Religion Update IV, October 2012

7/31/2019 Religion Update IV, October 2012

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F e a t u r e R e l i g i o n U p d a t e

WWW . P U B L I S H E R SW E E K L Y . C OM 1

Mitiig sit i this

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sm ss pg 47 53. A t

tkig s is sti i pimitiv

stgs.

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s mi igi, iust sg-

mt whs ti mix ps

stths m uivsit psss t

ivsii Chisti pubishs. Th

itisipi tu igius

stuis is ut bti, it-

The Digital Revolution inReligion Publishing

Brings Business,Technical IssuesBy G. Jeffrey MacDonald

msus igit ss t 15% pit

ss gwig quik. Ei Mis-

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pst, ugh 10% u v ss

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HOW DO YOU SPELL

SUCCESS?

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xpi b is i missi,

sttg, pit. Pubishs sig

th mst igit ptti gt-ig bks ssv sumpti i

mi mkts, suh s u-

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tt. Uik thi ss igitiz

ps, sm hv pi -bks w

th pit vsis thus ug

ustms t g ti. Just s

imptt, thv tpp i-hus

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vis.

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pubishs mst tst th pssibii-

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whs mi ivisi tgts stuts

pimi, stpp ig iiti pit

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whih pus s m bks s

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mths. Sig pit--m s

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pst . Digit psts

15% ss t Bk A-

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is Api 30.

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m th tip m 2011

t 2012, whi uit ss

mst tip.

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ss th b, igit p-

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m hus t hus. F th t

is t Ggtw, but 4%

its ss -bks. Th sm is tu

B Uivsit Pss. Mwhi,

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Uit Mthist Pubishig Hus,

ss 20% its mi igi bks

i -bk mt. ItVsit Pss

The digital revolution has arrived at seminaries and

religious colleges as e-books lighten backpacks and, in

some cases, take pressure off burdensome book bud-

gets. For publishers, now comes the hard part: figuringout how to sell into these niche markets digitally, profit-

ably, and without driving anyone crazy in the process.

Jeremy Wells


4/24


5/24


6/24

R e l i g i o n U p d a t e F e a t u r e

P U B L I S H E R S W E E K LY O C T O B E R 1 5 , 2 0 1 24

I th prg of 2011,

th Soct of Bblcl

Ltrtur put om

quto to t 8,700

mmbr: wr th

ug -book? f o,

how wr th ug thm?

whch dvc dd th u

proll, thr chol-

rl rrch, d thclroom?

T h o r g z t o

rcvd mor th 1,500

rpo, whch Joh

Kutko, th SBL xcutv drctor,

probbl twc much [ of our]

othr urv. H w courgd b

th rpo rt, whch mt tht SBL

could robl rl o tht dt.

But Kutko lo otd tht th hghr

proportot rpo w lkl bcu

SBL mmbr hv dog th rc of

-book ucc. Moogrph publh-

g vr mportt, h . Tur

d promoto dpd upo publhg,

d I thk mmbr hv dcr

th [prt] opportut out thr. A

lot of trd publhr r curtlg thr

moogrph.

Rpo to th urv howd SBL

cholr opg up to -book. Whl

52.6% d th hd ot purchd

-book th pt r, qurtr (24.5%)

hd bought btw o d fv, d

rl othr qurtr (22.9%) hd pur-

chd mor th fv.

Covc kg. Rpodt

rtd th portblt of -rdr, whch

lod multpl tom o gl dvc,

prmr ro for lkg thm. Th

prtculrl tru wh rrch volv

trvl to rmot locto whr prt

book mght ot b rdl vlbl.

Howvr, Kutko cutod, th ur-

v rult dctd tht for thr

What Research Reveals:

SBL Mines the Data

By Jana Riess

Ovrll, Kutko , th fdg

howd tht crg umbr of

cholr wt thr work vlbl

both prt d dgtl. It tll vr

mportt to thm to hv phcl

book, h . I th urv, ol 14.1%of rpodt rkd t tl tht

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mt, comprd to 73.6% who rgrdd

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mportt tht thr work b publhd

dgtll. Th flt tht w g of

thr bg ggd th trd of th

cdm, Kutko.

