Reference Booklet

7/31/2019 Reference Booklet

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Luke Horne Portfolio Index

Portfolio Index

Limitless Drink Project

This project is part of my A2 coursework, with a starting point of "routes and pathways" The

direction I took originated from the idea of a poster, with infinite cans fading into the distance.

Quickly after, I then had the idea of creating a canned energy drink and many additions to this (t-

shirt, business card and poster). The name "limitless" developed after thinking through my poster

idea, having infinite cans > limitless cans. The logo as well is an infinite sign rotated 90 degrees to

show that of a figure 8, making it resemble a water droplet. The idea was to create a healthy and

energetic drink to veer away from the grunge and heavy designs used nowadays in energy drinks,

therefore my designs had to be clean and professional but they would still have to resemble energy

drinks. as a result I had to balance both to get the right chemistry. The outcome from this would be

an energy drink that would appeal to ages 14-30, gaining both teenage and professional sports

attraction.

1.Limitless Logo

As the logo is the face of a business, I started the project by creating the logo. The

concept is to represent the professional nature of my product whilst still retaining

the flow and energy of the drink. The design itself is simple with the bottom of the

logo being the infinity symbol tilted on its axis (much like a figure 8) This helped to

demonstrate the infinity of Limitless. Circles above were then added to create a

water droplet shape which could then be linked with the idea of fluids. The logo

was made on Illustrator using vectors.

2.Limitless Can Spread

Developing the spread-out for the energy drink had to

involve two key things, these were energy and health. To

get through both these views as well as balancing out both,

I had to use certain ideas.

For the typeface of the text I decided to use a downloaded

font called "caviar dreams" This was because it was both

professional and bold, two essential traits. The background

square structure was influenced by an energy drink called

"V energy" (image bottom left) which consists of a mass of squares fading out. It gave my drink

movement (a way of portraying energy) and a clean professional finish. As for the surrounding

effects, lightning brushes were used to give a faint suggestion of energy towards the viewer and a

low opacity circular edging for a refined tint.

The text to the right was then copied from Red Bull to make the

spread appear legitimate.


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3.Limitless T-shirt

After creating multiple advertisement pieces for Limitless energy I

decided to create something more fan-based and purchasable,

something a business would desire.

To create this T-shirt, I had to use special paper called iron transfer

paper. It allowed me to iron on prints that would then stick to

fabric surfaces. To achieve this, I had to print the text and images

flipped horizontally to transfer correctly.

For the imagery, I decided to keep it professional and clean

avoiding anything too heavily related to my can's design. Therefore

I kept it simple with just the logo and title.

4.Limitless Business Card

These additions further the legitimacy of my business as if it were real.

The design had to be simple and I also wanted to transfer some of my concepts from the actual

energy drink therefore I copied the dispersing squares, giving it a little energy and flow by creating a

stream. This was done by merging multiple squares and then using warp transform and liquefy to

make it look like waves passing thought the business card.


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5.Limitless Poster

The main influence for this was from the movie Inception. The idea of having a limitless amount of

replicas baffled me when I saw this I just felt the urge of trying to mimic this, Therefore a few weeks

after seeing this and a new start to a project allowed me to use this concept.

The image to the right is pulled from

the movie when Ellen Page folds two

large mirrors on to each other to

reveal an infinite amount of

Leonardo Dicaprio's.

In order to mimic this idea, I had to create a miniature space that

kept the same concept. This was a mirror on top of a mirror with

the object squeezed in-between. To gain a curvature of the cans, I

simply tilted the top mirror. As you can see in the picture to the

left, this was done with added lighting as I would be submerging

the surroundings in darkness (a bin bag) so it gave the correct

lighting as well as being able to let my SLR camera take a picture

with the correct exposure.

The image on the right is the raw picture that I

then worked on to create the poster. To edit

this I had to delete a lot of the background as

well as pasting a replica can on the top left

can as it was clipped out from the raw image.

