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Travel & Tourism Case Studies

Redfire Tourism Ebook

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Page 1: Redfire Tourism Ebook

Travel & Tourism Case Studies

Page 2: Redfire Tourism Ebook

“A great brand isn’t just something you choose, it’s something you feel. It’s that personal connection that forms in the hearts and minds of your customer. It’s an emotional reaction to a product, it’s packaging, name or image. That reaction sparks a decision and that decision can influence behavior. This is where we come in.”Colin Downing - Strategic Director

Page 3: Redfire Tourism Ebook

Redfire is an interdisciplinary brand communications agency and works seamlessly across a variety of traditional and emerging media for a diverse range of clients. We offer a wealth of experience and talent in the travel and tourism sector that spans naming, brand development, creative design, marketing, advertising, research, packaging, emerging media and the web.

We’re a professional and experienced team who are passionate brand builders and keen to work with clients who are looking for something fresh, innovative and functional, to deliver tangible results.

Redfire

Page 4: Redfire Tourism Ebook

Our experienceWe work with a diverse range of clients from travel & tourism to gourmet food, from wine to designer furniture, from small business to large corporates. We’ve worked with some great travel and tourism brands like United Travel, Ski Traveller, Ace Rental Cars, Cavalier Travel, 360 Discovery, Travel Solutions International (TSI), and Quest Hotels to name a few.

We know the industry is very competitive and successful businesses need an effective creative brand strategy to compete in today’s marketplace. We’ll help you stand out.

The overall process we use to define and determine our approach to building brands is our in house branding tool – Brand Evolva.

Brand Evolva establishes a holistic, yet scalable approach to brand building and aims to deliver an approach that ensures all key elements or drivers of your brand are evaluated to deliver a cohesive and integrated brand experience.

Page 5: Redfire Tourism Ebook

United TravelCorporate collateral, advertising & e-mail signatures.

Cavalier TravelBrand identity revitalisation, website, marketing collateral, corporate collateral, advertising & e-newsletter.

360 DiscoveryNaming, brand identity, marketing collateral, channel marketing, website, advertising, environmental branding & brand guidelines.

Ace Rental CarsBrand communications, marketing collateral, channel marketing, advertising & environmental branding.

Ski TravellerBrand identity, marketing collateral, emerging media, trade displays, website, advertising & environmental branding.

Travel Solutions International (TSI)Brand development & application, website design & development & global brand usage guidelines.

Here’s a few case studies of our strategic and creative work in the travel and tourism sector.

Page 6: Redfire Tourism Ebook

Client: Kiwi Kat Cruises LtdBrand: Formerly Kawau Kats now 360 DiscoveryTask: Naming, brand identity and brand executionRegion: National (NZ)Our Work:NamingBrand identityBrand architectureMarketing collateralChannel marketingWebsite AdvertisingEnvironmental branding

Page 7: Redfire Tourism Ebook

When we asked our client how the new brand name, identity and marketing collateral was working for them they said “It’s like we have just been found”. Kawau Kat Cruises had an established brand that had been around for 14 years.

Kawau Kat needed to reinvent themselves and the challenge was to determine what brand value existed. Redfire was faced with updating their existing brand identity or to totally change their name and create a new identity. Our internal Brand Evolva research showed there was some brand recognition, however the brand was now not relevant to the offer and focussed on the “boat fleet”.

The brand confused the local consumer and did not effectively market the experience to the international tourist.

REDFIRE determined through market analysis that the key objective should focus the brand towards the experience. The key was to sell, market and brand the “EXPERIENCE”.

The drive was to continue to build local consumers and more importantly target the international tourist with a focus on “Soft Adventures”. REDFIRE developed a new name - 360 Discovery that was engaging and emotional. It was centred around the premise of going on an adventure, to discover and experiencing something new.

306 Discovery has recently been acquired by Fullers and the brand continues to grow.

It’s like we’ve just been found

Page 8: Redfire Tourism Ebook

Client: Ski Traveller LtdBrand: Ski TravellerTask: New Brand LaunchRegion: Australasia (Main distribution NZ & Australia)Our Work:Brand identityMarketing collateralTrade displaysWebsite AdvertisingEnvironmental brandingEmerging media - blog Adwords campaign

Page 9: Redfire Tourism Ebook

The Ski Traveller team entered a competitive niche market with the knowledge that the main players would fight to protect their market share. They had to offer something different and be more innovative than the rest. The result was to build the business from their brand up and focus on their brand philosophy of offering the ultimate experience. This includes all touch points through to the unique products, resorts, and partnerships they have forged.

