INNOVATION, TRANSFORMATION & REVOLUTION IN VIDEO GAMES

Essential insights and thought provoking discussions on:

The future of finance & investment in the games industry

BREXIT and the role of games in the economic future of the UK and Europe

Who is making money out of mobile games?

AR & VR – where are these trends going and what does it mean for the video games market?

Games media influencers – keeping communities going

Games industry diversity

STEAM how to stand-out amongst the crowd

eSports investment, ROI and brand placement

eSports regulation, analytics and diversity

Wednesday 23rd - Thursday 24th November 2016Millennium Mayfair Hotel, Central London, UK

2016 spoNsors iNcludE:

LIVESTREAMInG PARTnER EVEnT PARTnER

rEGisTEr Your

iNTErEsT NoW!

www.futuregamessummit.com

produced by

@FutureGamesSMT #futuregamessummit

www.facebook.com/futuregamessummit

www.instagram.com/futuregamessummit

register for tickets www.futuregamessummit.com Priority code: BrFGs10

DRIVING THE GAMES INDUSTRY FORWARD#FUTUREGAMESSUMMIT

THE INDUSTRY MEETING PLAcE

WHO WILL YOU MEET?

NETWork WiTh GamE, iNvEsTmENT aNd mEdia lEadErs aNd discovEr ThE NExT BiG ThiNG iN GamiNG!

NETWork with creative & business leaders in games to exchange experiences and ideas to shape the future of

the games industry

sourcE the latest technologies across all sectors of the business,

including AR, VR & eSports

accEss industry experts and your peers in a targeted

learning and networking environment and be the

first to hear the latest trends and industry forecasts

ExpEriENcE 2 days of unrivalled conference

content including sessions on growth in eSports,

investment in games, AR, VR and advertising and media

buying in eSports

TakE advaNTaGE of the free networking sessions, speaker roundtables and

content roundtables taking place over the two days

sEcurE new business by mixing with the key industry players, increase your reach by connecting with decision makers across the industry

• Publishers• Indies • Developers• Hardware solutions• Software solutions • Recruitment & HR• Private equity & investment

• Government• Regulators• Legal• Analysts• Press• Media Houses• Brands

• Streaming Platforms• Marketing &

Communications • Retailers• Associations

200+ attendees from across the games industry and beyond: The Future Games Summit 2016 will bring together those who are looking to enter and take advantage of the games industry with those already established players who need to stay ahead of the game.

register for tickets www.futuregamessummit.com Priority code: BrFGs10

UNDERSTAND THE EVOLUTION OF THE GAMES INDUSTRY

AGEnDA AT A GLAnCE DAY 1: 23RD NOVEMbER 2016

FInAnCE, InVESTMEnT AnD ThE ECOnOMICS OF ThE GAMES InDUSTRy

TRAck 1: FUTURE TEcH 2016

TRAck A: ENTRY LEVEL: ESPORTS ROOkIE

LUNcH & SPEAkER ROUNDTAbLES, NETWORkING & ExHIbITION VISIT

LUNcH & SPEAkER ROUNDTAbLES, NETWORkING & ExHIbITION VISIT

DRINkS REcEPTION & ESPORTS SHOWcASE

END OF FUTURE GAMES SUMMIT 2016

TRAck 2: FUTURE bUSINESS

TRAck b: LEVEL UP: ESPORTS PRO

• Mobile Gaming• Interactive Panel Discussion:

Augmented Reality Games – Where Do We (Pokémon) Go from here?

• Interactive Panel Discussion: has VR blown its chance of being the future of games?

investment, roi & brand placement• Traditional sports and eSports: how far

should the parallels be taken?• Optimising eSports team sponsorship• Panel: Making the most of

tournaments and live events

• has the Steam train left the station?• Interactive Panel: Who are the games media influencers of the future – and where

will you find them?• Interview: Creating the next generation of interactive entertainment

• TV, OTT & eSports• Closing Keynote Interactive Panel: Advertising & media buying in eSports

• Games investment & funding trends• have traditional publishers had their

day?• how do we create a more diverse

games industry?

regulation, analytics & diversity• Regulation and protecting the

integrity of eSports• The role of analytics in eSports

monetisation• Panel: Does eSports need to remain

gender neutral?

