionsInstitutions

Tool won the Grammy Award for Best Metal Performance for Tool won the Grammy Award for Best Metal Performance for the song in 2002the song in 2002

Schism is renowned for its use of uncommon time signatures Schism is renowned for its use of uncommon time signatures and the frequency of its meter changes. In one analysis of the and the frequency of its meter changes. In one analysis of the song the song alters meter 47 timessong the song alters meter 47 times

Tool belongs to tool dissertational which is a subsidiary label Tool belongs to tool dissertational which is a subsidiary label of Sony, tool dissertational was created after their law suit in of Sony, tool dissertational was created after their law suit in the 1990’s with their record label at the time, volcano the 1990’s with their record label at the time, volcano entertainment. entertainment.

AudiencesAudiences

People who like abstract and abnormal creatures, the narrative is an unusual way to show a relationship which falls apart, these creatures in the end come together to make one being.

The unusualness of this video will keep people watching

Gracious K - Migraine SkankGracious K - Migraine Skank

Forms and conventionsForms and conventionsGenre: Hip Hop, danceVideo director: Date released: 2009Type of video: performance, narrative

Adherence to Hip Hop music video conventions:• Choreographed dancing• Use of close-ups to show facial expressions• Variety of camera techniques• Stylish costumes• Clear relationship between language and images• Jump cutting• Flashy jewellery/ bling• All the women in the video are sexually provocative• Low angle shots

Representation Representation

Shows that these rappers go to the best parties and people want to be like them because of this and the money

He is represented as knowing all the most established people in the music industry and he moves in big social circles

InstitutionsInstitutions

Available on iTunes (original and hot new remixes).Available on iTunes (original and hot new remixes). Video features N-Dubz, Chipmunk, DJ Ironik, Giggs, Video features N-Dubz, Chipmunk, DJ Ironik, Giggs,

Bashy, Diversity (Britain's Got Talent) + Flawless, Bashy, Diversity (Britain's Got Talent) + Flawless, Cairon (Big Brother), Trevor Nelson & Gemma, Ricky & Cairon (Big Brother), Trevor Nelson & Gemma, Ricky & Melvin, Mistajam, Ras Kwame, Abrantee, Eddie Kadi, Melvin, Mistajam, Ras Kwame, Abrantee, Eddie Kadi, Ace & Vis, Tribal Man, Loick, Selah & more!Ace & Vis, Tribal Man, Loick, Selah & more!

AudiencesAudiencesShows other famous rap artists which may attract their fans to this song

Shows that these rappers go to the best parties and people want to be like them because of this and the money (uses and gratifications theory – personal identity)