RES 342 - Angelfire · Web viewIntroduction to Hypothesis Testing Explain the use of hypothesis testing to evaluate solutions to a business research problem. Compare and contrast

RES 342

Research and Evaluation II

CONTRIBUTORS

The University gratefully acknowledges the contribution of the following professionals to the completion of this course.

Beverly J. Downey, MBA

Jeff Jung, MA

Michael McCuen, MS

Gerald Rintala, Ph.D., MBA

Jim Bruno, BSB/Management

Copyright 2001 by the University of Phoenix. All rights reserved.

The University of Phoenix® and UniModuleTM are marks of Apollo Group, Inc. in the United States and/or other countries.

Edited in accordance with University of PhoenixSM editorial standards and practices. (Template U1.0)

res342u1.0

RES 342 Research and Evaluation II

Overview

COURSE DESCRIPTION

This course is designed to equip the students with business research techniques and statistical tools. The students will be able to evaluate and recommend alternatives to improve a situation, solve a problem, or change a process in a business environment.

TOPICS AND OBJECTIVESIntroduction to Hypothesis Testing Explain the use of hypothesis testing to evaluate solutions to a business research problem.

Compare and contrast automated and manual hypothesis testing.

Apply a one-sample test of hypothesis to a business research problem.

Support the selection of the appropriate statistical t-test.

Apply Student’s t to solve a business research problem.

Hypothesis Testing for Proportions and Methods of Research Support the selection of the appropriate statistical z-test.

Compare and contrast experimental and survey research.

Compare and contrast quasi-experimental and experimental research.

Compare the advantages and disadvantages of different survey methods.

Identify factors that affect survey validity.

Identify factors that affect survey reliability.

Develop effective survey questions.

Evaluate a survey for its effectiveness in gathering useful data.

Identify issues regarding the ethical treatment of human and animal subjects.

Analysis of Variance and Nonparametric Tests Compare and contrast hypothesis testing with a t-test versus one-way ANOVA.

Compare and contrast hypothesis testing with a t-test versus two-way ANOVA.

Perform one-way and two-way analyses of variance using Microsoft® Excel®.

Support the selection of the appropriate ANOVA and nonparametric statistical test.

Apply nonparametric techniques to solve a business research problem.

Compare and contrast parametric and nonparametric hypothesis testing.

Regression, Correlation, and Time Series Analyses Test for the significance of the correlation coefficient.

Perform correlation and regression analysis using Microsoft® Excel®.

Apply correlation analysis and linear regression to solve a business research problem.

Identify uses of time-series analysis.

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Support the selection of the appropriate regression, correlation, and time series analysis.

Business Research in the Modern Environment Identify the components of a business research report.

Analyze how constraints affect the accuracy of business research.

Analyze the effects of data mining on consumer privacy.

DELIVERY METHODS

This module contains assignments and information for multiple course delivery methods.

ALL DELIVERY METHODSThese assignments are applicable for all delivery methods.

CLASSROOMStudents meet face to face with the instructor and their classmates.

ONLINEStudents meet via computer with the instructor and their classmates.

FLEXNET®

Classroom and Online delivery methods are combined.

DIRECTED STUDYStudent works one-to-one with the instructor.

In all cases, refer to the syllabus distributed by your instructor for a comprehensive listing of the assignment descriptions and due dates.

ASSIGNMENTS DUE

CLASSROOMAll assignments are to be completed prior to the workshop in that they appear.

DIRECTED STUDY AND ONLINEAll assignments are to be completed during the workshop in that they appear.

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Faculty Overview

MODULE REVISION HISTORY

Refer to the table below to determine if module changes made since you created your syllabus are significant enough to require a new syllabus.

MODULE CODE REVISION(S) DETAIL

res342u1.0 Original UniModule

UNIMODULE FORMAT

The Faculty Notes for each workshop are organized into Preview, Content, and Summary sections. Note that all workshops must run for a full four hours.

PreviewThis is a brief overview of the content of the workshop.

ContentThe Topics are designed to guide the workshop content. Avoid repackaging the information from the reading assignments into a lecture.

The Discussion Questions are designed to prompt activities and bring the content to life. Once these questions have been introduced, facilitate the discussion and/or activity toward the related Learning Objectives for the workshop. The Faculty Resource Guide at http://ecampus.phoenix.edu, provides suggestions on specific activities and other resources. Check back frequently as this resource is constantly changing.

