Agenda
MARKET SURVEY OF WESTERN ODISHA
BY: KUNAL GHOSHAREAS COVERED
MARKET OBSERVATIONS
FEEDBACK
MAJOR PLAYERS
B2B
RECOMMENDATIONS
AGENDAURBAN SAMBALPURRURAL BOUDHRAIRAKHOLLOISINGHAGANESH
NAGARKUCHINDADEOGARHSINDURPARKAREAS TOTAL OUTLETS : 350TOTAL
OUTLETS REACHED : 204LEADING PLAYERS: ATTA : AASHIRVAAD, DURGA
BHOG, RAJ BHOG, NATURE FRESH, SAHARA MO : DOUBLE HIRAN, ENGINE,
BULLET RBO : FORTUNE SOOJI/BESAN : 7 STAR, GANESH, MANGAL KALASH
SUNFLOWER OIL : SAFFOLA, FREEDOM
SAMBALPUR (Urban)Quality of Rishta atta is not good, impurities
found in attaMost of the retailers dont want to sell RBO because of
its low awareness among customersDemand for loose sooji is
morePromotions required to spread awareness of RishtaDemand for
Mustard Oil 5 lt and 2 lt jars were high
INFERENCESTOTAL OUTLETS : 20TOTAL OUTLETS REACHED : 15LEADING
PLAYERS: ATTA : AASHIRVAAD, SARVOTTAM, 7 STAR MO : DOUBLE HIRAN,
TEZ, ENGINE(PREMIUM) RBO : FORTUNE SOOJI/BESAN : 7 STAR SUNFLOWER
OIL : FORTUNE, NATURE FRESH,SWEEKAR,DALDA
BOUDHSarvottam atta costs Rs 22/kg, which is 2 to 3 rupees
cheaper than Rishta attaThe retailers said atta priced below 25
will be easier to sell, as customers prefer low priced
attaSarvottam atta is offering a credit period of 20 to 30 daysMost
of the retailers insisted on increasing the MRP print on Rishta
productsThe retailers feedback on small pouch mustard oil in this
region was not satisfactory, they said small pouch will not sell
hereRBO awareness was very low There were complaints of leakage and
capping problems in Mustard Oil bottlesDemand for Mustard Oil 5 lt
and 2 lt jars were high
INFERENCESTOTAL OUTLETS : 20TOTAL OUTLETS REACHED : 15LEADING
PLAYERS ATTA : SARVOTTAM, AASHIRVAAD, RAJ BHOG, MANGAL KALASH, N
BRAND MO : DOUBLE HIRAN, SALONI, BULLET, ENGINE RBO : FORTUNE
SOOJI/BESAN : GANESH, MANGAL KALASH, RAJ BHOG SUNFLOWER OIL :
FORTUNE, DALDA
RAIRAKHOLDemand for MO 5 lt and 2 lt jars were highLocal players
such as Saloni and Shalimar were preferred more because of low
priceNo demand for RBOOn time delivery problems due to which other
brands were getting more shelf spaceThe retailers were not happy
with the StockistLoose atta is easier to sellPromotions
requiredDouble hiran 5 lt jar 445 and 2 lt jar 190
INFERENCESTOTAL OUTLETS : 15TOTAL OUTLETS REACHED : 7LEADING
PLAYERS ATTA : AASHIRVAAD, SARVOTTAM, KRISHNA BHOG MO : DOUBLE
HIRAN, ENGINE, TEZ RBO : OM, KRISHNA SOOJI/BESA : SHIV SHAKTI,
KRISHNA BHOG SUNFLOWER OIL : SILVER DROP, DALDA, FORTUNE
LOISINGHAThe stockist is dealing in competitive brands, such as
Double Hiran, Tez, Krishna Bhog, AashirvaadThe retailers said that
the stockist does not push Rishta productsPrice cut or promotions
requiredOm and Krishna are offering RBO at Rs.68/- which is low
compared to Doc. BranPiece to piece replacement by competitors
incase of damaged goods. INFERENCESTOTAL OUTLETS : 10TOTAL OUTLERS
REACHED : 6LEADING PLAYERS ATTA : AASHIRVAAD, PATANJALI, MANGAL
KALASH MO : DOUBLE HIRAN, ENGINE(PREMIUM) RBO : SAFFOLA SOOJI/BESAN
: PATANJALI, MANGAL KALASH SUNFLOWER OIL : FORTUNE ACTIVE, DALDA,
FREEDOM
GANESH NAGARRishta Atta price high compared to its
qualityStockist not giving enough effort to reach all
retailersLocal players are offering atta at low price, so more