DAY 2: 24TH NOVEMbER 2016ESPORTS In 2016: UnDERSTAnDInG ThE GROWTh TRAjECTORy

Reflecting on the number of brand new challenges and opportunities within the video games industry, attendees will experience a wealth of cutting edge topics, speakers and discussion formats on stage this November.

Two Tracks Tech & Business on Day 1 Rookie & Expert on Day 2

live debates

speaker roundtables

interactive roundtables

live on-stage interviews

esports showcase

R

S

s sold r rEsErvEd

register for tickets www.futuregamessummit.com Priority code: BrFGs10

eSports Pro 2016 SURVEY RESULTS

FLOORPLAN

We asked our audience their thoughts on the key trends in the global eSports market for 2016, and here is what they told us:

The 5 biggest challenges faced by the esports industry:

coNFErENcE room

coNFErENcE room

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cohesion of the industry/overcoming industry fragmentation

regulation & politics – keeping up and understanding it all

achieving a wider range of coverage about esports

Gambling in esports

Traditional sports vs. esports

To discuss the bespoke sponsorship and exhibition packages available, please contact:conor Tallon, sales managerT: +44 (0)207 354 6000E: ctallon@nbmedia.com

2016 spoNsors iNcludE: mEdia parTNErs iNcludE:

LIVESTREAMInG PARTnER EVEnT PARTnER

coFFEE poiNT

spEEd NETWorkiNG

zoNE

EsporTs shoWcasE

register for tickets www.futuregamessummit.com Priority code: BrFGs10

AGENDADAY 1: WEDNESDAY 23RD NOVEMbER

plENarY sEssioNs: FiNaNcE, iNvEsTmENT & ThE EcoNomics oF ThE GamEs iNdusTrY

08:45 registration, coffee and networking

09:20 chairman’s welcome and opening remarks

09:30 opENiNG kEYNoTE: The importance of the uk games & creative industries

09:55 kEYNoTE paNEl discussioN: BrExiT and the role of games in the economic future of the uk• What are the immediate considerations post-BREXIT?• Can creative industry tax breaks continue in their current for, and if not, how might they evolve?• How will changes to the movement of labour impact the games industry in the UK and in mainland Europe?

11:00 coffee, networking & exhibition visit

11:45 Who’s making money out of mobile games?• Unless you’ve got Kim Kardashian or Arnold Schwarzenegger, who’s going to buy your game? • What’s the future of free to play?• Understanding the impact of Big Data & real-time analytics on mobile game consumption

12:10 iNTEracTivE paNEl discussioN: augmented reality Games – Where do We (pokémon) Go from here?• What does the Pokémon Go story mean for the future of mobile games development?• Developing new revenue streams with AR• The role of AR in increasing opportunities for creative brand marketing

12:35 iNTEracTivE paNEl discussioN: has vr blown its chance of being the future of games?• Where’s all the content? • When will hardware prices drop?• Has AR already stolen a march?

Track 1: FuTurE TEch

11:45 Games investment & funding trends • Kickstarter, Seedrs or Crowdcude: Which crowdfunding mechanisms have been the most successful

for games companies? • What kinds of games and/or companies are investors looking for?• Maximising the potential of initiatives like the Creative England Games Fund

12:10 livE dEBaTE: have traditional games publishers had their day? • Many publishers have been late to the table with eSports – is this a sign of a new direction in the industry?• Are media conglomerates looking at games once more?• Who are the super publishers of the future?

12:35 how do we create a more diverse games industry?• #1ReasonToBe• Black, Asian and Minority Ethnic (BAME)• Bullying or banter?

Track 2: FuTurE BusiNEss

13:15 lunch & speaker roundtables, networking & exhibition visitDuring this lunch break, some of our expert speakers will be hosting roundtables, allowing delegates to ask them questions in more detail and continue conversations beyond presentations and panels.

