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Representations of Representations of Social GroupsSocial Groups

By Deanna Hammond-BlackburnBy Deanna Hammond-Blackburn

The male representations portrayed in the main image of The male representations portrayed in the main image of ‘Jimmy Tyler’ match the codes of this genre music ‘Jimmy Tyler’ match the codes of this genre music magazine; it focuses more on his personality/music than magazine; it focuses more on his personality/music than physique. His costume and pose are simple and physique. His costume and pose are simple and masculine, while his prop is very feminine and is a direct masculine, while his prop is very feminine and is a direct link to the theme of the magazine; Valentines. This is link to the theme of the magazine; Valentines. This is further represented by the symbolic sign of the heart further represented by the symbolic sign of the heart shaped flash next to him, signifying love and romance. shaped flash next to him, signifying love and romance. However, this portrayal isn’t the traditional romantic However, this portrayal isn’t the traditional romantic James Bond style representation, it signifies a relaxed and James Bond style representation, it signifies a relaxed and confident man who doesn’t feel like he needs to express confident man who doesn’t feel like he needs to express himself with a fancy suit or a muscular physique. This is himself with a fancy suit or a muscular physique. This is effective as it gives more simple, subtle representations effective as it gives more simple, subtle representations which make the magazine look more sophisticated. This is which make the magazine look more sophisticated. This is good as the overall look that I aimed to achieve with the good as the overall look that I aimed to achieve with the magazine was sophisticated. magazine was sophisticated.

Front Cover Main ImageFront Cover Main Image

The women here are represented as strong, The women here are represented as strong, intelligent individuals who care more about their intelligent individuals who care more about their music than their sexuality. Both women are wearing music than their sexuality. Both women are wearing simple costumes with more natural, minimal simple costumes with more natural, minimal makeup, and their hair is modest, but they still look makeup, and their hair is modest, but they still look attractive. This represents the magazine as serious attractive. This represents the magazine as serious about music and therefore efficient in providing the about music and therefore efficient in providing the latest information about music. latest information about music.

The men are also represented as strong and The men are also represented as strong and intelligent individuals who want to show off their intelligent individuals who want to show off their music rather than their physiques. In the close up music rather than their physiques. In the close up black and white image Alex Major is represented as black and white image Alex Major is represented as quite aggressive by his dominating pose, but the quite aggressive by his dominating pose, but the expression on his face is slightly comical and expression on his face is slightly comical and therefore softens the representation. therefore softens the representation.

Contents Contents

ColourColour

The language of the DPS has a consultative register as the target The language of the DPS has a consultative register as the target audience will want the magazine to provide intelligent reading,audience will want the magazine to provide intelligent reading,

’ ‘’ ‘as well as a form of escapism from their jobs and as well as a form of escapism from their jobs and lifestyles, while the tenor is a good balance of formality and lifestyles, while the tenor is a good balance of formality and colloquialism, ‘colloquialism, ‘ ‘ ‘ This This language might offend the more classy part of the target audience language might offend the more classy part of the target audience because of the swearing, but I still decided to use it as it makes the because of the swearing, but I still decided to use it as it makes the tenor of the article more informal which is effective because the tenor of the article more informal which is effective because the readers feel like they are part of the interview and they can relate readers feel like they are part of the interview and they can relate to it more. to it more.

The combination of the tenor and register represent the social The combination of the tenor and register represent the social group as people with higher intelligence ‘group as people with higher intelligence ‘ ‘ who want ‘ who want to relax as well as learn. to relax as well as learn.

The language also includes more specialised vocabulary when The language also includes more specialised vocabulary when talking about the actual music side of the interview. This further talking about the actual music side of the interview. This further represents the higher class target audience. represents the higher class target audience.

Language and RegisterLanguage and Register

The language of the DPS has a consultative register as the target The language of the DPS has a consultative register as the target audience will want the magazine to provide intelligent reading,audience will want the magazine to provide intelligent reading,

’ ‘’ ‘as well as a form of escapism from their jobs and as well as a form of escapism from their jobs and lifestyles, while the tenor is a good balance of formality and lifestyles, while the tenor is a good balance of formality and colloquialism, ‘colloquialism, ‘ ‘ ‘ This This language might offend the more classy part of the target audience language might offend the more classy part of the target audience because of the swearing, but I still decided to use it as it makes the because of the swearing, but I still decided to use it as it makes the tenor of the article more informal which is effective because the tenor of the article more informal which is effective because the readers feel like they are part of the interview and they can relate readers feel like they are part of the interview and they can relate to it more. to it more.

The combination of the tenor and register represent the social The combination of the tenor and register represent the social group as people with higher intelligence ‘group as people with higher intelligence ‘ ‘ who want ‘ who want to relax as well as learn. to relax as well as learn.

The language also includes more specialised vocabulary when The language also includes more specialised vocabulary when talking about the actual music side of the interview. This further talking about the actual music side of the interview. This further represents the higher class target audience. represents the higher class target audience.

Language and RegisterLanguage and Register