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Renault Pro+ spécialized sites 9 © Renault Brand Stores - September 2016 Integrated Renault Pro+ Independent Renault Pro+ 9.5 9.19

Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

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Page 1: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

Renault Pro+spécializedsites

9

© Renault Brand Stores - September 2016

Integrated Renault Pro+

Independent Renault Pro+

9.5

9.19

Page 2: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

Renault Pro+ specialized sites

general

a specific journeyfor professionalcustomers

© Renault Brand Stores - September 2016

Integrate the Renault Pro+ offerinto a Renault sitePresent in front of the main façade, the RenaultPro+ display is integrated together with the otherdisplay areas whilst gaining in visibility.

An offset variant of the Renault Pro+ display meetsthe constraints of sites where there is too littlespace along the main façade to integrate thedesired features.

Lastly, the specific Renault Pro+ service bays areclad according to Renault Store standards.

Note: a set of global technical specifications isavailable for the specialized Renault Pro+ network.

Deploy independent Renault Pro+sitesAn independent Renault Pro+ site is anindependent building where sales activities forNew and Used Vehicles, parts and After-SalesServices intended exclusively for ProfessionalClients are grouped together.

This site always depends on a main site.

Manage the journeys ofprofessional customers betterThe Renault Store redefines the journeys ofprofessional customers, whether on a Renault siteor on an independent site, to ensure a perfectlymanaged customer experience..

9.1

Page 3: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

The Renault Pro+ display

The Pro+ display consists of 6 vehicles from the range, plus a "Test drive" zone with 3 vehicles.

3

© Renault Brand Stores - September 2016

9.2Renault Pro+ specialized sites

the integrated site

The Renault Pro+ workshop bays

The higher workshop bays can be integrated into the main façade indicating the presence of Service for Professionals. .

2Customer reception

The customer reception area is located within the same showroom, giving eachcustomer the chance to stay up-to-datewith the latest news about the brand and find out more about the new products on display.

1

21

3

Page 4: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

The offset display area

If it is possible to do so on the plot of landconcerned, the Renault Pro+ display canbe deployed beyond the immediate vicinity of the building and take up morespace, thus making it more visible.

3

© Renault Brand Stores - September 2016

The Renault Pro+ workshop bays

These bays have a higher opening heightthan the standard bays.

The cladding for the different groups ofbay is consistent and they are identifiedby activity so that they can be located immediately.

2Customer reception

A visual identifier of the Brand, the colouryellow is used to immediately identify the various points of contact with the customer.

The overhead panel makes the entrancemore easily noticeable, encouraging customers to visit the showroom.

1

21

3

9.3Renault Pro+ specialized sites

the integrated sitewith offset display

Page 5: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

The After-Sales façade

The After-Sales façade is white, while thecladding of the workshop bays is dark grey.

2 Identification

The Renault totem identifies the site asbelonging to the Brand.

The Renault Pro+ signature and the SiteName are laid out on a metallic grey stripwhich is used to clad the upper part of the glazed façade of the showroom.

31 The exterior display area

Separated into two parts, the exterior display area presents 6 models from theprofessional range.

2

1

3

1

Renault Pro+ specialized sites

the independent site

© Renault Brand Stores - September 2016

9.4

Page 6: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

the site withintegrated display

© Renault Brand Stores - September 2016

9.5

1

2

An exterior display area andoversized workshop bays

The display for the professional vehiclesrange takes up a large area due to the size and number of vehicles on display.

The group of workshop bays adapted toRenault Pro+ vehicles is unified by a metallic dark grey cladding built into theAfter-Sales façade alongside any other workshop bays.

1

2

Page 7: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

the site with offsetdisplay

© Renault Brand Stores - September 2016

9.6

1

3

2

An offset display when it is notpossible for it to be located alongthe main façade

The display for the professional vehiclesrange may be offset if the site does notallow for the possibility of displaying 6 models from the Renault Pro+ range along the main façade.

There is an associated customer parkingarea.

A Renault Pro+ arch is installed to ensurethe display is visible.

1

2

3

Page 8: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

workshop bays

© Renault Brand Stores - September 2016

9.7

The group of Renault Pro+workshop bays is unified by acladding

The cladding consists of metallic dark grey aluminium panels.