SBL ot jut orgzto but lo

cdmc pr, wth 22 ctv r

d lt of bout 35 book r, o th vtd trt tkg rpo-

dt prfrc roul. If cutomr

wt SBL book -book formt, t

wll hv to provd tht. Shortl ftr

th urv, SBL gd wth BbloVult,

dgtl dtrbutor tht prt of Ch-

cgo Dtrbuto Srvc. Sc th ur-

v lo cofrmd tht mmbr wtd

cholrl moogrph prmrl PDF

vro to rd o thr computr, th

mor hvl cdmc of SBL offrg

wll b tht formt, d SBL th

proc of dgtzg t tr bcklt to

PDF.

But SBL h lo trtd covrtg

om of t mor ccbl ttl to

flowbl txt tht r pproprt for th

Kdl or EPub dvc. W wt to b

lctv d chrr-pck our book tht

hv wdr u th clroom or v

mog th wdr publc, Kutko.

Som of tho ttl wll clud Odd

BrowkDaily Life in Biblical Times

d Bll J Coll The Hittites and

Their World; Kutko th lttr h

gott trog cour dopto.

Mdful of th rpd chg th

-book world d rdg hbt, SBL

pl follow-up logtudl tud

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tll whthr our chg d trtg

hv b ffctv, Kutko . I

publhg ldcp whch chg

m th ol cott, up-to-th-m-

ut formto vtl.

rrch, cholr r tll

mor lkl to crr uch

dgtl book PDF o

thr lptop, ot o -rd-

g dvc. A zbl pr-

ctg of our mmbr

ow Kdl, Nook, d

Pd. But th wr ud

prmrl for rcrtol

rdg wll th morcdmc trd publhg

hou book, Kutko .

Wh t cm dow to

rrch, th wtd to do

t o thr computr whr th could

tp d wrt d v.

Amog cholr who do u -rdg

dvc, th Kdl (63.4%) outll th

Pd (38.3%) b two to o d th

Nook (jut 8.6%) b rl ght to o.

Amog th dvtg of -book, chol-

r dctd tht thr grll lowr

prc w ttrctv fctor, wll

thr of rchblt.

Kutko otd tht rchblt

mportt ot ol wh coductg

o ow rrch but lo grrg

ctto of o work th rrch of

othr. Thr t lt om dc-

toot th Ph.D. tudt profl,

but crtl udrgrd profltht

f th book t vlbl dgtll, d

tudt ct rch [lctrocll] for

t, book wll gt ctd l, h .

Studt tod r l lkl to ph-

cll go to th lbrr d chlp book

from th hlf. Scholr r rlzg

tht t mportt thr work ppr

dgtl formt bcu t wll b ctd fr

mor oft f t d uch ctto

m cr chc for tur d pro-

moto. Frqut ctto r d-

ctor tht our prt of lrgr cholrl

covrto, wth bttr chc for

dvcmt.

John Kutsko


7/24

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R e l i g i o n U p d a t e F e a t u r e

P U B L I S H E R S W E E K LY O C T O B E R 1 5 , 2 0 1 26

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Fd Appl, xcuv d a Pc

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Inheriting Abraham [pfl ad v

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au (AAR/SBL, Nv. 1720) Living

Countertestimony: Conversations with Walter

Brueggemann b Wal Buggma

(pfld h u, p. 14) h Ca-

l Shap. Alca Samul, dc f

lcc uc a WJK, p h

Biblical Studies and

E-books a Good Fit

By Kristin Swenson

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Dall Bck A Theology of Luke and

Act s (pfld h u, p. 18). I

add Bck bk, Zdva

pla fau pml a AAR/

SBL Ca R. CampbllPaul and

Union with Christ.

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publh d g bd mpl p-ducg a p l lcc fm,

pcall h h l mgh b

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ha f 25 pma x Zdva ha

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ha ll bg fc maal

u ah a.

WHAT DO THE

PROFESSORS SAY?

Emplg uch mbl dvc f cla-

m u f, a Mak

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Luha Thlgcal Sma a G-

bug, Pa. M ad m ppl a

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lcc fma.

