We give your marketing a push...

Join forces with Redline CompanyLet Redline become YOUR external marketing department

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Did you know that…

Redline Company can become your external marketing department?

At Redline we like to work with selected clients on a retainer basis as we believe that marketing is a constant activity that needs to be carried out continuously to support and promote your business.

When you become one of our retainer clients you can choose how many hours we spend on marketing your company and decide on a campaign that best suits your needs. We would become part of your team with regular meetings, respecting deadlines to ensure that the whole marketing process runs smoothly and that our efforts obtain the best results possible.

The most obvious benefits to employing Redline as your marketing department is that instead of hiring just one person, you obtain:

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A whole team focused on your business

A multilingual group with different skills, expertise and experience

A fresh point of view and advice on your business

Consultancy and motivation on a regular basis

Consistency in your marketing efforts

No extra employment fees such as health care, vacations, sickness etc.

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Brand Creation including maintenance

Meetings

Research, including international markets if necessary

Inspiration, ideas and brainstorming

Advertising and Marketing plan – including execution of tasks

Websites: from writing SEO content to construction, design and maintenance

Press Releases and Press Liaison in both Spanish and English

Newsletters, writing of content, programming in HTML and transmission

Negotiating and booking of adverts, outdoor advertising etc. according to budget

Events and Press Launches

Social Media and Online Marketing activities to increase traffic to your website

Copywriting in both Spanish and English

Graphic Design

Print Management

Sourcing and Design of Merchandise

Content Marketing

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What can Redline do for your business?

Marketing: is the process by which companies create customer interest in products or services through various channels

When Redline Company becomes YOUR external marketing

department, the hours can be spent on a mix of the following activities:

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Whatever the nature of your business, Redline can help you to maximise its potential, BUT your input is vital! If we are to help your com-pany to achieve its full potential we need the assistance of at least one member of staff who can provide us with information of any new products or services, upcoming events or staff news.

As with all aspects of marketing, communica-tion is key; we would request that you work closely with us to ensure that all the material that we prepare on your behalf contain accurate and current information.

How does it work?

Why choose us? If you are serious about the success of your business you must be aware that carefully planned initiatives deliver the best results.

From our experience, most businesses un-dermine their marketing efforts by employ-ing several companies to oversee different aspects of their campaign in an attempt to save money; most of the time this ends in fail-ure, which is when they approach Redline to create an integrated marketing plan that en-sures that they obtain the best possible value for money.

When you hire Redline Company as your ex-ternal marketing department you will benefit from a co-ordinated marketing vision.

Redline will provide a complete team of marketing professionals to work continuously on your project, holding regular meetings and provid-ing a permanent consultancy service and relieving you from the burden of financing employment fees such as health care, holiday pay and sick-ness benefit. Additionally, we have wide experience of the Spanish market and can help your company to tap its potential.

You do not want to miss out on the potential of a market consisting of 46 million Spanish people, so let Redline’s international and mul-tilingual team give you a head’s start on the competition.

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When Redline becomes YOUR

external marketing department,the time can be spent on a combination of the following activities:

Brand CreationStarting a new business can be an exciting time, but you should make sure that your com-pany gains maximum recognition. Redline has wide experience in helping new compa-nies to decide on such marketing essentials as corporate logos, slogans and straplines ensuring that – even if you’re entering a congested marketplace – your company stands out from the crowd. If your business is already established we will make sure that we maintain the brand identity throughout all material, including creating a brand manual if you do not already have one.

MeetingsAt least one monthly meeting will be held to brainstorm new ideas, plan and examine feedback. This is your chance to sit down with the team and discuss your aims and objectives for the month ahead. Every month we prepare an action plan from this meeting so all parties involved will know exactly what will need to be prioritised the following month.

Drawing up an Advertising and Marketing PlanRedline undertakes to prepare a full advertising and marketing plan that takes all previous marketing activity into account. The resultant plan will be drawn up with due considerationof budget and target market. Redline will at all times negotiate the best price possible for advertisements.

Press Releases and Press LiaisonWe will write and distribute press releases and liaise with appropriate publications. The press release will be tailored in accordance with the media target. We can also write articles suitable for local, nationals and international magazines and newspapers although, as usual with media coverage, we cannot guarantee that these will always be published.

ResearchRedline undertakes to research the market and define the competition. This will ensure that we are fully apprised of your product or service and the existing market.

EvaluationGet fresh eyes to evaluate and improve your current marketing material.

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Web Design, Creation & MaintenanceRedline Company can design, construct and write the content of your website. Whether you already have a corporate site but would like to obtain better results with targeted SEO content or are a new company starting from scratch, with our expertise we will build and maintain your web-site, ensuring that you present a fresh, up-to-date face to your potential clientele. We also always include a mobile version, as an extension to the website to optimize its visibility on SmartPhones.