On the right side, a yellow vertical strip accentuates the visibility of each of theworkshop bays.

Doors and door frames are painted in dark grey RAL 7021 coordinated with the colour of the cladding.

The horizontal panels are available in 1standard height only.

Each bay is identified by a number.

The group of workshop bays is identifiedby a set of markings.

The rest of the façade is in RAL 9010 white.

1

2

3

4

5

6

7

1 2 3 4 5 6 7

Page 9: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

use of the wordReception

© Renault Brand Stores - September 2016

9.8

1

2

The word Reception is only used ifthe customer has direct access to adedicated Reception point

If the Renault Pro+ reception is directlyaccessible via a door, the "Renault Pro+Reception" markings shall be used.

If there is no dedicated Renault Pro+ reception directly accessible via a door,the "Renault Pro+" markings shall be used.

1

2

1

14 3 2

AtelierAccueilRenault Pro+4 3 2

AtelierRenaultPro+

Page 10: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

the horizontal panels

© Renault Brand Stores - September 2016

9.9

1 single height of panel for alllocations

The Renault Pro+ workshop bays have a headroom of greater than 4 m.

The height of horizontal panel is 1,000 mm.

1

1,000

4,000 and +

Page 11: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

the side panels

© Renault Brand Stores - September 2016

9.10

The side panel with markings

The cladding side panel featuring theidentification of the bay group can bepositioned:

either on the right,

or on the left,

of the group of workshop bays.

Its minimum width is 1,500 mm.

The side panel without markings

The unmarked cladding side panel shallhave a minimum width of 300 mm.

1

2

3

4

1

2

34

min. 1,500min. 300

Page 12: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

identification of bays

© Renault Brand Stores - September 2016

9.11

2 types of markings have been selected

Renault Pro+

identifies Renault Pro+ bays without a dedicated customer reception area.

Accueil Renault Pro+

identifies Renault Pro+ bays with a dedicated reception area (in exceptionalcases, these markings may extend over3 lines).

These markings are to be adapted by eachcountry.

1

2

1

2

Page 13: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

positioning ofmarkings

© Renault Brand Stores - September 2016

9.12

Markings bottomaligned

Alignmentof identification markingson leftof panels

Alignmentof baynumberingon leftof panels

Side and horizontal panels withmarkings

The markings follow the rules set out below

All the markings are bottom aligned,

Alignment of identification marking on left of panels,

Alignment of bay numbering on left of panels.

Numbering direction

The numbers are to be incremented in the direction moving away from the identification markings ensuring, if thereare other service bays on the site, that no numbers are left redundant (cf. nextpage).

1

2

3

4

1

2 3

4

Page 14: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

separation fromother bays

© Renault Brand Stores - September 2016

9.13

Separation of 2 bay groups requiresa width of 1,500 mm

To facilitate the perception of each activity, it is necessary to leave a separation of 1,200 mm between the dark grey cladding elements of 2 groupsof bays, leaving the white siding or masonry visible.

1

1

AccueilRenault Pro+5 4 3 2 1 Atelier

> to 1,200 mm

Page 15: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

bays close to theshowroom

© Renault Brand Stores - September 2016

9.14

General rule

When the workshop bays are close to theshowroom, it is necessary to create a whiteneutral zone so as not to interfere visuallywith signage on the showroom façadebanner.

The recommended width of the neutralzone is a minimum of 1,500 mm.

1

1,500min.

1

AccueilRenault Pro+3 2 1

Page 16: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

alignment ofmarkings

© Renault Brand Stores - September 2016

9.15

Specific case with juxtaposition ofRenault Pro+ bays and other bays

When workshop bays of different heightsare juxtaposed on the same façade, thebottom alignment is determined by thehighest of the markings and the height of the horizontal panels must be adjustedaccordingly.

This rule is applied façade by façade.

Alignments may be different between the main façade and secondary façades,but must be the same along the same façade.

1Markings bottomaligned

1

Page 17: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

narrow façades

© Renault Brand Stores - September 2016

9.16

When the distance between theworkshop bay and the edge of thefaçade is less than 1,500 mm

When it is not possible to incorporate aside panel (minimum 1,500 mm as standard), the markings are then movedonto the horizontal panel.