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h mac-g bk ha publh

lccall [a ll a p] hu

qu a mgaph ad ad

bk. I bblcal ud, Nma

pcall xcd duc cf-

a AAR/SBLAssociations in the Greco-

Roman World b Rchad S. Acugh,

Phlp A. Hala, ad Jh S. Klpp-

bg, ad The Hermeneutics of the Apostolic

Proclamation b Mah W. Ba.

NOT EASY, NOT CHEAP

Bu dlvg bk lcc f-

ma a ad chap. I all

adm a publh h ca d all all

h m, a Nma. H h

pacula challg vbl m

cum bgg a bk a

lcc fma, pcall bk

acqud bf cac bga

clud laguag maag dgal c-

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f Ju maculul bad d-

bu f lmd uc. Paul Egl,

v-p ad publh f chuch, aca-

dmc, ad fc uc a Zd-

va, mgh ccu, g, Th a

gfca hdd pduc c ha

accmpa pducg dgal v.


9/24

F e a t u r e | R e l i g i o n U p d a t e

WWW . P U B L I S H E R SW E E K L Y . C OM 7

weaknesses of each of the tools in his Sep-

tember 10, 2012, blog post Bible Soft-

ware Decisions.

Publishers have found that partnerships

with these software companies help them

meet their own goals of making contentelectronically available. Samuels notes that

Westminster John Knox Press has

engaged in licensing agreements to have

our content available on the main Bible

software platforms. Another digital

resource that has found its way into the

classroom is the ATLA religion database,

produced by the American Theological

Library Association, which allows sub-

scribers to access any of thousands of arti-

cles in biblical studies for personal research

or for classroom use. These tools make itpossible to assign specific readings for class-

room or online courses in place of or as sec-

ondary to a primary, hard copy textbook.

Specific Web sites, such as Hoffmans

Crossmarks.com, provide a clearing-

house of digital resources for faculty and

Dead Sea Scrolls and appreciates how

one can enlarge and manipulate the

images to reveal things that might be

missed even when examining the Scrolls

in person. Brooks Schramm, professor of

biblical studies at Lutheran TheologicalSeminary, uses BibleWorks in the class-

room with his graduate students. The

software makes otherwise cumbersome

tools such as lexica nimble and easy to

access. Its also possible to allow students

new to a biblical language to follow the

professors reading with commentary

from a single classroom screen.

Logos Bible software is Rietzs elec-

tronic reference tool of choice. Accor-

dance is the third in the trinity of Bible

software tools increasingly employed bybiblical scholars and teachers who want

to introduce students to a package of

sophisticated digital resources for bibli-

cal studies, from grammar and dictionar-

ies to maps. Hoffman provided a detailed

review of the features, strengths, and

guy for digital resources in biblical stud-

ies at Gettysburg. Hoffman even taught

a course specifically on the Bible and

technology, which enjoyed the happy

coincidence of finding its core text, From

the Garden to the City by John Dyer, popup as the free Kindle book of the day.

One of the remarkable advantages of

using such an electronic book in the

classroom, Hoffman noted, is how he

could share the notes and comments he

made in the margins of his copy. Imme-

diately available on each of the students

devices, his annotations could serve as

fodder for questions and discussion.

Whether they teach online or not,

most professors find it useful to have

some electronic resources for their stu-dents as well as for their own research.

Simply having a digital image of the

object of study can be worth the prover-

bial thousand words. Henry Rietz, asso-

ciate professor of religious studies at

Grinnell College in Iowa, studies the

A Journey to WacoAutobiography of a

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2012 298 pages978-1-4422-0885-8$38.00 Hardback

Occupy ReligionTheology of the MultitudeBy Joerg Rieger and Kwok Pui-lan

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Digging through HistoryArchaeology and Religion from

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October 2012 252 pages

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My Life in Jewish RenewalA MemoirBy Zalman Schachter-Shalomiwith Edward Hoffman

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The MomentBarack Obama, Jeremiah Wright,

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United Church of ChristBy Carl A. Grant and Shelby J. Grant

October 2012 200 pages978-1-4422-1997-7$40.00 Hardback

Simple Guides

to the Gospels SetBy Paul J. McCarren, S.J.

