SISIG STOPby Roxanne BarceloIn partnership with

Resurgent Corporation

EXECUTIVE SUMMARY

Roxanne Barcelo is a Filipina-American movie and TV

actress, host, singer, song writer and chef who became

one of the 14 housemates of ABS-CBN's Pinoy Big

Brother: Celebrity Edition, Natalie of Wild Flower, and

Alba of Los Bastardos. She is one of the leading

kontrabidas of her time. She is partnering with

Resurgent Corporation to bring you SISIG STOP!

You can get your fix of good sisig at SISIG STOP by Roxanne Barcelo. The quick preparation of your favorite type of sisig is a huge plus, especially if there are only mere minutes left in your lunch break.

Their pork sisig is smothered in their special creamy sauce, a mousse-like concoction that tastes both tangy and somehow buttery at the same time. Chicharon is sprinkled over it in abundance, just watch for those stray hard bits.

VALUE PROPOSITION• Specializes in sisig meals and wraps

• Perfect for the Filipino taste

• Franchise can be located virtually anywhere

• Popular product for all market segments

• Affordable business ownership

• Strong business, PR & marketing support

DESIGN

INSPIRATION

The actress draws up inspiration from the 1950’s pin-up fashion, music, style and culture. Roxanne’s branding is fun, fresh and fierce and this translates into all she does including her food concepts. Her love for home grown dishes are created with passion and presented with a pleasurable twist.

DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature

CART DESIGN (1200mm x 600 mm)

LOGO

LICENSE PACKAGE

• Brand Value

• Marketing and PR

• Brand License Kit

• Franchise Kit

FRANCHISE PACKAGE

₱49,999

✓ Use of Trade Name and Logo

✓ Initial Equipment✓ Cart (1200mm x 600 mm)✓ Initial Inventory✓ Celebrity Factor✓ PR & Marketing Kit✓ Business & Training Kit✓ Notarized Franchise

Agreement✓ After Sales Support

Sisig Stop by Roxanne Barcelo will be

introduced using an extensive advertising with

a logo to promote public identification and

brand recognition. Online marketing through

effective website strategy will also be used to

build and promote the brand, as more and

more clients are engaging online. Additionally,

Roxanne’s Sisig Stop will send out

informational newsletters to the target market

and interested parties.

MARKETINGPLAN

PUBLIC RELATIONSPLAN

To gain better reach and engagement,

Roxanne’s Sisig Stop will produce press

releases for the local and international market

and conduct video shoots to promote the brand.

Several celebrities would also be featured to

help the brand gain more followers on social

media platforms.

PRODUCTS

SISIG RICE MEALS

Chicken sisig

Pork sisig

CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

LICENSINGREQUIREMENTS

LETTER OF INTENT RESERVATION OF

AGREEMENT

LICENSEE

INFORMATION SHEET

FINANCIAL

STATEMENTS

LICENSING PROCESS FLOW

1

SUBMISSION OF

REQUIREMENTS

2INFORMAL INTERVIEW WITH

REVOLUTION

MANAGEMENT AND

EVALUATION OF

REQUIREMENTS

3SETTLEMENT OF

LICENSING

PACKAGE

4DRAFTING AND

SIGNING OF LICENSING

AGREEMENT*

5SALES AND OPERATION

ORIENTATION AND

AFTER-SALES SUPPORT

*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement

T H A N K Y O U !

C O N T A C T U Sinquiries@resurgentcorporation.com

F O L L O W U S O N S O C I A L M E D I A

@resurgentcorporation