Recruitment Coca Cola

8/10/2019 Recruitment Coca Cola

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EXECUTIVE SUMMARY

Doing this project was a great experience. The Coca-Cola in

India has set up an independent organizations which is H.C.C& B.C.C. with a capital of 3! ".#. $ each % 'irtue of sellout

decision of the passed (anaging director #h. #.C.)garwal.

*resent soft drin+ %oon in India was attri%uted to the legac

of Coca-Cola, which was there in India till //. In toad0s

(ar+et the Coca-Cola hold a 12 (ar+et share that appears

to %ear concentrated rush to %eg a %ig share in the soft drin+

(ar+et.

Being a capital & %iggest %usiness center of India I choose

the area of Delhi to conduct ( stud and to get lot of

exposure & 'arious opportunities to (eet di4erent +ind of

custo(ers. This project has %een under ta+en to stud the

a'aila%ilit of co(plete range of Coca-Cola products to retail

outlets.

To conduct the detail stud of ( project, I wor+ed for a

distri%utor in south Delhi. During the training period I

co'ered the whole (ar+et of center Delhi and gathered the

infor(ation fro( retail outlets regarding the a'aila%ilit of

whole range of Coca-Cola products. )fter getting the

infor(ation, I list out those retail outlets and getting the


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response regarding the 'arious pro(otional sche(es of co+e

and other.

PROFILE OF COCA-

COLA INDIA LIMITED


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INDUSTRIAL PROFILE

Present soft drink boon in India was attributed to the legacy of Coca Cola,

which was there in INDIA till 1977. In todays !arket the Coca"Cola #Coke,

$hu!%s &%, 'anta, (i!ca, )%rite, *anilla Coke, etc.+ hold a - !arket

share that a%%ears to bear concentrated rush to beg a big share in the soft

drink !arket.

5arious national & (ultinational 6r(s are engaged in soft

drin+ (ar+et due to increase in its de(and da % da. )s

far as I7DI) soft drin+ (ar+et is concerned there are (ajor

co(pan0s engaged ha'ing a %ig co(pletion to capture the

soft drin+ (ar+et are na(el Coca-Cola & *epsi. 8hile Ca(p

Cola & (an local cola0s still notice in the Indian 9ar+et.

*epsi Cola attac+ed Coca-Cola %efore 8orld 8ar II. Coca Cola

do(inated the )(erican soft drin+ industr, *epsi cola was a

drin+ less to (anufactures & with a less satisfactor taste

then Co+e. 8here as Coca-Cola (ajor selling point was (ore

drin+ for the sa(e price and *epsi e(phasized on

ad'ertising.


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During /orld /ar II Pe%si 0 Coke both enoyed increased sale. After the

war Pe%si sale was started to fall relati2ely to Coke, resulting the Coca"Cola

had starting to click the

3arket share. A nu!ber of factory contributed to Pe%si %roble! were %oor

i!age, %oor taskforce, %oor 4uality control etc.

)t that point )lfred.7.#teeler ca(e to the presidenc of *epsi

cola with a great reputation for (erchandising. He and his

sta4 recognized that the (ain hope la transfor(ing *epsi

fro( a cheap i(itator of Co+e into a class on soft drin+

(anufacturer.

5y 1966 all Pe%sis !aor weakness had been o2erco!e, resulting sales had

cli!bed substantially. $hese actions fro! 1966 to 19 led to a considerable

sales growth for Pe%si.

In India another co(pan engaged in soft drin+ (ar+et is

Coca-Cola. It is one of the (ost widel +nown, accepted and

ad(ired trade(ar+s of the world. Coca-Cola was their in


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India till //, when the Indian :o'ern(ent %anned it due to

strong resent(ent against (ultinational co(pan0s Coca-

Cola was re-launched again in India in #epte(%er 3 at

;H)THuiring 6'e

*arle drin+s 'iz. Thu(ps "p, :old #pot, ?i(ca, Citra, 9aaza,

#oda.

)oft drink industry is one of the fastest growing industries in India. $he

basic idea behind the ra%id growth of this industry is due to following

reasons8

. The great corporate war %etween Co+e & *epsi, who

left no stone unturned, for (onopolizing the India #oft

Drin+ (ar+et.

2. The %asic ideolog of these two giants is to pro(ote

soft drin+s as a food ite( in India hold.


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3. The long hot su((ers in India ha'e increased the

consu(ption of soft drin+s.


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COMPANY PROFILE

@eeping in 'iew of tapping the Indian soft drin+ (ar+et and

also de'eloping soft drin+s as a drin+ing product a(ong

Indians. The Coca-Cola in India has setup an independent

organizations which is H.C.C & B.C.C with a capital of 3!

".#.$ each % 'irtue of sellout decision of the passed

(anaging director #h. #. C. )ggarwal.

Hindustan Coca-Cola %ottling A7-8 *'t. ?td. 7azia%ad too+

the co(plete possession of this plant, land, (achiner, &

intellectuals on e%ruar 0 E and since then H.C.C,

loo+ing after all its a4airs under co(pan owned %ottling

plant to esta%lish integrated (ar+eting sste( in the area.