14:30 interactive roundtablesDuring this session, delegates will be able to pick one table from a series in the room, each with a separate topic and a specific industry expert leader. This format enables delegates to get deeper into each of the topics in question, and facilitates an enhanced sharing of information and opinions in a smaller and more informal manner.

Topics for discussion include:• The next generation of console hardware (Scorpio, etc.)• Serious games and ‘games for good’• How to make the most of licensing crossover opportunities to create new revenue streams• The Internet of Things & Games - are there opportunities for growth? • Overcoming hurdles to building up games communities• The role of games in education

15:15 has the steam train left the station?• Is it still possible to make your game stand out on Steam? • Is anyone making any money on Steam?• Can anyone survive as a Steam-only publisher?

15:45 coffee, Exhibition visit & Networking

16:15 iNTEracTivE paNEl: Who are the games media influencers of the future – and where will you find them?• Where next for the YouTubers and Streamers of today?• Next stop Periscope, Facebook Live and SnapChat?• Does the future lie in ‘Closed’, own-brand social & discovery networks?

16:40 closiNG kEYNoTE iNTErviEW: creating the next generation of interactive entertainment

17:30 closing remarks from the chair

17:45 drinks reception 19:00 End of day 1 Future Games summit

register for tickets www.futuregamessummit.com Priority code: BrFGs10

AGENDADAY 2: THURSDAY 24TH NOVEMbER

14:30 interactive roundtablesDuring this session, delegates will be able to pick one table from a series in the room, each with a separate topic and a specific industry expert leader. This format enables delegates to get deeper into each of the topics in question, and facilitates an enhanced sharing of information and opinions in a smaller and more informal manner.

Topics for discussion include:• Gambling in eSports – to bet or not to bet? • Traditional media meets gaming media: the future of eSports coverage• Staying genuine on social media• Mobile eSports – an emerging opportunity?• Traditional publishers vs. eSports specialists: Who should you work with?• Is industry fragmentation a problem?

15:15 interactive roundtable feedback panelEach roundtable leader will report back to the room on the key points that have come out of their discussion as a table.

15:45 coffee, Exhibition visit & Networking

16:15 Tv, oTT & esports• Does eSports really need to be on linear TV?• What lessons can the eSports industry learn from OTT providers such as Netflix?• Understanding the impact of streaming & multi-channel networks on eSports• Digital rights management & eSports piracy

16:40 closiNG kEYNoTE iNTEracTivE paNEl: advertising & media buying in esports• How is eSports changing the media buying world? • How can brands make sure they are making the most of eSports coverage? • Reaching your target market through game streams• Which games/leagues for which demographics?

17:30 closing remarks from the chair

17:45 End of Future Games summit 2016

08:45 registration, coffee & networking

09:20 chairman’s welcome and opening remarks

09:30 opENiNG kEYNoTE: The state of esports • Opportunity vs. hype: what’s the real situation with eSports right now?• Global and regional growth projections• Breaking barriers to investment and growth; does anything need to change in eSports to make it go mainstream?

09:55 kEYNoTE paNEl discussioN: esports 2.0 – where can we go from here? • Connecting the professional eSports industry to the wider consumer in the right way: education & evangelism • Buying into eSports – what can recent M&A and investment trends tell us about the future of eSports?• Overcoming industry fragmentation; who is best placed to lead this?• Fan profiling – where is the value to consumer brands in eSports?

11:00 coffee, networking & exhibition visit

plENarY sEssioNs: EsporTs iN 2016: uNdErsTaNdiNG ThE GroWTh TrajEcTorY

iNvEsTmENT, roi & BraNd placEmENT11:45 Traditional sports and esports: how far should the parallels be taken?

