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Chiran
Akshay Thakkar
Chiranjeevi
Subheesh
Tharani Raja
Tison TomVidhya Sindhu
Vandana S. Nair
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Prepare Data
for Analysis
Summarize data
and describe
variables/ identify
new variables
Analyze the
associations
Prepare for
statistical
analysis
Determine the
types of
statistical
analysis
Analyze unpaired
and paired
observations
Implement
measures of
association
Write the report
and formulate
recommendations
Present summaries
and draft for
implementation of
recommendations
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Research reportscontain findings,
analysis, interpretations, conclusionsand recommendations.
Can beof two types: Short, informal format
Long and complex. Either technical or
manag
ement ty
pe.
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i) PREFATORY ITEMS
It does not have direct bearing on the
research.
They assist the reader in using the
research.
1) Letterof Transmittal
When the relationship between theresearcher and the client is formal, a
letterof transmittal should be included.
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2) Title Page
The titlepageshould include four items-
a) Titleof the report
b) Date
c) By whom
d) For whom
3) Authorization Report
Letterof authorization, included when the reportissent to a public organization.
Shows the authority for undertaking theresearch
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TITLE
PAGE
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3) Executivesummary
It may be a report in miniature,or, It may be a concisesummary of themajor
findings and conclusions, including
recommendations.
4) Tableof contents
As a rough guide, any report ofseveral
sections that totalsmore than 6 to 10 pagesshould have a tableof contents.
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ii) INTRODUCTION
Prepares the reader for the report by
describing thepartsof theproject, which are
as follows:
1) ProblemStatement
Contains the need for the research project.
Theproblem is usually represented by amanagements question.
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2) Research objectives
Addresses thepurposeof theproject.
Theseobjectivesmay be research questions and
associated investigative questions.
3) Background material It may be thepreliminary resultsofexploration
from an experiencesurvey, focus groupor
anothersource.
Alternatively, it could besecondary data from the
literature review.
It gives the reader the information needed to
understand the remainderof the research report.
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iii) METHODOLOGY
Systematic study of methods that are applied
within a discipline. It contains the foll. parts:
Sampling design.
Research design.
Data collection.
Data analysis.
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1) Sampling Design
The researcher defines the target population
being studied and thesampling methods
used.
Target population
Parametersof interest
Sampling frame Appropriatesampling method
Samplesize
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2) Research design
In an experimental study, thematerials,
tests and other devicesshould be
described.
In a descriptive design, it covers the
rationale instead of competing
alternatives.
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3) Data collection
Processofpreparing and collecting data
Typesof data collection:
By mail questionnaires
By personal interview
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4) Data analysis
Summarizes themethods used to
analyze the data .
Describes data handling,preliminary
analysis,statistical tests and other
technical information.
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iv) LIMITATIONS
The limitations in any research must be
clearly claimed, as ignoring such matters is
completely unethical and unprofessional.
v) FINDINGS
Theobjective is toexplain the data rather
than draw interpretationsor conclusions
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vi) SUMMARY & CONCLUSIONS
Summary is a briefstatement of the
essential findings.
Conclusions represent inferences drawn
from the findings
vii) RECOMMENDATIONS
Recommendations are usually formanagerial action with the researcher
suggesting oneormore alternatives
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viii)APPENDICES
Places for complex tables,statistical tests,supporting documents, copiesof forms and
questionnaires
ix) BIBLIOGRAPHY
Useofsecondary data requires bibliography
especially in long reports
Documents thesources used by the writer
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WRITING THEREPORTWRITING THEREPORT
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Writing the Report
Subdivided intoprewriting concerns, writing
the draft,presenting the considerations.
1) Prewriting Concerns
What is thepurposeof this report?
Who will read the report?
What are the circumstances andlimitations under which I am writing?
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Outline
Topic outlineA key word or two are used.