The Integrating Questions are designed to help students build a thorough understanding of the relevance, relationships, and application of the content in the real world. To ensure that students can relate course theories to the workplace, illustrate with examples drawn from your professional experiences and the experiences of the students.

SummaryIn this section the key points for the workshop are summarized and the next workshop is previewed. If appropriate for the delivery method, the Learning Team assignments are also discussed.

TEACHING GUIDELINES

DIRECTED STUDY AND ONLINEA Weekly Summary is due at the end of each workshop. This summary should be used to evaluate the individual student’s learning during the workshop. It is left to your discretion to set guidelines for the Weekly Summary.

FLEXNET® The FlexNet® delivery method combines the Classroom and Online workshop formats. Please consult with your campus for specific instructions.

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http://ecampus.phoenix.edu/


WEIGHTING OF ASSIGNMENTS

The following are the suggested weightings of assignments for this course. Students do not receive this information; however, you are responsible for communicating your performance criteria to your students in the syllabus.

CLASSROOM AND ONLINE

ASSIGNMENTS PERCENT

Individual (70%)

Needs Assessment Paper (Workshop One) 3

Hypothesis Testing Paper (Workshop Two) 3

Quiz (Workshop Two) 4

Article Review (Workshop Three) 2

Data Collection Methods Paper (workshop Three) 5

Quiz (Workshop Three) 4

Quiz (Workshop Four) 4

Final Business Research Proposal (Workshop Five) 20

Final Exam (Workshop Five) 5

Final Business Research Proposal Presentation (Workshop Five) 10

Participation (All Workshops) 10

Learning Team (30%)

Exercises (Workshops Two-Five) 25

Survey (Workshop Three) 5

Total 100

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DIRECTED STUDY

ASSIGNMENTS PERCENT

Individual (100%)

Needs Assessment Paper (Workshop One) 3

Hypothesis Testing Paper (Workshop Two) 3

Quiz (Workshop Two) 4

Exercises (Workshops Two-Five) 25

Article Review (Workshop Three) 2

Data Collection Methods Paper (Workshop Three) 5

Quiz (Workshop Three) 4

Survey (Workshop Three) 5

Quiz (Workshop Four) 4

Final Business Research Proposal (Workshop Five) 10

Final Exam (Workshop Five) 20

Final Business Research Proposal Presentation (Workshop Five) 5

Weekly Summaries and Discussion Questions 10

Total 100

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Student Materials

BOOKS, SOFTWARE, OR OTHER COURSE MATERIALS

Pelosi, M., Sandifer, T., Sekaran, U. (2001). Research and evaluation for business. New York: Wiley.

(Note: This text includes a CD-ROM, “Data Sets to Accompany Research and Evaluation for Business.”)

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Faculty Materials

BOOKS, SOFTWARE, OR OTHER COURSE MATERIALS

None

ELECTRONIC RESOURCES(Note: To access faculty materials, use the user name, uop [all lowercase] and the password, wileypelosi [all lowercase].)

Refer to the text’s Internet web site for a test bank, instructor’s manual, Microsoft® PowerPoint® slides and data sets:

http://jws-edcv.wiley.com/college/uop/

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http://jws-edcv.wiley.com/college/uop/


Workshop OneIntroduction to Hypothesis Testing Explain the use of hypothesis testing to evaluate solutions to a business research problem.

Compare and contrast automated and manual hypothesis testing.

Apply a one-sample test of hypothesis to a business research problem.

Support the selection of the appropriate statistical t-test.

Apply Student’s t to solve a business research problem.

ASSIGNMENTS

ALL DELIVERY METHODS1. Read the following sections of the text, Research And Evaluation for Business:

a. Chapter 10: 10.1, 10.2, 10.3, 10.4, 10.6, 10.8, and 10.9

b. Chapter 12: 12.1, 12.2, 12.5, and 12.6

c. Chapter 13: 13.1, 13.2, 13.3, 13.5, 13.6, 13.7, and 13.10

2. Use the Internet or other resources to find an example of a needs assessment report. You may also use a needs assessment report that was developed for your own organization. Prepare a 350-700 word paper evaluating of your selected needs assessment report. Be sure to address the following in your evaluation:

a. Describe the purpose of the needs assessment.

b. Evaluate the data collection method in the assessment.

c. Suggest other appropriate data collection methods.

d. Analyze the tangible and intangible benefits of following the assessment’s recommendations.

These assignments are due in Workshop One.

