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Regional STEP – Sustainable Tourism Development Plan
Kick-Start Workshop
Laurel Reid, Tourism SynergyMarsha Pond, Broad Reach Strategies
Regional STEP – Sustainable Tourism Development Plan
AGENDA
Introduction Project Team & Purpose Site Visit Observations Regional Tourism Asset Inventory Regional Sustainable Tourism
Screening Tool Next Steps Questions, Comments
Regional STEP – Sustainable Tourism Development Plan
Introducing the STEP v.2 Team
1. Working Committee2. Resource Staff – GMCA, TBCR, ACOA & Western DMO
3. You…Tourism Stakeholders Help define the future of this REGIONAL destination, Regional
Goals & Objectives Put “customer focus” into action Objectively understand your customer,
your potential, your competition
Regional STEP – Sustainable Tourism Development Plan
Introducing the STEP v.2 Team
Working Committee – Industry Led- Understand the big picture- Commitment throughout 2016- Champions who speak for the STEP project- Rally the Troops- Provide input, perspective and feedback
Regional STEP – Sustainable Tourism Development Plan
PROJECT PURPOSE
Why it’s important you are here. To contribute ideas, experience and commitment
to a Sustainable Tourism Plan To build new and refreshed experiences and
tourism opportunities for visitors To see how “success” in tourism = growth for
Gros Morne Region
Tourism grows with broad support!
Regional STEP – Sustainable Tourism Development Plan
Introducing the STEP v.2 Team
Consulting TeamDr. Laurel Reid• Assisted with development of original STEP• Professional program development• Destination development and capacity
building
Marsha (Bursey) Pond• Completed STEP projects in Tignish, 2012: Twillingate 2013;
St. Anthony & Parrsboro Shore; on-going. • Tourism development projects across Atlantic Canada
Regional STEP – Sustainable Tourism Development Plan
PROJECT DELIVERABLES
Step v.2 is New and Unique
Deliverable 1: New STEP program/ new tools for regions/small cities in Atlantic Canada
Deliverable 2: Pilot new program in Gros Morne Region
Outcome: Sustainable Tourism Plan for
Gros Morne Region
Regional STEP – Sustainable Tourism Development Plan
PROJECT “How”
By working together to build a sustainableTourism Plan with collaborative roles for industry, business and the community that
encourages strategic growth.
“There’s strength in numbers!”
Original STEP Process: You’re Ahead of the Game!
Sustainable Tourism Plan/Anniversary
Presentation
Sustainable Tourism Plan Draft /Capacity Building Sessions
(Months 6-11)
Workshop #2(Months 5)
Workshop #1(Month 3-4)
Conditioning & Diagnostic Analysis(Month 2)
Qualifying & Conditioning(Month 1)
STEP 3
STEP 2
STEP 1
STEP 4
STEP 5
STEP 6
Regional STEP – Sustainable Tourism Development Plan
Site Visit Observations
International statue of “Gros Morne” Plenty of assets and initiatives under way Many undeveloped opportunities to
explore Engaged communities with distinct
personalities Parks Canada is central to success Sophisticated tourism operators Collaboration & many partnerships
in action
Regional STEP – Sustainable Tourism Development Plan
Site Visit Observations
Many tourism plans influence the region and the Regional Sustainable Tourism Plan – Local, regional & provincial
Push underway for winter tourism Spotty cell service throughout the region Online presence – so important!—is confusing Communication among communities needs work Priorities need to be established & validated
Regional STEP – Sustainable Tourism Development Plan
Tools for Future Growth
Anchors Away!
Regional STEP – Sustainable Tourism Development Plan
TOURISM ASSET INVENTORY
Profitable experiences grow from creative use of strong resources in enticing ways
Profiles tangible & intangible assets to identify strengths & weaknesses
Completed online by Working Committee and consolidated regionally
Is objective Is dynamic; benchmarks & measures
progress
People and details are important
Regional STEP – Sustainable Tourism Development Plan
REGIONAL SCREENING TOOL
Captures perspectives on 7 key criteria:1. Broad regional tourism assets2. Community support3. Planning & management4. Community attributes
Sustainable Practices: 5. Environmental/Ecological6. Economic 7. Social/Cultural
Be open and frank!
Regional STEP – Sustainable Tourism Development Plan
REGIONAL SCREENING TOOL
Work during January meeting Subjective scoring tool completed by Key
Stakeholders offering your perspective Individual scores Averaged to get to get to
final score for Region Used to benchmark at Year 1 and revisited
annually to measure progress
Regional STEP – Sustainable Tourism Development Plan
NEXT STEPS
Complete Asset Inventory (reps): early January Regional Screener &
Idea Generation Workshop: Week of Jan 18
We need you for Jan workshop!
Regional STEP – Sustainable Tourism Development Plan
Thanks for your time.
COMMENTS, QUESTIONS