In the co(pan opened up the new %ottling plant at

D)#7) in :hazia%ad Distt. This plant has (ore sophisticated

e>uip(ents, then the plant at 7azia%ad.


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CORE BRANDS ININDIA
http://www.coca-colaindia.com/brands/brands_coca_cola.html


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CORE BRANDS:

Coca-ColaF De'eloped in a %rass pot in EE1, coca-

cola is the (ost recognized and ad(iredtrade(ar+ around the glo%e. 7ot to (ention the%est selling soft drin+ in the world.

Sprite: In 191, a citrus"flo2ered drink !ade its &.) debut,

using )%rite 5oy asins%iration for its na!e. $his

elf with sil2er hair and a big s!ile was used in 19:s

ad2ertising for Coca"Cola. )%rite is now the fastest growing

!aor soft drink in &.) and the worlds !ost %o%ular le!on"li!e soft drink.

Fanta : $he na!e fanta was first registered as a trade!ark

in ;er!any in 19:1 ,when it was used for a few year for a soft

drink created fro! a2ailable !aterials and fla2ors . $he na!e

was then re2i2ed in 1966 in Na%les, Italy, when it was used for

the8< fanta orange drink we know today. It is now the

trade!ark na!e for a line of fla2ored drinks around the world.

Diet coke: $he e=tension of the coca"cola na!e began in 19>-

with the introduction of diet coke #also called coca"cola light in

so!e countries+. Diet cokes 4uickly beco!e the nu!ber ? one

selling low ?calorie soft drink in the world.

OLD SPOT: this orange cardonate soft drink was introduced

in the early 196c, and ac4uired by the coca"cola co!%any in199@, its tangy taste has been %o%ular with Indian teenagers


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LIMCA: It is thirst"4uenching be2erage features a fresh and

light le!on"li!e taste and lighthearted attitude. $he li!ca brand

was introduced in 1971 and ac4uired by the coca"cola co!%any

in 199@.

MAA!A: 3aaa, launched in 19>: and ac4uired by the coca"

cola co!%any in 199@, is a non carbonated !ango soft drink

with a rich, uict 0 natural !ango taste.

T"UMPS UP: in 199@, the coca"cola co!%any ac4uired this

brand, which was originally introduced in 1977. Its strong and

fiy taste !akes it uni4ue carbonated Indian cola.


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BRAND IN INDIA


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ADVERTISEMENT&

PUNCH LINE

OF COCA-COLA


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ADVERTISEMENT AND PUNCH LINE OF COCA-COLA

31 - Its The Refesh!"# Th!"# To Do

.

2 - Its The Real Th!"# $

3 - %loal H!#h S!#"$

- Be Reall' Refeshe($

12 - Th!"# %o Bette )!th Co*e$

1 - Its the Real Th!"#$

/! - I+D L!*e To B,' The )ol( A

Co*e $

/1 - Co*e A(( L!fe $


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E2 - Co*e Is It$

E1 - Catch The )ae$

E - .o, Ca"/t Beat the Feel!"#$

3 - Al0a's Coca-Cola

E - Eat M,s!c1 Slee2 M,s!c1 A"(

D!"* O"l'Coca-Cola.

- 3o Chaho Ho 3a'e Coca-Cola

E"4o'$

5666 - I )a"t H!t!* A"( I )a"tCo*e$

2!!2 - Tha"(a Matla Coca-Cola

2!!3 - 3!'o Tha"(a P!'o Tha"(a$

5667 - Sa*a Tha"(a E* Coca-cola$


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FABULOUS FACTSABOUT COCA-COLA


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. The world0s largest spherical coca-cola sign is in7agoa, Gapan a top the dial 7agoa %uildingin front of the 7agoa railwa station. The singis a dou%le sphere constructed fro( (ore then

1 tone of steel, (ore !(eter of neon tu%ing,and (ore then, E/ light %ul%s. The outershape features the coca-cola logo and contour%ottle, while the inner sphere portras a co(icscene with twin+ling planets and stars.

2. ne of the world0s largest signs for coca-cola islocated on a hill called ;J?H)CH)= in )(erica,

Chile. It is !! feet wide and 3 feet high andis (ade fro( /!,!!!, 21 ounce %ottles.

3. The 6rst out door paint sign ad'ertising coca-cola still exists. It was painted in E inCarters'ille, :eorgia.

. Coca-cola is one of the world0s (ost

recogniza%le trade(ar+s recognized incountries that account for E percent of theworld0s population.

. If all the coca-cola e'er produced were in E-ounce %ottles. )nd these %ottles weredistri%uted to each person in the world. Therewould %e 1/E %ottles or o'er 2 gallons for

each person.

1. If all the coca-cola e'er produced were in E ounce %ottles, placed side % side and end toend to fro( a lane highwa, it would wraparound the earth E2 ti(es.


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/. If all the coca-cola e'er produced were Kowingo'er 7iagara fall at its nor(al rate of !(illion gallons per second instead of water, the

falls would Kow for a%out a da and a half 3Ehours and 1 (inutes.

