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LinkedInRenee Zung
What is LinnkedIn?
Social Media Hiring Through LinkedIn
Jobvite survey data 2010-12
Through which social network have you hired?
LinkedIn? 92% Facebook? 24% Twitter? 14% Jobvite Survey Data 2013
Social Networks for Recruiting: How They’re Used
Jobvite survey data 2013
Top recruiters use social networksat each stage of the
recruiting funnel
Social Media Networks for Recruiting
Why LinkedIn?
Promote your personal brand◦ Others will find you◦ Networking opportunities◦ Show off your technical savvy skills
To be hired you need to be on LinkedIn
Build a Large Network
• Aim for 250+ connections
• LinkedIn limits your ability to see and reach 3rd degree connections
• (You don’t want to be like Sally when a recruiter is searching…)
9
Having a large network helps You find Others AND helps Others find You…
3 Strategies to Gain Traction1. Status Updates
2. Sharing & Group Discussions
3. Custom URL
Personal Branding
• Your point of differentiation. What makes you different from the competition?
• Your story: Who I am, things I am KNOWN for…rather than “the job I want”
• How you are SOLUTION to employer’s problem… be solution in search of problem
• Your Unique Value Proposition or particular “SWEET SPOT”
• Address employer’s desire to hire engaged and committed talent
Branding – Components of Headline
• Job Title – generic and forward-focused• Key Expertise Areas • Value Proposition – How you make a difference
Job Title
Areas of Expertise Outcomes – Value Proposition
Jason Bates
120 character Limit including spaces Must state Who you are and What you can
do for a hiring manager Should withstand the test of time Single Most Important part of your LinkedIn
Profile Must position yourself as the solution
Headline
E-COMMERCE PROFESSIONAL: Turning clicks into sales | “Out-of-the-Box” Design
Influential EXECUTIVE ASSISTANT: Available | Approachable | Discreet | Screen issues needing CXO attention
Product Marketing Manager | Information Technology Solutions ► Grow Profitable Revenue
HR Assistant & Coordinator | Staffing & Recruiting | Outplacement | Training ► High Retention Rate & Successful Hires
Headline Examples
The pipe is created using both the shift and \ keys
Tool To Manage Your On Line Brand
How to Create a Google Alert
3
GO TO: http://www.google.com/alerts
EmailE-mail or rss feed
Summary Statement limit is 2000 characters including spaces
Must State who you are Must have WHY hire me – What value do
you add to an organization In first person or no pronouns Must include your email Contact me at [email protected] ✉
Summary
Build Your Brand: What makes a profile 100%
• Industry and postal code• Current position with description• 2 or more positions• Education• At least 5 Skills• Profile Photo• At least 50 connections• Summary
According to LinkedIn, a 100%
complete profile is 40 times more likely to receive
opportunities!