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Report May 2015 – Launch: EX3800 Overall 165 Clippings in May
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Report May 2015 - NETGEAR Retail Business Unit
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary April
- Total: May: 143 (RBU) (2 both)- Coverage is focused on EX3800, Smart Home in general, Security hole regarding Netgear routers - PR-Activities:
• L&P translated and sent out the EX3800 press release• L&P adressed the ambassador program to further bloggers from the product tester
campaign on facebook• L&P arranged the translation of the superfan website • L&P translated several product descriptions for superfan content• L&P helped intensively several Arlo testers to handle the product• L&P filled out a questionaire regarding a RN202 review in Com! Magazine• L&P answered several questions of a journalist of POS-Mail regarding Arlo – article
published• L&P attended superfan program call and sent over several program suggestions for
Germany• L&P helped several ambassadors who had problems with the products while testing• L&P started arranging a press tour in vienna in June (three meetings arranged, more
are not possible because of timing problems of the attending Netgear people)• L&P sent out statement reg. security issue to two media (ITEspresso, heise)
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary May
- Total: May: 144 (RBU)- Coverage is focused on EX3800, Smart Home in general, Security issue regarding Netgear routers
- Review published: • Arlo: Telecom Handel, telecom-handel.de, com-magazin.de• R7500: Chip Sonderhefte, chip.de• R7000: Chip Sonderhefte, Mac Life, maclife.de, tech.de• R6250: Chip Sonderhefte• D6300B: Chip Sonderhefte• R6200B: Chip Sonderhefte• RN102: Chip Sonderhefte• RN104: Chip Sonderhefte• RN312: Chip Sonderhefte• RN314: Chip Sonderhefte
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR RBU PR Summary May
- Review units placed in reviews:
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary May
AMAZON DE: - Sent final weekly reporting to HQ- L&P hold a meeting with Petur from Gominga regarding tracking system optimisation- 165 issues handled in May 2015
FACEBOOK (in May 13.246 (+14)) and other social media channels- L&P answered several questions about Netgear products and functions posted on our
timeline or sent via FB message.- WiFi-optimization-series started on May 26th, 2015. L&P / Glancers created some graphics
(“WiFi-Snail”) for Facebook- The home security survey/Arlo raffle ended on May 8th, 2015 (116 participants). We
announced the winners and posted the results on Facebook - L&P posted several product updates in the social media channels- L&P attended Social Media reporting call with the HQ- L&P created an ongoing editorial schedule for facebook- L&P battled two shitstorm users at facebook and avoided an escalation
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR eCom & Social Media Summary May
- Posts: • May 4th: happy Monday post (Star Wars Day)• May 5th: Arlo review via telecom-handel.de• May 5th: EX2700 product review• May 6th: PC Welt raffle (R8000, ReadyNAS 200, GSS108)• May 6th: reminder: home security survey and Arlo raffle• May 8th: funny weekend post• May 11th: happy Monday post (caffeinated owl chart)• May 11th: participation deadline home security survey and Arlo raffle• May 12th: survey results• May 13th: user footage: Arlo video• May 14th: Father’s Day post• May 18th: happy Monday post• May 19th: EX2700 product review• May 20th: funny rail strike post• May 20th: user footage: Arlo action cam• May 26th: first post of the WiFi-optimization-series• May 27th: second post of the WiFi-optimization-series• May 29th: third post of the WiFi-optimization-series
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Posts May
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Posts May
NETGEAR Facebook Insights May
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR Facebook Insights May
Report May 2015 - NETGEAR Retail Business Unit
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR RBU Twitter (313 Follower, +3 in May)
https://twitter.com/Netgear_de
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR Ambassadors May
Lilly Checkts: LINK [2.392 Facebook fans]
Tanja Testet: LINK[29 G+ Follower]
Needs4geeks: LINK[21 Facebook fans]
Report May 2015 - NETGEAR Retail Business Unit
NETGEAR EX3800 Summary MayOverall 14 clippings
Report May 2015 - NETGEAR Retail Business Unit
RBU - Topics Feb.
