REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY

THE ITALIAN NATIONAL TOURIST BOARD

The Italian National Tourist Board has been founded in 1919 as ENIT (Ente

Nazionale Italiano per l’Incremento delle Industrie Turistiche). Today, the

Board has changed due to a deep internal reorganization.

This new business structure allows resource optimization, the increase of

efficiency in terms of expenditure and performance, and the growth of

the promotional actions’ efficacy.

ENIT works for Italy to promote the Country all over the world.

The promotion is carried out with a corporate strategy that is made

in Italy and implemented through local offices and numerous

partnerships with embassies, Italian culture institutes abroad, the

Italian Trade Agency, chambers of commerce, trade unions and the

Regions. In the next few years, Italy’s tourism development will

be focused on a valuable growth to generate economic, social

and cultural sustainability: enhance tourism supply, increase

the value of the territories and businesses, as well as market

relevance.

Marketing strategies are based on the knowledge of trends,

tourists, and products thanks to the internal Department

of Market Research and Statistics / National Tourism

Observatory of ENIT. These strategies are developed on

any market, due to a precise demand segmentation.

Operational marketing supports the products’

commercialization to strengthen the existing

tourism-related products, introducing new ones on

traditional markets as well as breaking into markets

with a high growth potential. Moreover, the digital

strategy covers any action of the Agency in an

all-encompassing way.

ITALIA let’s MEET here

REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY

ITALIA let’s MEET here

REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY

AMSTERDAM amsterdam@enit.it

BERLIN   berlin@enit.it

BRUSSELS brussels@enit.it

BUDAPEST budapest@enit.it

FRANKFURTfrankfurt@enit.it

LISBON lisbon@enit.it

LONDON london@enit.it

MADRID madrid@enit.it

MUNICH monaco@enit.it

MOSCOW moscow@enit.it

PARIS paris@enit.it

PRAGUEpraga@enit.it

STOCKHOLM stockholm@enit.it

WARSAW varsavia@enit.it

VIENNA vienna@enit.it

ZURICH zurigo@enit.it

EUROPE

BUENOS AIRES buenosaires@enit.it

LOS ANGELES losangeles@enit.it

NEW YORK newyork@enit.it 

TORONTO toronto@enit.it 

SÃO PAULO saopaulo@enit.it

SYDNEY sydney@enit.it

AMERICAS AND OCEANIA

MUMBAI mumbai@enit.it

BEIJING beijing@enit.it

SEOUL seoul@enit.it

TEL AVIV telaviv@enit.it

TOKYO tokyo@enit.it

ASIA AND MIDDLE EAST

MEETING INDUSTRY IN ITALY

ITALY RANKS 6° IN THE WORLD AND 5° IN EUROPE FOR NUMBER OF MEETINGS

Data Source: Market Research and Statistics Department ENIT on ICCA 2019

UNESCO WORLD HERITAGE SITES

58 UNESCO SITES.Of these sites, 53 are cultural and 5 are natural.

Data Source: Market Research and Statistics Department ENIT on UNESCO

U.S.A 934

714

595

578

567

550

539

527

356

342

Germany

France

Spain

U.K.

Italy

China

Japan

Netherlands

Portugal

TOP 11 COUNTRIES IN THE WORLDCountry

Italy

China

Germany

France

Spain

India

Mexico

U.K.

Russia

Iran

Japan

Natural

5

14

3

5

4

7

6

4

11

2

6

Cultural

53

38

48

43

43

32

27

28

19

24

19

MIXED

4

8

2

1

2

1

Total

58

56

51

49

49

40

35

33

30

26

25

1

WHY CHOOSE ITALY AS A MICE DESTINATION?

THE ITALIAN MEETING INDUSTRY IS BECOMING THE MOST DESIDERED BY BLEISURE TRAVELERS

Why choose Italy as a MICE destination?

AccessibilityItaly lies right in the heart of the Mediterranean Sea and can be easily reached from anywhere. Once in Italy, you can count on a HIGH SPEED railway network.

Italy has over 16.530 KM of railway with stations throughout the Country.

Flying here is easier

With 31 airports and over 13 low cost airlines, every corner of Italy is easily accessible to you.

Italy’s busiest airports by passenger traffic:

• Rome - Leonardo da VinciInternational Airport won the 2018ACI Europe Best Airport Award

• Milan Malpensa Airport is freshlyrenovated, having welcomedthe world foe EXPO 2015

• Venice - Marco Polo Airports

SOME INCENTIVE IDEASItaly is the perfect VENUE for INCENTIVE TRAVELS. Dreaming of experiencing authentic Italian Style

MILANO

ROMA

VENEZIA

• BLEISURE DESTINATIONIn less than ten years Italy has become a tourist hot-spot and one of the European start-up capitals for bleisure travel, combining business trips with some of the most beautiful places to visit all over the world.

• HIGH STANDARD OF PROFESSIONALISMItaly has over 250 PCOs, Incentive Houses and DMCs with high standards of service.

13.000 MEETING AND CONGRESS ROOMSIN MORE THAN 4.000 VENUES +40 EXHIBITION

CENTERS

+33.000 HOTELS + 2.2

MILLION BEDS

SLOW

• Parmigiano Reggiano tasting

• Pasta making

• Unesco sightseeing experience

• Gelato making

• Pizza baking

• Buffalo Mozzarella tours

• Wine tasting & vineyard tours

• Leonardo da Vinci Last Supper

ACTIVE

• Vespa tours

• Vintage Fiat 500 tours

• Etna hiking/ skiing

• Biking on the Appia Way

• High mountain trekking

on Alps and Dolomites

• Treasure Hunting

• The Italian Motor Valley

LUXURY

• Italian fashion shows

• Ferrari rides

• Maserati tours

• SPAs experiences

businessmadebeautifulwww.italia.it

REGISTRATION WORKSHOP LUNCH DEBATE ENJOY ITALY

ITALIA let’s MEET here

@enititalia | @italia.it @enit_italia | @italia@Italiait enit.it | italia.it

Via Marghera 2/6 - 00185 RomaTel. +39 06.49711 - mice@enit.it

Business, made beautiful.