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$70.00 Paperback setIndividual volumes $19.95 each

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Religion Reading from Rowman & Littlefield Publishers


10/24

R e l i g i o n U p d a t e

students at a particular institution and beyond. Others have

done similar things for their institutions that nevertheless

achieve a broader reach. Matthew Skinner, associate profes-

sor of New Testament at Luther Seminary in Minnesota, says

that although he does not use particular e-books in the class-

room, he helped create Luther Seminarys Enter the BibleWeb site and is a contributing editor for the Bible pages of

Odyssey Networks, a multifaith coalition that produces and

distributes interfaith romances.

Martien Halvorson-Taylor, associate professor of religious

studies at the University of Virginia, is answering her

schools call to hybridize more coursesthat is, allow for

some of the learning to take place in virtual classrooms or

online environments. On her digital wish list, Halvorson-

Taylor expressed the need for a better-curated database of

high-quality images tailored to biblical studies courses, and

also collected images of classical art and popular culture she

could use to supplement discussions about biblical interpre-tation. These are some things that the Society of Biblical

Literature hopes to satisfy with its Bible Odysseyproject, aninteractive Web site supported by the National Endowment

for the Humanities and designed to make balanced, biblical

scholarship available to the general public. However,

Halvorson-Taylor, along with what appears to be the major-

ity of biblical studies professors, has a preference for tradi-

tional print textbooks for classroom use.

STILL IN LOVE WITH PRINT

Indeed, while Engle notes that Zondervan has watched sales

of e-books and software rise with each passing year, We

continue to see strong physical textbook sales, as many stu-

dents prefer the physical text or choose to have both digital

and print. Samuels reports that WJK did provide addi-

tional electronic perks with some of its key introductory

textbooksbonuses such as disks or specialized Web site

accessbut she says there hasnt been much success or traf-

fic to the site. Rietz reports that he has invited students to

use digital textbooks in the past, but they were not enthu-

siastic about them. He distributes some readings electron-

ically, but thinks students might share his own proclivity

for hard copies. Reading is still for me a very tactile pro-

cess, Rietz says, and he values the ability to underline with

a pencil, make marginal notes, and recall a passage simply

by its placement on the page.

The delight of a book in ones hand, with its notable heft,

maybe interspersed with the distinct paper quality that hints

of full-page pictures, an index, and handwritten notes will

not disappear any time soon. Yet the expectations of readers

to have digital versions of the books they want to read in ever

more mobile formats will continue to grow. And the extraor-

dinary possibilities for research and teaching provided by

multimedia platforms promise to astonish scholars and stu-

dents of biblical studies for years to come.

LiveOnCommonGround.com

Lets build a translation

on common ground.

Then lets live it like we mean it.


11/24

Conflict, tension,

and the paradoxof Christian oneness

A Brutal Unityis a stunningachievement.

Stanley Hauerwas, Duke Divinity School

Massively learned and beautifully

written.

Matthew Levering, University of Dayton

A powerful theological reection

on division and Christian complic-

ity in violence.

Timothy Longman, Boston University

Available now at booth 714

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12/24


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14/24

R e l i g i o n U p d a t e | F e a t u r e

Kindle or other electronic forms of the

assigned texts in some of the courses I

teach. Elons Pugh and Elizabethtowns

Longecho Zimmermans comments

about students comfort with electronic

reading devices, and Pugh estimates thatabout 25% of students in his classes ask

him if they can purchase their books on

a Kindle or other device to use in the

class.

While religious studies professors

might be slow to adopt e-books in their

courses, all of the ones with whom PW

spoke acknowledge that they will cer-

tainly consider adopting such digital

format books as students use them more

and more. Elizabethtowns Long indi-

cates that he is comfortable with stu-dents using them in class and is open to

assigning them in the future. Mean-

while. to also reach audiences beyond

the academy, academic religion publish-

ers continue to move creatively into

digital.

lege courses. Maisner, at UNC, reports,

It seems professors continue to prefer to

assign printed books for course use, for

the most part, though a number of pro-

fessors, depending on the field, are exper-

imenting. We are considering ways toincentivize the assigning of e-books in

course use.

