remnault kwid

8/19/2019 remnault kwid

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The objectives of all business are to makes profits and a merchandising concern

can do that by increasing its sales at remunerative prices. This is possible, if the

product is widely polished to be audience the final consumers, channel members

and industrial users and through convincing arguments it is persuaded to buy it.

Publicity makes a thing or an idea known to people. It is a general term indicating

efforts at mass appeal. As personal stimulation of demand for a product service or

business unit by planting commercially significant news about it in a published

medium or obtaining favourable presentation of it upon video television or stage

that is not paid for by the sponsor.

On the other hand, advertising denotes a specific attempt to popularie a specific

product or service at a certain cost. It is a method of publicity. It always intentional

openly sponsored by the sponsor and involves certain cost and hence is paid for. It

is a common form of non! personal communication about an organisation and or its

products idea service etc. that is transmitted to a target audiences through a mass

medium. In common parlance the term publicity and advertising are used

synonymously.

What is Advertising :

The word advertising is derived from the Latin word viz, "advertero" "ad"

meaning towards and "verto" meeting towards and "verto" meaning. "I turn"

literally specific thing".

"imply stated advertising is the art #says green.# Advertising is a general term

for and all forms of publicity, from the cry of the street boy selling newspapers to

the most celebrate attention attracts device. The object always is to bring to public

notice some articles or service, to create a demand to stimulate buying and in

general to bring logethel the man with something to sell and the man who has

means or desires to buy#.


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Advertising has been defined by different e$perts. "ome of the %uoted definition

are &

American marketing association has defined advertising as #any paid form of

non personal presentation and promotion of ideas, goods or services by an

identified sponsor. The medium used are print broad cast and direct.

"tanton deserves that #Advertising consists of all the activities involved in

presenting to a group a non! personal, oral or visual openly, sponsored message

regarding a product, service, or idea. This message called an advertisement is

disseminated through one or more media and is paid for by the identified sponsor.

Advertising is any paid form of non ' personal paid of presentation of ideas

goods or services by an identified sponsor.

Advertising is a #non! personal paid message of commercial significance about

a product, service or company made to a market by an identified sponsor.

In developing an advertising programme, one must always start by identifying

the market needs and buyer motives and must make five major decisions

commonly referred as () *mission, money message, media and measurement+ of

advertising.

Basic Features of Advertising

On the basis of various definitions it has certain basic features such as &

. It is a mass non!personal communication.

-. It is a matter of record.

. It persuades buyers to purchase the goods advertised.

/. It is a mass paid communication.


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(. The communication media is diverse such as print *newspapers and magaines+

0. It is also called printed salesmanship because information is spread by means of

the written and printed work and pictures so that people may be induced to

act upon it.

Functions of Advertising

1or many firms advertising is the dominant element of the promotional mi$ '

particulars for those manufacturers who produce convenience goods such as

detergent, non ' prescription drugs, cosmetics, soft drinks and grocery products.

Advertising is also used e$tensively by maters of automobiles, home appliances,

etc, to introduce new product and new product features its uses its attributes, pt

availability etc.

Advertising can also help to convince potential buyers that a firms product or

service is superior to competitors product in make in %uality, in price etc. it can

create brand image and reduce the likelihood of brand switching even when

competitors lower their prices or offer some attractive incentives.

Advertising is particularly effective in certain other spheres too such as &

i+ 2hen consumer awareness of products or service is at a minimum.

ii+ 2hen sales are increasing for all terms in an industry.

iii+ 2hen a product is new and incorporates technological advance not strong and.

iv+ 2hen primary buying motive e$ists.

It performance the following functions :

i+ Promotion of sales


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ii+ Introduction of new product awareness.

iii+ )ass production facilitation

iv+ 3arry out research

v+ 4ducation of people.

TYPES OF ADVERTISI!

