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INTRODUCING CONTRACTORS WORLD MAGAZINES 2011Redefining trade publishing for the digital age
Contractors World 2011
Contractors World magazines:
• Contractors World – International
• Contractors World – UK & Ireland
• CP&E – Contractors Plant & Equipment
Written by professionals for professionals in construction, demolition, quarrying,
mining and related industries.
Who, What and Why
Reader acceptance
Research shows the way
Advertising Rates
WHO, WHAT AND WHY
Who? The professionalsContractors World is published by Roger Lindley who, with over 30 years experience in the industry, marketing and publishing recognized that change was imminent.
Magazines were closing down at an alarming rate as the digital age started to impact on revenue streams.
In July 2009, he made the decision to pioneer a new style of trade publishing that maximized on the opportunities digital media offers – based on extensive research findings.
Utilising his in-depth knowledge of information technology, he has developed Contractors World as a new era inter-active construction publication for easy on-line reading and information sourcing.
The Contractors World portfolio has grown to include the dedicated machinery publication CP&E - Contractors Plant & Equipment. This is now written by the well-known industry professional Nick Johnson.
He has been involved with construction equipment since 1970 having initially worked for the plant department of a major UK contractor before becoming a respected plant magazine editor – first with PMJ and latterly PHE.
What? The differentiating factors
Research is very clear that decision makers prefer digital publications with the proviso that they are readily available, unobtrusive and accessible.
Contractors World magazines are the only digital publications to offer a range of reading formats: *
Digital (flipping) presentation of a traditional magazine but with pages styled for screen reading rather then print. Not simply a digitalised copy of a printed magazine.
PDF format for downloading and reading off-line. This is made available in two formats: Interactive, in which video
content is embedded, enabling reading and viewing video content off line.
Basic PDF format without the video content. Basic format. A simple web-page
format that is accessible on virtually any internet connected device including PDA, Blackberrys, cell phones and similar.
* As far as we are aware
Why? Research led development
From the beginning, design and content was based on research findings and not on traditional printed magazine concepts.
The following facts are the findings from independent (BPA) research of over 30,000 respondents into readership of INDUSTRY magazines.
Analysis of Contractors World reader profiles and page readership would appear to match the findings in the surveys.
SIZE DOES MATTER: Digital magazines should be no more than 30 pages
FACT
ACTION TAKEN: 94% of readers of digital publications TAKE ACTION
FACT
APPS NOT WANTED: Less than 7% of readers prefer to read on iPhone, iPad, Kindle or similar device.
FACT
DESIGN IS IMPORTANT: 77% prefer specially designed format . Fewer than 23% prefer replicate print magazineFACT
VALUED: More than 86% find value in a virtual library accessible anywhere in the world.
FACT
WHO READS DIGITAL MAGAZINES & WHY (INDEPENDENT
RESEARCH)
KEY FINDINGS (TEXTERITY SURVEY 33,000+ RESPONDENTS * )
90% of digital readers are ‘very satisfied’ or ‘satisfied’
92% of digital readers read the issue within one week
94% of digital readers take one or more actions when reading advertisements or articles
* Copy of survey available on request to [email protected]
Digital Magazines v Web Sites*
According to the survey, 70% of digital readers were less likely to ignore ‘RICH MEDIA’ advertisements than the same in a web site.
70% said that advertisements in digital magazines are less intrusive than those on web sites.
Interactive magazines are viewed for between 20 and 30 minutes while the average web site is eight minutes.
Less intrusive
Easier to read
More authoritative
More credible
Invites involvement
More trustworthy
0 25 50 75 100
Digital v Web %
Web SitesDigital Mag-azines
* Baxter Research Center 5,612 respondents
Digital Magazines v Web Sites*
82% say digital magazines are more engaging
Digital magazines are perceived as offering more content when they typically offer less.
Rich media content (videos, links, etc) is more acceptable in a digital magazine than on a web site.
Has more content
More authoritative
More trustworthy
Easier to read
Better organized
More focused experience
Look forward to it more
More visually appealing
0 25 50 75100
Digital v Web %
Web Sites
* Baxter Research Center 5,612 respondents
Digital Magazines preference *
Desktop computer
iPhone
Tablet PC
Kindle
Other eBook reader
0 25 50 75 100
On what type of devices do you prefer to read your digital magazine? (Check all that ap-
ply)%
* Qmags 2010 Digital Readership Survey
Forget the Apps they are not needed (at this time).
