Reed Exhibitions Latin America Background

Reed Exhibitions is the world’s leading event organizer with 500+ events serving 52 industry sectors in 38 countries attracting

more than 6 millions industry professionals

Reed Exhibitions Latin America

• 42 events across 20 industry sectors+1M industry professionals

during 2008Events in USA, Brazil, Mexico and Argentina

• Buyers and sellers (visitors & exhibitors) are demanding higher

quality in fewer events worldwideT&E costs, and time

constraints on key buyers mean new

challenges reaching the target audienceROI on tradeshows are

criticalIt’s simply too crowded out there…

“Easy” days for event organizers are over…

• 50 years old with 25 editions+650k paid visitors expected in 10

days+100 exhibitors on waiting list+ 45k net square meters

event (450k sq.ft)Actions to integrate face to face, print and

online activities on this consumer show

Integrating Trade Shows with print and online Reinventing the wheel. Brazil car show case study

Understanding the differences…

• The world is not completely flat…Venue, show hours, media

partner deals, visitors and exhibitors local needs, etc.Europe vs

US, Brazil vs ArgentinaChoose your best international partners,

but don’t forget your best LOCAL partners.Be global, but play

as a local

Cross marketing activities with sponsors (Ambev, Pioneer, TIM mobile, etc.)

• Segmented marketing campaign (print-online) for women,

men, youth, etc.

• Social Bookmarking with myspace, orkut, youtube, flickr,

secondlife, etc.

• Non traditional media marketing (TAM, Polo, etc.)

A new model

• Events are no longer “events”Integration of face to face, online,

print, TV, etc. into 365 days communities Strategic partnerships

and alliances are key for successBuyers and sellers attitude is

changing fast, revolutionizing our industry during the next 5

years.