5roadly speaking, advertising may be classified into two categories vi., product

and institutional advertising.

a)Product Advertising

The main purpose of such advertising is to inform and stimulate the market

about the advertisers products of services and to sell these. Thus type of advertising

usually promote specific, trended products in such a manner as to make the brands

seam more desirable. It is used by business government organiation and private

non!business organiations to promote the uses features, images and benefits of

their services and products. Product advertising is sub!divided into direct action

and indirect action advertising, 6irect action product advertising wages the buyer

to take action at once, ice he seeks a %uick response to the advertisement which

may be to order the product by mail, or mailing a coupon, or he may promptly

purchase in a retail store in response to prince reduction during clearance sale.

Product advertising is sub!divided into direct 7 indirect action advertising 7

product advertising aims at informing persons about what a products is what it

does, how it is used and where it can be purchased. On the other hand selective

advertising is made to meet the selective demand for a particular brand or type is

product.

b)Institutional Advertising :


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It is designed to create a proper attitude towards the sellers to build company

image or goodwill rather than to sell specific product or service. Its purpose is to

create a frame of mind and to implant feeling favourable to the advertisers

company. Its assignment is to make friends for the institution or organiation.

It is sub!divided into three categories & patronage, public, relations and public

service institutional advertising.

i+ In patronage institutional advertising the manufacturer tells his prospects and

customer about himself his policies and lives personnel. The appeals to the

patronage motivation of buyers. If successful, he convince buyers that hisoperation entitles him to the money spent by them.

ii+ Public relations institutional advertising is used to create a favourable image of

the firm among employees, stock!holders or the general public.

iii+ Public service institutional advertising wages public support.

c)Other Types :

The other types are as follows &

i+ 3onsumer advertising

ii+ 3omparative advertising

iii+ 8eminder advertising

iv+ 8einforcement advertising

ADV!TI"I#$ O%&'TIV"

The long term objectives of advertising are broad and general, and concern the

contribution advertising should make to the achievement of overall company

objectives. )ost companies regard advertisingly main objective as hat of proving


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support to personal selling and other forms of promotion. 5ut advertising is a

highly versatile communications tools and may therefore by used for achieving

various short and long term objectives. Among these objectives are the following &

. To do the entire selling job *as in mail order marketing+.

-. To introduce a new product *by building brand awareness among potential

buyers+.

. To force middlemen to handle the product *pull strategy+.

/. To build brand preference 9by making it more difficult for middleman to sell

substitutes+.

(. To remind users to buy the product *retentive strategy+.

0. To publicie some change in marketing strategy *e.g., a price change, a new

model or an improvement in the product+.

:. To provide rationaliation *i.e. "ocially acceptable e$cuses+.

;. To combat or neutralie competitors advertising.

9. To improve the moral of dealers and3+.

%#(IT"

The functions of advertisement, and that purpose its ethics, may be discussion

below &


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. It leads to cheaper prices. #?o advertiser could live in the highly competitive

arena of modern business if his methods of selling were more costly than

those of his rivals.#

-. It ac%uaints the public with the features of the goods and advantages which

buyers will enjoy.

. It increases demand for commodities and this results in increased production.

Advertising &

a+ 3reates and stimulates demand opens and e$pands the markets@

b+ 3reates goodwill which loads to an increase in sales volume@

c+ 8educes marketing costs, particularly product selling costs.

d+ "atisfied consumer demands by placing in the market what he needs.

/. It reduces distribution e$penses in as much as it plays the part of thousands of

salesman at a home. Information on a mass scale relieves the necessity of

e$penditure on sales promotion staff, and %uicker and wider distribution

leads to diminishing of the distribution costs.

(. It ensures the consumers better %uality of goods. A good name is the breath of

the life to an advertiser.

0. 5y paying the way for large scale production and increased industrialiation,

advertising contributes its %uota to the profit of the companies the

prosperity of the shareholder the uplifts of the wage earners and the solution

of he unemployment problem.

:. It raises the standard of living of the general public by impelling it to use to

articles of modern types which may add to his material well being. #)odern

advertising has made the lu$uries of yesterday the necessities of


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today ..................... It is a positive creative force in business. It makes two

blades of grass grow in the business world where one grew before.