REDFIRE worked very closely with the key management to determine their identity, positioning and brand execution into the market.

The launch has rocketed Ski Traveller into the forefront of the industry on both a local and global scale.

Given the nature of the target market, REDFIRE uses both traditional and emerging media to build the brand profile as well as cost effectively communicate to their Australasian client base.

Ski Traveller has very quickly established itself as a leading agency for the ultimate snow holiday.

Clean & fresh, the new look in ski travel

Page 10: Redfire Tourism Ebook

Client: Travel Solutions InternationalBrand: Travel Solutions InternationalTask: Launching a new Global Brand

Region: GlobalOur Work:

Brand DevelopmentGlobal Brand Usage Guide

Website Design & Development

Page 11: Redfire Tourism Ebook

Travel Solutions International (TSI) is a new global network partnership that focuses on bringing consistency, clarity and standards to the management of travel expenditure across international markets for the corporate traveller.

The network is an exclusive collection of privately owned travel management companies with partners in the UK, USA, India, China, Singapore, Hong Kong, Nigeria, United Arab Emirates, New Zealand and Australia.

REDFIRE worked with the guiding principal based in the UK to develop the new global brand. The key was to capture the essence of travel without boundaries.

We used graphical elements to describe the global network as well showing energy and flight. It is a positive device depicting freedom, weightlessness, revitalisation and spirit. Each component within the wing device symbolises the global partnership that comes together to provide a total solution.

It’s a great feeling when a New Zealand based company like ours gets a rap from all the global partners on both the quality of our design and communications work, through to achieving results in tight time frames.

Global travel brand takes off

http://www.tsi.biz

Travel Solutions International

Members | ©TSI 2008 | Contact Us | Sitemap

The TSI Solution About Us International Travel Network Contact Links Locations Press Partner Profi le FAQ

English | 简体中文 | Français | Deutsch | Hindi | Russian | Español

Subscribe to newsletter

Designed by Redfire

The TSI Solution About Us Partner Profi le International Travel Network Locations Links Press FAQ Contact

Feature: Serviced Offi ces

Travel & work anywhere in the world. Check out these serviced international offices.

Read more »

English | 简体中文 | Français | Deutsch | Hindi | Russian | Español

Subscribe to newsletter

TSI Client Success Stories

Price Waterhouse Coopers enlists TSI to consolidate their travel spend.

Read more »

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

Latest News

Members | ©TSI 2008 | Contact Us | Sitemap Designed by Redfire

http://www.tsi.biz

Travel Solutions International

Press

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

The TSI Solution About Us Partner Profi le International Travel Network Locations Links Press FAQ Contact

Feature: Serviced Offi ces

Travel & work anywhere in the world. Check out these serviced international offices.

Read more »

English | 简体中文 | Français | Deutsch | Hindi | Russian | Español

Subscribe to newsletter

Price Waterhouse Coopers enlists TSI to consolidate their travel spend.

Read more »

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

TSI adds representation in London & Singapore!

We are delighted to announce representation agreements in London and Singapore...

Read more | 23 May 08

Latest News

Members | ©TSI 2008 | Contact Us | Sitemap Designed by Redfire

http://www.tsi.biz

Travel Solutions International

The TSI Solution Landre vullandrer sequis num vullut la feum augueriure feummy nibh ero eu facinci liquat, quis dio odionse erilit iliquat.

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Giatum eugait luptat. Ut vulluptat la facipsustrud tie del exeros elit ut aliquat inciduis nulla consequat. Um esendip essi blam, quam er susci tem velissequis nim iure magna faci bla ad eugiam, sed magnibh ea feu feuissim zzriureet laortis modigni amconse dolestrud dio diate feugiatueros eu facil ulla facidunt ver sustionum nonum qui ex exerit aci eu feugiam quam ametum acilla augue dolorpercil utatet, vulla consequis autat alisim nos nullut lor si eum ipismodio dip esed tie corem venis nostie vel ulputat lutpate molobor tionulla feugiat alisi bla alis alit iurer il ullaoreet del ulla consed estin hendigna conse erci te etum nos exer sequisl ipisit nos acil ilisis at laore vel exercil iquisse feuisl irilla

The TSI Solution

TSI Client Success Stories

Identity by Redfire

Icon & Logotype • Approved formats

Icon: Positive & negative formats Logotype: Positive & negative formats

TSI Identity Guide

Logotype approved formats:

The TSI logotype is to be used primarily with the full company name: Travel Solutions International.