CLASSROOM1. Read the following items, available at http://ecampus.phoenix.edu:

a. “Learning Team Charter”

b. “Directions for Completing Learning Team Log”

c. “Learning Team Log”

d. “Directions for Completing the Learning Summary”

e. “Learning Summary”

2. Select Learning Team members who will work together throughout the course.

3. Suggest an appropriate Learning Team Meeting location.

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ONLINE1. Submit your Weekly Summary for this workshop as instructed in the course syllabus provided

by your instructor.

2. Select Learning Team members who will work together throughout the course.

DIRECTED STUDY1. Submit your Weekly Summary for this workshop, as instructed in the course syllabus by your

instructor.

2. Submit a response to the Discussion Questions posed by your instructor.

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Learning Team Meeting OneTime: 5 hours

ASSIGNMENTS

CLASSROOM AND ONLINE1. Review the objectives from Workshop One and discuss additional insights and questions that

may have arisen.

2. Prepare answers to the following exercises from the text:

a. Chapter 10: 10.10, 10.11, and 10.23

b. Chapter 12: 12.15 and 12.22

c. Chapter 13: 13.11, 13.28, and 13.31

These assignments are due in Workshop Two.

CLASSROOM1. Create the Learning Team Charter.

2. Prepare the Learning Team Log.

3. Identify your next Learning Team Meeting location.

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Workshop One Faculty NotesTime: 4 hours

Preview (1 hour)

ALL DELIVERY METHODSFacilitate introductions and a course overview discussion.

CLASSROOM AND ONLINE1. Form Learning Teams.

2. Discuss Learning Team Meetings.

CLASSROOM1. Discuss required Learning Team Logs.

2. Discuss the Learning Team Charter assignment.

DIRECTED STUDY AND ONLINESet expectations for the Weekly Summaries.

Content (2 hours, 30 minutes) (refer to Faculty Resource Guide at http://ecampus.phoenix.edu)1. Hypothesis Testing

a. Hypothesis testing procedure

b. Null versus alternate hypothesis

c. Level of significance

d. Selecting the test statistic

e. Develop decision rule

f. Calculate value of the test statistic and state the conclusion

g. Discussion Questions

Directed Study students should respond to Discussion Questions with 350-700 words for each question.

1) What is the difference between the null and the alternate hypothesis?

2) How does the level of significance affect your decision?

2. Hypothesis Testing in Microsoft® Excel®

a. Use of the p-value versus a critical value

b. Use of the p-value versus a significance level

c. Discussion Questions

1) What is the p-value?

2) What is the relationship among p-value, significance level, and critical value?

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3. t-Test

a. One sample test

One tailed versus two tailed

b. Two sample

One tailed versus two tailed


1) What are the assumptions underlying the one sample t-test?

2) What are the assumptions underlying the two sample t-test?

4. Integrating Questions (one set per workshop)

a. How are hypothesis testing procedures used to analyze business problems involving only one sample?

b. How are hypothesis testing procedures used to analyze business problems involving two samples?

Summary (30 minutes)

ALL DELIVERY METHODS1. Review key points and preview the next workshop.

2. Remind students to submit any assignments that are due.

CLASSROOM Sign off on Learning Team locations for upcoming meetings.

DIRECTED STUDY AND ONLINERemind students to submit their Weekly Summaries.

DIRECTED STUDY Remind the student to submit a response to the Discussion Questions.

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Workshop TwoHypothesis Testing for Proportions and Methods of Research Support the selection of the appropriate statistical z-test.

Compare and contrast experimental and survey research.

Compare and contrast quasi-experimental and experimental research.

Compare the advantages and disadvantages of different survey methods.

Identify factors that affect survey validity.

Identify factors that affect survey reliability.

Develop effective survey questions.

Evaluate a survey for its effectiveness in gathering useful data.

Identify issues regarding the ethical treatment of human and animal subjects.

ASSIGNMENTS

ALL DELIVERY METHODS1. Read Chapters 4-5 in the text.

2. Read the following sections of the text:

a. Chapter 12: 12.4

b. Chapter 13: 13.4, 13.8, and 13.9

3. Prepare a 350-word paper describing how hypothesis testing applies to your Final Business Research Proposal. Include several sample hypothesis statements that pertain to your research topic.

4. Be prepared to take a quiz on the topics covered in Workshop One.


CLASSROOM1. Submit the appropriate completed sections of the Learning Team Logs and the Learning

Team Charter.


ONLINESubmit your Weekly Summary for this workshop as instructed in the course syllabus provided by your instructor.


instructor.