Contractors World magazines focus on core content and core reader preferences
– but is still made available for the
other devices.
Contractors World Delivers - 1
What content adds to reading experience?
75% video
58% more photographs and images
37.4% slide shows
35.7% audio
30.6% Flash animation
Ads in digital magazines
Emails
Ads in e-newsleters
Website banner ads
Website pup-up ads
Ads on mobile phones
0 25 50 75 100
Which forms of electronic advertising do you find helpful or interesting? *
%
* Baxter Research Center 5,612 respondents
Contractors World Delivers – 2key markets
59
21
17
6 2
EuropeAmericasAsiaOceaniaAfrica
% Geographic Spread
Contractors World Delivers – 3key industries
47
25
16
2.5 2
7.5
ConstructionPlant Hire/RentalDealer/SupplierDemolitionMining & QuarryingOther
Analysis of reader registrations
Contractors World Delivers – 4decision makers
39%
15%
41%
4% 1%
DirectorsSenior Man-agementManagementEngineers/Opera-torsRetired / Students
Analysis of reader registrations
Contractors World
Magazines
Add valueRich media
content
More authoritative
Brochures + more
Preferredoption
Video, links and more
Senior management
Contractors World Delivers - 5A digital solution for the digital age – without compromise
Interactive advertiseme
nts
Brochures
Decision Makers• CEOs• Directors• General Managers• Other senior personnel Key Industries
• Construction• Demolition• Plant Hire• Quarry• Surface Mining
Global & LocalAdvertise globally or by
country
Future ProofFormats for any
internet connected device or PDF reader
Contractors World
Magazines
Contractors World
Read by over 14,000 * decision makers per month
Typical readers look at 20 pages per issue
The only magazines formatted for all electronic devices **• high-speed computers• slow-speed computers• PDAs and tablets• iPhone and other similar devices
* Actual readers – not circulation * * as far as we are aware
Contractors World
Contractors World magazines are
read . . . .
. . . They are not sitting in a pile of magazines
waiting to be read.
Read by over 14,000 per month
Advertising Compare cost per thousand READERS against cost per thousand CIRCULATION and see the value. *
Contra
ctor
s Wor
ld
CP&E
Contra
ctor
s Plant
& E
quipm
ent
Contra
ctor
s Wor
ld -
UK & Ir
elan
d
Crane
s & A
cces
s
Kran
e & B
uhne
Crane
s Tod
aySE
M
Acces
s Int
erna
tiona
l
Inte
rnat
iona
l Con
stru
ction
Constru
ction
Euro
pe
Inte
rnat
iona
l Ren
tal N
ews
Quarry Man
agem
ent
Earth
mov
ers (
not a
vaila
ble)
0100200300400500
Advertising Cost Per Thousand £readers circulation
* Rates converted from on-line media kits July 2011
Contractors World Magazines
Advertising Rates – UK £ (all titles)
1 insertion 2 insertions(consecutive)
5 insertions 10 insertions
Full Page £900 £660 £550 £440
½ Page £770 £440 £330 £220
Inside Front Cover
£1,280 £825 £688 £550
1 insertion 2 insertions(not
consecutive)
5 insertions(not
consecutive)
10 insertions
Front Cover N/A £990 £770 N/A• other currencies at exchange rate confirmed when order is placed• discounts cannot be applied retrospectively• amended contracts will revert to lower rate and an invoice issued for such adjustment.• discounts are PER TITLE and cannot be combined with other magazines published by VVV Ltd.
All rates are per insertion and subject to our terms and conditionsRates exclude VAT or other tax that may be applicable. Rates are inclusive of any commissions.
Contractors World – International
Contractors World – UK& Ireland
CP&E – Contractors Plant & Equipment
Contractors World Magazines
Inclusive of video, animations. etc
Up to 6 different advertisements/lang
uages by country(charge for additional)
Free interactive advertising design
service using available content
Associated links in web pages,
directories ,etc
Banners, etc available on certain
web site pages
Less competition for readership -
advertising pages limited to 6 pages
per issue
Value added features to engage with readers
CONTRACTORS WORLD redefining publishing for the digital age
Call now: +44 1279 600598
Email: [email protected]
Skype: contractorsworld
URL: http://www.cwmags.com
What are you waiting for? Have a question? Need more information?
Contractors World magazines are published by VVV Ltd. We also provide services to convert magazines, brochures, etc. to flipping digital
format.