The logo without the company name may be used is situations where the company name is either

not required or is hard to reproduce - such as printing the logotype at very small sizes. The logo

will usually appear on a white background or within a black box. When it is necessary to place the

logotype on a coloured background use the logotype enclosed within a black box.

Page 12: Redfire Tourism Ebook

Client: Cavalier Travel Brand: Cavalier Travel

Task: Rebranding & collateral designRegion: National (NZ)

Our Work:Brand identity revitalisation

Website Marketing collateral Corporate collateral

Advertising E-Newsletter

Page 13: Redfire Tourism Ebook

www.cavaliertravel.co.nzFirst Floor, 333 Remuera Road

Auckland, New Zealand PO Box 3744, Auckland Phone: +64 9 529 0888

Facsimile: +64 9 529 0892

DX CX10173

CA1005 Letterhead PRESS.indd 1 7/16/08 2:22:45 PM

CA1005 Travel Checklist PRESS.in1 17/16/08 11:28:44 AM

Name: .................................................................Date of Departure: ..............................................

Ticket E-Ticket Itinerary

Valid Passport

Visa Visa not required

Seat request

Frequent fl yer details

Departure card

Departure tax

Vouchers enclosed

Insurance Not required

Foreign exchange

....................................................................................................................................................................................................................................Consultant: ........................................................Date: ...................................................................

Travel Checklist

www.cavaliertravel.co.nzFirst Floor, 333 Remuera Road

Auckland, New Zealand PO Box 3744, AucklandPhone: +64 9 529 0888

Facsimile: +64 9 529 0892

CA1005 Travel Checklist PRESS.in2 27/16/08 11:28:46 AM

CA1005 Business Card PRESS.indd 1 8/5/08 2:59:38 PM

www.cavaliertravel.co.nzFirst Floor, 333 Remuera Road

Auckland, New ZealandPO Box 3744, Auckland Phone: +64 9 529 0888

Facsimile: +64 9 529 0892

Keryn SmithManaging Director

[email protected]: +64 9 520 9197Mobile: 021 990 122

CA1005 Business Card PRESS.indd 2 8/5/08 2:59:39 PM

www.cavaliertravel.co.nz

PO Box 3744, Auckland Phone: +64 9 529 0888

Facsimile: +64 9 529 0892

WITH COMPLIMENTS

www.cavaliertravel.co.nzFirst Floor, 333 Remuera Road

Auckland, New Zealand PO Box 3744, Auckland Phone: +64 9 529 0888

Facsimile: +64 9 529 0892

DX CX10173

CA1005 With Comps PRESS.indd 1 7/16/08 2:20:52 PM

Refreshing a corporate travel brandGiven the fact that Cavalier Travel has heritage and have operated for over 25 years in corporate travel we had to ensure the rebranding project we were undertaking did not alienate their existing client base, however was appealing and encouraged new business and growth potential.

We used our Brand Evolva process to clearly define the Cavalier Travel audience, both current and future targets, positioning, brand personality and unique proposition. This lead the way for development of their brand identity, which was then transferred onto a new look website, corporate collateral, marketing collateral and advertising.

Due to the nature of the travel business, quick and easy communication was vital for Cavalier to communicate with their client base. We built their website with an integrated blog news function, as well as a fully integrated newsletter writing, editing and delivery system that was traditionally done through a third party. The website is also kept up to date with a comprehensive Content Management System (CMS), allowing Cavalier staff the ability to easily update or make changes to their website on an immediate basis.

