This issue covers recruitment statistics for the months of January, February and March 2013 www.NARFE.org

NARFE’s

Given the prominent role prospectingplays in the 2013 Membership Market-ing Strategic Plan, you’re likely to hear

plenty about it in this space. We need to build avery large database of prospective NARFEmembers to supplement our limited use of theOPM list. It is only with this large, targetedprospect database that we can recruit in largevolume. (See The 2013 NARFE ProspectingInitiative, in the February 2013 issue of Recruit-ing and Retention Journal.)

We’re off to a great start! In the first quarterof 2013, Federations and chaptershave contributed 1,019 newprospects to the file. And the Head-quarters’ plan to find active federalemployees online is proving a greatsuccess. Our online line lead genera-tion ads, primarily in targeted e-newsletters, have generated 2,664leads. Across all prospect sources,the months of January through March2013 have already produced 73 per-cent of total prospects for all of 2012.

Many of you have heard or readabout the new NARFE Recruitment andProspecting Kit. It was developed in an effort tostreamline materials, focus event presentationsof NARFE at exhibit tables, and encourage thecollection of Prospect Information Cards (M-2s)and their return to Headquarters.

Members have always been great recruitersand their presence at local events has pro-duced awareness and often a number of appli-cations. However, the vast quantity of materialsshipped for this purpose has been exceptionallyexpensive. For the prospective member, somany items may be overwhelming and appear

indiscriminate. Each item may be collected byan event goer, but the reality is that the morematerial provided the less likely any will beread. We want to direct the prospect’s attentionto the most relevant information as they pondermembership.

As members ready for events, we now askthat your order of materials include only:• The new Membership Brochure F-135

(01/13)• The current issue of narfe magazine• Prospect Information Cards (M-2s)

With your shipment, we will include anumber of sample “elevator speeches”for those working the event.

The new NARFE MembershipBrochure has been designed to serve asa one-stop recruitment and prospectingtool. It explains NARFE’s role as boththe legislative voice and information re-source for the federal community, out-lines the benefits of membership andwho can join, and presents the Associa-tion’s recent legislative accomplish-ments. Nested within the brochure are a

MEMBERSHIP NEWS NARFE Recruitment and Prospecting Kit — By Bridget Boel, Membership Director, bboel@narfe.org

HQ

MEMBERSHIP NEWSNARFE Recruitment and Prospecting Kit .....1

Letter from the National Secretary .............2

Quarterly Membership

Marketing Webinars ...................................3

FEDERATION AND CHAPTER NEWS.....4

MARKETING INSIGHTS .........................7

RECRUITMENT RECOGNITION ...........10

HQ

FC

MI

RR

A publication for NARFE leaders to enhance recruitment, retention and pre-retirement seminars. From Elaine Hughes, National Secretary

Recruiting & Retention Journal

Recruiting & Retention Journal / May 20132

HQ MEMBERSHIP NEWS Letter from the National Secretary

As this issue of the R&R Journal goes to press, we have just completed our firstquarterly Membership Marketing Webinar designed for federation presidents. Approximately60 participated this first time, and we expect to see this number grow as we progressthrough the year. We have received very useful feedback that will greatly help us fine-tunefuture webinars.

These quarterly webinars are just one factor in the overall strategy to address NARFE’smembership crisis. Headquarters has been and will continue to aggressively combat “theperfect storm” of issues that has contributed to the membership crisis — a decline of totalmembership seen over the course of the last 30 years. The issues we face include: thesignificant and growing loss of aging members; a life and honorary membership databasethat had not been updated to reflect unreported deaths; a long-term cultural shift away frommembership organizations; a technology-based lifestyle shift where online informationgathering and networking has become the norm; and a historical reliance on the OPMmailings as the sole source of high-volume recruiting.

Our strategy certainly takes into account all of the above and is outlined in the 2013Marketing Plan. Three very important key areas are addressed: Prospecting, Acquisition, andField Support. While major efforts in prospecting and acquisition are underway here atHeadquarters, field support is also very important to successful membership growth. Fieldprospecting and recruiting efforts are vital, and that is why we have placed much emphasison providing essential outreach tools, ongoing updates and enhanced communication withthe field.