• What elements of traditional sports should eSports be emulating, and what can be left behind?• Harnessing the power of eSports for children’s development

12:10 optimising esports team sponsorship• What kind of commitment does team sponsorship involve?• The ‘dos and don’ts’ of team sponsorship; when to invest and why• Team sponsorship case study – optimising brand association

12:35 iNTEracTivE paNEl discussioN: making the most of tournaments and live events• Understanding how live eSports events & tournaments differ from traditional sports events • Getting to grips with the different leagues and tournaments • Experiential & immersive experiences

Track a: Entry level: esports rookie

rEGulaTioN, aNalYTics & divErsiTY11:45 regulation and protecting the integrity of esports

• Understanding cheating in eSports• Does eSports have a problem with doping?• Are unions necessary to take eSports to the next level?

12:10 The role of analytics in esports monetisation • Leveraging insights into customer metrics and user behaviour to enhance revenue opportunities • Sharing insights: can the eSports industry ever really grow unless more data is shared?

12:35 iNTEracTivE paNEl discussioN: does esports need to remain gender neutral? • Why are women under-represented in eSports?• How can eSports ensure gender diversity in competitions?• Does the eSports industry need women-only tournaments?

Track B: level up: esports pro

13:15 lunch & speaker roundtables, networking & exhibition visitDuring this lunch break, some of our expert speakers will be hosting roundtables, allowing delegates to ask them questions in more detail and continue conversations beyond presentations and panels.

3 EASY WAYS TO

REGISTER

1. Online: www.futuregamessummit.com/tickets

2. Email: events@nbmedia.com

3. Telephone: +44(0)207 354 6000

Wednesday 23rd - Thursday 24th November 2016Millennium Mayfair Hotel, Central London, UK

vENuE dETails:Millennium Mayfair44 Grosvenor Square, London W1K 2HP020 7629 9400

Book Your hoTEl:We have put together a unique HotelMap that shows the best available rates at the Millennium Mayfair Hotel, and nearby hotels. For more information visit: https://hotelmap.com/pro/mp4a7

Terms and conditions:

Payment Information: Payment of all delegate fees are due in full on booking. Failure to pay for your reserved place may result in the booking being released. All fees include lunch, refreshments and conference documentation. Discounts: *Early bird pricing offers are only available if payment is made at time of booking. If payment is not made at point of booking the standard price applies. Multi-booking discounts will only be valid for delegates from the same company when booked and paid for as a group at the same time. Cancellations: We regret that no refunds can be made for cancellations. However, we welcome substitutions at any time. It may be necessary for reasons beyond the control of the organisers to alter the content and timing of the programme or the identity of speakers or the venue. This contract is subject to English law.

How to pay: You can book and pay online at www.futuregamesummit.com/tickets. Alter-natively please phone customer services on +44(0)207 354 6000 and quote BRFGS10, your company name and delegate surname(s). Please note these payments will also be processed via our secure and compliant payment system so your card details are never compromised. Data Protection: The personal information shown, and/or provided by you will be held on a database and shared with companies in the NewBay Group. It may be used to keep you, or any additional names provided by you up to date with developments in your industry. Sometimes your details may be obtained from or made available to external companies for marketing purposes. If you do not wish your details to be used for this purpose, please write to: The Database Manager, NewBay Media, The Emerson Building, 4-8 Emerson Street, London, SW1 9DU.

FuTurE GamEs summiT 2016 passEs

EarlY Bird (ENds 12Th ocToBEr)*

posT EarlY Bird (posT 12Th ocToBEr) pass iNcludEs

oNE daY Gold pass £299 + VAT £349 + VAT • AccesstoallconferencesessionsoneitherDay1or Day 2 of the event

• Speednetworking• Attendanceonlunchtimespeakerroundtables

on your day of choice• Interactiveroundtableattendanceonyourday

of choice• Allfoodandbeverages• AccesstotheDay1posteventdrinksreception&

eSports showcase on Day 2 • Accesstopresentationspost-event

all accEss plaTiNum pass

£399 + VAT £499 + VAT • AccesstoallconferencesessionsonDay1andDay 2 of the event

• Speednetworkingonbothdays• Attendanceonalllunchtimespeakerroundtables• Interactiveroundtableattendanceonbothdays• Allfoodandbeverages• AccesstotheDay1posteventdrinksreception&

eSports showcase on Day 2 • Accesstopresentationspost-event