Call Aaron Nagel, Business Development Manager DDI: 529 0890 Mobile: 021 893 114 Email: [email protected] www.cavaliertravel.co.nz

For all group, business & corporate travel

CA1007 AGS Ad.indd 7 11/9/08 4:24:17 PM

Page 14: Redfire Tourism Ebook

Client: Ace Rental CarsBrand: Ace Rental CarsTask: Brand CommunicationsRegion: NZ & AustraliaOur Work:Marketing collateral Advertising Environmental branding Print managementChannel marketing

Page 15: Redfire Tourism Ebook

Ace Rental Cars is New Zealand’s largest independent rental car company and operates throughout New Zealand and on the East Coast of Australia. Apart from offering the best rental car deals, Ace is very much a business focussed on people. From senior management through to front line staff, the business is focussed on providing the very best in customer service and ensuring customer experiences are memorable.

When Ace asked us to revamp and refresh their marketing collateral, we quickly grabbed the people aspect as a unique proposition and applied the human touch to all their collateral. What was once brochure’s about vehicles and price, is now enhanced with people and experiences.

Adding personality to a leading brand

D I

Contact us now!Free call within Australia

1800 620 408

Free call from New Zealand

0800 000 155

Phone 3862 2158Ace Tourist Rentals (Aust) Pty Ltd

35 Sandgate Road, Albion,

Queensland 4010, Australia

[email protected]

www.acerentals.com.au

10%OFFyour next rentalwith this saver card

SUPERSAVER• Manual/Auto• 1.3 Litre• Radio/Stereo• Toyota Echo or similar

4 2

10 3

8 3

5 4

PREMIUM TOURIST• Manual/Auto• 2.2/2.4 Litre• Radio/Stereo• Toyota Camry or similar

5 3

TOURIST• Manual/Auto• 1.8 Litre• Nissan Bluebird,

Mazda Capella or similar 5

3

5 3

PREMIUM COMPACT• Manual• 1.3 Litre• CD/Radio/Stereo• Daihatsu Sirion or similar

4 2

$19

$69$60$65$50$36

$39$32$27$27

Daily from*

Daily from*

Daily from*

Daily from*

Daily from*

Daily from*

Daily from*

Daily from*

Daily from*

Daily from*

STATION WAGON• Manual/Auto• 1.8/2.0 Litre• Radio/Stereo• Mazda Capella or similar

4WD STATION WAGON• Manual/Auto• 1.8/2.0 Litre• Radio/Stereo• Subaru Legacy or similar

PEOPLE MOVER• Manual/Auto• 2.4 Litre • Toyota Lucida,

Estima or similar

HOLIDAY VAN• Auto• 2.5 Litre• Mazda Bongo Auto Free

Top, Ford Freda or similar

10 SEATER• Manual/Auto• 2.0/2.4 Litre• Toyota Hiace, Ford

Econovan or similar

All hires include• Free unlimited mileage• 24/7 Roadside Assistance provided by the NZAA• Free comprehensive insurance• Taxes - GST inclusive

In your car• Air-conditioning and heating• Stereo and AM/FM radio

With our service• Free pick up from inner city• Free itinerary and accommodation guides• Free goin’ places tourist guide & maps• Free phone number for any communication

Nationwide locationsWe are New Zealand’s largest independent rental car company. You can fi nd us in all major tourist centres throughout the country.Agencies *

*Nelson Wellington

Auckland City

Picton*Greymouth

Contact us now!✆Freephone 0800 50 22 77

8 3

*

í

5 4

One way hires are our specialty

Long term hires negotiable

AucklandAirport

ECONOMY• Manual/Auto• 1.5 Litre• Toyota Corolla, Nissan

Sunny, Mazda Familia or similar

[email protected]

.org.nz

m

ember

PRICES VALID FROM 1ST OF APRIL TO 31ST OF OCTOBER

Christchurch Airport

*DunedinQueenstownAirport

Queenstown

$25Car Rentals

*minimum hire period appliesDaily from

✆Freephone 0800 502 277

*

These guyswere luckyThey took Ace Platinum insuranceand were covered for vehicle damage, loss of personal belongings and medical expenses. Ace Platinum insurance is our fully

comprehensive insurance policy designed

to give you total peace of mind, so you can

enjoy your holiday without a worry.

Always ask for Ace Platinum Insurance.

Page 16: Redfire Tourism Ebook

Client: United Travel RemueraBrand: United TravelTask: New advertising and collateral designRegion: New ZealandOur Work:Marketing collateralAdvertisingEmail signatures

Page 17: Redfire Tourism Ebook

The local travel market is cluttered with many players generally offering the same deal and packages. This means visual communications plays a huge role in enticing and attracting customers.