E. the largest representation of the world0s %est+nown pac+age !! foot tall glass contour%ottle is located at world of coca-cola ?#5J:)L#

HISTOR.

OF

COCA-COLA


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Bon )tyth Pe!berton first introduced the refreshing taste of Coca"Cola

in Atlanta, ;eorgia it was 3ay 1>1 when the %har!acist concocted a

cara!el colored syru% in three?legged brass kettle in his backyard. e first

distributed the new %roduct by carrying Coca"Cola in a ug cown enoys in a

glass of Coca"Cola at the soda fountain. /hether by design or accident,

carbonated water was tea!ed with the new syru%, %roducing a drink that was

%roclai!ed Delicious and efreshing


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%e'erages. He responded to this de(and %egan o4ering

%ottle Coca-Cola using srup shipped fro( )tlanta, during a

hot su((er in E.

HISTOR. IN INDIA


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The coca-cola co(pan reintroduced coca-colain India on cto%er 23, 3, after an a%sence of 1ears.

The coca-cola co(pan recei'ed appro'al fro( thego'ern(ent in Gul 1 to set up a holding co(panto in'est "# $ /!! (illion in downstrea( operationof %e'erages

In Gul / the holding co(pan was per(itted% the go'ern(ent to operationall its %ottlingsu%sidiaries.

The %ottling su%sidiar currentl owns andoperates twent-six %ottling plants and sixtdistri%ution centers across India. In addition, it uses2! contract pac+ers to aug(ent its productioncapacit and cater to the increasing de(and for itswide portfolio of %e'erage.


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PROMISE B. COCA-COLA


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THE COCA-COLA PROMISE

The coca-cola co82a"' e9!sts toe"ets a"( efeshes ee' o"e !tto,ches$ The %asic proposition of our %usiness issi(ple, solid and ti(eless. 8hen we %ringrefresh(ent , 'alue, jo and fun to our sta+eholdersthen we successfull nurture and protect our %rand ,particularl coca-cola . that is the +e to ful6lling our

ulti(ate o%ligation to pro'ide consistentl attracti'eto the owner so four %usiness.


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9ore then a %illion ti(es e'er da, thirst peoplearound the world reach for coca-cola products forrefresh(ent. The deser'e the highestLualit e'er ti(e . our pro(ise to deli'er that

>ualit is the (ost i(portant pro(ise we (a+e . andit in'ol'es a world-wide , et distincti'el local ,networ+ of %ottling partner , supplier , distri%utorand retailers whose success is para(ount to ourown. ur in'est(ent in local co((unities in o'er2!! countries totals %illions of dollars in jo%s,facilities , (ar+eting, the purchase of local good andser'ices, and local %usiness partnership. )lwas and

e'er where , we pursue continuous inno'ation inthe products we o4er the processes we use to (a+ethe(, the pac+age we de'elop and the wa we %ringthe( to (ar+et .


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.OUR HEALTH AND OUR

BEVERA%ES


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.OUR HEALTH AND OUR BEVERA%ES

There is growing confusion a%out what constitutes a

health diet. 8ith so (ush conKicting infor(ationa'aila%le a%out health and nutrition, it can %e 'er

diMcult to deter(ine what is accurate and what is

not.

The truth is that soft drin+ and %e'erages ha'e a

place in a health lifestle. ) health diet

incorporates the %asic principles of 'ariet, %alance

and (oderation without sacri6cing enjo(ent.

HEALTH AND OUR BEVERA%ES --- THE

FACTS

#oft drin+s do not contri%ute to dia%etes.

The ca4eine and phosphoric acid in soft drin+s

does not a4ect %one health

The sugar in soft drin+s does not cause children

to %e hperacti'e.

The consu(ption of soft drin+s has not a4ected

calciu( consu(ption.


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#ugar consu(ption has not %een shown to cause

o%esit.

The a(ount of sugar and calories in soft drin+s is

a%out the sa(e as (an fruit juices

COCA-COLA INDIA-OUR VISION

Pro2ide e=ce%tional strategic leadershi% on the Coca"Cola India

syste!, resulting in custo!er %reference and loyalty, through Coca"Colas

co!!it!ent to the! and in a highly %rofitable Coca"Cola cor%orate branded

be2erages syste!.

THE COCA-COLA-MISSION

; THE BEST %LOBAL COMPAN.K I) $E P*455 FORMAC$I*I$G, /IC I) DFNE 5G CFCA CF(A I) ;FFDL

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9K AE GF& )A$I)'IED /I$ $E TRAININ PRORAM< F' $I)

F;ANIOA$IFNL

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1K AE GF& )A$I)'IED /I$ $E TRAININ TIME< #D&A$IFN+L

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11K AE GF& )A$I)'IED /I$ $E SALARY STRUCTURE< F' $I)

F;ANIOA$IFNL

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1-K AE GF& )A$I)'IED /I$ $E 2OR7IN PROCEDURE< F' CFCA

CF(AL

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Recruitment Coca Cola