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Relay For Life Nationwide Leadership Summit 2012 @RelayForLife | #RFLsummit2012 . Brian Marlow and Ron Scirocco Nationwide Relay Advisory Team Co-Chairs. Marty Coelho National Managing Director, Marketing & Communications American Cancer Society Relay For Life. Marty Coelho - PowerPoint PPT Presentation
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Relay For Life Nationwide Leadership Summit 2012
@RelayForLife | #RFLsummit2012
Brian Marlow and Ron SciroccoNationwide Relay Advisory Team Co-Chairs
Marty CoelhoNational Managing Director, Marketing & Communications
American Cancer Society Relay For Life
How do we lead Relay?
What are Relay’s Leadership Principles?
We are not here to manage Relays.
We are here to lead the movement to end cancer.
Our Truth
What are Relay’s Leadership Principles?
Our Vision
To provide every community that wants a Relay – a Relay,
and
in each of those communities reach every person impacted by cancer.
Think AnnualThink Long TermThink Big!
What are Relay’s Leadership Principles?
Our Approach
Utilize Best Practices
What are Relay’s Leadership Principles?
A good ideaWas identified as a best practiceWhich was subsequently turned into a policyThen operationalized as a strategyAnd then trained as a mandatory check list…
Value the Volunteer / Staff Partnership
“You couldn’t tell who the volunteers were or who the staff were, and you know what? It didn’t matter.”
What are Relay’s Leadership Principles?
Empower Everyone
“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”
What are Relay’s Leadership Principles?
Build Relationships
“People are motivated by people first, causes second.”
What are Relay’s Leadership Principles?
Follow the 5Ds
Leadership DevelopmentTeam DevelopmentSurvivor & Caregiver DevelopmentFundraising DevelopmentEvent Development
What are Relay’s Leadership Principles?
Tenets of Fundraising• Every contribution matters
• Don’t predetermine what someone will give
• Anyone can be a great fundraiser
• Have individuals, teams, events own their goals
What are Relay’s Leadership Principles?
So we have a decision to make…
“Do we lead our Relays as a movement to end cancer or do we manage our Relays as events, with checklists in hand, hoping we don’t fail?”
Udie SokoZambian Cancer Society
Brian Marlow and Ron SciroccoNationwide Relay Advisory Team Co-Chairs
• Breakout info is on the back of your nametags
• People in blue shirts are here to help!
• See you back here (same seats) at 11:45
Next up:
Enjoy your lunch!
Brian MarlowNationwide Relay Advisory Team Co-Chair
John R. Seffrin, Ph.D.Chief Executive Officer, American Cancer Society
Dreaming Big … Accomplishing MuchHow the American Cancer Society is Saving More Lives
John R. Seffrin, PhD, Chief Executive Officer, American Cancer Society
The American Cancer Society … Yesterday
“The particular objects for which the corporation is to be formed are as follows: To collect, collate and disseminate information concerning the symptoms, diagnosis, treatment and prevention of cancer; to investigate the conditions under which cancer is found; and to compile statistics in regard thereto.”
-- Mission statement, from certificate of incorporation, 1922
May 22, 1913
American Society for the Control of Cancer formed
The American Cancer Society … Today
Insert Text Here • Largest voluntary health organization dedicated to fighting cancer
• Working in more than 6,000 communities around the world to save lives by helping people stay well, get well, find cures, and fight back
• Volunteer grassroots army of more than 3 million; staff of 6,000 nationwide
• Available 24 hours a day, 365 days a year with information and support at 1-800-227-2345 and cancer.org
A History of Dreaming Big
Insert Text Here
1985: Dr. Gordy Klatt runs for 24 hours in Tacoma, WA, to raise
money for the American Cancer Society – beginning what would
become Relay For Life.
2012: Relay For Life is a worldwide phenomenon, with more than 6,000
events worldwide – even in the virtual world “Second Life.”
A History of Dreaming Big
Bark For Life and other “For Life” events are held nationwide.
Relay has climbed to the highest peaks – with events on Mt. Everest and Mt. Kilimanjaro.
A History of Dreaming Big
ThenDoor-to-door, local cancer charity, local services
NowHighly visible cancer control enterprise and change agency
TomorrowGlobal institution leading the movement to bring cancer under control in 21st century
1.0
2.0
3.0
Cancer in the US, 1990-2008Survival Rising, Mortality Decreasing
Number of Cancer Deaths AvertedFrom 1991 to 2008 in Men and from 1992 to 2008 in Women
Total: More than 1 million
cancer deaths averted
Transformation Initiatives
▪ Sharing the Change Story▪ Change Champions▪ CEO initiative▪ Research 3.0▪ Leadership, Governance, and
Accountability▪ Operational Excellence▪ Enterprise Reputation and Stewardship▪ Talent-Rich Environment Focused on Results▪ Marketing Excellence ▪ Global 3.0▪ Cancer Control 3.0
What is the Quickest Way toMore Birthdays?
A. Prevent preventable cancers.
B. Treat those that are treatable and curable.
C. Fix the fixable within health care systems.
D. Provide state-of-the-art care and palliation to those that are not preventable or curable.
What It Will Take
Resources
Collaboration
Policy Change
Celebration On The Hill, 2002
Products/Tools That Will Help Us Get There
• Human genome mapped
• Framework Convention on Tobacco Control
• Platforms
ACS CAN
C-Change
• Advocates
• Vaccines
• Best buys
• Targeted therapies
Our 100th American Cancer Society Birthday
Guiding Principles•Be a “purpose-driven celebration.”•Celebrate the past and embrace the future.•Leverage the birthdays brand campaign.•Embody the spirit of transformation.•Be replicable at a community level and provide opportunity for engagement.
Our 100th American Cancer Society Birthday
Desired Outcomes• Position the American Cancer
Society as the premier organization that will solve the cancer epidemic in the next century.
• Increase knowledge of our accomplishments and contributions.
• Celebrate, validate, and re-energize volunteers, staff and partners.
• Raise funds.
Ron SciroccoNationwide Relay Advisory Team Co-Chair
Dream Big Activity
When did you dream big and it really paid off for your events?
What is a big dream you have for your Division that you would like to see implemented?
Brian MarlowNationwide Relay Advisory Team Co-Chair
AnnMarie MorseNew England Division
Melissa ParkNationwide Collegiate Advisory Team
In the next six monthsACS CAN will:
• Conduct the largest ever election program – Cancer Votes - to make cancer a priority issue for candidates all across the country
• Defend cancer research from potentially devastating cuts scheduled to take place in January 2013
• Launch a new campaign to improve quality of life for cancer patients and survivors
Reuel JohnsonNationwide Vice President, Relay For Life
Amanda PowerQueensland, Australia
Bob Summers – Florida Division
Lesa Foster – High Plains Division
Hope given or hope received,
both illuminate the darkness
Brian Marlow and Ron SciroccoNationwide Relay Advisory Team Co-Chairs
Hope Big Activity
What is a way you have demonstrated the Hope Big ideal that could be built upon?
What’s something new you would like to see implemented?