;. It establishes the goodwill of the concern for the test articles produced by it and

in course of time they sell like not cakes consumer search for satisfaction of

their needs when they purchase goods what they want from its beauty,

superiority, economy, comfort, approval, popularity, power, safety,

convenience, se$ual gratification and so on. The manufactures therefore

tries to improve this goodwill and reputation by knowing the buyer

behaviour.

To sum up it may be said that advertising aims at committing the producers,

educating the consumer, supplementing the salesman converting the

producer and the dealer to eliminate the competitor, but above all it is a link

between the produce and the consumer.

*+ , *# TO ADV!TI"

Advertising as a tool to marketing not only reaches those who buy , but also

those whose opinions or authority is counted for e$ample a manufacturer of marble

tiles and building boards advertises not only to people who intend to build houses

but also to architect and engineers. 2hile the manufacturers of pharmaceuticals

products advertise to doctors as well as to the general public. At time it is necessary

for a manufacturer or a concern to advertise things which it does not sell but which

when sold stimulates the sales of its own product. There are concerns like electric

heaters, iron etc. because the use of these increases the demand for their products.

Advertising should be used only when it promises to bring good result more

economically and efficiently as compared to other means of selling. There are

goods for which much time and efforts are re%uired in creating a demand by

sending salesman to prospective buyers than by simply advertising them. In the

early days of the cash register in America it was sold by specially trained salesman


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who called on the prospective users and had the difficult task of convincing them

that they could no longer carry on with the old methods, and that they urgently

needed a cash register. In our country certain publishers have found it less costly to

sell their books by sending salesman from house to house among prospective

buyers than to advertise them. In these two e$amples the cost of creating demand

would be too high if attempted by advertising alone under such circumstances

advertising is used to make the salesman acceptable to the people they call upon to

increase the confidence of the public in the house. ?aturals when there are good

profits competitors will be attracted and they should be kicked out as and when

sufficient capital is available by advertising on a large scale. Immediate result may

not justify the increased e$penditure but it will no doubt secure future sales.

D"I$#I#$ ADV!TI"I#$ 'A-PAI$# :

An advertising is an organied series of advertising messages. It has been

defined as #a planned, co!ordinate series of promotional efforts built around a

central theme and designed to reach a specified goals.# In other words, it is an

orderly planned effort consisting of related but self ' contained and independent

advertisements. The campaign may appear in one more media . it has single theme

or keynote idea and a single objective or goal. Thus, #a unified theme of content

provides psychological continuity throughout the campaign while visual and oral

similarity provide physical continuity. In short run, all campaign want pre!

determined psychological reaction in the long run, practically all campaigns have

sales goal.

The series of advertisements used in the campaign must be integrated with the

sales promotional efforts and with the activities of the sales force.

3ampaign vary in length some may run only for a few days, other for weeks, yet

other for a season or the entire year. sually a range of to 0 months includes

many campaigns. )any factors influences campaign length such as competitors


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advertising media, policies, seasonal falls curves of the product involved, the sie

of the advertising funds, campaign objectives and the nature of the advertisers

marketing programme.

O%&'TIV" O( 'A-PAI$#

The advertising campaign, especially those connected with the consumers aims

at achieving these objectives &

i+ To announce a new product or improve product.

ii+ To hold consumers patronage against intensified campaign use.

iii+ To inform consumers about a new product use.

iv+ To teach consumers how to use product.

v+ To promote a contest or a premium offer.

vi+ To establish a new trade regional, and

vii+ To help solve a coca regional problem.

The institutional advertising campaign on the other hand, have these

objectives.

i+ To create a corporate personality or image.

ii+ To build a company prestige.

iii+ To keep the company name before the public.

iv+ To emphasie company services and facilities.

v+ To enable company salesman to see top e$ecutive consistently when

making sales calls, and


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vi+ To increase friendliness and goodwill towards the company.

6eveloping the campaign programmes. The advertising campaigns are

prepared by the advertising agencies, which work an behalf of their clients who

manufacture product or service enterprises, which have services to sell. The word

campaign is used because advertising agencies approach their task with a sum

5lanca of military fanfare in which one fre%uently hears words like target audience

logistics, ero in and tactics and strategy etc.