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a. Chapter 10: 10.10, 10.11, and 10.23

b. Chapter 12: 12.15

c. Chapter 13: 13.28 and 13.31


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Learning Team Meeting TwoTime: 5 hours

ASSIGNMENTS

CLASSROOM AND ONLINE1. Review the objectives from Workshop Two and discuss additional insights and questions that

may have arisen.


a. Chapter 12: 12.17 and 12.21

b. Chapter 13: 13.16 and 13.19

3. Prepare a five-to-eight question survey for use as a data collection tool. Be sure to consider following questions when developing your survey:

a. Are the questions relevant?

b. Are the questions worded with the appropriate level of sophistication?

c. Are the questions in the proper form and sequenced logically?

d. Are the questions biased?

e. Is the length of the survey appropriate?

f. Are there clear instructions to respondents on how to complete the survey?

These assignments are due in Workshop Three.

CLASSROOM1. Prepare the Learning Team Log.


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Workshop Two Faculty NotesTime: 4 hours

Preview (30 minutes)

ALL DELIVERY METHODS1. Present Workshop Overview.

2. Distribute a quiz over the topics covered in Workshop One.

CLASSROOM AND ONLINEDiscuss Learning Team Meetings.

CLASSROOMDiscuss required Learning Team Logs and review/approve charters.

Content (3 hours) (refer to Faculty Resource Guide at http://ecampus.phoenix.edu)1. z-Test for Proportions

a. One Sample

b. Two sample



1) What are the assumptions underlying the one sample z-test for proportions?

2) What are the assumptions underlying the two sample z-test for proportions?

2. Experimental Versus Survey Research

a. Experimental research

b. Survey research

c. Quasi-experimental research

Time series

d. Action research

e. Discussion Questions

1) What are the advantages and disadvantages of experimental research?

2) What are the advantages and disadvantages of survey research?

3) What are some examples of quasi-experimental research?

4) What are the advantages and disadvantages of quasi-experimental research?

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3. Data Collection Methods

a. Interview techniques

b. Questionnaires

1) Design

2) Administration

3) Analysis for effectiveness

c. Observation

d. Other methods

1) Focus groups

2) Projective tests

3) Archived data

4) Unobtrusive

5) Internet


1) What are the benefits of proper interviewing techniques?

2) What are the considerations when deciding on a data collection method?

4. Reliability and Validity of Surveys

Discussion Questions

a. How can you test for the validity of a survey?

b. How can you test for the reliability of a survey?

5. Research Ethics

a. Ethics and the use of human subjects

Subject’s rights

b. Use of animals in business research

c. Confidentiality and Privacy Issues

d. Full Disclosure

e. Liability

f. Discussion Questions

1) What are some of the ethical considerations involved in the use of human subjects in research?

2) What are some of the ethical considerations involved in the use of animal subjects in research?

3) Who is responsible for the ethical conduct of research?

4) What are the liability considerations when conducting business research?

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a. How are hypothesis testing procedures used to analyze business problems involving proportions?

b. How do data collection methods affect the validity of experimental and survey research?

c. How do data collection methods affect research reliability?

d. What are some of the ethical considerations involved in business research?







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Workshop ThreeAnalysis of Variance and Nonparametric Tests Compare and contrast hypothesis testing with a t-test versus one-way ANOVA.

Compare and contrast hypothesis testing with a t-test versus two-way ANOVA.

Perform one-way and two-way analyses of variance using Microsoft® Excel®.

Support the selection of the appropriate ANOVA and nonparametric statistical test.

Apply nonparametric techniques to solve a business research problem.

Compare and contrast parametric and nonparametric hypothesis testing.

ASSIGNMENTS

ALL DELIVERY METHODS1. Read the following sections in the text:

Chapter 14: 14.1, 14.2, 14.3, 14.4, 14.6, and 14.8

2. Read Chapters 17-18 in the text.

3. Read “Report 4: Example of an Abridged Basic Research Report” in the Appendix of Chapter 19 in the text.

4. Use the Internet or other resources to find an article regarding one of the following ethical issues in research:

a. The use of human subjects in business research

b. The use of animals in business research

c. Confidentiality and privacy issues

d. Full Disclosure

e. Research liability

Prepare a 350-700 word analysis of your article. Include the following in your analysis:

a. What ethical issues are discussed in the article?

b. What effect do these issues have on research?

c. What are your opinions regarding the issues?

