Mise en sceneCameraEditing-Lighting> candle light- adds soft
touch to the video- emotional >Natural lighting- soft touch to
the video. -Costumes> fashionable- smart casual outfits fits the
trend of teens as that is the common target audience in the POP
genre. -Props- tend to use instruments in empty like rooms- becomes
main focus- Piano use- Avril Lavigne When youre gone.
-Locations> Depending on the type of pop some can be quite
flashy and in party locations- Ellie Goulding -Colour- in fight
song by Rachel Platten- uses colour scheme within her costumes in
order to display the mood and feelings she is expressing within
that particular clip of the video.-Close ups- performer express
emotion- or close up of hands playing an instrument- artists
connection to the song- pianos and guitars- Birdy skinny love and
Gabrielle Aplin panic cord commonly used in POP videos.-Performer
walking towards the camera- performer moving- direct address to the
audience-Christina Perri a thousand years-Places the camera at high
angles to display her vulnerability in contrast to the end of the
song when she packs her car and drives away from her problems to be
free- bright lighting and colour contrasting the start showing her
being trapped in the house.-Black and white filter- Evanescence
immortal- ages the time set- adds emotion to the music video.-Using
research based on traditional and modern images of women to match
the music video- Birdy skinny love- uses a location of a old
traditional Victorian house-matched with her costume of a long
white dress (dirty and dusty like the house) with brown Victorian
esk boots- all add up to make a Victorian theme filled with
traditional aspects.-Contrasting shots to retaliate her emotions-
inside shots where Platten is locked in a house expressing boredom
and frustration in a dull lighting in contrast to the second part
of the song where she is outside on the beach expressing happiness
and freedom.
