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REDEVELOPMENT @ BROOKFIELD SQUARE
MILWAUKEE (BROOKFIELD), WISCONSIN
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DEMOGRAPHICS
Population TrendsPrimary
Trade AreaSecondaryTrade Area
TotalTrade Area
2021 Projection 426,839 410,620 837,4592016 Estimate 422,250 411,091 833,3412010 Census 413,192 407,896 821,0882016 Daytime Population Estimate 319,272 203,555 522,827
Average Household Income2021 Projection $121,655 $87,706 $104,6602016 Estimate $101,881 $75,277 $88,4512016 - 2021 % Change 19.41% 16.51% 18.33%
Median Age2016 Estimate 44 42 43
Source: 2010 Census; Scan/US 2016/2021 Estimates
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WHY BROOKFIELD
Four of Brookfield’s major office parks are located within one mile of the mall employing upwards of
10,000 employees.
Major employers in the area include Wheaton
Franciscan Healthcare, GE Medical Services,
Harley-Davidson, and Quad Graphics.
Brookfield Square is just ten miles west of downtown Milwaukee in the city of
Brookfield, one of Wisconsin’s strongest economic areas, with six million square feet
of corporate office space and five million square feet of existing industrial space.
Over 2,400 hotel rooms located
within three miles of Brookfield Square
and 12 hotels within one mile.
More than 25,000 college and
university students in trade area.
University of Wisconsin at Milwaukee,
Marquette University, Milwaukee Area
Technical College, and more.
8 colleges and universities located
within Brookfield Square’s trade area.
The primary market encompasses some of Milwaukee’s most affluent zip codes.
Brookfield Square is located in one of Milwaukee’s fastest growing and most
affluent areas.
94
94
PILGRIM PARKWAYN. MOORLAND RD.
BROOKFIELD SQUARE MALL
S. MOORLAND RD.
N. CALHOUN RD. N. CALHOUN RD.N. CALHOUN RD.
W. B
LUEM
OU
ND
RD
.
GEB
HA
RDT
RD.
GEB
HA
RDT
RD.
W.G
REEN
FIEL
D A
VE.
W.G
REEN
FIEL
D A
VE.
W. BLUEM
OUN
D RD
.
2017 © KA, INC.
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EXISTING SIGNAL
EXISTING SIGNAL
116 169
152
151
104
176
123
66
2017 © KA, INC.
CINEMA
ENTERTAINMENT
SHOPS
EXISTING RETAIL / REST.
RETAIL
HOTEL
PAD A
PAD BPAD C
EXISTING MALL SHOPS
PROPOSED HOTEL/CONFERENCE CENTER
8.92 ACRES
N. MOORLAND RD.
BRO
OKF
IELD
SQ
UA
RE D
R.
W. B
LUM
OU
ND
RD
.
NOT A PART
EXISTING MALL SHOPS
EXISTING MALL SHOPS
EXISTING MALL SHOPS
FOOD COURT
5
116
152
151
104 66
169
2017 © KA, INC.
CINEMA40,000 SF
ENTERTAINMENT RETAIL35,000 SF 18,000 SF
SHOPS8,390 SF
MOOYAH
UNIVERSITY BOOKSTORE
JASON’S DELIPAD A 6,000 SF
NAF NAF GRILL
BLACKFINN AMERIPUB
AVAILABLE
1,543 SF 2,993 SF 3,085 SF 6,596 SF
1,932 SF
4,906 SFEXISTING ENTRYEX
ISTIN
G
SERV
ICE
PATIO
PROPOSED SERVICE
PROPOSED CORRIDOR
EXISTING CORRIDOR
LINE OF FLOOR ABOVE
LINE OF FLOOR ABOVE
EXISTING MALL SHOPS
EXISTING MALL SHOPS
MALL CONCOURSE EXTENSION
ENTERTAINMENTENTRY
RETAILENTRY
CINEMAENTRY
EXIST. MALLENTRY
SERVICE
EXIST. MALLENTRY
NEW MALL ENTRY
DRO
P-OFF
DRO
P-OFF
PLANTER
FOOD COURT
PROPOSED HOTEL/ CONFERENCE CENTER
HOTEL114 KEYS
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RENDERINGS
