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CONCEPT
HOUSE OF ART 2009 - HOTEL CENTRAL
HOUSE OF ART 2010/11 - SAMPAIO MOREIRA buILdINg
CuRATORS
STRUCTURE / SPACES
PARTNERS 2010 / 2011
ARTISTS - EXPERIMENTAL EDITION 2009
gALLERIES
COLLECTION
ARTISTS - 2010 / 2011 EDITIONS
PARALLELACTIVITIES
HOUSE OFART 2012/13 - RIACHuELO STATION
PUbLIC
COMMuNICATIONS & MEDIA
FORMAT & PROgRAM
SPACES
CREDIT
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71
ndice
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A GLObAL ART PROJECT4
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AN ARTISTIC RESIdENCYEXPERIENCE
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The Red Bull houseof ART is An incenTivepRogRAm cReATed inoRdeR To encouRAgeconTinuingdevelopmenT AndpRoducTion in emeRgingconTempoRARy ART.
designed To fiT Theneeds of ARTisTs ATThe Beginning of TheiRcAReeRs.
ANARTISTICRESIDENCYEXPERIENCE
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The puRpose of The Red Bull house of ART is To pRovide AplATfoRm foR The EXCHANgE Of kNOwLEdgE ANd IdEAS, BAsedon An ATmospheRe of fAmiliARiTy in which ARTisTs And guesTs
cAn TAlk ABouT The expeRiences ThAT mAke up TheiR lives.
ANARTISTICRESIDENCYEXPERIENCE
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The Red Bull house of ART pRovides An infRAsTRucTuRe.
A collecTive sTudios fAciliTy locATed wiThin An ARTisTic
Residency model. A spAce wheRe eAch gRoup of pRe-selecTed
ARTisTs cAn pRopeRly develop TheiR woRk in An inspiRATionAl
enviRonmenT As well As cReATe A finAl collecTive
exhiBiTion.
ANARTISTICRESIDENCYEXPERIENCE
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The pRogRAm offeRs mAny
oppoRTuniTies in The AdvAncemenT
of ARTisT TRAining By noT onlypRoviding A plAce wheRe ARTisTs
cAn collABoRATe BuT Also
ThRough The visiTs of impoRTAnT
cuRAToRs. These cuRAToRs ARe
inviTed To meeT The pRogRAm And
pRovide individuAl As well AsgRoup meeTings.
ANARTISTICRESIDENCYEXPERIENCE
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ExclusivE curatorial programs
INDIvIDUAL STUDIOSprivatE showingsRESIDENTS ExCLUSISE ExHIbITIONmonitorEd visits for groups
WORkSHOPS & LECTURESpublic visitsOTHER MULTI CULTURAL EvENTS
ANARTISTICRESIDENCYEXPERIENCE
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FORMAT
& PROgRAM
ARTISTS
wEEk
PubLIC
1 2 3 4 5 6 7 8working procEss // rEsidEncE program
studio visits artists at work
Exhibition prEvious group
transitory gallErwy Exhibition ( currEnt group)
nEwExhibition
(currEnt
group)
nEw Exhibition sEt up
softopEning
nEwExhibitionworkshop workshoplEcturEs lEcturEson prEmisE
privatEshowings
nEw ExhibitionsEtting up
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A fREE fORM Of EXPRESSION THAT ISFOCUSED ON THE LIvING FORCE OFExPERIMENTATION
THE CONVERgINg Of IdEAS THAT bRINGSTOGETHER CONTENT PRODUCTION, REFLECTION,EvALUATION, EDUCATION OF INTERDISCIPLINARYAREAS (MUSIC, LITERATURE) AND SOCIAL EvENTSIN THE SAME SPACE
A wORkSHOP Of EXPERIENCES ANd
EXCHANgES THAT RANGE FROM ExHIbITIONS TODIALOGUES, ASSOCIATIONS AND INTERACTIONS
A wORk IN PROgRESS THAT REPRESENTS APROjECT IN CONSTANT DEvELOPMENT
HOuSEofART
dNA
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SAO PAuLO
dOwNTOwNlAndmARk Buildings hosTed Red Bull house of ART
2009hotEl cEntral2010/11sampaio morEira building
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HOTELCENTRAL2009
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hoTelCENTRAL
A 1918 buILdINgbY RAMOSDE AzEvEDO
vARious foRms of ARTisTicexpRession - pAinTing,sculpTuRe, sTReeT ART,
video insTAllATion, sounddesign, phoTogRAphy,mulTimediA.
4 bRAzILIAN ARTISTS6 INTERNATIONAL ARTISTS8wEEkS
pioneeR ediTion ThAT ledThegLObAL PROJECT
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SAMPAIOMOREIRAbUILDING2010/2011
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SAMPAIOMOREIRAbUILDING
uNIQuELOCATIONhigh hisToRicAl RelevAnceBuilding: built in 1924,iTs known As The fiRsTskyscRApeR of so pAulo.