The NARFE membership crisis has been building over a long period of time. Successfulefforts to reinstate and recruit in large volume are often overwhelmed by the high rate ofdeaths among our members. Headquarters has responded with a strong, aggressive focuson membership, dedicated resources, additional expertise and unfailing commitment. Wehave begun to stem the tide.

Sincerely,

Elaine C. HughesNational Secretary

Elaine Hughes

Recruiting & Retention Journal / May 2013 3

membership application and postage paid en-velope.

narfe magazine, recently re-designed and brimming withimportant information andclear guidance, is the “face” ofNARFE and offers theprospect clear, tangible insightinto the value of NARFE mem-bership.

The M-2, or the ProspectInformation Card, is a key ele-ment for any event. Given thehurried pace of most eventgoers, it is seldom we have anopportunity for the depth ofdiscussion often needed to recruit a new mem-ber. Signed applications are always best, but

filled-out M-2s arealso of greatvalue! Oncethese cards arereceived back atHeadquarters,they are enteredinto the database

and a series of mailings and emails are acti-

vated to convert the prospect to a member. Themore Prospect Information Cards we receive,the greater volume of membership we can at-

tain. At larger events, using thecompleted cards in a raffle for afree membership or gift card isa great incentive and can bevery effective.

The sample “elevator speech”is simply a summary – or a bestpossible way to present NARFEand the value of membershipwithin a limited amount of time. Aclear, highly focused speechmakes certain that limited time isused most wisely. Many of youmay already

have a great presentation. Ifnot, this sample can beused as guidance to pre-pare your own.

When all encounterswith potential membersare viewed not only as re-cruiting opportunities, butalso as prospecting oppor-tunities, our ranks willgrow! nnnnn

CONTINUED FROM PAGE 1HQ

As part of our membership outreach ef-forts, quarterly webinars with federationpresidents have begun. Our intention is

to provide updates on NARFE’s gain/loss sta-tus, share membership marketing test resultsand discuss important initiatives.

The first webinar in this series was broad-cast the week of March 25. NARFE IT providedtraining on the new WebEX software and agood deal of helpful coaching. For a first “out of

the gate” we are pleased with the positive feed-back received and are working to improve per-formance with each quarter.

As all become more familiar with this newtechnology, we will begin to expand the live-event invitations. In the meantime, archivedrecordings are available on the NARFE web-site. Please take a look at your leisure. Within“Officer Resources,” you will find the webinarseries under the “Training” link. n

MEMBERSHIP NEWS Quarterly Membership Marketing Webinars— By Bridget Boel, Membership Director, bboel@narfe.org

HQ

Recruiting & Retention Journal / May 20134

FEDERATION AND CHAPTER NEWS

How NARFE Leaders Can Show Value to Members

How do you convey to your mem-bers the value of belonging toNARFE? Your members can’tsee what happens behind thescenes at Headquarters. They

can’t see NARFE lobbyists hard at work forthem. They don’t have a picture of how ourFederal Benefits’ staff work diligently to fieldcalls and messages from prospects and mem-bers on retirement benefits. There is a need toremind and assure them that NARFE is work-ing hard, is working for them and that NARFEworks to help protect their hard-earned retire-ment benefits!

1. Convey relevant information. Familiarize yourself with legislative updates onthe NARFE website, www.NARFE.org, andstart a healthy discussion at meetings amongyour members. Keep them informed and up-dated on the progress NARFE is making in pro-

tecting their retirement and health benefits. Fre-quently list our legislative accomplishments.

Get the Word Out!— Adapted from an article featured in the February 2013 issue of the Chapter 1241, Dulles, VA, newsletter.

If you are an active federal employee,you are in an excellent position to get theword out about NARFE by sharing yournarfe magazine with your co-workers. Letthem know that NARFE’s goal is to protectthe earned benefits they were promisedwhen they became federal employees.

If you are a retired federal employee,contact your former co-workers and otherretired federal employees from your agencyor department and tell them about NARFE.

Here are a few other ways you may help …• Write op-eds or “letters to the editor” of

your local newspaper telling your story;• Notify your federation or chapter leaders

about local charity events or festivalswhere you may set up a display table.

• Share your monthly narfe magazine withfriends or leave them in public places,such as your doctor’s office.

• Give a NARFE Gift Membership to afriend.

• Invite a friend or co-worker to a monthlyNARFE meeting.