Sentenceoutline
Expresses theessential thought associatedwith the topic
Eg. Topic outline Sentence outline
Demand Demand for refrigerators
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2) Writing the Draft
After completion ofoutline, decisions can be
madeon including graphs, tables, charts.
Different mechanismsof writing:
- Long hand
- Direct approach
Useof computersoftwarepackages
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Readability
More readershipobtained if the topicinterests the readers & if it is in their field of
expertise.
Report should point out how it will help the
readers.
Write at a level that is appropriate to the
audiences reading ability.
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Comprehensibility
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Avoid ambiguity,multiplemeanings, allusions.
Wordsshould convey thoughts accurately,clearly and efficiently.
Words and sentencesshould be carefullyorganized and edited and expressed in small
unitsof text.
Use amplespace and widemargins.
Emphasize important material only.
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Tone
Messageprepared for the readershould
convey sincerity,personalization, warmth
and involvement on thepart of the author.
Remove negativephrasing and convey the
thoughtspositively.
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Negativephrasing
End users do not want the Information
Systems Department telling them what
software to buy.
Positivephrasing
End users want more autonomy over their
computersoftware choices.
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Final ProofAfter the draft is completed, final editing must
be done with a critical eye.
Check the writing, graphs and tables,conclusions and findings if they are
appropriately formatted.
After completion of the draft,executivesummary is written.
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3) Presentation Considerations
Reports can be typed,printed ( ink-jet, laser,
colour,etc. ) orsent out for typesetting.
Useof compatible fonts, consistent,easy to
read letters, throughout theentire report.
Overcrowding of lettersshould be avoided.
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Contd
Photocopied reportsshould be clean with no
black or grey streaks.
Adequate labeling should beensured for text
and headings.
Graphs/tablesshould beself-explanatory.
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PRESENTATIONOF
STATISTICS
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Statistics can bepresented in the formof:
Text Presentation
Semi tabular Presentation
Tabular Presentation
Graphics
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Text Presentation
Most common method
Used when there areonly few statistics
It directs readers attention to certain numbersor
comparisons Should scan theentireparagraph toextract the
meaning
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Semi-Tabular Presentation
o Used when the figures are few.
o They may be taken from the text and listed
o List of quantitative comparisons aremuch
easier to read and understand
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Tabular Presentation
o Superior to text presenting statistics.
o Facilitates quantitative comparisons.
o Comments directing readers attention to important
figures.
o Provide concise,efficient way topresent numerical
data.
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GRAPHICS
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LINE GRAPHS
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AREA CHARTS
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PIE CHARTS
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BAR CHARTS
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PICTOGRAPHS
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GEOGRAPHS
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3D GRAPHICS
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ORAL PRESENTATION
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Oral Presentation
Researchersoften present their findings
orally.
Also known as briefing.
Small groupofpeople involved.
Thepresentation is normally followed by
Questions & Discussion.
Divided intopreparation, delivery andaudiovisuals.
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i) PREPARATION
1) Opening
Theopening should be direct.
It should explain about natureof the
project.
2) Findings & Conclusions
Each conclusion can be followed by the
findings that support it.
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3) Recommendations
Each recommendation may be followed by
the references to the conclusions leading to it.
Thismay be appropriate to call for questions
from the audience
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ii) DELIVERY
A polished presentation adds receptiveness.
Demeanour,posture,dress & total
appearanceshould be appropriate.
Speed ofspeech, clarity,pauses and gestures Thespeakermust get & hold audience
attention
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iii)AUDIOVISUALS
Visual aids areparticularly an important
aspect of briefings.
It is toooften ignored or treated
inadequately.
Researchers can useVariety of AV with
good results.
Visual aids are relatively simple andinexpensive tomake.
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Low Tech
Chalkboards and whiteboards
Handout materials
Flip charts
Overhead transparencies
Slides
High Tech
Computer Drawn Visuals
Computer Animation
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Adobe Acrobat
Document
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