While religious studies publishers

are committed to making their books

available electronically, many religious

studies professors with whom PW

spoke have not yet begun adopting

electronic textbooks for their classes.

Jeffrey D. Long, professor of religion at

Elizabethtown College, says that he

does not see any strong advantages or

disadvantages to this format, and so Idont currently assign electronic books

in my courses.

Charles Zimmerman, professor of reli-

gion at Otterbein University, does not

assign digital format texts in class, but I

increasingly find that students are using

will be Abingdons first enhanced EPub

with the iPad authoring tool from Apple,

iBooks Author. In addition to the

printed book, says Armistead, the

enhanced e-book will include an intro-

ductory video and four-color maps andimages.

BUT WHERE ARE THE

ADOPTIONS?

In spite of the apparent popularity of

e-books, few publishers are seeing many

adoptions by professors for classroom

use. Bakers Wells notes, Generally

adoptions happen at the title level and

are not based on format. Princetons

Appel says, Were not seeing many

e-textbook adoptions, but we also haveno way to track this data since various

e-reader companies do not report it to

us. Baylors Newman says that one of

the publishers bestselling Kindle titles,

Scott PoolesMonsters in America, con-

tinues to find homes in a variety of col-

S T O C K T H E A U T H O R I T Y

I N R E A D A B L E R E F E R E N C E

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Tel: 1-800-877-2665 Fax: 1-800-398-3111For subsidiary rights inquiries, email [email protected]

978-1-58743-327-6 256 pp. $17.99p

Coming April 2013

978-0-8010-3909-6

256 pp. $22.99p

978-0-8010-3578-4

224 pp. $22.99p

Coming February 2013

978-1-58743-325-2

224 pp. $16.99p

Coming January 2013

SpirituallyGrounded.

TL


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FT RIGHT YOUNG OLD RICH POOR TRADITIONAL PROGRESSIVE LIBERAL CONS

PUBLICAN DEMOCRAT LEFT RIGHT YOUNG OLD RICH POOR TRADITIONAL PRO

BERAL CONSERVATIVE REPUBLICAN DEMOCRAT LEFT RIGHT YOUNG OLD RICHADITIONAL PROGRESSIVE LIBERAL CONSERVATIVE REPUBLICAN DEMOCRAT LEFT

UNG OLD RICH POOR TRADITIONAL PROGRESSIVE LIBERAL CONSERVATIVE RE

FT RIGHT YOUNG OLD RICH POOR TRADITIONAL PROGRESSIVE LIBERAL CONS

PUBLICAN DEMOCRAT LEFT RIGHT YOUNG OLD RICH POOR TRADITIONAL PRO

BERAL CONSERVATIVE REPUBLICAN DEMOCRAT LEFT RIGHT YOUNG OLD RICH

ADITIONAL PROGRESSIVE LIBERAL CONSERVATIVE REPUBLICAN DEMOCRAT LEFT

UNG OLD RICH POOR TRADITIONAL PROGRESSIVE LIBERAL CONSERVATIVE RE

rTel: 1-800-877-2665 Fax: 1-800-398-3111 For subsidiary rights inquiries, email [email protected]

Jim Wallis thinks our life together can be better. In this timely and provocative

book, he shows us how to reclaim Jesuss ancient and compelling vision of the

common gooda vision that impacts and inspires not only our politics but

also our personal lives, families, churches, neighborhoods, and world.

P R TRADITIONAL PROGRESSIVE LIBERAL

YOUNG OLD RICH POOR TRADITIONAL

I DEMOCRAT LEFT RIGHT YOUNG OLD ICONSERVATIVE REPUBLICAN DEMOCRAT

L PROGRESSIVE LIBERAL CONSERVATIVE

P R TRADITIONAL PROGRESSIVE LIBERAL

YOUNG OLD RICH POOR TRADITIONAL

I DEMOCRAT LEFT RIGHT YOUNG OLD I

A CONSERVATIVE REPUBLICAN DEMOCRAT

O AL CONSERVATIVE

Everyoneclaims Godfor their side.

But who is onGodsside?

978-1-58743-337-5 320 pp. $21.99c


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C H e C k O u T O u R

Fall NewReleases

Documents

Religion Update IV, October 2012