RENA (RUIBING) JI 540 Main Street, Apt 428, New York, NY, 10044

(347)-647-0887 rji2@fordham.edu

QUALIFICATION

§ Large datasets hands-on experience and strong marketing quantitative and analytical skills using SPSS, SAS and advanced user in Excel § Hands-on data visualization experience using Tableau and solid academic digital marketing knowledge in Google Analytics and Google AdWords § Comprehensive project management experience delivered in strict time bond using SQL and presented in professional manner § Multiple task performer with high performance; Creative in ideas and solid in steps to make progress with strong attention to details

EDUCATION 2015 – 2016 FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY

M.S. in Marketing Analytics (STEM Program), GPA 3.7/4.0 (Eligible to work 40 hours/ week) • Vice President in Toastmaster International Fordham

• SAS Certified Advanced Programmer for SAS 9; SAS Certified Base Programmer; Google Analytics Certification

2008 – 2012 BEIJING INTERNATIONAL STUDIES UNIVERSITY Beijing, China B.S. in English Interpreting and Translation, GPA 3.5/4.0 Third-Class Scholarship (Top 10%); Excellent Graduate Thesis (9 out of 72 students) • Certificate of Volunteer Service in Environmental Protection in the Inner Mongolia

EXPERIENCE

05/16 – 08/16 Hebrew Public New York, NY Data Analyst and Research Assistant

• Adopted SPSS and Tableau in the analyses of organization’s donor behavior, found patterns and generated funding strategies • Performed heat map analysis and visualized results using Excel and Tableau for student assessment data on all analysis levels • Harvested funding efforts in effectiveness and received positive feedbacks from the teachers and the management team

05/16 – 08/16 QWASI Technology & Innovation Labs New York, NY Marketing Data Analyst (Advisory Project on Domino’s and Krispy Kreme)

• Provided customer insights and marketing advices based on real time data analyses from more than 40,000 customers on mobile • Conducted geographic data analysis, loyalty segmentation model, behavior analysis on Domino’s customer profiles& application usage • Performed cross tabulation and location analysis to examine Krispy Kreme’s App Loyalty Program users’ behavior and App usage

• Innovative analyses methods and insightful recommendations were highly appreciated by the management team

03/15 – 05/15 Hearst Magazines Marie Claire Beijing, China Marketing Intern, Marketing Department • Managed magazine subscription page design with Chief Art Editor in a periodical life cycle and monitored distribution

• Led a team of 4 to work cross-functionally for the EDM page design and content creation supporting marketing activities 07/12 – 07/14 Alcon Ophthalmic Product Co., Ltd. - a Novartis Company Beijing, China

HR Specialist in HR Business Partner Function, HR Department • Supported and managed 350 sales forces in Alcon

• Led the companywide Best Talent On-boarding Program for all the stages from structuring to measuring (Won 2014 Global HR Award)

SELECTED ACADEMIC PROJECTS

INNOVATIVE DATA ANALYSIS OF NIKE’S CUSTOMERS DATA- DRIVEN MARKETING Identifying Meaningful Segments of 100,000 Customers and developing Reliable Predictive Modeling § Aggregated over 226,000 transactional data to form customer records in the past eight years § Conducted Hierarchical and K-Means Cluster Analysis in SPSS and identified meaningful segments of customers through a discovery approach § Developed reliable predictive models for the behaviors of two dissimilar customer segments by using Multiple Linear Regression § Greatly improved marketing spending efficiencies by targeting each group with appropriate marketing strategies

SEPHORA BUSINESS EXPANSION (SAS PROJECT) MARKETING DECISION MODELS

Identified two business opportunities for Sephora and designed seven marketing metrics for measurement § Analyzed internal and external data using SAS including data aggregation, conditions, ANOVA and regressions § Designed seven marketing metrics in the areas of margin& profit, customer profitability and product profitability for evaluating the ideas § Created a marketing dashboard using Tableau and Excel to present the result that two marketing hypotheses are supported by the evidence

DATABASE PROJECT FOR STARBUCKS (SQL PROJECT) MARKETING DECISION MODELS Creating database for Starbucks to answer business questions and doing more informative business decisions § Designed a relational database of seven tables with Entity Relational Diagram (ERD) and created data modeling § Implemented the database using primary and foreign keys to link tables and normalized the database § Developed SQL queries to create views, select relevant fields, filtering and sorting results, with complex join commands that enhanced work efficiency

KEY SKILLS • Software & Applications: SAS, MySQL, SPSS, Tableau, Qualtrics Survey, Piktochart, Tagul, Microsoft Suite, Google Analytics, Advanced Excel

(V-Lookup, H-Lookup, Pivot Table, Conditional Formatting, Data Analysis), Outlook

• Marketing & Statistical Analytics: Two Samples T-Test, ANOVA, Prediction Modeling (Multiple Linear Regression Analysis), Clustering Analysis (Hierarchical and K-Means Clustering), Marketing Metrics (ROI, CRM, CLV, Churn Rate, GRP, PPC, CTR), SEO/ SEM, Web Analytics