United Travel Remuera approached Redfire with the need to refresh their corporate and advertising collateral. It was important to visually cut through the competition and communicate clearly and concisely to their target market.

Utilizing their existing brand look and feel we developed a sub brand, specifically for United Travel Remuera and utilised strong visuals and imagery to reinforce the relaxed holiday proposition.

The new creative was then applied to corporate collateral material and used in conjunction with new advertising layouts.

Communicating in a cluttered market

Mediterranean IconsBARCELONA TO LISBON10 nights from $3,195 per guest Insignia departs Barcelona 14* Nov 2008Cruise Highlights: Barcelona, Rome,Naples, Capri, Palermo, La Goulette,Tangier, Seville, Lisbon.*25% Single supplement offered on this departure.

Shadows of the AncientISTANBUL TO ROME10 nights from $4,220 per guest Nautica departs Istanbul 06* Nov 2008Cruise Highlights: Istanbul, Mitilini,Kusadasi, Heraklion, Athens, Naples, Capri,Ajaccio, Florence, Pisa, Rome.*25% Single supplement offeredon this departure.

Receive up to $200ONBOARD CREDITper stateroom!**

US

Robin GrundyTravel DesignerWith over 25 years of wholesale and retail travel experience, and personal travel spanning dozens of countries, Robin still loves talking travel.

She has a passion for cruising and specialises in this growing niche market, believing it is most important to match fi rst-time cruisers to the ship which suits them best. Robin has fi rst-hand experience of both river cruising and ocean cruising and thrives on seeking exciting destinations for her regular and new clientele. Call 09 520 8337 or [email protected]

Sue ScogginsSenior ConsultantPlanning your next or maybe your fi rst cruise is very exciting. The choices in cruising today in terms of regions, duration, style and price are excellent. There are round-the-world cruises, world cruise sectors,

cruises for those wishing to explore culturally and historically

important places, to cruises that island hop. There is river

cruising providing opportunities to see and sample different

regional cuisines and wines, or captain your own boat along

the many canals of France or the UK. There is pricing to suit all and with my many years of travel experience and

consulting, a visit to see me will help you in your choice. Call 09 520 8332 or [email protected]

09 520 [email protected]

Stay in Palaces, Forts, Havelis & Royal Hunting Tents Last year Ambikadevi Sisodia, organised a 19-day tour of

Rajasthan for members of the Auckland Museum Circle,

which was very successful and everyone had a fabulous time.You will stay in Palaces, Forts, and the Royal hunting tents,

and have the privilege of meeting some of the Maharajah’s,

Princes and Princesses who are in residence.Ambika’s next tour offers:• History, art, beautiful Palaces & Forts• Informed cultural tourism• Plenty of time to explore by yourselves• Special experiences not available to normal

tourist or groups.

Prices are per person, NZ$, share twin, based on lead in, interior stateroom. Gratuities and port taxes included. Price includes a fuel

supplement of NZ$14 per person, per day. No allocations are being held. Special conditions, currency fl uctuation and availability

restrictions apply. All fares and taxes are correct as of 16 May 2008 & remain subject to change without notice up until date of

sailing. Valid for sales to 30 June 2008. **Single occupancy staterooms will receive up to US$100 per stateroom onboard credit.

EXPERIENCE THE ROYAL HERITAGE OF THE

It is impossible to detail the three incredible weeks we had in Delhi, Agra and Rajasthan. We had three superb hosts, Durga pratap sinh (Chuck) Sisodia, the Maharaj of Pratapgarh, his daughter Ambika, and nephew Sanjay Singh. We appreciated that in India to organize a tour such as this without problems is nothing short of a miracle and their impeccable connections had us dining with members of the Rajasthan royal families, given a special lecture on Indian miniature paintings, entertained by dancers and fi reworks, enjoying a silver service barbeque in a formal garden in the desert and having a pooja performed by the holy men during the religious festival at Pushkar. Lyndy Sainsbury, Auckland

I now have the most marvelous memories of India & the gorgeous variety of land, life, architecture & people. Everything was well organised by you, Ambika & Sanjay. You gave us a happy & healthy time together.Lady Phillipa Tait, Auckland

What a wonderful trip you all gave us. I am still raving to everyone about it, as it was so magical.Anna Bidwill, Auckland

What an astonishing time you gave us.How will I ever thank you for my Indian experience – it exceeded all my expectations.Jane Williams, Auckland

01 Nov – 24 NovCall us to discuss this exciting experience

UN1002 Darling Ad June08 2 pathe1-2 1-2

5/29/08 11:49:15 AM

Robin GrundyTravel Designer

With over 25 years of wholesale and retail travel experience, and personal travel spanning dozens of countries, Robin still loves talking travel.

