Managing your online presence includes managing your online reputation as well. Maintaining a positive brand online is something a business must be proactive about. Any business online is vulnerable to negative press whether it is from a disgruntled customer or a competitor using negative press tactics. DISGRUNTLED CUSTOMERS Having a disgruntled customer is nothing new if you have been in business long because you eventually discover that you can't make everybody happy no matter how hard you try. The problem in this day and time is that those disgruntled customers now have somewhere to vent, they vent online. Word of mouth now comes in the form of online reviews and review repair is an essential part of managing your online business presence. NEGATIVE PRESS FROM COMPETITORS Negative press from competitors is becoming more common primarily because it is so easy to write negative reviews online. If this is the case we employ "counter strategies" to combat negative press coming from competitors. We do not write negative reviews. Instead, we write positive press that suppresses the negative press. REVIEWS IN SEARCH RESULTS If bad reviews were simply buried somewhere there would be no worry about their affect on a business, but that's not the case. The opposite is true. Search engines like Google feature reviews in search results and show snippets of the reviews. Not only that, but with the rise of social media, bad news about a company travels fast and search engines are beginning to pull in results from social media. BAD REVIEWS WILL HURT YOUR BRAND When an unhappy customer or competitor writes a bad review about your business it really does hurt your business. Here's why... First, whenever your company shows in search engine results the search engines will include all reviews about your company. What is even worse is one bad review written in one directory will be pulled in by other directories, so the one bad review multiplies. For example, a bad review may have been written in Yelp.com, but Yahoo.com will show that review on their search results. Second, statistics show that online reviews greatly affect the decision making of online consumers when considering a service or product. All it takes is one bad review to send potential online customers running to your competitor. Third, you can't remove the bad reviews about your company. The only person that can remove the bad review is the one who wrote it. WHAT WE DO We are experts in Online Reputation Management. We clean up the inaccurate, misleading negative press by suppressing it and pushing it down or to the back pages. We use various online techniques to suppress the negative content about your business and promote positive content about your business. When we are finished, online searchers will no longer see up front any negative press about your business. We will also set up an alert system to notify you whenever there is a comment made about your company online.
Citation preview
1. Repairing and Promoting a Positive Brand
2. 5th Annual Local Search Usage Study Conducted by comScore
2012 ReportThe Social, Local and Mobile (SoLoMo) revolution fueled
particularly by the rapid adoption of smartphonemobile devices and
tablets now dominates the searchlandscape.As consumers rapidly
adopt new devices and newmethods to access local business
information, onlinelocal listings have become the most relevant
andtrusted search results. 3. This year we have observed six (6)
majortrends that marketers should understandand leverage in the
coming year: Ratings & Reviews UsedOften, But Lack Complete
ContentThe majority of consumers, 61 percent,considers ratings and
reviews an importantfactor in selecting a business. 4. More
Business 5. Here is what you get with ourReputation Management
Service Well do an analysis of your current situation Well suppress
negative reviews Well raise your ratings on multiple sites Well
write new positive reviews Well post the new positive reviews on
multiple sites Well write new positive articles Well post the new
positive articles on multiple PR sites Well add you to a variety of
top-ranking directories Well set up an alert notification to detect
any new reviewsbeing writing about your company Well provide a
monthly report Well work for you for 30 days for $1495 Monthly
maintenance thereafter $495 Includes monitoring, suppressing new
bad reviews and adding new reviews 6.
WeGetYouFoundOnline.com619-567-9292Repairing and Promoting a
Positive Brand