5. Prepare a 700-1050 word paper on the data collection methods used in your Final Business Research Proposal. Be sure to include the following in your paper:

a. An introduction to the study design

b. An explanation of your data collection strategy

c. A description of the population, sample, and sampling procedures

d. A definition of the independent and dependent variables (if appropriate)

e. A description of your research instrument (if appropriate)

6. Be prepared to take a quiz over the topics covered in Workshop Two.


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CLASSROOM1. Submit the appropriate completed sections of the Learning Team Logs.




instructor.



a. Chapter 12: 12.17

b. Chapter 13: 13.19

4. Prepare a five-to-eight question survey for use as a data collection tool. Be sure to consider following questions when developing your survey:

a. Are the questions relevant?

b. Are the questions worded with the appropriate level of sophistication?

c. Are the questions in the proper form and sequenced logically?

d. Are the questions biased?

e. Is the length of the survey appropriate?

f. Are there clear instructions to respondents on how to complete the survey?


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Learning Team Meeting ThreeTime: 5 hours

ASSIGNMENTS

CLASSROOM AND ONLINE1. Review the objectives from Workshop Three and discuss additional insights and questions

that may have arisen.


a. Chapter 14: 14.1 and 14.27

b. Chapter 17: 17.1, 17.7, and 17.12

c. Chapter 18: 18.2 (parts b, c, and d only), 18.6 (parts b, c, and d only)(Please note: Exercise 14.27 uses a datafile located on the CD-ROM “Data Sets to Accompany Research and Evaluation for Business.” The datafile is named “MOUSE2.XXX”)

These assignments are due in Workshop Four.



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Workshop Three Faculty NotesTime: 4 hours



2. Distribute a quiz over the topics covered in Workshop Two.


CLASSROOMDiscuss required Learning Team Logs.

Content (3 hours) (refer to Faculty Resource Guide at http://ecampus.phoenix.edu)1. ANOVA

a. Assumptions

b. Hypothesis testing

c. One-way analysis of variance using Microsoft® Excel®

d. Two-way analysis of variance using Microsoft® Excel®



1) What are the assumptions underlying ANOVA?

2) What are the differences between two-sample t-test and ANOVA hypothesis testing?

2. Nonparametric Tests

a. Lack of assumptions

b. Tests for nominal data

1) Chi square tests

a) Goodness of fit

b) Test for independence

c) Testing proportions from more than two populations

2) Review z-test for proportions

c. Tests for ordinal data

1) Wilcoxen matched pairs

2) Kruskal-Wallis test

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d. Discussion Questions

1) What are the assumptions underlying nonparametric tests?

2) What are the differences between two-sample t-testing and nonparametric hypothesis testing?


a. When is it appropriate to use an ANOVA?

b. When is it appropriate to use a nonparametric equivalent to ANOVA?

c. What are the parametric equivalents to nonparametric tests for differences?







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Workshop FourRegression, Correlation, and Time Series Analyses Test for the significance of the correlation coefficient.

Perform correlation and regression analysis using Microsoft® Excel®.

Apply correlation analysis and linear regression to solve a business research problem.

Identify uses of time-series analysis.

Support the selection of the appropriate regression, correlation, and time series analysis.

ASSIGNMENTS


2. Use the Internet or other resources to find examples of current research using ANOVA and current research using nonparametric tests. Be prepared to discuss your findings in class.

3. Be prepared to take a quiz over topics covered in Workshop Three.






instructor.



a. Chapter 14: 14.1 and 14.27

b. Chapter 17: 17.1, 17.7, and 17.12

c. Chapter 18: 18.2 (parts b, c, and d only), 18.6 (parts b, c, and d only)(Please note: Exercise 14.27 uses a datafile located on the CD-ROM “Data Sets to Accompany Research and Evaluation for Business.” The datafile is named “MOUSE2.XXX”)


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Learning Team Meeting FourTime: 5 hours

ASSIGNMENTS

CLASSROOM AND ONLINE1. Review the objectives from Workshop Four and discuss additional insights and questions that

may have arisen.


Chapter 15: 15.25, 15.26, and 15.27(Please note: Exercise 15.26 uses a datafile located on the CD-ROM “Data Sets to Accompany Research and Evaluation for Business.” The datafile is named “POVERTY.XXX”)

These assignments are due in Workshop Five.


