Relentlessly Obsess about Your Story - APQC...ConocoPhillips Membership by Stream (Jan 1, 2010) 32% • Working definition of a Knowledge Worker at ConocoPhillips: anyone involved

Relentlessly Obsess

about Your Story

APQC

Houston

Today …

• Company overview

• Setting the stage for Knowledge Sharing

• Seven Ways to Obsess

• Questions and answers

ConocoPhillips

Who we are

• Third largest U.S. integrated energy company

• Operations in more than 30 countries

• Over 32,000 employees worldwide

Our Business

• Exploration and Production

• Refining, Marketing, Supply and Transportation

• Natural Gas Gathering, Processing and Marketing

• Chemicals and Plastics

South Korea

Operations around the World

As of Sept. 30, 2009

Setting the Stage for KS

ARCO Alaska

2000

2001Lobo

1997

Gulf Canada

2001

20022007

COP - Encana Canadian & U.S.

Heavy Oil Joint VenturesCanadian Hunter

2001

Poco Petroleum

1999

LL&E

1997

2006

A workplace where employees continuously deliver additional value through global collaboration and expertise sharing.

Knowledge Sharing Vision

Knowledge Sharing Journey

2004 2005 2006 2007 2008

Previous

Networks –

Downstream

and

Upstream

Success

Stories

Global

Awards

4-Gs

Upstream NetworkModel

Functional Excellence

Communication

& Training

Semantic

Analysis

(Content)

2009

125+ Networks

Enterprise-wide

Pro

fessio

nal N

etw

ork

ing

On

eW

iki

Stra

teg

y fo

r Ro

CK

Ne

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rk B

us

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t

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ing

& D

evelo

pm

en

t

Cro

ss

-Stre

am

/ Fu

nctio

n

Focus on

Connecting

People

2010 2011-12

KS Vision – 2012

Strategy…awards…communication…enterprise-wide

growth!

Peer-to-Peer problem solving is a strong indicator of our collaborative culture

All NoE Discussion Items & Threads

0

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2800

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Cumulative Discussions

2005 2006 2007 2008 2009 YTD Total

812 5,126 12,223 18,260 20,847 57,268

ConocoPhillips Membership by Stream (Jan 1, 2010)

32%

• Working definition of a Knowledge Worker at ConocoPhillips: anyone involved in developing or

using knowledge to create business value

Here's an interesting 2008 McKinsey Quarterly article called: "making talent a strategic priority"

• Look at the fourth page -- "Knowledge Workers are different because they create more profit

than other employees do -- up to three times more, according to our research. Yet the

performance of knowledge-intensive companies within the same industry varies significantly,

which suggests that some of them struggle to extract value from this newly enlarged type of

workforce."

Streams Number of Employees Total Members

Commercial 1133 792 70% 1453

Corporate 2557 605 24% 911

Downstream 11816 2686 23% 5430

IT/ITSS 1231 552 45% 947

Project Development 760 670 88% 2025

Technology 568 330 58% 886

Upstream 12719 7021 55% 19964

Grand Total 30784 12656 41% 31616

Number of Unique Members

http://spupks.conocophillips.net/C2/C4/Knowledge Retention/Document Library/Making Talent a Strategic Priority.pdf

Sponsorship across the Enterprise

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

Technology

SponsorshipGovernance

SS / ITDownstreamCommercialProjectsUpstream

Functional

Excellence

Enterprise-wide Sponsorship

http://images.google.com/imgres?imgurl=http://www.sofscience.com/Graphic%20Assets/col1.jpg&imgrefurl=http://www.sofscience.com/&h=309&w=309&sz=14&hl=en&start=70&usg=__O9JYe6Eb2hqjjKrwJZgu4-e3KrQ=&tbnid=J2YJhG5UTQcMsM:&tbnh=117&tbnw=117&prev=/images?q=Technology&start=60&gbv=2&ndsp=20&hl=en&sa=N

KS Sits High in the Company

SVP

Planning &

Strategy

Chief

Economist

Director

Knowledge

Sharing

MGR,

Alternative

Energy

GM,

Corporate

Planning &

Strategy

Chairman

& CEO

How Has Communication Helped?