The text was then added in, with that to the

right of the poster being influenced by Neville

Brody's popaganda layout (below)


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Limitless Records

This was a spin-off project that we were told to do. It would keep various parts of our previous

project "routes and pathways" but create a new outcome with. Therefore I decided to keep the

same concept of Limitless and change the focus, from a canned energy drink, to sponsorship for rock

festivals. It meant I could change various aspects, keeping some intact and slightly altering others,

example being the logo (which was altered from a water droplet to a guitar)

6.Limitless Records Logo

For the Limitless Records logo, I changed the top of the logo and

replaced it with a guitar head. At the bottom of I added more guitar

features such as the string, knobs and strap holder. All of these

features were to create a more music orientated logo that was lessdirectly connected with the energy drinks.

7.Limitless Records T-shirt

Here is another T-shirt design, aimed towards Limitless

records. I used the same method as last T-shirt. The layout

consists of the same text structure as the poster . Montage of

guitars, fists and brushes were combined to create an image

above to fill space.


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8.Limitless Records Beer cup

Looking at other ways to advertise, considered how and what a customer would

use. and came up with the idea of putting the rock fest design onto a cup. Thiswas done by printing the lettering with a cutting machine onto vinyl and then

transferring it onto a 1 litre plastic beer cup, the type you would use at a rock

festival.

9.Limitless Records Poster

This is the poster final for limitless records

project. It was created by screen

printing a picture of a band playing live

(Yellowcard) onto Acetate. The picture

was then put on a screen with exposure

paint on it and exposed to light for

approximately 30 minutes. The result

was a print that could be screen printedonto paper.

This screen print was then scanned in and

photoshopped, adding text and effect. Filters added

brightness and contrast to create darker areas. A

colour filter added a light dark red tint. Text was

added to legitimise the poster. The "Rock" text was

made red to draw in the viewer.


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10.Hong Kong Destruction

This is a final Piece from my A2 coursework for "Routes and Pathways" For this project I

started with the idea of eye direction, drawing the viewer in with lines, routes, etc.

However, this gradual progression drew me to photo manipulations, and the way

manipulations can be used to affect an original image.

My main influence was a photographer called

Ebru Erulku (image to the right) who takes

landscapes and photo manipulates them to

look desolate and derelict. I wanted to

transfer these emotions to a cityscape of my

own.

To create this I had to have a vast cityscape that

I could manipulate, therefore I pulled an image

of Hong Kong from many pictures I have built up

through the years (image to the left)

I decided to edit it in a similar fashion to Ebru

Erulku and that was to add clouds to the

background to make the image seem more

destructive.

In order to do this I had to photomontage

images of clouds into the background. After

putting these in, I used layer masks (moreprofessional finish to quick select and magic

wand) to delete sections that I didn't want

and to also blend them with other clouds as

well as the cityscape. Finally I added in a

colour filter so that it would look more

destructive as well as preserving the feel of

realism in the image.


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11.Dali Recreation

As a spin-off project for "routes and pathways"

I decided to look further into the idea of photo

manipulation and decided for a final outcome

to recreate Salvador Dali's piece "Dreams".

The main concept is the idea of modernising

an artist with a photographer's works. I

decided to use this for a final because Dali has

always been an inspirational figure.

(Salvador Dali's painting "Dreams")

For this recreation I wanted to preserve the surreal

imagery therefore I photo-edited out the face to gain a

blank background (Image to the right) This was done by

using the spot healing brush as well as copying sections

of the picture to cover areas of the face.

The face was created by taking a raw image of my face

(image to the right) and then editing out thesurroundings so it was just my head. From this

I was able to copy sections of the skin so I

could then montage and blend them in

together to create a continuation from my

neck to the "slug" like figure. After refining the

head, such as adding fake hair with a grass

brush and changing lighting, vibrance etc, I

then moved onto the poles. I figured that I

should be consistent with simple things such asthe positioning and amount of poles. To create

them, I simply used a Photoshop brush to

make ridged old poles, using masks and

blending options such as drop shadow. This

gave them the same quirkiness as in Dali's

piece.


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12. AS-character project

Influenced by Tatiana Parcero

Project character expresses different ways to portray character, e.g.

posture, emotion, etc.

(Experimenting with Photoshop overlay brushes. Gives a messier look)

13.AS-character project


Photo manipulated with text expressing words that could be linked into the form

of the hand.



Photo manipulated simple text warped onto hand.