FC

How do I find out what NARFE iscurrently working on?• Visit the NARFE Legislative Action

Center http://capwiz.com/narfe/home.Click on “Issues and Legislation” under“Policy Tools.”

• Visit the Legislation page onwww.NARFE.org. Click on “113thLegislative Program” on the left panel.

• Every issue of narfe magazine includesthe NARFE Bill Tracker in theWashington Watch section of themagazine. The NARFE Bill Tracker isyour monthly guide to the congressionallegislation that NARFE is keeping aneye on. Check back each issue forupdates.

Recruiting & Retention Journal / May 2013 5

2. Maintain a great newsletter. Mail copies to both members and prospects inyour area. Fill it with news from both NARFEHeadquarters and your local chapter or eDivi-sion. Check the NARFE website,www.NARFE.org, every month for the latestnews. Upon logging in, the website is conve-niently divided into tabs: Federal Benefits, Leg-islation, Member Perks, NARFE Publications,and Press Room, where you can easily find theinformation you need. Clearly mention yourmeeting date in the next issue of your newsletterand list items of interest for the upcoming meet-ing. Expressly invite all current, lapsed andprospective members to attend.

3. Design or maintain a great website. A great Web page can create a virtual commu-nity for your fellow chapter members and is in-dispensable to those who cannot attendmeetings. Some time ago, NARFE Headquar-ters made available a Web-hosting feature thatallows leaders with limited technical expertise tocreate their own NARFE Web pages. Check itout on www.narfe.org/guide. If you alreadyhave a website, update content regularly.

4. Gain publicity for NARFE by joining localcommunity programs and activities. NARFE needs all the publicity it can get. PublicRelations chairs and NARFE leaders can get alot of advice on how to advertise NARFE in thePublic Relations handbook, FH-9. Look for it onthe Requisition for Printed Supplies, F-18.

5. Leave something tangible in their hands. Check the Requisition for Printed Supplies, F-18,regularly for new literature from NARFE Head-quarters that your prospects and members willappreciate.

Some popular brochures availablenow are:

For Prospective MembersMembership Application, F-135This all-inclusive brochure explains NARFE’s

role as both the legislative voice and informationresource for the federal community, provides arundown of membership benefits, explains mem-bership eligibility, and lists recent legislative ac-complishments. A membership application andpostage-paid envelope also are included in thebrochure.

10 Worst Mistakes Federal Employees Can Make, F-126The brochure lists 10 mistakes federal employ-ees tend to make before retirement, explainshow these mistakes may negatively impact re-tirement and describes how to avoid them.

10 Worst Mistakes Federal Retirees Can Make, F-127The brochure lists 10 blunders federal retireestend to make after retirement and how to makethe most of your retirement choices.

For MembersBe Prepared For Life’s Events, F-100This valuable members-only resource helpssurvivors of federal employees and retireesnavigate the benefits that are available tothem upon the death of a federal employee orannuitant.

Gift Membership, F-85Share the benefits of NARFE membership! As aNARFE member, you have personally benefittedfrom effective lobbying, expert retirement adviceand updates on legislation affecting your bene-fits. Do you know of anyone who could benefitas well? Give the gift of NARFE membership tosomeone you care about.

Dues Withholding Brochure, F-86If you are a retiree, you may sign up for thedues withholding program and save 15 per-cent off the price of your National dues or 15percent off your renewal rate in eNARFE. Yourmembership dues are deducted directly fromyour annuity in small monthly increments andyou will never receive another dues renewalreminder – ever! nnnnn

Recruiting & Retention Journal / May 20136

In conversations with ourmembers, we may inadver-tently focus on the tech-

niques of how we do what wedo — mail the monthlynewsletters, respond to re-quests for more information,write letters to Congress —rather than why we do whatwe do, which are the benefitsof our work.

The whys tie in directly tothe purpose of NARFE. Explainin your own words, why yousupport what you do. Remem-ber to link those activities tothe benefits that motivate yourmembers.

Talk about your membershipbenefits, not features. Featuresare what your organizationdoes; benefits are the personalconnection for your members.

Instead of saying: We have NARFE federal bene-fits specialists available on staff.