Special Events and Press Launches Redline can help you to organise events and launches and provide support on the day. We will also ensure that members of the press are invited.

Social Media (good for SEO) Facebook, Twitter and other social media sites are an effective way to draw potential cus-tomers to your website. However, few businesses have the time to ensure that their Face-book profiles or Twitter identities are regularly updated and a poorly maintained social media page is worse than not having one at all. Redline can write an agreed number of Facebook messages and Tweets per month and upload them, ensuring that your social media pres-ence is constantly maintained.

Content Marketing incl. blogs (good for SEO)

Contemporary marketing philosophy holds that nurturing a relationship with one’s clients is a far more effective tool than bombarding them with advertising. One of the best ways to provide your clientele with high quality information is via a corporate blog. Whether you use this to feature information about new products or services or as an informal platform to keep them abreast of your activities at trade fairs and exhibitions, Redline can set up your blog and provide a set amount of top quality monthly content. We can also research and produce copy for other rel-evant blogs within your industry.

Copywriting (English and Spanish) Whether on websites and blogs or in brochures, press releases and newsletters, good qual-ity copy should be taken as read, yet companies frequently undermine their best efforts with poorly written, ungrammatical and misspelled text. Redline Company is able to produce suc-cinct and effective writing for all your marketing material in both English and Spanish. We also specialise in producing web content to SEO standard.

Graphic Design and Print ManagementWe have a wealth of experience in designing such essential materials as websites, flyers, busi-ness cards, advertisements, point of sale material and much more. We also offer a full print management service, obtaining estimates on your behalf and working with printers to ensure that you are completely satisfied with the result.

Sourcing of MerchandiseMerchandising is an excellent way of reaching new customers, but we find that many busi-nesses need help to decide which items are appropriate for their needs. Redline Company has years of experience in advising and guiding individuals with regard to the nature and quality of their merchandise and can supervise the process from the beginning to the final branding of the chosen products.

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National - Spain / Bio Sculpture España / Beauty

Local - Costa del Sol / Passion Café / Catering

Bio Sculpture España came to Redline in 2009. Their challenge was to penetrate the Spanish market with the excellent and world renowned product Bio Sculpture Gel.

Bio Sculpture had - after only one year working with Redline Company - received coverage in magazines worth approximately 46.000€. This includes national magazines such as Cuore Biuty, Woman and Mia as well as national trade magazines such as Vida Estetica, Cabines and Nailpro. They have also been featured on national Television TVE 1.

Redline Company was approached by Passion Café primarily to institute a general marketing strategy. This family oriented restaurant already enjoyed a solid reputation locally and therefore has a loyal clientele, but many of these regular visitors tend to arrive during lunch time. The task, then, was to ensure that footfall extended throughout the evening.Redline proposed a Happy Hour Offer: a two-course meal for a set price between the hours of 19:00 and 22:00, which proved very successful, so much so that

Passion Café decided to come up with more such special offers.Additionally, Redline worked on Passion Café´s marketing mix by:• writing, designing and building a new website• taking photographs and video footage to be

uploaded onto the internet• producing a regular newsletter• design of all flyers, etc.• and much more...

“We are very happy with the results that have already been

delivered, via the Happy Hour campaign and the new

website.”- Malcolm Spendlove, Passion

Café, May 2012

High quality aesthetic & cosmetic dentistry

High quality aesthetic & cosmetic dentistry

High quality aesthetic & cosmetic dentistry

Version 4 colors Spanish

Version 4 colors English

High quality aesthetic & cosmetic dentistryOdontología estética de alta calidad

Version 1 color positivo - cuatricromia -Version 1 color positivo - cuatricromia -

Version whiteVersion white

Odontología estética de alta calidad

Odontología estética de alta calidad

Odontología estética de alta calidad

Version 1 color positivo - cuatricromia -C:100 / M:80 Version 1 color positivo - cuatricromia -

C:100 / M:80

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| Biosculpture España | 5 cenas | Del sol Packaged | Team Kroh Dental | La Fishita | Enviroprove | Aloha Hill Club

Marbella | Starlet | Puncture Safe Spain | Unique Beauty | Oasis Dental Clinic | ATUM & Partners | Passion Café | Hestiun

| Glass LPS | Ogee Magazine | Thai Style | New Concept Training | Cero Arte | The Gecko Pro Tour and more...

SOME OF OUR RETAINER CLIENTS:

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International / The Gecko Pro Tour / Golf

International / Ogee Magazine / Interior design

Redline Company was originally approached by Paul Netherton and Rupert Hubbard of The Gecko Pro Tour to design a new website and manage the social media aspect of the Tour. Over time, our relationship with the client developed into a marketing retainer, and so far we have carried out the following tasks:

Vladan Stojic of construction company Estomar91 approached us with the idea of producing a magazine in English and Spanish, focusing on Estomar91´s main areas of interest: building, project management, architecture and interior and furniture design. In a close cooperation with the client, we designed the entire magazine, finalised the content and managed the

• design of logo• design and programming of website• social media management• search engine marketing• producing a personalized newsletter• design and sourcing of printed materials• design and sourcing of merchandise• and much more...

printing process. The Redline team was able to construct a flatplan that incorporated all of his suggestions while adding some material that would attract a wider readership and including some space for advertisements.Redline’s second task was to create a website for the magazine, complete with seo and social media optimization.

