www.worldbank.org/sar

Regional Perspective onWeb Management and

Governance

The Case of South AsiaWorld Bank

By Daria Lavrentieva

www.worldbank.org/sar

Outline

• Web Program in South Asia:– Where we were– What we’ve done– Where we are– How we work– Quality Control

• Lessons learned

• Looking down the road

www.worldbank.org/sar

Web Program in South Asia:Where we were

Opportunities:• Organizational

mandate• Web implementations

maturity• Demand• Decentralized dpt• Interest for new skills

Constraints:• Complex org. structur

e• No vision• No senior leadership• No incentives• No skills• No commitment• No budget• Working in silos

www.worldbank.org/sar

What we have done

• Presented a case to Senior Management

• Conducted a study across the Bank and in other organizations

• Developed a Regional web strategy

• Built a case

• Received budget and set up a formal program

www.worldbank.org/sar

SAR Web Program

www.worldbank.org/sar

SAR Web Program: Where we are

• Our assets: 40+ complex sites (internal/external)

• Central web team: 3 full time and 2 part time staff

• Budget: about $200,000 (excluding staff salaries and individual units)

• Statistics: over 200,000 page views per month

www.worldbank.org/sar

How we work: Web Roles

Unit Team

-Business Sponsor

-Project Lead

-Web master

-Content providers

Central Team

Editor, Web Coordinator, Technical Expert

www.worldbank.org/sar

How we work: workflow (2)

Content providing -Content gathering,revision and posting

Content types

Business sponsor

www.worldbank.org/sar

Quality Control Mechanisms

www.worldbank.org/sar

Clear Plan of Site Development

Left Navigation Subsections Maintenance

Person responsible for updating

Person/ system responsible for content

Home BiMonthly

Anita Aniruddha

Overview Annually Anita Guang

Transport Strategy

Annually Anita Guang

Countries Annually Anita Guang

Afghanistan 6 months Anita Mitsuyoshi Asada

Bangladesh 6 months Srinivas Reefat

Bhutan 6 months Anita Binyam

India 6 months Srinivas Aniruddha/ Nupur/George

Maldives 6 months Anita Aniruddha

Nepal 6 months Anita Surendra

Pakistan 6 months Anita Zafar/Amer/ Hasan Afzal Zaidi

Sri Lanka 6 months Srinivas NS Isabel/Amali

www.worldbank.org/sar

Content Creation/ Approval Workflow

Update timeContent Coordinator

remindContent Provider

noyes

Content Coordinatorpost content

Project Lead/ BusinessSponsor review content

Project leadershare update

with community

Content Providerupdate/ submit

content

If contentsensitive

yes

no

If contentneed revision

no yes

If problem

Project Lead/ BusinessSponsor get involved

www.worldbank.org/sar

Web Statistics

0

2,000

4,000

6,000

8,00010,000

12,000

14,000

16,000

18,000

20,000

Apr 2

, 200

6

Apr 1

6, 2

006

Apr 3

0, 2

006

May

14,

2006

May

28,

2006

Jun

11, 2

006

Jun

25, 2

006

Jul 9

, 200

6

Jul 2

3, 2

006

Aug 6

, 200

6

Aug 2

0, 2

006

Sep 3

, 200

6

Sep 1

7, 2

006

Oct

1, 2

006

Oct

15, 2

006

Regional P age Views

Afghanistan

Bangladesh

Bhutan

India

Maldives

Nepal

P akistan

Sri Lanka

Decentralization

HIV/AIDS

Transport

Water

Growth

Trade

P overty

Governance

www.worldbank.org/sar

Training Program

www.worldbank.org/sar

How we are governed

• Governance Body:– Regional Management Team– Web Action Team, chaired by Chief

Economist– Central Web Team: Communications + IT– Unit Web Teams

• Support mechanisms: web platform, web metrics, maintenance plan and workflow, training program

www.worldbank.org/sar

Lessons learned inweb management and governance

• Good content/ communications strategy• Start from top-down• Careful selection of the business sponsor• Good case• Incentives• Clearly defined roles and responsibilities• Good metrics in places• Be flexible…

www.worldbank.org/sar

Looking down the road…

• Changing focus: push - pull - interactive space

• Changing roles: marketing, research• Changing Management• Changing technology• Central governance?• Internal/ external governance

www.worldbank.org/sar

Thank you!

www.worldbank.org/sar

Environment

Organizational Structure

Africa Central Asia

Latin America & Caribbean

Middle East and North America

South Asia

Private Sector & Infrastructure

Task Teams and Experts

East Asian& Pacific

Operation Core Services

Human Development

Poverty Reduction

Regions

Sectors

Task Teams

Experts

www.worldbank.org/sar

South Asia Department

SARVP: Front Office

Country Units Sector Units Service Units

BACK