Reports & Presentations

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Generic Report:

Title Page Title

Name of clientName of research groupDate

Generic Report:

Title Page Table of Contents

Generic Report:

Title Page Table of Contents Executive Summary

Abstract of paper

include:

Everything!

Generic Report:

Title Page Table of Contents Executive Summary Introduction

Introduction

a.Description of clientb.Marketing problemc.Secondary data (complete with citations)d.Rationale for study

Introduction

a.Description of client

Who is the client?What is their history?What is the current business environment?

Introduction

a.Description of clientb.Marketing problem

Why is the client seeking research?What problem will information solve?How will information be used?What happens if information is negative?

Introduction

a.Description of clientb.Marketing problemc.Secondary data (complete with citations)

Looks like a short term paper!All outside data related to the study.

Introduction

a.Description of clientb.Marketing problemc.Secondary data (complete with citations)d.Rationale for study

This section outlines what project is expected to find.What are the implications if it is found or NOT found.Section should be short; and it is difficult to produce.

Generic Report:

Title Page Table of Contents Executive Summary Introduction Methodology

In detail: How was the study conducted?

Generic Report:

Title Page Table of Contents Executive Summary Introduction Methodology

Basic Rule: “Could you hand this to an educated stranger and could they do your project for you?”

Generic Report:

Title Page Table of Contents Executive Summary Introduction Methodology Results

Just the results … do not explain them

Generic Report:

Title Page Table of Contents Executive Summary Introduction Methodology Results Limitations

List here anything that may add cautionto your results.

Generic Report:

Title Page Table of Contents Executive Summary Introduction Methodology Results Limitations Conclusions and Recommendations

Conclusions and Recommendations

Explain what you found.Explain what it means?Make recommendations.

Generic Report:

Title Page Table of Contents Executive Summary Introduction Methodology Results Conclusions and Recommendations References

Generic Report:

Title Page Table of Contents Executive Summary Introduction Methodology Results Conclusions and Recommendations References Appendix

Appendix

Contains material that may be informative toan interested reader.Should contain:

Copy of questionnaireDetailed calculationsTables not found in body of paper

Presentations:1.Keep it simple

Presentations:1.Keep it simple2.Use lots of visuals

http://www.youtube.com/watch?v=hVimVzgtD6w

http://www.youtube.com/watch?v=HLRxIjKrd30

www.youtube.com/watch?v=s_6VAXKXRvA&feature=related

http://www.youtube.com/watch?v=iU2JSHPx8dQ

Presentations:1.Keep it simple2.Use lots of visuals3.Build complexity

Presentations:1.Keep it simple2.Use lots of visuals3.Build complexity4. Have some enthusiasm

Presentations:1.Keep it simple2.Use lots of visuals3.Build complexity4. Have some enthusiasm5. Don’t spend time on the obvious Don’t explain everything on a slide

Presentations:1.Keep it simple2.Use lots of visuals3.Build complexity4. Have some enthusiasm5. Don’t spend time on the obvious6. Build a case

Presentations:

7. Look and act professional