The account e$ecutive co!ordinates the work in a campaign. The creation of

an advertising campaign starts with an e$ploration of consumers habits and psychology in relation to the product. This re%uires the services of statistical

trained in survey techni%ues and of others trained in social psychology.

"tatisticians select samples for survey which are done by trained interviewers who

visits individuals, included in the sample and ask %uestion to find out about their

taste and habits.

This en%uiry often leads to a change in a familiar product. 1or instance

bathing soap may come in several new colours or cigarette in a new packet or

talcum powder in another sie.

"uch interviews are often %uite essential to find out the appeal of advertising

message for a product that would be most effective with consumers.

6avid Ogilvy describes a consumers survey to find out the most meaningful

benefit in which women are interested when they buy a face cream. The largest

preference as given to #3leans deep into pores# followed in order of importance by

prevent dryness, #is a complete beauty treatment, recommended by skin doctors#

makes skin look youngerB contains estrogenic hormones, pasteuried for purity,

prevent skin form aging, smooth our wrinkles ogilvy concludes, form this voting

come one of Celena 8ubinsteinBs most successful face creams. 2e christened it

deep cleanser, thus, building the winning form into name of the product.


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After getting the data the account e$ecutive puts together the essential

elements of his clients brief, interprets the research findings and draws up what he

calls the #advertising strategy#.

"TA$ I# ADV!TI"I#$ 'A-PAI$#

"everal steps are re%uired to developed an advertising campaign the number of

stages and e$act order in which they are carried out may vary according to an

organisations resources, the nature of its product and the types of audiences to be

reached. The major stages


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can be developed on the other hand, if the advertising target is not properly

identified and analyed the campaign is does likely to be effective.

1/Determining the advertising ob2ectives :

The objectives of advertisement must be specifically and clearly defined in

measurable terms such as #to communicate specific %ualities about a particulars

product to gain a certain degree of penetration in a definite audience of a given sie

during a given period of time#, increase sales by a certain percentage or increase

the firms market shares.#

The goals of advertising may be to &

i+ 3reate a favourable company image by ac%uainting the public with the

services offered available to the employees and its achievements.

ii+ 3reate consumers or distributor awareness by encouraging re%uests

providing information about the types of products sold@ providing

information about the benefits to be gained from use of the companyBs

products or services@ and indicating how product *or services+ can be

used@

iii+ 4ncourage immediate sales by encouraging potential purchasers through

special sales contests, getting recommendation of professional people

about companyBs products etc.

iv+ It secures action by the reader through associating ideas, repetition of

the same name in different conte$ts, immediate action appeal.

3/'reating the Advertising platform :

An advertising platform consists of the basic issues or selling points that an

advertiser wishes to include in the advertising campaign. A single advertisement in


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an advertising campaign may contain one or more issues in the platform. A

motorcycle producers advertising platform should contain issues which are of

importance to consumers filling and such issues also be those which the

competitive product do not posses.

4/ Determining the Advertising Appropriation:

The advertising appropriation is the total amount of money which marketer

allocates. 1or advertising for a specific time period. 6etermining the campaign

budget involves estimating now much it will cost to achieve the campaigns

objectives. If the campaign objectives are profit relating and stated %uantitatively,then the amount of the campaign budget is determined by estimating the proposed

campaigns effectiveness in attaining them. If campaigns object is to build a

particular type of company image, then there is little basis for predicting either the

campaigns effectiveness or determining the budget re%uired.

5/"electing the -edia :

)edia selection is an important since it costs time space and money various

factors influence this selection, the most fundamental being the nature of the target

market segment, the type of the product and the cost involved. The distinctive

characteristics of various media are also important. Therefore management should

focus its attention on media compatibility with advertising objectives.

-edia (orm

. Press Advertising or Print

i+ ?ewspapers 3ity, "mall town, "undays,

6aily, weekly, 1ortnightly,

%uarterlies, financial and


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annuals, 4nglish, vernacular or

regional languages.

ii+ )againes Deneral or special, illustrated

or otherwise, 4nglish, Cindi,

8egional language.

iii+ Trade 7 Technical Eournals, Industrial

year books, commercial, directories,

telephone, 6irectories, references

books 7 annuals.