Say: You get advance notice anddependable advice when bene-fits change. Retirement annu-ities, health insurance, lifeinsurance and other benefitsare subject to change. As aNARFE member, you will knowexactly what to expect and canget expert answers to yourquestions, whether you areunder CSRS or FERS.

Instead of saying:Members get the monthly narfemagazine.

Say:NARFE members have accessto acclaimed reporting on fed-eral news. With so much mis-information about federal payand benefits in the generalmedia, narfe magazine is a reli-able source for news, data,and advice for federal workersand retirees. Monthly columnssort out complex and commonbenefit issues, translate pro-posed legislation, answer yourquestions, report on progressand results of NARFE’s legisla-tive initiatives, and more.

Instead of saying:Members can access theNARFE Legislative Action Center.

Say:As a NARFE member, you getto speak your mind through theNARFE Legislative ActionCenter. Access quick links toreach your members of Con-gress and local media.NARFE’s online database ofcurrent legislation, key votesand how-to’s on communicat-ing with Capitol Hill give youthe power to speak your mindto the people making the decisions.

Instead of saying:NARFE members get memberperks.

Say:Using the purchasing power ofhundreds of thousands of

members, NARFE offers excel-lent deals to help you savemoney on travel, hotel stays,car rentals and more. Creditunion membership, mortgagediscounts, and additional finan-cial, insurance, and healthservices are also available toNARFE members. Collegescholarships and disaster reliefgrants are more ways thatNARFE is looking out for youand your family when you re-main a member.

And Here’s Why NARFEStill Needs You!

NARFE is the only member-ship organization solely dedi-cated to protecting andpreserving the benefits of ALLfederal workers and retirees.As a member of NARFE, youstrengthen each of our criticalmessages before Congress,fortify our national outreach,and demonstrate your dedica-tion to protecting the hard-earned benefits and deservedreputation of both the activeand retired federal workforce.

NARFE’s aggressive leg-islative agenda focuses on pro-tecting your financial security inretirement. Our advocacy ef-forts have produced winningresults. With you by our side,we recently:• Helped defeat congressional

action that would haveslashed federal civilian retire-ment and health benefits;

• Added the Federal LongTerm Care Insurance Pro-

FC FEDERATION AND CHAPTER NEWS

Renewing Members, Here’s Why You Joined!

Recruiting & Retention Journal / May 2013 7

gram for active and retiredfederal employees;

• Shielded the Federal Em-ployees Health Benefits Pro-

gram from dramatic changesin the Senate’s Health CareReform Bill.There’s still a lot more that

needs to be done. View our legislative agenda onwww.NARFE.org

Stay with us! nnnnn

MARKETING INSIGHTS Five Steps to Woo New Members — By Anne E. Collier, as featured in the August 2012 issue of Associations Now https://www.asaecenter.org/resources

Increasing membership is anumbers game, and buildingthe prospect pipeline is key.

To do so, NARFE leadersneed to master the long (ornot-so-long) woo.

Sometimes you get a newmember over lunch or at ameeting. Sometimes youspend a year bringinga prospect in. In ei-ther case, you’ll havethe greatest successif you follow the samefive basic steps. Thisprocess works be-cause it focuses onbuilding the relation-ship; understandingthe prospect’s needsand perspective;knowing when andhow to ask him or herto join and how to fol-low up; and, ultimately, trans-forming the prospect into amember.1. Question, Don’t Pitch.When you meet a prospect,you’re making a mistake if youpitch membership right away.Instead, learn about theprospect’s business, his con-cerns, his family, his hobbies.The prospect must know thatyou care about him. Ask open-ended questions that will iden-tify pain points and, mostimportant, build the relation-ship. Treat the prospect as ifhe were already a valuedmember. The conversation willnaturally lead to an exploration

of the services NARFE offersand the prospect’s need forthem.2. Offer Guidance. After de-veloping a rapport and a goodsense of what concerns theprospect, offer guidance.Clarify his goals and askwhether he has considered

certain strategies. Once youhave a good sense of hisneeds, suggest ways the as-sociation can support him. Besure to articulate the problemand any related needs usingthe prospect’s language.3. Make Your Pitch. After theprospect has acknowledgedthat the Association can helphim address some or many ofhis concerns, ask him to join.Look the prospect in the eyeand tell him you would be hon-ored to serve him as a mem-ber. Be careful here: Don’tpush. If the prospect isheaded toward membership,great. If not, ask if he needs

