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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

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Page 1: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 2: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 13: Reproduced with permission of the copyright owner. …...(From Forbes FYI, a supplement to Forbes, Spring 2001 , back cover.) EXHIBIT 1 Advertising strategies for overcoming intangibility

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.