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www.kidsindia.co.in
REPORT 2016Bombay Convention & Exhibition Centre (BCEC)
Halls No.5/6
Page 2REPORT 2016
The fourth edition of India’s largest and most focused event for toys and children’s products concluded successfully. The fair provided the perfect business platform for domestic and foreign manufacturers, distributors, exporters/importers, consultants and trade bodies to come together. The highly con-centrated B2B fair registered a further improvement in quality with the presence of 5,129 trade visitors. Such a high quality of visitors and exhibitors is what sets the fair apart from any other fair in the Indian market.
A highlight of this year‘s edition was the Back to School Area which celebrated its debut this year. This special zone featured manufacturers from the school requisites and stationery fields and helped attract target visitors, a fact reiterated by the parti-cipating companies.
The concurrently organized seminar and workshop programme provided a platform to discuss issues relevant to the indust-ry. Topics such as Toy Safety Standards in India, 3D Printing Solutions for the Toy Industry and International Toy Trends were well covered and well received by the audience. One of the latest trends observed globally is how new technologies are being combined with classic toys. This is a trend that could also be found through the products on exhibit at the fair. Other topics covered included Making Licensing Opportunities Work for Licensees and The Serious Business of Child‘s Play.
Get the Kids India feeling!
See Kids India impressionshttp://www.kidsindia.de/impressions/
Kids India continues on the road to success
Supporters andOrganizers
Sports Goods Export Promotion Council(SGEPC)
The All India Toy Manufacturers’ Association (TAITMA)
Indo-German Chamber of Commerce(IGCC)
TAITMA - The All India Toy Manufacturers’ AssociationVivek Jhangiani, President
Our mission statement at TAITMA is: Fostering integrated and accelerated growth and development of the toy industry in India. By giving our member companies a platform to show-case its huge potential, Kids India truly defines this mission statement. By attracting high quality visitors to the fair, includ-ing all the major buyers in the country, the fair is helping the Indian toy industry establish its footprint in the global market. TAITMA is proud to be associated with this event.
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Page 3REPORT 2016
93 %
90 %
D&TechAlex Park
Being a part of the World of Toys Pavilion at Kids India is a man-datory part of our annual planning. We are able to launch our products in 5 regions and meet with our targeted customers. We are very satisfied with the quality of the event.
Frank Educational AidsVijay Govil, Director
We have been regular exhibitors at Kids India as well as the parent fair, Spielwarenmesse®, in Germany. This professionally organized event with its quality visitors is exactly the showcase that our industry needs. What sets the fair apart from other events is the very positive environment at the fair which is con-ducive to business. We look forward to participating again next year.
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Top 3 reasons for exhibiting at Kids India 2016 • Presenting new products and image building• Export activities• New business contacts and networking
Exhibitors - facts & figures - 150 exhibitors from 10 countries- 350 brands represented- 16 international exhibitors in the World of Toys Pavilion of Spielwarenmesse eG
What the exhibitors thought
of the exhibitors evaluate their participation as completely successful.
of the exhibitors definitely will take part at Kids India
2017.
Page 4REPORT 2016
Exhibitors - facts & figures - Gross exhibition area of 8,500 m²- Key players (examples): Funskool, Mattel, Artsanca Chicco, Frank Educational Aids Pvt. Ltd., Prem Ratna Games & Toys, Mitashi Edutainment Pvt. Ltd. and Green Gold Animation Pvt. Ltd.
Pegasus ToyKraft Pvt. Ltd.Anuj Mehta, Director
We have been associated with Kids India right from its launch in 2013 and since the start we have been delighted by the quality of the fair and the professional approach of the organ-izers. It has been a great exposure for our brand. This year especially the quality of the visitors was very high and excep-tionally well-focused. This facilitated a relaxed atmosphere that allowed for in-depth discussions and the chance to present our products to customers.
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Stic PensShobhit Charla, Director
We have been participating since the last two years at Kids India and are extremely satisfied with the quality of the event. We are happy that there was a special pavilion for the Back to School category this year. This helped us to get more focused customers and the attractive stand design was an add-ed advantage.
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Funskool India Ltd. John Baby, CEO
Kids India is THE place to be for every toy professional in India. As the country’s leading toy manufacturer the fair is an impor-tant platform for us and we are highly satisfied with the quality of the event and the professional flair with which it is man-aged.
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Jewel Plast Basant Bafna
This was our first participation at Kids India and we are defi-nitely looking forward to a long association with the event. We were extremely satisfied with the overall fair management and the special stand design. Being in the Back to School pavilion was exceptionally good for our business as we got very fo-cussed business visitors.
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Vinex Enterprises / Bhalla InternationalShekhar Bhalla
This was our second consecutive participation at Kids India. We feel that the fair management actively works on improving the fair. For us it was a very successful participation especially in terms of the focused business visitors at our booth.
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Page 5REPORT 2016
Visitors from all business sectors
85 %already decided to visit Kids India in 2017 again.
Future Retail LimitedAruni Mishra, Chief - Buying and Merchandising
A visit to this annual event is a must for us; I‘ve been visiting the fair since its first edition. At Kids India you can discover and understand the current trends and innovations from all over the world. I am very impressed by the products on display and the professionalism with which the fair is organized.
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The visitors’ opinion
Top 3 reasons for visiting Kids India 2016 • Search for new products and suppliers• Networking / New business contacts• Learning about the latest trends
29.2 % (Online) Retail/ specialist trade
11 % Wholesale trade
5.5 % Educational institutions
7.1 % Import / export
3.3 % Others
22.7 % Industry
4.5 % Franchisers / licensors
1.8 % Department / mailorder store
1.6 % Media
Visitors – facts & figures 5,129 trade visitorsPromotion activities: - national and international mailing campaigns- newsletter - tele-marketing- Kids India Mag- flyer, postcards- online and social media activities- networking events
Professional seminar: workshop programme with high quality speakers, on various topics relevant to the toy industry.
Reliance Brands Ltd. Karandeep Singh, Business Head – Hamleys
It is wonderful to see Kids India grow every year - not only in terms of size but also in terms of the quality of the exhibitors and the products on display. The fair has become a key date in our annual schedule and we look forward to coming back every year to discover the latest and the most innovative products in the market.
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79 %of the visitors influence purchasing decisions in their company.
96 %of the visitors were fully satisfied or satisfied with their visit at
Kids India and
Your contact
For new international exhibitorsSpielwarenmesse eGArthur WagnerTel.: +49 911 [email protected]
For international exhibitorsSpielwarenmesse eGMartin von VopeliusTel.: +49 911 [email protected]
For Indian exhibitorsSpielwarenmesse India Pvt. Ltd.Tanu AilawadiTel.: +91 11 [email protected]
MUMBAI 20. – 22.SEPTEMBER 2017
Spielwarenmesse IndiaPvt. Ltd.
www.kidsindia.de
SEE YOU THERE!
Bombay Convention & Exhibition Centre (BCEC)
Be a part of India‘s international B2B event for products related to children!
SEE YOU IN 2017!
Bombay Convention & Exhibition Centre (BCEC)Mumbai 20 - 22 September 2017
Be a part of India‘s largest B2B event for children’s products!
www.kidsindia.co.in