RBU - Topics March
NETGEAR RBU Coverage – Topics
3% 6%
49%
26%
4%
11%
RBU - Topics May
OthersRepeaterRouterSmart Home StorageSPBUPowerline
Report May 2015 - NETGEAR Retail Business Unit
IT-Consumer Channel Mobile & Gadgets Smart HomeChip ChannelPartner Gizmodo Smart HomeComputer Bild Computer Reseller News Cashy's Blog (blog) Plugged Mediac't IT Business Stadtbremerhaven (blog) imaedia.de (blog)PC go Telecom Handel Mobile Geeks (blog) dpaPC Magazin Dealers Only Mobiflip.de (blog) PC-Welt Techstage.de (blog) teltarif.de vowe.net (blog) Golem.de imaedia.de (blog) computerbase.de netzwelt.de ITEspresso.de businesstraveller.de ZDNet Pureglam winfuture dpa itseccity dpa
Gaming General Interest Mac / iOS Blogging Mumsjust-one.eu (blog) Guter Rat Macwelt sarahhatsgetestetGamestar Spiegel Online ifun.de (blog) Sookies ProdukttestsGamespot Focus Online Macup Tina Maria Produkttesterblog dpa Tina Testet tvdigital.de Gadgetina hoerzu.de dpa
NETGEAR RBU VIP – Media
Report May 2015 - NETGEAR Retail Business Unit
Germany - Tier 1
IT-Consumer Lifestyle Online
Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt
Germany - Tier 2
IT-Consumer Lifestyle Online
Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de
tomsnetworking.de
NETGEAR RBU VIP IT – Media
Report May 2015 - NETGEAR Commercial Business Unit
Report May 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary May
- Total: 20 (CBU) (2 both)- Coverage is focused on the ProSAFE Click-Switch-Series
- PR-Activities: • L&P wrote newsletter for the Netgear partner Bechtle in Switzerland• L&P wrote a press release regarding the webinars, that are free for all now and
published it in several social media channels• L&P attended the PR briefing webinar regarding RN3130• L&P offered RN3130 c’t, storage-insider.de, speicherguide.de for a review, so far no
positive feedback• L&P arranged M6100 review for itadministrator.de• L&P arranged a review of FVS336 in c’t magazine – waiting for results• L&P wrote answers for Jörg Lösche for a router feature in ComputerResellerNews
- Newsroom:• May, 6th: WEBINAR: wifi info and tips for retirement homes: LINK• May, 20th: Readers Choice Award, Netgear nominated twice: LINK
Report May 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary May
- Case Studies: • Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for
feedback.• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting
for feedback.• CaseStudy Howasped: finished and delivered.• CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback.• Case Study salus kliniken: written and at Netgear for approval, waiting for feedback.• Case Study Philippinie: cancelled because the project was no success.• CaseStudy Max Jenne: basic questionaire sent to customer, interview process started,
waiting for feedback from customer who does not respond to anything anymore.• Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the
Netgear partner who is not answering on any e-mail.• Case Study BOS Food: basic questionaire process finished, in writing process with new
concept orientaded for netgear sales(shorter, bullet points)• Case Study Flughafen: contact details received, will be contacted as soon as the project
is successfully finished and the customer is informed
Report May 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU Coverage – Topics
14%
71%
14%
CBU - Topics May
OthersStorageSwitchingProSECUREBusiness Wireless
Report May 2015 - NETGEAR Commercial Business Unit
NETGEAR CBU VIP Media
Germany - Tier 1
IT-B2B Channel Online
Computerwoche ChannelPartner ChannelPartner.de
it-administrator Computer Reseller News Chip.de
LANline IT-Business Golem.de
Telecom Handel heise online
tecchannel
Germany - Tier 2
IT-B2B Channel Online
Business & IT Dealers only ITEspresso / ZDNet
CIO funkschau handel Computerwoche.de
funkschau crn.de
IT-Sicherheit it-business.de
iX silicon.de
Storage-Insider
speicherguide
telecom-handel.de
tomsnetworking
Report May 2015 - NETGEAR Overall
Report May 2015 - NETGEAR Overall
NETGEAR VIP Media
CBU - Topics April
41%
25%
29%
6%
Region / Tier May
DE Tier 1DE Tier 2DE OthersATCH
Report May 2015 - NETGEAR Overall
Quality April
NETGEAR Overall Sentiment Breakdown
21%
30%
49%
Quality May
Pos.
Neg.
Neut.
Report May 2015 - NETGEAR Overall
NETGEAR Overall Category Breakdown
Review Award Product Presenation
Raffle Interview Background Article
Case Study Corporate0
102030405060708090
100
12
0
36
0 2
100
0
15
Category May
