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What is In-flight Magazine Advertising

Many airline companies produce in-flight magazines to provide details about their fleet, as well as articles about destinations or other interesting information. In-flight publishing is an unusual niche in the magazine world. Airline titles have minimal distribution costs, and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines, and Ink is currently the world’s leading company in this sector.More than 80% of passengers read the magazines airlines place in front of them, and readers average around 30 minutes a flight with the magazines, according to Arbitron.Despite the challenges facing the publishing industry this is a healthy sector and on a large scale, in-flight magazines have suffered less than magazines overall.While the quality of in-flight magazines varies widely, their upscale, captive readership appeals to advertisers, particularly luxury-goods makers targeting men.

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Magazine has a very intimate relation with its readers and advertising is an integral part of it. Relevant advertising is valued by readers and is consumed with interest. The magazine environment puts the readers in the apt fame of mind to be receptive to advertising. In this way the brands are able to leverage the positive brand equity of the magazines. releaseMyAd understands the essential strength of magazine advertisement and thereby wants to provide captivating advertising solution to advertisers to get their readers in full control.

About Jet Wings Magazine

Jet Wings Domestic, the in-flight monthly magazine of Jet Airways – India’s largest airline – offers its readers in-depth knowledge of India. It not only highlights travel, but also unique cultural traditions, music, art, cinema, food and contemporary design.every issue of Jet Wings has regular lifestyle sections that review the latest gadgets and automobiles in the market, the finest spas, resorts and high-end accessories, tips on health, fashion, wellness and personal grooming, as well as a round-up of what’s new in the education and real estate segmentsBenefits of advertisement in Jet Wings include, In absence of in flight screens most of the consumers do read Jet wings at least half of the time of their journey.

Language : EnglishCategory : Travel & Adventure,Entertainment,Holidaying & TravellingAudience : Adults, Student dominant, Youth dominantCirculation : 350000Readership : 1850000Periodicity : Monthly

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