demand for local attaCustomers not satisfied with color and odor of
Rishta Mustard OilNo awareness of RBOPromotions required
INFERENCESTOTAL OUTLETS : 20TOTAL OUTLERS REACHED : 16LEADING
PLAYERS ATTA : AASHIRVAAD, PATANJALI,RAJ BHOG, SHIV BHOG MO :
DOUBLE HIRAN, SALONI, KRISHNA, TEZ RBO : SAFFOLA SOOJI/BESAN :
PATANJALI, SHIV BHOG SUNFLOWER OIL : FORTUNE ACTIVE, DALDA
KUCHINDARishta Atta price high compared to its qualityLocal
players are offering atta at low price, so more demand for local
attaCustomers not satisfied with color and odor of Rishta Mustard
OilNo awareness of RBOPromotions required ( local newspaper ads,
sun boards, combo offers)There were complaints of leakage and
capping problems in Mustard Oil bottles
INFERENCESTOTAL OUTLETS : 25TOTAL OUTLERS REACHED : 22LEADING
PLAYERS ATTA : AASHIRVAAD, MANGAL KALASH, DURGA BHOG MO : DOUBLE
HIRAN, SALONI RBO : SAFFOLA SOOJI/BESAN : PATANJALI, MANGAL KALASH
SUNFLOWER OIL : FORTUNE ACTIVE, DALDA
DEOGARHRishta Atta price high Local players are offering atta at
low price, so more demand for local attaMangal kalash is the top
selling atta brandmus100 ml and 50 ml mustard oil demand high in
this regionEngine , shiv, and krishna are offering 100ml and 50 ml
mo bottlesPiece to piece replacement by competitors incase of
damaged goods.
INFERENCESTOTAL OUTLETS : 10TOTAL OUTLERS REACHED : 9LEADING
PLAYERS ATTA : AASHIRVAAD, MANGAL KALASH, PATANJALI MO : DOUBLE
HIRAN,RUCHI, SALONI SOOJI/BESAN : MANGAL KALASH SUNFLOWER OIL :
FORTUNE , DALDA
SINDURPARKRishta Atta and besan price high compared to local
players Mangal kalash is the top selling atta brand100 ml and 50 ml
mustard oil demand high in this regionEngine , Shiv, and Krishna
are offering 100ml and 50 ml mo bottlesDouble hiran and Ruchi are
the top selling mustard oil brandsRuchi retailer landing is 80 and
customer price is 83-85
INFERENCESBRANDAREA MANUFACTUREDCHANNEL USEDTRADER
LANDINGRETAILER LANDINGCUSTOMER
PRICESARVOTTAMBOUDHTRADING525537.5625SHIV
BHOGSAMBALPURTRADING537.5550625DURGA BHOGSAMBALPUR
TRADING492500600MANGAL KALASHSAMBALPUR
TRADING482490600 MAJOR PLAYERS (ATTA)BRANDAREA
MANUFACTUREDCHANNEL USEDDISTRIBUTOR LANDINGRETAILER LANDINGCUSTOMER
PRICEDOUBLE HIRANALIGARHSD81.608587-92SALONIUP,
RAJASHTANSD79.688385-87TEZSAMBALPUR
SD86.409095-100ENGINEJAIPUR,RAJASHTAN
SD86-8790100-102 (MUSTARD OIL- BOTTLE)B2BPromotions required:Btl
- ( cooking competition, gifts to comsumers like spoon inside or
with atta packet, coupons discount on next purchase for consumers)
Atl - (print ads in local newspapers, ads in local channels like
tarang) Pops and pods- sunboards, danglers, shelf stripsRishta bus
tickets to increase awareness Rishta menu cards at hotelsDrawing
and cooking competition
Bundled offers like 2kg of maida free with one bag (25kg) of
attaRetailer schemes (discount on bulk purchase, combo
schemes)Mustard oil 5 lt / 2 lt jars should be launched similar to
double hiran and saloniSolve the packaging issues related to mo
bottlesCompetitive pricing of atta to overtake the local players in
this regionMore manpower required for monitoringMotivate the
stockist in regions such as rairakhol and loisinga to push
rishta
RECOMMENDATIONSTHANK YOU