more information about yourassociation and its servicesand find out how to follow upappropriately.4. Follow Up. On the follow-up call, ask the prospectwhether he has any questionsabout the membership. Do notbe surprised if he has not read

any of the materialsyou provided ormade a decision. Inthat case, use thecall as an opportu-nity to share addi-tional thoughts.Since you both havehad a chance to re-flect since your lastconversation, newissues or concernsmay have surfaced.Follow the iterative,often circular nature

of the five steps: If necessary,go back to step one.5. Provide Great Service.This is key to membership re-newal and referrals. Once youhave signed up a new mem-ber, continue to invest in andbuild the relationship. Take thetime to understand your mem-bers’ needs and concerns,and visit them as appropriate.

Wooing new members re-quires commitment, tenacityand patience. These five stepsprovide an effective processto follow. If you stick with it,you’ll master the woo and seeyour membership numbersgrow. nnnnn

MI

Recruiting & Retention Journal / May 20138

MARKETING INSIGHTS New-Member Engagement— Adapted from Membership Essentials: Recruitment, Retention, Roles, Responsibilities and Resources

by Sheri Jacobs, CAE, and Carylann Assante

New members require immediate careand nurturing. Recruitment is not adestination. Rather, it is your associa-

tion’s promise to deliver meaningful and rele-vant value to the new member.Member expectations are high-est immediately after makingthe decision to join your asso-ciation. The hope and promiseof the membership decisioncan quickly turn to doubt andeven skepticism about whetheryour association will or can de-liver on your promise and pro-vide a solid return oninvestment to the new member.

As new member expecta-tions are already high, it is notgood enough to treat them as you do otherswith longer tenure. New members want to feelas if their association already knows them. An-ticipating and delivering the specific needs ofnew members through profiling their interestsand expertise from day one builds a strongfoundation for member engagement. The ulti-mate goal of member engagement is to ex-ceed expectations in creating a familiar andcomfortable home for new members.

Engagement is capturing the attention, affil-iation, and loyalty of members by giving themwhat they need through highly relevant value-building activities. Ensuring your members areengaged is essential to any retention program.This process begins in recruitment with apromise of what will come when a memberjoins the organization, and continues with thefulfillment of that promise. The greatest chal-lenge most federations and chapters face isengaging members in the activities of the or-

ganization. To enhance your member engage-ment program, consider using these tools:• A bridge program for first-year members

that includes increased communicationsand invitations to participate andvolunteer in federation and chapteractivities.• Include more than just newmembers in your orientation pro-grams, renaming them “Make theMost of Your NARFE Member-ship” rather than new-member ori-entations. Design such programsfor any member regardless oftenure; include a guided tour ofassociation and chapter benefits;and present 10 ways they may par-ticipate.

• Use your print and electronic communica-tions to publicly recognize members fortheir involvement and contributions. It isoften said that the most-read section of anassociation publication is the one aboutpeople and promotions. Use this section toengage members. Actively solicit informa-tion from your membership. Don’t just letannouncements find you.

• Ask veteran members to participate in awelcome program to actively engage newmembers. The welcome program may in-clude emails, letters, or phone calls to newmembers from active members, new mem-ber receptions at events, or a contact per-son to help guide them through theassociation’s programs.

• Create a separate new-member newsletterin print or via email. Distribute to anyonewho has been a member fewer than threeyears.

MI

Engagement is

capturing the atten-

tion, affiliation, and

loyalty of members

by giving them what

they need through

highly relevant value-

building activities.

“

”

Recruiting & Retention Journal / May 2013 9

How The Winchester, VA, Chapter 180 engages members…— Contributed by V. Milton Boyce, Chapter Editor.

• Chapter 180 Officers: Plan, direct andcarry out the business of the chapter.

• Alzheimer’s Committee: Coordinateand enhance Alzheimer’s fundraisingefforts at the chapter level.

• Tours and Transportation Committee:Plan and coordinate four tours a year forchapter members and friends. Profitsfrom these tours are donated toAlzheimer’s Research.

• Audit Committee: Audit the treasurer’srecords and chapter funds annually orwhen there is a change made to theposition of treasurer.

