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Page 1: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 2: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 3: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 4: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 5: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 6: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 7: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its

MEETING NAME LENGTH ATTENDEES ROOM NIGHTS

Jehovah's Witness Summer Convention 6 days 17,000 7,600

Miss South Carolina Pageant 9 days 2,000 1,436Way of the Cross Church of Christ 7 days 1,400 1,187United Sporting Companies 7 days 1,500 1,122Institute of Transportation Engineers (hosted at Columbia Metropolitan Convention Center) 4 days 400 563

Page 8: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 9: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its

MEETING NAME LENGTH ATTENDEES ROOM NIGHTSInternational Plastic Modelers' Society* 6 days 6,000 attendees 1,550

Women’s Flat Track Derby Association** 4 days 900 attendees 300

American Chemical Society* 4 days 500 attendees 600

Carolinas Region YoungLife* 3 days 2,000 attendees 1,800

SC Music Educators Association* 3 days 800 attendees 300

Pure Fishing National Sales Meeting* 3 days 300 attendees 528

349 events heldCorporate 108/.3094/31Government 49/.1404/14Education 47/.1346/13Non-pro�t/ religious 42/.1203/12Association 30/.0859/9Fraternal 29/.0830/8Hobby & Sports 25/.0716/7Social/ Wedding 19/.0544/6

Social

Hobby & Sports

Fraternal

Association

Non-profit/religious

Education

Government

Corporate

31%

14%13%

12%

9%

8%

7%6%

Corporate

Government

Education

Non-profit/religious

Association

Fraternal

Hobby & Sports

Social

31%

14%13%

12%

9%

8%

7%6%

349 events heldCorporate 108/.3094/31Government 49/.1404/14Education 47/.1346/13Non-pro�t/ religious 42/.1203/12Association 30/.0859/9Fraternal 29/.0830/8Hobby & Sports 25/.0716/7Social/ Wedding 19/.0544/6

Social

Hobby & Sports

Fraternal

Association

Non-profit/religious

Education

Government

Corporate

31%

14%13%

12%

9%

8%

7%6%

Corporate

Government

Education

Non-profit/religious

Association

Fraternal

Hobby & Sports

Social

31%

14%13%

12%

9%

8%

7%6%

0

300,000

600,000

900,000

1,200,000

1,500,000

FY 15-16FY 14-15FY 13-14FY 12-13

0

300,000

600,000

900,000

1,200,000

1,500,000

FY 15-16FY 14-15FY 13-14FY 12-13

FY 16-17- $1,280,250FY 15-16- $1,277,644FY 14-15- $1,059,370FY 13-14- $953,166FY 12-13- $1,019530

FY 16-17

Page 10: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 11: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its

PUBLICATION ADVERTISEMENT

Connect Sports Magazine 2 print ads

SportsEvents Magazine 5 print adsSports Destination Management 6 print ads & 15 digital adsRowing Magazine 4 print adsSports Travel Magazine 3 print adsSinclair Broadcasting :30 TV ad during SCHSL football

state finals & :30 TV ad during SCHSL basketball state finals

Page 12: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its

© 2

017

TIM

E IN

C. L

IFES

TYLE

GRO

UP. A

LL R

IGHT

S RE

SERV

ED.

HESE ARE MODERN times, y’all, and Columbia, SC is redefining Southern for a new era.

Proud home of both the state’s capital and its largest university, Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its museums and one-of-a-kind indie arts festivals to its streets. Come as you are, and discover all that makes Columbia the real Southern hot spot.

T

ADVERTISEMENT

COLUMBIA, SOUTH CAROLINA

SOUTHERNReal

Page 13: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its

AUGUSTA'S INDEPENDENT VOICEAUGUSTA'S INDEPENDENT VOICE

Page 14: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its
Page 15: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its

DATE OUTLET STORY SCOPESept. 2016 Atlanta-Journal Constitution “Southeast Travel: Drink” RegionalOct. 2016 U.S. News & World Report “10 Best National Parks to Visit in the Fall” NationalOct. 2016 USA Today “Fall Foliage: 10 Spots for Great Leaf Peeping” NationalNov. 2016 Roots Rated “48 Hours of Adventure in Columbia” NationalDec. 2016 The Local Palate “Capital Calling – Columbia, South Carolina’s Sizzling Culinary Scene” RegionalJan. 2017 Cosmopolitan “26 Under-the-Radar Southern Towns for Girlfriend Getaways” NationalFeb. 2017 USA Today “Where the Beloved Blood Orange is Blooming Right Now – Blood

Orange Dishes, Desserts and Drinks”National

Feb. 2017 Roots Rated “5 Dog-Friendly Carolina Cities Worth a Visit” NationalMar. 2017 The Huffington Post “10 Domestic Vacations for Those Traveling on a Tight Budget This Spring” NationalMar. 2017 The Boston Globe “This Summer, It’s All About the Eclipse” NationalApr. 2017 Palmetto Magazine “Capital Gains” RegionalMay 2017 Daily Travel USA “Best BBQ Trips to Try This Summer” NationalMay 2017 Reader’s Digest “Pet-Friendly National Parks” NationalMay 2017 Garden & Gun “Synchronized Fireflies: Lighting Up Congaree” RegionalMay 2017 Thrillist “8 American Cities You Should Visit Before They’re Too Popular” NationalJune 2017 Fodor’s Travel “Columbia, South Carolina Is Going All Out for This Summer’s Solar Eclipse” NationalJune 2017 Southeastern Traveler “Travel Guide to the Solar Eclipse in Columbia, SC” RegionalJune 2017 Thrillist “The Best Places in America to Watch the Total Solar Eclipse” NationalJune 2017 The Charlotte Observer “Where to Find the Best Viewing Spots for the Total Solar Eclipse” Regional

Page 16: res.cloudinary.com · Columbia is a creative hub that’s bursting with big ideas and unexpected innovations. It’s the kind of place that draws high-profile art exhibitions to its