3irculated all over the country

and among the industrialist

and business magnates.

-. 6irect )ail 3irculars, catalogues, leaflets,

brochures, booklets, folders,

colanders, blotters, diaries 7

other printed material.

. Outdoor or Traffic Poster and bills on walls,

railways stations platforms

outside public buildings trains,

buses.

/. 5roadcast or radio and T.F. "pot, "ectional or national

trade cost

(. Publicity )ovie "lides and films non

theatrical and documentary

films metal plates and signs

attaches to trees.


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0. Couse to house "ampling , couponing, free

gifts, novelties, demonst!

rations.

:. 6ealer aids 3ounter and widows display

demonstration given by retailer

or the advertises goods.

;. InternetToday, Internet is a big spot for

advertising.

"o these are the media of the advertising campaign of the selecting of the media.

6/'reating the Advertising -essages :

This is an important stage of advertising campaign. The contents of the message

has to be very carefully drafted in the advertisement. 3haracteristics of person in

the advertising target influence the message content and form. An advertisers must

use words, symbols and illustration that are meaningful, familiar and attractive to

those persons. The type of media also influence the content and form of the

message.

7/valuating the ffectiveness of Advertising :

The effectiveness of advertising is measured for a variety of reasons &

a+ To determine whether a campaign accomplished its advertising objects.

b+ To evaluate the relative effectiveness of several advertisements to

ascertain which copy, illustrations or layout is best.

c+ To determine the strengths and weaknesses of various media and media plans.


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In other words, measuring advertising effectiveness is needed to determine

whether proposed advertisement should be used and if they will be now they might

be improved@ and whether going campaign should be stopped, continued or

changed. In accomplishing these purposes, pretests and post test are conducted.

The former tests before e$posing target consumers to advertisements and the letter

after consumers have been e$posed to advertisements and the letter after

consumers have been e$posed to advertisements.

1or an effective advertising programme, the advertising manager re%uires a

basic understanding of the medium that is going to carry it.

For effectively using advertising the management must test advertising to

know which of the advertisement to know which of the advertisement have proved

profitable and why as compared to others.

OBJECTIVES OF THE STUDY

Following are the objectives o the st!"#$

1. To know the most effective media of advertisement

2. To find out the reasons for liking the advertisement of cold drinks.

3. To find out the most popular slogan of advertisement regarding cold

drinks.

%esearch &etho"olog#Research is voyage from known to unknown

Research is a procedure of logical and systematic application of the

fundamentals of science to the general and overall questions of a study


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and scientific technique which provide precise tools, specific procedure and

technical rather than philosophical means for getting and ordering the data

prior to their logical analysis and manipulation. Different type of research

designs is availale depending upon the nature of research pro!ect,

availaility of ale manpower and circumstances.

&etho"olog#

'( %esearch Design$ The research design is the lueprint for the

fulfillment of o!ectives and answering questions. "t is a master plan

specifying the method and procedures for collecting and analy#ing

needed information.

o Descri)tive %esearch is used in this study as the main aim is

to descrie characteristics of the phenomenon or a situation.

*( Data Collection &etho"s$ The source of data includes primary

and secondary data sources.

+ri,ar# So!rces$ %rimary data has een collected directly from

sample respondents through questionnaire and with the help of

interview.

Secon"ar# So!rces$ &econdary data has een collected from

standard te'tooks, (ewspapers, )aga#ines * "nternet.

-( %esearch Instr!,ent$ Research instrument used for the primary

data collection is +uestionnaire.

. Sa,)le Design$ &ample design is definite plan determine efore

any data is actually otaining for a sample from a given population.

The researcher must decide the way of selecting a sample.

&amples can e either proaility samples or non-proaility

samples.


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Sa,)ling Techni.!e$ onvenience

Sa,)le Si/e$ /0 Respondents.

0rea o St!"#$ amuna (agar.