TempoRARy occupATion.AfTeR which, it will bErEstorE to bEcomE thEcity cultural officEhEadquartErs
4gROuPS24ARTISTS30wEEkS
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moRe ThAn500 APPLICATIONS
ApplicATions viA Red BullslocAl pAgewww.REdbuLL.COMAs well As cuRAToR ReseARchwiThin The ART scene
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CuRATORS:find The emeRging pRoducTion of so pAulo.selecTion of The six ARTisTs.
moniToR The woRking pRocess in eAch of eighT weeks And consTAnTly Build ATRAding enviRonmenT foR All.AssemBle The shows in The TRAnsiToRy gAlleRy.woRk on The cuRAToRiAl foR The finAl exhiBiTion.
2010: LUISAduARTE2009: LUCASbAMbONzI E MARIAMONTEIRO
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ARTISTSPROfILE
focus inTo undiscoveRed,
TAlenTed, PASSIONATE ARTISTS
ARTisTs living IN bRASIL
They pRoduce ART foR The loveof iT And hAve STRONg SkILLS
no AgenT / mAnAgeRno commeRciAl successYET
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artists1sT ediTion
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ALESSANDRACESTAC(bRASIL)
CLAUDIObuENO(bRASIL)
ELbOCHO(gERMANY)
GAbRIELAgOLdER(ARgENTINA)
GRANTdAVIS(uSA) 23
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HIRAkUSuzukI(JAPAN)
REGINAPARRA(bRASIL)
RODRIGOgARCIA(bRASIL)
RUIgATO(PORTugAL)
zANDERbLOM(SOuTH AfRICA)
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artists2nd ediTion
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ADRIANOCOSTA bHAGAvANdAVId bRUNObAPTISTELLI
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DEYSONgILbERT FLvIAJuNQuEIRA HENRIQUECSAR
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artists3Rd ediTion
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FELIPESALEM jAIMELAuRIANO SOFIAbORgES
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MARCOSbRIAS GUILHERMEPETERS CLARAIANNI
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artists4Th ediTion
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ANAPRATA bRUNOSTORNI RENATOPERA
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FELIPEbITTENCOuRT GUSTAvOfERRO THEOCRAVEIRO
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artists5Th ediTion
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ALExANDREb ANAMAzzEI bRUNOPALAzzO
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DANIELSCANduRRA FREDERICOfILIPPI vITORMIzAEL
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OPEN TO THE
PubLIC
MORE THAN8,000vISITORS(2009/2011)
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openTOThePubLIC
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openTOThePubLIC
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openTOThePubLIC
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STRuCTuRE41
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STRuCTuRE43
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STRuCTuRE44
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One Of the eXIBhItIOn spaces
prevIOus artIsts pIeces
WOrks In prOgress
It can Be changed every day Or
eveRy week Its the place that cOnnects the
puBlic wiTh The cuRRenT ARTisTs inThe house.
THETRANSITORYGALLERYARTSPACESTudIOS&gALLERIES
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ARTSPACESTudIOS&gALLERIESTHEMAINGALLERY
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ARTSPACESTudIOS&gALLERIES
siTe specifc48
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ARTSPACESTudIOS&gALLERIES
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ARTSPACESTudIOS&gALLERIES
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ARTSPACESTudIOS&gALLERIES
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ARTSPACESTudIOS&gALLERIES
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THEHOUSETHAT
NEVERSLEEPS
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WORkSHOPSLECTuRESSTUDIOvISITS
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wORkSHOPS
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ANAPAuLACOHEN CURATOR OF THE 28TH SO PAULO bIENNIAL,AN ART CRITIC AND CURATOR OF THE CENTER FOR CURATORIALRESIDENT STUDIES - bARD COLLEGE, NEW YORk
bAIxORIbEIRO OWNER OF CHOQUE CULTURAL GALLERY
CLARAkIMGALLERY DIRECTOR AND CURATOR - REDCATFOUNDATION
FERNANDOOLIVA SANTA MARCELINA UNIvERSITY TEACHER.CURATOR AND ARTIST
GALERIAEXPERINCIA ART COLLECTIvE
jULIETAgONzALEzTATE MODERN (LONDON) CURATOR FOR THELATIN AMERICAN ARTSLISETTELAgNAdO CURATOR OF THE 27 SO PAULO bIENNIAL
LUISAPROENA RUMOS ITAU CULTURAL 2011 CURATOR
RObERTOwINTER ARTIST AND CURATOR
RODRIGOMOuRA CURATOR FOR INHOTIM ( THE MOSTIMPORTANT CONTEMPORARY ART COLLECTION IN bRAzILAND THE LARGEST OUTDOOR ART CENTER IN LATIN AMERICA)CURATOR
vLADIMIRSAfATLEA PHILOSOPHY PROFESSOR AT USP FFLCHAND COLUMNIST FOR THE FOLHA DE SAO PAULO NEWSPAPER
wORkSHOPS