“We are very pleased with the way that Ogee Magazine has allowed us to reflect the philosophy and interests of Estomar91 and are already looking forward to

publishing the next edition.”. Vladan Stojic, Estomar91, April 2012

“Once our site was launched, the response was immediate; it is definitely true that careful plan-ning pays off. By sitting down with the Redline team and telling them exactly what we wanted the site to do, it started to draw in the type of informed and enthusiastic visitors that we are hoping

to attract.” Rupert Hubbard, The Gecko Pro Tour January 2012

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International / Aloha Hill Club / Property

Local - Costa del Sol / Unique Beauty / Beauty

Unique Beauty contracted Redline Company as its external marketing department before opening the salon, with a view to total consistency of marketing.Redline Company created; • a complete corporate look• website design in 2 language• all text in both Spanish and English • provided SEO keywords

• installed and managed social media accounts as well as a beauty blog

• design billboards and flyers coordinated a journalist trial, inviting the local press to enjoy a pedicure at the salon.

“I was impressed by the depth of Redline Company’s expertise - the team had some excellent ideas about the best way to market

Unique Beauty and knew exactly how best to execute them. Unique Beauty, January 2012

“We are very happy with the results that we obtained from Redline Company. The speed and the professional way of taking care of every task has

impressed us. And the complete corporate look and consistency in the material is just brilliant”. Aloha Hill Club Marbella, August 2011

Aloha Hill Club approached Redline Company in 2011 with a request that Redline should become its external marketing department. Some of the executed tasks in-clude: a total corporate look, including; • logo• a multilingual website• high quality brochures

• membership cards and other merchandise • design advertisements• coordination of outdoor advertising• set up Google Ad campaign • set up of blog including producing all contents • commissioned professional photographers• and much more...

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COORDINATION OF MARKETING EFFORTS Monthly meeting and Action plan Monthly timesheet of hours spent Motivation and new ideas Brainstorm sessions Creative input Research Monitoring of results Multi-cultural and multilingual team A clear focus

GRAPHIC DESIGN Corporate branding Logos and design manual Brochures/flyers/magazines/ Adverts Outdoor advertising signs such as billboards, mupis, bins Business cards, stationary Exhibition material Personalized QR code Web site and banners

WEBSITE Design Construction Maintenance Mobile version compatible for SmartPhones Developing Implementing of Meta data, keywords etc. Installation of Google analytics or other

COPYWRITING IN BOTH SPANISH AND ENGLISH Press releases Newsletters Blogs Articles SEO friendly copy for web Interviews Radio scripts NEWSLETTERS Copywriting in both English and Spanish Design set-up Programming in HTML Management of transmission Data capturing Database compilation

PRESS LIAISON Creation of press release Distribution to relevant press Research of relevant press Online distribution of press releases Liaison with press (both Spanish and English) Journalist trials Invitation of press to events

ONLINE MARKETING Banner ads Online directory listings Facebook Ads Adwords campaigns

SOCIAL MEDIA MANAGEMENT Setting up relevant social media accounts (twitter, facebook, tuenti etc.)

Blogs Copywriting in both Spanish and English Daily maintenance of your social media accounts Research and implementation of social media trends Creative input in social media strategy

MARKETING AND ADVERTISING PLAN Research of relevant media and methods Negotiation with media Creation of a plan according to budget Executing of all steps in plan Booking of adverts and keeping to deadlines CONTENT MARKETING Copywriting in both Spanish and English Articles to distribute to relevant article databases Blog entries to external blogs Print or online newsletters with focus on content

PHOTOS AND ILLUSTRATIONS Semi professional photography Coordination with professional photographers Photoshop work Illustrations Use of image stock library to which Redline subscribes

This is what is included in your retainer package:(The tasks executed will always depend on the priorities and hours assigned).

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Coordination of translations to other languages Small videos for YouTube Secretarial services

OTHERS: Coordination of events/launch parties Print management Merchandise research and design

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Redline Company was established in 2004 on the Costa del Sol, Spain.

Redline is a full service marketing agency, specialising in graphic design and marketing. Based in Marbella, we offer a great service

for all your design and promotion needs.

Specialising in working quickly and efficiently, Redline acts as a one stop marketing shop providing everything from new company logos, business cards, brochures and flyers to websites, advertising and PR campaigns

and press liaison.

Contact Redline on: +34 952 816 678info@redlinecompany.com

redlinecompany.com