She has a passion for cruising and specialises in this growing niche market, believing it is most important to match fi rst-time cruisers to the ship which suits them best. Robin has fi rst-hand experience of both river cruising and ocean cruising and thrives on seeking exciting destinations for her regular and new clientele.

Call 09 520 8337 or [email protected]

Sue ScogginsSenior Consultant

Planning your next or maybe your fi rst cruise is very exciting. The choices in cruising today in terms of regions, duration, style and price are excellent. There are round-the-world cruises, world cruise sectors,

cruises for those wishing to explore culturally and historically important places, to cruises that island hop. There is river cruising providing opportunities to see and sample different regional cuisines and wines, or captain your own boat along the many canals of France or the UK. There is pricing to suit all and with my many years of travel experience and consulting, a visit to see me will help you in your choice.

Call 09 520 8332 or [email protected]

09 520 [email protected]

www.unitedtravel.co.nz

Register your interest for a truly memorable tour of Israel, with Peter Bolot and his wife Shifra Horn, who divide their time between Auckland and Jerusalem. Shifra is a 7th generation “sabra” (Israeli), majored in biblical studies and anthropology, and is acknowledged as one of Israel’s fi nest writers.

Inclusions:• 12 nights accommodation 4´ or 5´• Air-conditioned private vehicle• Arrival/departure transfers on group basis• Fully escorted from arrival Israel by Peter Bolot and

Shifra Horn• Government accredited english-speaking guide throughout• Sightseeing and entrance fees as specifi ed in itinerary• Gratuities • Breakfast daily, 2 lunches, 7 dinnersNote: excludes airfares to/from Israel.

Israel has a plethora of historic sites - a country combining the past with the present, East with West and the old with the new. With its wonderful museums, narrow alleys, vibrant markets, fascinating traditions and ancient history, our tour is designed to inspire and impress. We will show you the sights that make Israel a unique and intriguing destination. To ensure you have a true Israeli experience, we include a hosted Sabbath meal shared with local personalities, and a two-night stay on a kibbutz.

I was a reluctant starter on the 2006 trip to Israel, the usual excuses, a long way, was it safe? Well I went: and I was wrong on all the above.

It is an amazing experience, and I have not been to, and suspect I will never visit, a capital city as special as Jerusalem.

Peter Bolot and Shifra Horn are gracious hosts showing the land and the people they love; Israel.

The accommodation is excellent, the small group form a friendly compatible tour. Our guide was knowledgeable on all religious groups who call Israel their holy land. I am Christian, and Tanya fulfi lled all that I could wish for in a guide through Israel.

Thank you Peter and Shifra for taking me on board.

Craig Fraser

12-24 May 2009$5949 per person*

Highlights include visits to Caesarea, Haifa,

Golan Heights, Nazareth, Sea of Galilee, Herod’s

Palace, Dead Sea, Old City of Jerusalem,

2 night stay on a kibbutz.

Call Robin on 5208337

to discuss this exciting experience

*Paul Gauguin Cruise: Cruise only fare is quoted per person, double occupancy, in U.S. Dollars, based on category F stateroom accommodation. Accommodation subject to availability at time of booking. Cruise fare includes governmental, handling and security charges (US$330) and fuel surcharge (US$165). Promotional fare is capacity controlled and may be withdrawn at any time.

**2009 Asia Bonus Cruise: Cruise only fares shown are in U.S. Dollars, per person, double occupancy, based on category E shipboard accommodation, including port, security and handling charges (US$270-US$300) and fuel surcharge (US$132-US$180). 2009 Asia Bonus Voyages is valid for a limited time only, subject to availability, and may be withdrawn at any time. Complimentary two-category upgrade applies if booked in categories E, D or C for voyages 9207, 9208 and 9209. US$4,000 per suite savings ($2,000 per guest, only applies to fi rst two guests in same suite) applies if booked in categories PH, PS, or CP on voyages 9207 and 9208. All itineraries, cruise fares, programs and policies are subject to change. Accommodation subject to availability at time of booking.

