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LinkedInJob SearchFundamentals
Part II
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Meet Lindsey
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Be Smart: Implement the “no-brainers”
Be Found: Think like a recruiter
Be Top-of-Mind: Increase your visibility
Be an Insider: Make the most of your connections
Be Savvy: Overcome specific challenges
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Agenda
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Ask a question: [email protected]
http://learn.linkedin.com/jobseeker/faq.html
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BeSmart
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Implement the “no-brainers”
1. Complete your profile to 100%
2. Upload your existing contacts
3.
Sign up for daily job emails
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BeFound
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Profile Improvement Strategy
1. Search job postings to determine
keywords
2.
Search role models’ profiles for ideas
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“Make sure you incorporate a lot of keywords for the
kind of job you’re looking for. As a recruiter, I run
searches through LinkedIn and I look for the keyrequirements of [each available] job. I look for very
specific skills, so have these in your profile.”
- Cyndi Klein, technical recruiter, Rackspace
1. Search job postings to determine keywords
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Lance Wen
Juliana Wright
Randy G.
Seth Clarke
Determine keywords
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Determine keywords
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Determine keywords
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Determine keywords
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Find more job postings to search for keywords
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Develop a strong, keyword-aware headline
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Don’t say “unemployed”
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! Unemployed
Greater New York City Area Financial Services
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Announce your availability and goal…
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Technical Product Manager with 10+ Years
Experience Seeking New OpportunityGreater New York City Area Information Technology and Services
"
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Sell yourself more subtly…
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Technical Product Manager with 10+ Years
Experience in Corporate and Start-UpsGreater New York City Area Information Technology and Services
"
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If you have two interests…
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Highly Motivated Technical Product Manager /
Technology SalespersonGreater New York City Area Information Technology and Services
"
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2. Search role models’ profiles for ideas
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Lance Wen
Juliana Wright
Randy G.
Seth Clarke
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Role models provide ideas for…
• Strong profile headlines
• Summary Statement wording
• Employers to research
•
LinkedIn Groups to join• Connections and other role models
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Success Story
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Be consistent across social media
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Write a keyword-rich Summary Statement
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Add keywords to Specialties & Skills sections
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How to add skills to your profile
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Join groups to support your personal brand
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Job Seeker Premium
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BeTop-of-Mind
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of jobs are found through networking
70%
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Your Friends’ Friends
Your Friends
Your Friends’ Friends’ Friends
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Visibility Strategy
1. Show up on people’s Home screens with status updates
2. Do “small goods”
3. Turn LinkedIn Group participation into one-on-onenetworking relationships
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1. Show up: frequently update your status
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Success Story
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2. Do “small goods”
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3. Turn LinkedIn Groups into
one-on-one networking relationships
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Sam Welling
Sam Welling
Jenny Sanders
Rachel Christen
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Reply privately in discussions
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Richard Matt
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Richard Matt
Reply privately in discussions
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Richard Matt
RE: Bouncing Back from Job Loss
Richard,
Thanks for posting such an interesting article. In the past, I’ve…
May I send you a connection request and keep in touch on issues
regarding job loss? I’d be happy to assist you in any way and would be
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Bean Insider
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“If I were looking for my next opportunity, I would spend 75-85% of my
time identifying contacts in my professional network that work for
companies that have the right cultural reputation and that would allow
me to be challenged, impactful and professionally happy.”
- Zachary Simon, Director, Global Executive Talent Acquisition
Eaton Corporation
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Tap your connections
1. Target companies where you have connections, even ifno job is immediately available
2. Determine specific target position(s) and request
introductions to recruiters and others
3.
Apply for the jobs
4. Follow up with hiring managers/recruiters
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Step 1: Create a list of target companies
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(55)
(18)
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Live demo of
Company page features
http://www.linkedin.com/company/ibm
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Jon L.
Jason Baeta
Shreya Padmanabhan
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Jeff Banke
Sarah Hyland
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Reach out to a connection
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…exploring new opportunities. I've been following the excellent work you're doing at IBM -- I loved therecent Watson news -- and would be interesting to learn more about your experience at the company.
Would you be open to a brief phone chat sometime soon? I'd really appreciate your time and insight.
Thanks and all the best,Lindsey
Working at IBM
Greg Roulette
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“Keep in mind the mentality of a recruiter. His or her number
one priority is filling the open positions that are currently on
their respective desk, not helping find people their next
opportunity.”
