Information Package

Regional Planning & Development 17 March 2016

Contents

Strategic Planning & Economic Development ....................................................... 1

Follow-ME Website Analytics ................................................................................ 1

Strategic Planning & Economic Development

Follow-ME Website Analytics (Report Prepared by Susie Witehira) E100-002-001-01

Summary

• January and February 2016 sessions have increased as expected with the seasonal flow of visitors, more events being held and people are out and about more looking for events to attend.

• Returning visitors peaked in February 2016 showing the Follow-ME website is starting to become established amongst users.

Sessions, Page Views and User Type The table and graphs below display the website analytics from the Follow-ME website from January 2015 to February 2016.

User Type

Month Sessions Page views Returning New

January-15 2045 3632 949 1096

February-15 1725 3261 918 807

March-15 1713 3004 896 817

April-15 1280 2691 760 520

May-15 1214 2591 791 423

June-15 1135 2425 785 350

July-15 1150 2464 838 312

August-15 1199 2535 815 384

September-15 1394 2889 817 577

October-15 1451 2779 742 709

November-15 1408 2802 753 655

December-15 1349 2745 767 582

January-16 1559 3007 911 648

February-16 1861 3409 1035 826

Sessions: Sessions represent the number of individual sessions initiated by all the users to your site.

Page Views: A view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional page view. If a user navigates to a different page and then returns to the original page, a second page view is recorded as well.

New Users: The number of first-time users during the selected date range.

Returning Users: The number of users who have previously accessed the website and return during the selected date range.

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Good numbers of returning users indicates that your website is useful to those using it. New users indicates growth and return on promotions.

Sessions by Country

The data provided displays specific countries where sessions originated. New Zealand, Australia, USA and the UK are the top four ranking countries.

Sessions by City

The data provided displays specific towns / cities where sessions originated.

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Sessions by Source

The data displays what sites users used to find the Follow-ME website. Google / Organic suggested they searched for either Marlborough Events or Follow-ME. Direct indicates they typed the URL of Follow-ME. Twitter was new for February 2016 along with Bookit (the system DM uses) for January and February 2016.

Record No: 1638779

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