2. Learning Summary.

a. As a team, review the “Directions for Completing the Learning Summary” and “Learning Summary.” These materials can be downloaded from http://ecampus.phoenix.edu.

b. As a team, complete the Learning Team Table section of the Learning Summary. Be sure to discuss the learning team charter goals and results, then provide reflective commentary.

c. Individually, complete the Individual Questions for Reflection.

d. Be prepared to submit and discuss the Learning Summary in Workshop Five.

e. Each team member should submit one copy to the faculty member and retain one copy to help write his/her Learning Team Charter in the next course.

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Workshop Four Faculty NotesTime: 4 hours



2. Distribute a quiz over the topics covered in Workshop Three.


CLASSROOMDiscuss required Learning Team Logs.

Content (3 hours) (refer to Faculty Resource Guide at http://ecampus.phoenix.edu)1. Regression and Correlation Analysis

a. Assumptions

b. Independent and dependent variables

c. Coefficient of correlation

d. Coefficient of determination

e. Coefficient of non-determination

f. Linear regression model

1) Regression equation

2) Prediction estimate

3) Standard error of the estimate

4) Confidence interval

5) Linear regression using Microsoft® Excel®

g. Overview of multiple regression and correlation

h. Discussion Questions


1) Does correlation prove causation? Why or why not?

2) What are the assumptions underlying regression and correlation analysis?

3) What are the differences between regression and correlation analysis?

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2. Overview of Time Series and Forecasting

a. Time series methods

1) Simple moving average model

2) Weighted moving average model

3) Exponential smoothing model

b. Regression models using Microsoft® Excel®


1) How does time series analysis use regression techniques?

2) When is it appropriate to use each of the different time series methods?

3. Integrating Question (one set per workshop)

What is the relationship among regression, correlation, and time series analyses?







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Workshop FiveBusiness Research in the Modern Environment Identify the components of a business research report.

Analyze how constraints affect the accuracy of business research.

Analyze the effects of data mining on consumer privacy.

ASSIGNMENTS


2. Prepare a 3500-4900 word Final Business Research Proposal. This paper should include revised versions of the Initial Research Proposal you completed in Workshop Five of RES/341 and the research methods paper you completed in Workshop Three of this course. Make modifications to your Initial Research Proposal and research methods paper as suggested by your faculty member. Also include a table of contents, executive summary, reference page and appendix if necessary.

3. Be prepared to take a Final Exam.



2. Submit the Learning Summary. Each team member should submit one copy to the instructor and retain one copy to help write his/her Learning Team Charter in the next course.

3. Prepare a 10-15 minute oral presentation accompanied by 8-10 Microsoft® PowerPoint® slides illustrating your Final Business Research Proposal.


ONLINE1. Submit your Weekly Summary for this workshop, as instructed in the course syllabus by your

instructor.

2. Prepare 8-10 Microsoft® PowerPoint® slides illustrating your Final Business Research Proposal.



instructor.


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3. Prepare answers to the following exercise from the text:

Chapter 15: 15.26(Please note: Exercise 15.26 uses a datafile located on the CD-ROM “Data Sets to Accompany Research and Evaluation for Business.” The datafile is named “POVERTY.XXX”)

4. Prepare five to seven Microsoft® PowerPoint® slides illustrating your Final Business Research Proposal.


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Workshop Five Faculty NotesTime: 4 hours

Preview (1 hour)

ALL DELIVERY METHODSPresent Workshop Overview.


CLASSROOMDiscuss required Learning Team Logs and the Learning Summary.

Content (2 hours, 30 minutes) (refer to Faculty Resource Guide at http://ecampus.phoenix.edu)1. Components of a Business Research Report

a. Executive summary

b. Introduction

c. Literature review

d. Methods

e. Results

f. Conclusion

g. Discussion Question


What are the components of a business research report?

2. Theory Versus Reality and Accuracy Versus Constraints in Research

a. Time

b. Resources

c. Past managerial actions

d. Marketing considerations

e. Interest groups

f. Discussion Question

What are some of the constraints facing business researchers in the contemporary business environment?

3. E-business Research and Data Mining

a. Computer Cookies

b. Discount shopping cards

c. Debit and credit cards

d. Ethical considerations

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1) How has data mining affected your personal life?

2) What are some of the ethical issues involved in data mining?


a. How does the reality of the contemporary business affect the accuracy of business research?

b. How has technology affected the way businesses conduct research on you?


ALL DELIVERY METHODS1. Present workshop and course summary.


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Documents

RES 342 - Angelfire · Web viewIntroduction to Hypothesis Testing Explain the use of hypothesis testing to evaluate solutions to a business research problem. Compare and contrast