The markings are bottom aligned with the numbering of the bays.

1

2

Markingsbottomaligned

< 1,500 mm > 1,500 mm

1

2

1

Page 18: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

adhesive markingsfor entrances

© Renault Brand Stores - September 2016

9.17

If no dedicated Renault Pro+reception area

The glazed doors feature 2 adhesive strips to make them more easily noticeable in accordance with the regulations for access to public institutions for the visually impaired.

The opening hours of the reception located in the showroom are displayed on the lefthand door.

In addition, the Renault Pro+ opening hours are featured on the righthand door.

And professional customers are asked to go directly to the bays…

These adhesive elements shall be appliedfrom the interior of the showroom for betterprotection.

1

2

21 3

3

1,100

440

60

60

Page 19: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

integrated Renault Pro+

the dedicatedreception area

© Renault Brand Stores - September 2016

9.18

When the Renault Pro+ customerreception area is adjacent to a bay

The glazed doors feature 2 adhesive strips to make them more easily noticeable in accordance with the regulations for access to public institutions for the visually impaired.

The opening hours of the Renault Pro+reception are stated on the lefthand door.

These adhesive elements shall be appliedfrom the interior of the showroom for betterprotection.

1

2

Page 20: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

the suburban site

© Renault Brand Stores - September 2016

9.19

3

1

21

2

3

The main rules of identification

The Renault flags, arranged in groups ofthree, identify the site. They are positioned on either side of the site.

The Renault totem is positioned in line with the main façade in front of the customer parking areas.

The Renault Pro+ signature is present on the façade above the customer reception.

Page 21: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

typical façade

© Renault Brand Stores - September 2016

9.20

Description

Cladding of workshop bays in metallic dark grey

Doors and door frames painted in RAL 7021 dark grey

Numbering of bays

Cladding or masonry in RAL 9010 white

Renault Pro+ signature in box letters ona RAL 7021 dark grey background

Yellow vertical entrance marker

Glazing frames painted in RAL 7021 darkgrey

Site name in adhesive or in LED block letters

1

2

3

4

5

6

7

84 61 2 3 5 7 8

Page 22: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

the signature

© Renault Brand Stores - September 2016

9.21

Layout rules

The façades of independent Renault Pro+sites are identified by a signage signaturein white letters on a dark grey backgroundlocated above the showroom.

This signature shall be combined with theSite Name.

2 formats de signature

The signature on 1 line is to be appliedon the façades of independent Renault

Pro+ sites.

The signature on 2 lines is to be appliedon façades where the signature on 1 linecannot be used.

1

2

1

2

8a

6a

7a

7a 21a

7a

10a3a

7a

10a

8a

6a

3a 30a

10a10a

6a

7a

Page 23: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

markings of mainfaçade

© Renault Brand Stores - September 2016

9.22

1

Rules on positioning

The markings on the Renault Pro+ façade take up the whole of the availablesurface above the showroom window.

The height of the signage is determinedby the height of the white façade frontage based on the drawing opposite.

The Signature and the Site Name are located on either side of the façade markings.

The dark grey background (RAL 7021 satin finish with 40% gloss) of the façademay be executed using various processesadapted to each situation (cladding, painting of the façade, aluminium sheetcladding).

1

2

3

2

4

A

A

1,5A

A

Dimension to lengthof window with min.

equal to LR

hauteurdu frontonde façade

Length of the signature Variable length

Total length of showroom

1,5A

Renault Pro+ markings of main façade

façadefrontageheight

33 4

Page 24: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

narrow main façades

© Renault Brand Stores - September 2016

9.23

Principle of adaptation

The Site Name cannot be positioned onthe main façade due to lack of space.

It shall be incorporated into the adhesiveentrance markings (cf. page 9.27).

1

1

Page 25: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

positioning of the SiteName

© Renault Brand Stores - September 2016

9.24

Rule for markings

The Site Name shall never appear twiceon the same site, nor should it be featured alone on the secondary façade.

1

1

Page 26: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

secondary façades

© Renault Brand Stores - September 2016

9.25

Rules for markings

The upper part of the secondary façadeof the showroom is always clad in RAL 7021 dark grey.

