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RED FM 93.5Bajate raho….
MEMBERS:ANKIT TIWARI
VINAY SAHRAWATNARESH PUNIA
SWARNAV DUTTAABHISHEK GUPTA
KULDEEP SINGH BHATTIMAYANK SAXENA
ABOUT RED FM Red FM is an Indian FM radio brand, with
stations broadcasting at 93.5 megahertz.Owned by Kalanidhi Maran, with a 48.9%
stake, as well as minority holdings of Hyderabad-based IT company Value Labs, NDTV, Astro.
The most widely broadcast shows include "Morning No.1", "Dilse", "Mumbai Local", "One Two ka Four", "Mera Wala Gana", "Superhits Music Show", "RDX", "Indore Beats" and "Nomoshkar Kolkata".
BELIEF
Red FM believes that connecting with the listeners live and entertaining them is a win - win situation for everyone involved. But not everyone can deliver quality content
ADVERTISEMENTS:Advertisement
campaigns are being carried out through the city.
AAJ TAK promotes the Red Fm on its channels.
Bus stops, motor vehicles hoardings and catchy slogans display the Red FM.
City is all being painted in the color of red- in the mind.
Red FM in tie up with Future Group's
Pantaloon stores
MUMBAI
•Red 93.5 FM has entered into a strategic alliance with Future Media by which the FM station will get an opportunity to extend its reach to all the 13 Pantaloon stores in Delhi, Mumbai and Kolkata
Tie-up• Red FM can reach shoppers and communicate its brand benefits through the use of in-store media like Future Visual Spaces which includes store façade display and drop downs
COMPETITORS OF RED FMDelhiRadio City 91.1 Big FM 92.7 Red FM 93.5 Radio One 94.3 Hit FM 95Radio Mirchi 98.3 AIR FM Rainbow 102.6 Fever 104 Meow FM 104.8 AIR FM Gold 106.4 Gyan Bharti 105.6
MumbaiRadio City 91.1 Big FM 92.7 Red FM 93.5 Radio One 94.3 Radio Mirchi 98.3 AIR FM Gold 100.7 Fever 104 FM 104.0 Meow 104.8 AIR FM Rainbow 107.1 Mumbai OneGyan VaniRadio MUST
COMPETITORS (cont.)Lucknow C.M.S 90.4 FM Radio City 91.1 FM [1]
RED FM 93.5 FM Radio Mirchi 98.3 [4]
Vividh Bharati 101.0 FM RAINBOW100.7Pune Radio FTII 90.4 FM Pune University Vidyavani 90.8 FM Radio City 91.1 FM [1]
Red FM 93.5 [6]
Radio One 94.3 [3]
Radio Mirchi 98.3 [4]
Vividh Bharati 101.0 FM Gyan Vani 105.6 FM Radio City 91.1 FM
Chennai Anna FM 90.4 Loyala FM 90.8 Radio City 91.1 [1]
Aahaa FM 91.9 Big FM 92.7 [5]
Suryan FM 93.5 Radio One 94.3 [3]
Radio Mirchi 98.3 [4]
AIR FM Rainbow 101.4 [9]
AIR FM Gold 102.3 [12]
Gyan Vani 104.2 Chennai Live 104.8 Hello FM 106.4 MOP FM 107.8
COMPARION WITH LEADING STATIONS
MouthShut Product Rating:
3/5 3/5
Product Recommendation:
65% 63%
Programming Quality: 4/5 3/5
Anchors and RJs: 3/5 2/5
COMPARION WITH LEADING STATIONS
Product Rating 4/5 3/5
Product Recommendation:
71% 63%
Programming Quality
4/5 3/5
Anchors and RJs: 3/5 3/5
FACTS AND FIGURESWith all new revamped programming, special
T-Series Music, new Star RJs like
Malishka , Simran & Suresh Menon & an
aggressive marketing campaign, Red FM is the fastest growing
radio station
Red uses international
research technology called
DMT (Digital Media Test) to
research listeners' taste in music
RED FM's special tie-up with T-series presents a
huge competitive advantage
Red FM Kolkata is the
No.1 radio station in the city, with the
highest market share
AIM OF RED FMRadio is the only
medium that has a one-on-one relationship with listeners
Every medium of entertainment relies on its content to get attract its target audience
• Radio stations can cater to different audiences at different parts of the day by changing the programming
AREAS OF OPERATION Ahmedabad A i z w a l A s a n s o l A u r a n g a b a d B a n g a l o r e B h o p a l B h u b a n e s w a r G a n g t o k G u l b a r g a G u w a h a t i G w a l i o r H y d e r a b a d I n d o r e J a b a l p u r J a i p u r J a m s h e d p u r K a n n u r K a n p u r K o c h i K o l k a t a K o z h i k o d e L u c k n o w M a n g a l o r e M u m b a i M y s o r e N a g p u r N a s h i k N e w D e l h i P u n e R a j k o t R a j a h m u n d r y S h i l l o n g S i l i g u r i T i r u p a t h i T h r i s s u r T r i v a n d r u m Va d o d a r a V i j a y a w a d a V i z a g W a r a n g a l
Achieving connect According to Abraham Thomas, COO, Red FM, this is
a new way of raising one's voice.Red FM will mirror the issues and concerns of the
common manWith the new FM regulations, the number of stations
around the country is only expected to growThe new `brand connect' for the channel is through
its programmes such as “BAJAATE RAHO” and now “HAMARA JAWAB”. The former is about connecting with the people on issues and empathising with the masses to give them a reason to tune into Red FM as “APNI AWAAJ"
5 REASONS WHY RED FM IS THE BIGGEST SUCCESS STORY OF THE RADIO INDUSTRY!
Consistent No.1 – No strings attached!!
Most Awarded Radio Station
Country’s best talent
Unparallel listener loyalty
Most appreciated Brand of the Industry
THE SECRET TO OUR SUCCESS! – OUR STRATEGYSuperhit music round
the clock! - Bajaate Raho! – Our
philosophy The 4 Point On-Air
Agenda - Doing things the ‘Bajaate Raho’ way
A Day in the life of a Listener
Interactivity – The Red FM Outreach Program!
Winning brand integrations
OF OUR AWARD WINNING PROPERTIES
SPECIAL EVENTS
Power and Responsibility of Radio: Role of ProgrammingRadio has immense power as a medium of communication, it demands great attention and respect from the masses, and this power comes with even greater responsibility towards the listeners
Radio commands the attention of a huge audience and it has to strike the right balance between its business model and its societal responsibilities.
The role of programming in delivering value to radio listeners is immense. All radio stations are striving today to increase listener-ship
FUTURE ASPECTS OF RED FMThe future should also see opening up of
more channels in Phase III.With the coming of more and more licenses,
we are expecting a lot of new players to come on board.
Multiple licenses per station will also help in better utilisation of resources and better profitability
The expected regulatory reforms that are likely to improve profitability and stimulate foreign investments should also give the industry a much needed fillip.
THANK YOUTHANK YOU
