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7/23/2019 Representation- Male and Female Artists Portrayal Through Their
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Representation- male and female
artists portrayal through their musicvideos.
7/23/2019 Representation- Male and Female Artists Portrayal Through Their
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Specifcexamples:(In the popgenre)
Femalegenders areportrayedas...
Promotes theview oideology owomen...
Techni!es!sed toconstr!ctthisrepresentation o women
are:
Instit!tionalval!es thathaveimpacted ontherepresentati
on:
Birdy- skinnylove
Many elementsto portray atraditionalrepresentationof women.
Beauty andnature commonlyused to associatewomentraditionally.
Piano music-softmusic- traditionalrepresentation-contextually used inthe Victorian erawhere women playedthe piano forentertainment.Costumes andmakeup- traditionalrep- long dresses-completely coveredup- traditional.Camera shots-several close ups-express emotions-associated withwomen to present atraditional rep.
ocation- oldruined house-long dresseswith shin length!rown !oots-piano music-
concludes thetheme ofVictorian !ased.
"his says thatBirdy wants toportray atraditionalrepresentation
of women.
#ight song-RachaelPlatten
Portrays amodernfeminine $ualityas anindependentwomen grows in
con%dence. &ergrowth displays
'hen theperformer is insideshe is shown verysmall- this isshown through thefre$uent use oflow cameraangles- where thecamera is a!ove
Camera angles- lowto express her !eingsmall and vulnera!le-traditionalrepresentation ofwomen !eing theweaker gender.Colours - are used to
display the moodthrough her clothing-inside- tatt "shirts-
&er !uild ofcon%dence isdepicted throughtwo di)erentlocations. 'hen weare shown shots ofinside locations the
performer isdisplayed as !eingtrapped( however
Representation
ongenderwit
hinmusicvide
os.
7/23/2019 Representation- Male and Female Artists Portrayal Through Their
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*. Birdy- skinny love
#emale clich+s of playing
the piano- contextuallywomen played the pianofor entertainment duringthe Victorian era.
"his techni$ue shows atraditional representationof women.
male clich+ elements, Costumes
andmake up
&e costumes are long dresses- she iscompletely covered up( this showsfurther elements of a Victorian eratheme within the music video. &er useof long dresses shows another exampleof a traditional representation ofwomen.
ighting
atural lighting from thewindow- the natural !eautyof a female- anotherportrayal of a traditional
representation of women."he lighting is soft andgentle on her piano sceneswhen she is presenting atraditional representation.
Camera angles
o makeup-
natural
theme-traditionalrepresentation- showingher use andnatural lookof women.
Close ups- commonlyassociated to expressemotion- a traditional
7/23/2019 Representation- Male and Female Artists Portrayal Through Their
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- %ght song- Rachel Platten
Camera angles
Camera !eing placeda!ove the performer(making her look small andvulnera!le.
Music instruments
Piano- goes to thetraditionalrepresentation ofwomen- !eing soft and
gentle and fragile.
&er use of akey!oard shows amore modernrepresentation ofmusic.
/se of close ups to express heremotion- traditionalrepresentation of women.
costume