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Regis McKenna: The P.R. Guru of Silicon Valley : CloutWith High­Tech Firms and Press Is Great, but Some AreDisenchantedAugust 04, 1985 | VICTOR F. ZONANA | Times Staff Writer

Earlier this year, McKenna's maxims for success were put together into a thin volume titled "The RegisTouch." Reviews have been mixed. McKenna has two more books in the works and, in his spare time, alsowrites what he calls humanistic and anti­war poetry. A Democrat, he was a delegate for Gary Hart at theNational Democratic Convention in San Francisco last year.

McKenna, who lives with his wife, Dianne, and three children, has six personal computers at home­­fiveApple Macintoshes and one Compaq. But, curiously, his office at Regis McKenna Inc. is computer­free. "Iuse computers as writing and thinking machines, and I can't think very well in an office environment­­toomany meetings, phone calls and interruptions," McKenna says.

Summing up, one friend says McKenna is "a bright, hard­working guy who happened to start an agency atthe right time in the right place." But this friend, who asked to remain anonymous, doesn't buy the guruor wizard stuff. "When Silicon Valley became hot, Regis became part of the mystique. He became goodcopy, and he good got press­­for himself and his clients."

And few people know the value of good press better than Regis McKenna.

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