1. Hire a Pro

2. Make a Plan

3. Think Big

4. Think Small

5. Be Creative

6. Say Yes

7. Be Passionate!

Seven Ways to Obsess

Hire a Communication Pro

• Messaging

• Audience

• Consistency

• Communication acumen/

• Importance of “appearance counts”

Someone who understands

Make a Plan

Global KS Branding

Global Awards

Regional/BU

Communication

Events

NoE Leader Summit

Collaborative Networks

StrategicFocusAreas

Evolution of KS

Function

Global Brand - KS Media Library

Media Examples

• Video

• Podcast

• Newsletters

Global Brand: Archimedes Awards

Global Regional

Transfer Processes

(Lessons Learned)

Motivation, Recognition &

Rewards

Network Measurement

Members Engaged

Clear Deliverables & Activities

Development of Trusted

Relationships

Adequate Resources &

Defined Roles

Leadership & Sponsorship

Supporting Technology

(Easy-to-Use Standards)

Clear Business Case

(Justification)

Think Big!

“Ten Critical Success Factors” Videos

Think Big!

• For network leaders of all experiences levels

• Exchange of best practices and lessons learned

• Refreshing the KS vision

Network Leader Summit

• A fit-for-purpose learning experience for employees across the enterprise

• Leverages the company’s Learning Management System (Learning Express)

• Brings consistency to existing ad-hoc training

• Reinforces key messages for employees based on their roles

Think Big!

KS and

IC a core

competency

and strategic

asset!

……Supporting the evolution of KS

KS University -

Think Small … (Pay attention to detail)

• E-mails to

supervisors of

nominees and

winners

• Portal audits

• Podcasts

• BTFTW game

• New employee onboarding

• The KS Café – where fresh

ideas emerge

• PD&P Summit

• Engineering Academy

Think Small!

Facility OptimizationNoE Sponsor:

Bob Stubbs

NoE Leaders:

White Ali

Leader “stamps”

Be Creative!

• Redesign focus groups

• Blogs

• Candy bars

• Wallet cards

Say Yes!

• Be flexible and visible

• Extend your reputation as a service provider and

people will come to you!

– Safety Summit

– Voluntary Protection Program

– Benchmarking

…and people will come to you!ENERGY Manufacturing

Healthcare

Non-ProfitFinancialIT

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Scott Steele KS Taxonomist

Michael AlabastroKS Technical Specialist

Heather StangaKS Network Specialist

Miriam FjellakerKS Network Specialist

Katie HermestonKS Comm.

Coordinator

Yvonne MylesKS Comm. Advisor

KSLT Strategic Guidance

Extended Team:IT Support

Dan Ranta,KS Director

Matt Meade Associate Analyst

Hire passionate people

who never tire of telling

your story!

Andrew Felton

OW Content Specialist

Be Passionate!

Soon others will tell your story!

• Presentations– Microsoft Energy Forum (Feb. 2009)– APQC (Dan Ranta - May 14)– KIN (Nick Targontsidis and Yvonne Myles, Jun 2009)

• External communication– Dow Jones News Service (WSJ, CNN Money, Rigzone, etc.)– Harvard Business Review– Harts E&P online magazine

• Oil giants push to make use of social networking• Facebook for the Enterprise (July 2009)

– Offshore International Technology (UK-based publication, Sept. 2009)– Oil of Russia Magazine (2008)– University of Virginia book chapter– University of Alaska thesis

• Internal– SPIRIT magazine

Questions / Comments

2010 SPIRIT of Performance – Knowledge Sharing & Business Partners

Documents

Relentlessly Obsess about Your Story - APQC...ConocoPhillips Membership by Stream (Jan 1, 2010) 32% • Working definition of a Knowledge Worker at ConocoPhillips: anyone involved