Regional Transportation and Complete Mobility

Okotoks Presentation June 23, 2014

Past

Past

Future

• Development of a Business model to allow CRP to own and operate regional transit assets as per Steering Committee motion-May 2012

• Sub-regional Feasibility Study• Determine needs

• Pilot regional service-test outcomes of feasibility study• 12-24 month period• September 2015 potential start date• Phasing in of regional transit service

Final Evaluation

• A clear and comprehensive report on the actual cost of running the service;

• What the financial cost to the participating municipalities will be to keep it running;

• Can it be adopted under the new transit governance business model?

Survey Research for CRP Sub-Region Feasibility Study

Purpose and Objectives

• To examine awareness of regional transit concepts, and assess trip needs for residents of select communities located south of Calgary, if a service were established in the near future. Investigate factors involved with the implementation of a trial regional transit service among residents.

Data Gathering Processes

• Representative Survey – A telephone survey conducted with 800 to 1,000 residents (~ 300 in Okotoks) using a random sampling to measure residents’ perceptions and behaviors about regional transit service and travel.

• Engagement Survey – A open-link online questionnaire will be developed to allow any resident in the region to provide their input into issues being examined in the feasibility study.

Timing

• Fielding would begin around July 20 and be implemented for approximately two to three weeks.

On-It Advocacy program to Support feasibility Study

Website Phase one of the website will house a discussion engagement tool, tell the On-It story and provide community updates

Newspaper Ads What is On-It? What is happening with the Feasibility Study? What does this mean for me?

Promotional MaterialTradeshow booth, tattoos/stickers, brochure

On-It Advocacy program to Support feasibility StudyBrochure

What is On-It? What is happening? What does this mean for me?

Media/Information KitsInformation kits with key messaging, tattoos, and brochures will be made available to key stakeholders in communities.

Online• Brand Journalism Program/Social Media