&0%1ET +%OFI2E

3Coca Cola4

Bran"s o Coca5 Cola

i oca ola

ii Thums-up

iii imca

iv 4anta

v )aa#a

vi )aa#a Tetra

vii &prite

Flavo!rs o the bran" $

i ola

ii emon

iii &oda

iv 5range

v )ango


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vi lear emon

Si/e o the Coca Cola col" "rin6s available in ,ar6et

i 200 ml 6ottles 7R86 8lasses

ii 300 ml 6ottles 7R86 8lasses

iii /00 ml 6ottles 7R86 8lasses

iv 1 itre 7%9 6ottles

v 1./ itre 7%9 6ottles

vi 2 itre 7%9 6ottles

Sales o Coca Cola Col" "rin6s

oca ola

old drinks

:eekly

7in carets

)onthly

7in carets

early

7in carets

oca ola /20 1;0 2200

4anta 2/0 1030 12


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)aa#a Tetra ;0 3;0 =200

&prite >0 2;0 /000

)aa#a 120 =


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v @pple


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Si/e o the +e)si col" "rin6s available in ,ar6et

vi 200 ml 6ottles 7R86 8lasses

vii 300 ml 6ottles 7R86 8lasses

viii /00 ml 6ottles 7/00 pt. 6ottles

i' 1 itre 7%9 6ottles

' 1./ itre 7%9 6ottles

'i 2 itre 7%9 6ottles

Sales o +e)si Col" "rin6s

%epsi

old drinks

:eekly

7in carets

)onthly

7in carets

early

7in carets

%epsi 30 1>/0 21=00

)irinda emon 30 =000

%epsi @pple 120 00 /000


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7%rimary Data

The consumption of %epsi cola, after this sale of )irinda emon is

there and after it )irinda 5range is there and the market share is less of

%epsi in comparison of oca ola.

T@6A .1

%ES+O7DE7T8S C20SSIFIC0TIO7 0CCO%DI79 TO 09E

@ge 7in years (o. of respondents %ercentage

11-20 22

21-0 2/ /0

1-=0 3 =

Total /0 100

Tale .1 shows that ? of the respondents are in the age group of

11-20, /0? are in the age group of 21-0 and =? are in the age group of1-=0.


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T0B2E :(*

%ES+O7DE7T8S C20SSIFIC0TIO7 0CCO%DI79 TO SE;

&e' (o. of respondents %ercentage

)ale 30 =0

4emale 20 0

Total /0 100

Tale .2 shows that =0? of the respondents are males and 0? of

them are females

T0B2E :(-

%ES+O7DE7T8S C20SSIFIC0TIO7 0CCO%DI79 TO EDUC0TIO702


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%ost graduate 1= 32

Total /0 100

Tale .3 reveals that out of /0 respondents / are matriculate and 2<

are 8raduate and rest of them 1= are post graduate.

T0B2E :(:

D%I71I79 OF CO2D D%I71

Do you take cold drinks (o. of respondents %ercentage

es /0 100

(o - -

Total /0 100

Tale . reveals that all the respondents are drinking cold drinks.

T0B2E :(=

F%E


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Dew - -

@ll of aove /0 100

Total /0 100

Tale .= reveals that all of the respondents are of the view that all

the aove mentioned cold drinks are availale in the market.

T0B2E :(?

+%EFE%E7CE OF CO2D D%I71

:hich cold drink you

like most

(o. of respondents %ercentage

oca cola 12 2

%epsi 12 2

4anta 1 2

imca > 1

)irinda 1 2

Thums-up 10 20


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anada dry ;

)aa#a 3 =

Dew - -

Total /0 100

Tale .> indicate that out of /0 respondents 12 like oca cola, 12

like %epsi, > like imca, 1 like 4anta, 1 like )irinda, 10 like Thums-up,

like anada dry and 3 like )aa#a.

TABLE 4.8

F20VOU%S OF CO2D D%I71S

4lavours (o. of respondents %ercentage

ola 30 =0

emon > 1

5range > 1

)ango 2

5thers ;


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Total /0 100

Tale .; shows that out of =0? of the respondents like the cola

flavour of cold drink, 1? like the emon flavour and same percentage ofrespondents like the orange flavour of cold drink.


