Report April 2014 – Overall 106 Clippings

by

Report April 2014 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 83 (RBU)

• Coverage is focused on the various security issues (Heartbleed bug, TP32764) and the C7000B

• PR-Activities: • 100ten prepared a PR-agency review of fiscal year 2013 for a meeting with Robin

Selden @Netgear• 100ten finalized a general editorial plan for Netgear’s Facebook page • 100ten met with Glancers and Robin Selden in order to finalize the FB project; Glancers

will create graphics for FB and from time to time also a little java game• 100ten translated and sent out a statement and list of vulnerable devices to various

journalists who had reported and asked about the TP32764 backdoor still found in the FW updates of early April; as a result two of them updated their articles

• 100ten translated and sent a statement to sysbus.de about heartbleed bug• Review devices: PR2000 (ComputerBild, c‘t, Business Traveller, Guter Rat, teltarif),

XWNB5602 & D6300B (c‘t), PTV3000 (Capital), R6250, R7000, D6300B (CHIP); R7000 (ReadME Blog), WN3100RP (teltarif); R6250 (PC Welt); WN3000RP + WN3500RP (Rügheimer für connect),

Report April 2014 - NETGEAR Retail Business Unit

NETGEAR Social Media Summary

AMAZON DE: • Sent weekly reporting to HQ• 100ten kept an eye on the AirCard reviews and the R7000, we took up the PR2000 and

the EX6200 in our tracking report • 100ten put together an overview of all negative WN1000RP reviews• Forwarded several issues to the RBU3L support who kept us in the loop• The hissing noise problem of the R7000 kept popping up on Amazon DE, we replied

that Netgear is working on a solution and to be patient in the meantime• We helped the international team to set up a new Amazon account for the UK• We added GS105GE to the reporting for a two month tracking

FACEBOOK Posts: • Netgear Genie video from ComputerClub2• Security Issue Statement and list of vulnerable routers• NETGEAR Beta-Community• geo caching raffle in cooperation with alternate.de• how changing the WiFi password can result in a spontanous family meeting

NETGEAR RBU Coverage - Topics

Report April 2014 - NETGEAR Retail Business Unit

10%0% 3%

74%

2% 11% Smart Home

Powerline

Storage

Router

Repeater

SPBU

Report April 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report April 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

21%

9%

58%

5%7%

Tier 1

Tier 2

Others

AT

CH

Report April 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Total: 23 (CBU)

• Coverage is focused on bluechip Education Day 2014 and Q1 FiguresPR-Activities:

• 100ten finalized and sent article “hourly backups” to it-administrator, published: LINK• 100ten answered numerous written questions regarding WiFi for SMBs for Mobile

Business – approved and sent to editor• 100ten offered partnership news to IT Business, not interested in picking it up• 100ten offered information for a CRN storage feature but we did not fit into the topic• 100ten forwarded official security statement to key B2B IT media that reported about

the SerComm issue

Twitter Activities:• current Twitter topics (news, 10GbE, NAS Systems, NAS demo, partner programs,

partner announcements, webinars, special offers, special bundles)

Report April 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary • Case Study L.I.T.: 100ten offered case study to Mobile Business, which will make a bigger

article about WIFI in todays companies in combination with the case study. Text written, questions answered and sent to editor including picture material.

• Case Study Krannich GmbH: draft written and approved by NTGR and Krannich. In layout process.

• Case Study Pfälzer Pensionsanstalt: customer received basic questionaire to fill out basic information. on hold and waiting for feedback of customer.

• Case Study Hotel Gmachl in Austria: final version sent back to Quadratdenker for review. Final detail and feedback call on 5/6.5.

• Case Study Private Hochschule Göttingen: questionaire sent, process clarification call done. We give the customer about 2 weeks before we contact him again reg. the questionaire.

• Newsroom: • Brad Little 10GbE-Interview in BusinessSpectator: LINK

Report April 2014 - NETGEAR Commercial Business Unit

4% 4%4%0%

5%

31%Business Wireless

ProSecure

Storage/NAS

Switches

Others

Corporate

NETGEAR CBU Coverage - Topics

Report April 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

Report April 2014 - NETGEAR Commercial Business Unit

5% 0%

87%

4% 4%

Tier 1

Tier 2

Others

AT

CH

NETGEAR CBU VIP Media

10%

40%

50%Positive

Negative

Neutral

Report April 2014 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown

8%

92%

Print

Online

Report April 2014 - NETGEAR Corporate

NETGEAR Overall Print / Online Breakdown

Report April 2014 - NETGEAR Corporate

NETGEAR Overall Category Breakdown

Review Award Product Presenation

Raffle Interview Background Article

Case Study Corporate0

10

20

30

40

50

60

70

6

0

19

0 0

66

0

15

AVM - AVM’s Fritzbox routers are still vulnerable after update- Avm provides Fritz!Box LTE-Router with firmware udate- AVM presents new FRITZ!Fon C4

Belkin - Belkin presents accessories for the Galaxy Tab 4- Henrik Köhler becomes new Managing Director DACH at Belkin

Buffalo Technology - Buffalo Technology releases statement that their NAS are not affected by heartbleed bug- Buffalo-subsidiary DELA presents High-Resolution-Systeme for fudio-lovers

D-Link - D-Link introduces D-Link DGS-1510 Smart Switches for 10-GBit/s-Stacking- D-Link starts partner-program for IP-surveilance

HP Networking

Lancom - Lancom Systems releases statement that their devices are not affected by heartbleed bug

Report April 2014 - NETGEAR Competitor Monitoring