If the secondary façade is highly visible,it may feature a Renault Pro+ signatureto complete identification of the site.

1

2

2

1

Page 27: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

cladding for the bays

© Renault Brand Stores - September 2016

9.26

Installation rules

The cladding gives all the workshop baysa unified appearance.

The heights of the horizontal panel andof the white section above the panel areidentical.

The exterior side panels are always 300mm wide

The numbering of the bays is always positioned to the left of the panel.

The doors and frames are painted in RAL7021 dark grey.

The yellow vertical strip accentuates thevisibility of each of the workshop bays. Itis always positioned to the right of eachdoor.

The façade is uniformly painted in RAL 9010 white.

1

2

3

4

5

6

7

After-Sales façade

Singleheight:

1,000 mm

Cladding of workshop bays

3

2

1 4 5 6 7

Page 28: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

width of the verticalpanels

© Renault Brand Stores - September 2016

9.27

The vertical panels are always aminimum of 300 mm wide

The vertical side panels (at each end) arealways 300 mm wide.

The intermediary vertical panels (cladding the pillars between each bay)are between 300 and 1,200 mm wide toallow for adaptation to the dimensionalconstraints for LCV workstations.

The yellow vertical strip is 40 mm wide.

The headroom of the workshop bays isequal to or greater than 4 m.

1

2

1 2 3 1

3

4

Headroomheight

4,000 mmor more

300 300 to1,200 40 300

4

Page 29: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

positioning ofmarkings

© Renault Brand Stores - September 2016

9.28

Bottomalignmentof numbering

Alignmentof baynumberingon leftof panels

The horizontal panel withnumbering

The numbering of the bays is to be handledin accordance with the following rules:

The numbering is bottom aligned,

Alignment of bay numbering on left of panels.

Numbering direction

The numbers are to be incremented in the direction moving away from the showroom.

1

2

3

1

3

3

Page 30: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

don'ts for markings

© Renault Brand Stores - September 2016

9.29

Markings which are redundant inview of those on the façade

The workshop bays of independent sitesshall not feature the words “Renault Pro+”that are already present on the façade ofthe showroom:

on the side panel,

or incorporated into the horizontal panel.

1

2

1

2

Page 31: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

the vertical entrancemarker

© Renault Brand Stores - September 2016

9.30

Installation rules

The vertical entrance marker is positioned to the right of the entrance door to the showroom.

The overhead panel must not be used on independent Renault Pro+ sites. It isreserved exclusively for use at the entrance to the passenger car showroom.

The Renault woven-metal mesh must notbe installed on independent Renault Pro+sites. It is reserved exclusively for use onthe passenger car showroom.

1

2

2

Showroom

1

Page 32: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

adhesive markingsfor entrances

© Renault Brand Stores - September 2016

9.31

Installation rules

The glazed doors feature 2 adhesive strips to make them more easily noticeable in accordance with the regulations for access to public institutions for the visually impaired.

Information about opening hours is provided on the access door to the customer reception area. This information shall be located on the lefthand section of the door. These adhesive elements shall be applied fromthe interior of the showroom for betterprotection.

1

2

1 2

1,100

440

60

60

Page 33: Renault Pro+ spécialized · 9.11 2 types of markings have been selected Renault Pro+ identifies Renault Pro+ bays without a dedicated customer reception area. Accueil Renault Pro+

independent Renault Pro+

adhesive markingsfor entrances

© Renault Brand Stores - September 2016

9.32

Installation rules

The opening hours are displayed on thedoor of the showroom, accompanied bythe word “Welcome”.

In the event that it is not possible to install the Site Name on the façade, it isrecommended to include the Site Namealong with the words Renault Pro+ in the adhesive entrance markings.

1

2

1 2BienvenueDu Lundi au Vendredi :

Matin : 7h30 - 12h00Après-midi : 13h30 - 19h00

Samedi :Matin : 9h00 - 12h00

Après-midi : 14h00 - 19h00

BienvenueRenault Pro+

Concession Jean Robert

Du Lundi au Vendredi :Matin : 7h30 - 12h00

Après-midi : 13h30 - 19h00

Samedi :Matin : 9h00 - 12h00

Après-midi : 14h00 - 19h00