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T0B2E :(@

0DVE%TISE&E7T OF CO2D D%I71

Do you think

advertisement of cold

drink is required


es ;


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(ewspaper 2

)aga#ine 1 2

5ther 1 2

Total /0 100

Tale .10 reveals that


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1 11 22

2 1 2;

3 11 22

1 2;

Total /0 100

Tale .11 shows that out of the /0 respondents 11 are of view that

there is 1 type of advertisement and other says that there are more than

one type.

T0B2E :('*

S2O907 OF CO2D D%I71

&logan of cold drink

which you like


Taste the thunder 12 2

ara Da tashan 1 2;

eh dil mange more 1= 32

Fo chahe ho !aye, coca

cola en!oy

; 1=

Total /0 100


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Tale .12 shows that out of /0 respondents 12 like the slogan Gtaste

the thunderG ,1 like Gara da tashanG, 1= like Gyeh dil mange moreG and ;like the slogan GFo chahe ho !aye coca cola en!oyG.

T0B2E :('-

%E0SO7 FO% 2I1I79 THE 0DVE%TISE&E7T

:hy you like

advertisement


"ts theme and making is

appealale

30 =0

"t has film stars > 1

6ecause of good music > 1

5ther reasons = 12

Total /0 100

Tale .13 shows that ma!ority of the respondents like the advertisementdue to its theme while ma!ority of the respondents like the advertisement

due to its film stars and good music.

T0B2E :(':

EFFECT OF 0DVE%TISE&E7T O7 CO7SU&+TIO7 OF CO2D D%I71

Do you think ads. Affect (o. of respondents %ercentage


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the consumption of cold

drink

es 23 =

(o 1> 3/

annGt say 10 20

Total /0 100

Tale .1 shows that =? of the respondents are of the view that

advertisement forced them to consume product more 3? of them has

view that advertisement donEt force them to consume the product while

20? of them cannot say anything aout it.

T0B2E :('=

BEST &EDI0 OF 0DVE%TISE&E7T

:hich )edia %resently

"s )ore Affectively


T9 /0 100

(ewspaper - -

)aga#ine - -

5thers - -


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Total /0 100

Tale .1/ reveals that 100? of the respondents are of the view that

presently the T9 is most effective media of advertisement.

T0B2E :('>

7ECESSITY OF 0DVE%TISE&E7T

D5 5C TB"( TBA

@D9ART"&A)A(T "&

(AA&&@R 45R

5D DR"(&H


(ecessary 1 2;

9ery necessary 3 =;

anEt say 2

Total /0 100

Tale .1= shows that highest numer of respondents are of the view

that advertisement is very necessary for cold drinks while few respondents

are of the view that advertisement is necessary.

T0B2E :('?

EFFECTIVE7ESS OF E;+E7DITU%E I7CU%%ED O7

0DVE%TISE&E7T


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Does e'penditure

should e incurred on

advertisement


es 3 ;=

(o 2

anEt say / 10

Total /0 100

Tale .1> shows that ;=? of the respondents are of the view that

the e'penditure incurred on advertisement is effective in adding the profit

while ? denied the same and 10? did not reply.


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TABLE 4.18

%E0SO7S FO% DIFFE%E7CE OF 0DVE%TISE&E7T EFFECTIVE7ESS

:B"B RA@&5( 5C

4"(D 45R TBA

D"44ARA(A 54

@D9ART"&A)A(T

A44AT"9A(A&&


Aducation 20 0

iking 10 20

&tandard of iving 10 20

evel of Development 10 20

Total /0 100

Tale .1; shows that 0? of the respondents say education is one

of the main reason of @dvertisement effectiveness while equal ? of the

respondents are in the favour of likings, standars of living and level of

development


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TABLE 4.19

0DD EFFECTIVE7ESS 07D I&+%OVE&E7T I7 0DVE%TISE&E7T

:" TBA &TCD 54

A44AT"9A(A&&

:5CD 5(TR"6CTA

T5 ")%R59A)A(T 54

%RA&A(T

@D9ART"&A)A(T


es /


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