AS final, 1 of 3, montaged cards onto body, added lighting to strengthen. As

a whole I hope the characteristics of the piece inspire a lingering fear.



AS final, 2 of 3, photo-manipulated pattern montage on top; use of hand and leg

creates odd composition.


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AS final, 3 of 3, Photoshop created patterns on feet, mixed with

strong contrast.


Long exposure photography, experimentation with different lights and

long shutter speeds on camera.


Photography experimentation, using a shallow depth of field with

camera; text represents Yellowcard song - Light up the sky.


Photography experimentation, using various filters (brightness, contrast,

vibrance and saturation) Text represents Finger 11 song - Paralyzer.


Previous final, lighting filters added (Brightness + Contrast) Expresses

autumn with colours.

22.AS-Splash project

AS Splash project final, raw image with added colour filter and brightness +

contrast filter. Expresses summer and warmth connected.


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23.AS-London Underground Project

Influenced by Dan Mccarthy

Project consists of advertising London landmarks.


Influenced by James Molney

Created in Photoshop with warped text with the use of transform.


Influenced by James Molney

Created in Photoshop with warped text with the use of transform.


Final piece layout idea.

Image created with stencil, text added in Photoshop.


Final Piece. Use of Photoshop to manipulate text

Different stencil used for final picture; text has been wrapped onto

the stencil with a clipping mask. Added Logo variant for legitimacy

and the bottom of the image has been eroded away with brushes.

Background consist's of a gradient background.


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28.AS-Typeface Project

Project idea was to come up with own typeface, created by first

basing it on relentless text and then gradually changing it.

Original hand drawn. Edited on Photoshop.


Using typeface on Sidekick drink bottle, experimenting with look in

advertising.


Using typeface with movie poster ideas. Experiments with fading text.


Final piece; typeface printed onto a bottle and layered with paper. Final

image edited with brightness + contrast.

32.AS-Magazine Project

Magazine project, to create two magazine spreads on current

occurring problems and one with artist influence. This spread was

influenced by Neville Brody and covers drug abuse. Made in

Photoshop.


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Second magazine spread. Covers peer pressure, showing irony with

the surroundings. Made with Photoshop + photos, warped to mimic

the angle pages are being held.


Third spread. Covers main influence Neville Brody. Scanned in

illustrations of cigarettes and images of paint spatters have been

imported to create image in middle.

35.Rise- AS exam piece

Created by layering together building windows together onto a

layer and then clipping them. Shadows and lighting added to

create more realism.

36.GCSE- Lino Project (Art)

Made from lino prints, experimentation covering different colours

and backgrounds.

37.GCSE- Lino Project(Art)

Final piece, use of lino to create windmill + paint + rolling pins to

create faded sky effect. Details added with fine liners.


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38.Zebra's Curiosity

This piece is heavily influenced by a graphic

designer called Gianluigi Di Giacomo, a graphic

designer I came across on a website called

Photoshop tutorials (psdtuts) it made me think to

myself, "Wow, this is why I wanted to become a

Graphic designer". The imagination in it was,

simply put, amazing!

Therefore after seeing it, I just had to create

something similar. I wanted to keep the same

strange cube like structure in my recreation

because it gave the piece so much character and

mystery. I also wanted to mimic, in a way, the

vast and majestic background.

To create the same effect of having a cube in the middle, I did what I believe I do best in Photoshop,

and that is to montage images together (a nice trait I learned form work experience at VGL, and now

like to think I have mastered... almost).

This was done by finding some images from a database I've created over the years of the places I

have documented with my camera (Nikon D5000), then putting them together. This consisted of a

zebra, skies, cliffs and landscapes. To create an imitation of the cube, I simply created a 3d like

structure in Photoshop using squares, having a left right and bottom section (stuck with no 3d

structuring in Photoshop as I only currently have cs4). After creating this cube, I then copied various

parts of the background and transformed them to the correct angles with a clipping layer to stick it

to the cube. After experimenting with multiple layer masks, I then achieved the desired effect of a

mysterious cube. Feeling

the front was a bit bland, I

added a zebra to complete

the piece. The added zebra

also gave character and

meaning to the image,inspiring curiosity, mystery

and majesty. Therefore I

named it Zebra's Curiosity.

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Reference Booklet