Society Islands, Marquesas & Tuamotus

Departs 27 December 200812 Days, fares from US$4,490*

Book one of Crystal Symphony’s selected 2009 Asia cruises and receive a complimentary two-category upgrade or save up to US$4,000 per suite.

Hong Kong to Beijing (V9207) 27 March, 2009 - 15 Days

Cruise only fares from US$5,995**

Beijing to Hong Kong (V9208)05 April, 2009 - 15 Days

Cruise only fares from US$5,995**

VISIT ISRAEL

*Share twin, based on 15 passengers.

UN1008 Darling Ad July08 3.indd 1-2 7/28/08 5:04:40 PM

Sue Scoggins

UN1001 Business Card.indd 2 13/6/08 2:36:54 PM

Mary Phillips

Manager

DDI: 09 520 8333

MOB: 021 390 087

[email protected]

United Travel Remuera

Ground Floor, Tudor Mall

333 Remuera Road, Remuera

PO Box 3744, Shortland Street,

Auckland 1140, New Zealand

Telephone: 09 520 8330

Facsimile: 09 520 8331

www.unitedtravel.co.nz

UN1001 Business Card.indd 9

13/6/08 2:37:33 PM

09 520 [email protected]

www.unitedtravel.co.nz

Prices are per person, NZ$, share twin, based on lead in, interior stateroom. Gratuities and port taxes included. Price includes a fuel supplement of NZ$14 per person, per day. No allocations are being held. Special conditions, currency fl uctuation and availability restrictions apply. All fares and taxes are correct as of 16 May 2008 & remain subject to change without notice up until date of sailing. Valid for sales to 30 June 2008. **Single occupancy staterooms will receive up to US$100 per stateroom onboard credit.

Cruising on the Queen Mary 2

All tickets puchased get you Fly Buys points.

Mediterranean Icons - Barcelona to Lisbon10 nights from $3,195 per guest Insignia departs Barcelona 14* Nov 2008Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon. Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon. Cruise Highlights: Barcelona, Rome

*25% Single supplement offered on this departure.

Mediterranean Icons - Barcelona to Lisbon10 nights from $3,195 per guest Insignia departs Barcelona 14* Nov 2008Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon. Cruise Highlights: Barcelona, Rome, Naples, Capri, Palermo, La Goulette, Tangier, Seville, Lisbon.

*25% Single supplement offered on this departure.

Mary PhillipsManager

DDI (09) 520 [email protected]

Robin GrundyTravel Designer

DDI (09) 520 [email protected]

Sue scrogginsSenior Consultant

DDI (09) 520 [email protected]

YOUR CRUISING HOLIDAY

Receive up to $200

ONBOARD CREDITper stateroom!**

US

YOURSELF IN LUXURYWITH THESE 2008 MEDITERRANEAN CRUISE SPECIALS

Mary PhillipsManager

DDI: 09 520 8333MOB: 021 390 [email protected]

United Travel RemueraGround Floor, Tudor Mall333 Remuera Road, RemueraPO Box 3744, Shortland Street,Auckland 1140, New ZealandTelephone: 09 520 8330Facsimile: 09 520 8331www.unitedtravel.co.nz

UN1001 Business Card.indd 9 13/6/08 2:37:33 PM

Page 18: Redfire Tourism Ebook
Page 19: Redfire Tourism Ebook

We’ve done a diverse range of brand work and have specific integrated brand and communication experience in the travel & tourism markets with each solution tailored to our clients needs, budgets and brand strategy.

As we say, “It all starts with a conversation”.

We’re keen to develop our client base in the exciting travel and tourism sector and would welcome your call to discuss how we can add value to your business. Even better we’d love to meet you.

Cheers.

Colin Downing

Page 20: Redfire Tourism Ebook

Re d f i r e D e s i g n T h e S t e e l w o r k s , 3 - 1 3 C o l e s A v e n u e , M t E d e n P O B o x 1 2 8 1 0 8 , Re m u e r aA u c k l a n d 1 5 4 1 , N e w Z e a l a n d P h o n e : + 6 4 9 3 5 8 5 6 9 2Fa x : + 6 4 9 3 5 8 5 6 9 4w w w. r e d f i r e d e s i g n . c o . n z