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SOFT OPENING
PRIvATE SHOWINGSCELEbRATION56
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OUTPUTSPRINT&TV: 115EDITORIALMEdIAvALUE: R$ 1880 k(2009 - 2011)
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GUIAdAFOLHA OESTAdODESP jORNALdATARDE
jORNALdATARDEvEjASP OESTAdODESP60
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THEREdbULLETIN:Red Bulls gloBAl mAgAzine4MILLION monThly ciRculATion24MINuTESclip: inTeRnATionAl
disTRiBuTion foR Red Bull Tv &seRvus Tv
REDbuLLMEDIACHANNELS
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WEb&SOCIALMEdIA63
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PARTNERSHIPS
2010/2011SECRETARIADECuLTuRADAPMSPCHOQUECuLTuRALESCOLASOPAULO
INSTITUTOCRIAR DE Tv, CINEMA ENOvAS MDIASMYSTOREAPPLEPIOLAzUPIMAgAzINE
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RED bULL HOUSE OF ART COLLECTIONinTeRnATionAl collecTion of conTempoRARy ART of All pRevious ediTions - peRmAnenT exhiBiTion 65
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RIACHuELOSTATION - PRAAdAbANDEIRA - SAOPAuLOCITYCENTRE
HOuSEOFART NEwEDITIONS2012/1366
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RIACHuELOSTATION
The hisToRic lighT Building,
BuilT AT The end Of THE1920S in The heART of sopAulos cenTRe
AfTeR 1933, iT wAsTRAnsfoRmed inTo TheRiAchuelo suBsTATion,ResponsiBle foR PROVIdINg
SO PAuLOS HISTORICCENTRE wITH ELECTRICALENERgY
hisToRicAl pATRimony wiThThe Building And iTs fAAdepRoTecTed By compResp
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RbHOA 1ST EDITION
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MuNICIPALTHEATRE
CITYHALL
RbHOA 2nd ediTion
Rb HOA 2012/2013
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RIACHuELOSTATION
FORMAT
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ARSTISTS
wEEk
PubLIC
rEsidEncy
intEgrao dEvElopmEnt of work Exhibition
studio visits / artists working
studio visits / portfolio discussions / workshops
transitory gallEry
workshops/ lEcturEs / film scrEEnings / dEbatEs / EvEnts
1 2 3 4 5 6 7 8 9 10
FORMAT& PROgRAM
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house of ART 2012 /2013 Beginning ofJuLY 2012
4 QuARTERLYediTions wiTh 8 ARTisTs eAch10 wEEkS of ARTisTic Residency in eAch ediTion4 EXHIbITIONS ANd 1 CATALOguE wiTh eveRy ediTionVARIOuS EVENTS And pARAllel AcTiviTies
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RIACHuELOSTATION
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INDIvIDUAL STUDIOS AND ATELIERS,ALL APPROPRIATELY SIzEd
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RIACHuELOSTATION
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LARgE SPACES FOR PUTTING ONExHIbITIONS AND EvENTS
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RIACHuELOSTATION
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AddITIONAL AREAS FORWORkSHOPS AND LECTURES
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RIACHuELOSTATION
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TRIPTYQUE AQUITETURAdRAfT PROJECT / OuTubRO2011
+ + +
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gROuNdFLOOR / 550M AC / EXTERNALAREA 175M
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PUbLICENTRANCE
bAR&CAfE Books & gifTshop smAll kiTchen & puBlic BAlcony wcs
EXTERNALbARTERRACETAbLESbENCHESGARDEN
STAff SERVICESENTRANCE SECURITY
TICkETING
WC & SERvICE ROOM
MAINgALLERYEvENTS ROOM
LIvESTAgE(REvERSIbLE) SUPERIORVIEw TO THE
PROFESSIONAL MUSIC STUDIO
EVENTSLOUNGELIvING ROOMjAM SESSIONSLIbRARYDIGITAL HUbS
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MEzANINE / 150M AC
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* PROjECT UNDER DEvELOPMENT
PROduCTIONOFFICEHOUSE OF ART TEAMMEETING ROOM
STAffROOMRb STATION TEAM SUPPORT
RAdIOROOMACOUSTIC RADIO CAbINDj SET
CuRATORROOM
wCS LOuNgE
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SuPERIORFLOOR / 510M AC
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* PROjECT UNDER DEvELOPMENT
wCS RESTROOMS(M/F)
kITCHENLUNCH/DINING SPACE
(REvERSIbLE WALL)
COLLECTIvEATELIERPRIVATESTUDIOS(1/2/3)
PRIVATESTUDIOS TRANSITORYGALLERYCOLLECTIvEATELIER
WORkSHOPS & LECTuRESSPACE(ADDITIONAL EvENTS SPACE)
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bASEMENT / 300M AC
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wCS
STAffSUPPORT SERvICETEAM
MuSIC STORAgE ROOMbACkSTAgEPRIvATE WC
CONTROL ROOMS
LOuNgE CONECCTED W/ GROUND FLOOR
PROfESSIONAL MuSIC STudIO
ART COLLECTION STORAgE
wATERTANk(TbC)
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ROOfTERRACE
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BASEMENT
GROUND FLOOR
MEZZANINE
3rd FLOOR
TERRACE
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CONTACTS
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