- Zachary Simon, Director, Global Executive Talent Acquisition
Eaton Corporation
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Step 2: Determine specific position(s) to target
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(55)
Barbara Salinas
Career Strategist
Resume Writer
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Request introductions
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Barbara,
I’m very excited about a technical product manager position that is available
at Vanessa’s company and I saw that you are connected to her. As you
know, I am passionate about my work and eager to contribute to a strong
team. I’m particularly excited about the work this company is doing in
mobile. Would you be willing to introduce me to Vanessa so I can learn more
about the position? Thank you for considering my request.
Referral to Vanessa
Barbara Salinas
Barbara Salinas
Lindsey PollakCareer & Workplace Expert /LinkedIn Spokesperson
Tell Barbara Salinas why you want to get introduced(may get forwarded to Vanessa Wreck)
Vanessa WreckTechnical Product Manager
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Find other insiders
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Zoe Childs
Rebecca Fox
Richard Halleny
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Step 3: Apply for the Job(s)!
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Step 4: Follow up
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Richard Halleny
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Step 4: Follow up
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Richard: Richard is
Richard’s
Richard,
I recently applied for the technical product manager position you
posted here on LinkedIn (#12345) and I wanted to express myexcitement about the possibility of joining the Adobe team. I have
10 years experience in the field with a special expertise in leadingcross-functional teams. I’m also a longtime fan of your CS productsand would be honored to work on the team developing new CS
features.
Thank you for considering my application. Please let me know if Ican share any additional information or qualifications.
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“The worst thing is when you can tell someone is sending mass emails.Customize your approach to each position or person. We don’t want someone
who just wants to get a job anywhere. We want someone who is passionateabout working here. Make us feel special!”
- Cyndi Klein, technical recruiter, Rackspace
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The InMail Guarantee
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BeSavvy
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1. Change your contact settings
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Contact Lindsey for:
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2. Alter your badge settings
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3. Hide your activity broadcasts
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“The biggest thing to do is to have a credible, honest, rationale for the gap inyour resume. Don’t try to hide it. Don’t try to falsify what you’ve done. The
second thing is to be able to talk about what you did during that time, whetherit’s paid or unpaid work.”
- Debbie Biondolillo, former VP of HR, Apple
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Explaining long-term unemployment
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For the past year, Lindsey has provided freelance social media consulting for several
clients and nonprofit organizations. She is eager to return to a fulltime position as a
social media or community manager.
From 2008 to 2012, Lindsey served as a social media coordinator for XYZ
Corporation, launching and managing their first Twitter feed and creating a social
media handbook for employees. Prior to that…
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Explaining other gaps
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Lindsey Pollak is a corporate generalist attorney with substantial in-house legal
experience. For the past three years, Lindsey has focused on raising her family and
she is now eager to re-enter the legal industry as an in-house counsel for a small tomedium sized company. She is CLE compliant for the current year.
From 2000 to 2008, Lindsey served as…
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2. Highlight volunteer work
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Success Story
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1. Explain your career change in your headline
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Experienced College Instructor Seeking Role in
Corporate Training
Greater New York City Area Professional Training & Coaching
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2. Explain the career change in your Summary
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After a 15-year career as a communications instructor at XYZ College, I am excited
to apply my skills to the corporate sector as an in-house or contract trainer.
My areas of expertise include presentation skills, business writing and effective
negotiation…
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3. Participate in new LinkedIn Groups
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4. Engage your network
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Juan Gutierreze
Lindsey Pollak
Juan,
You’ve always been so supportive of me, so I wanted to reach out and let you know that
I’m making a career change. I’m in the midst of transitioning from my role as a college
instructor into the world of corporate training. I’m really excited to make the move!
Would you have some time in the next few weeks for a brief phone chat so I can seek your
advice on the transition? I’d really value your perspective.
Thank you,
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Success Story
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Be Smart: Implement the “no-brainers”
Be Found: Think like a recruiter
Be Top-of-Mind: Increase your visibility
Be an Insider: Make the most of your connections
Be Savvy: Overcome specific challenges
1
2
3
4
5
Summary
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Questions
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Visit our FAQ Website
http://learn.linkedin.com/jobseeker/faq.html