• Flag and Public Address SystemCommittee: Ensure the flag of the UnitedStates of America is properly in place tothe right of the presiding officer at eachmeeting and on special occasions, andthat the public address system is audibleand in working condition.

• NARFE Net Coordinator: Maintain adatabase for chapter membership.

• Nominating Committee: Presentqualified candidates who are willing toserve as officers to chapter membersand the Executive Committee.

• Program Committee: Develop variedand special programs for regular monthlymeetings to promote attendance. Arrangeentertainment, such as music orperforming arts, every other month.

• Social Committee: Greet members,guests and visitors as they enter themeeting place, and to develop a list ofnames of greeters who will serve as

greeters for the calendar year.

• Sunshine Committee:Contact ill orhospitalized chapter members by calling,visiting or sending a card as appropriate.Send sympathy cards to family members ofa deceased chapter member. Providemonthly reports to the Executive Committeeand chapter membership meetings.

• Public Relations Officer: Preparearticles and meeting announcements tobe published in local newspapers.Interact with other senior citizenorganizations through programs ofmutual concern. Establish a Facebookaccount for our chapter.

• Parliamentarian: Counsel and adviseofficers on matters of parliamentaryprocedure.

• Historian: Update and maintain chapterrecords in the regional Library Archives.

• Kids Voting USA® Chair: Recruit andorganize volunteers to man the chapter-sponsored precinct for Kids VotingUSA® during national elections.

• Photographer: Take photographs atchapter meetings and events andforward to the news editor with captionsand names.

• Callers: Call or e-mail members notifyingthem of the monthly program.

Involving your chapter in communityprograms and activities can be an excellentway of gaining publicity for NARFE. Referto the Public Relations Handbook, FH-9, fortips on how to extend NARFE’s reach intoyour local community.

Recruiting & Retention Journal / May 201310

Top Recruiters

CA 0052 Gale Fullerton 22

WA 0032 Margie Dennis 12

IA 0148 Larry Moore 10

TX 1375 Philip R Kraus 6

CA 0045 Marian B Orvis 5

CA 0061 Yoggi Riley 5

FL 0109 Terry Zitek 5

WI 0120 James A Honer 5

IN 0327 John W Smith 5

IL 1344 John Buffer 5

TX 1473 Rodney S Smith 5

DC 0001 Daleta Johnson 4

CO 0081 Eva C Heller 4

VA 0180 Jane A Beaudoin 4

WA 0181 Lanny Ross 4

AL 0443 Barbara E Boomershine 4

TX 0672 Dorothy A Creswell 4

CO 1072 Loretta Knauf 4

GA 1419 Fred A Martich 4

VA 1472 Barbara M Nugent 4

AZ 1505 Linda Connelly 4

TX 2011 Alfredo Ramirez 4

CT 2069 William J McLean 4

MT 2159 Frank E Votapka 4

AL 0443 1

AL 1901 1

AZ 1395 1

CA 0478 1

CA 0877 1

CA 1077 1

CA 1087 1

CA 1354 1

CA 1658 1

FL 1107 1

FL 1322 1

FL 2234 1

GA 0643 1

GA 1080 1

GA 1417 1

HI 1518 1

HI 1656 1

IL 0399 1

IL 1007 1

IL 1106 1

KY 1262 1

KY 2203 1

MA 0430 1

MA 0479 1

MD 0258 1

MD 1372 1

MD 1734 1

MD 2274 1

ME 0485 1

MI 0123 1

MI 0173 1

MI 0289 1

MS 1501 1

NC 0566 2

NC 2211 1

NJ 0127 2

NJ 0411 1

NY 0153 1

NY 0200 1

OK 0184 1

OK 0946 1

PA 0377 1

PA 1465 1

SC 0072 1

TX 1191 1

TX 1273 1

VA 1270 3

VA 1885 1

WI 1386 1

State Chptr Count State Chptr Count State Chptr Count State Chptr Count State Chptr Count

Recruitment Credit to Chapters Note: These statistics reflect membership applications submitted to

NARFE HQ that contained a chapter number instead of a recruiter ID number, thereby attributing recruitment credit to that chapter.

Contact NARFE Recruiting & Retention Need to get materials to recruit members?You can call us at 800-627-3394 or send us an email at rr@narfe.org.

State Chptr Recruiter Count State Chptr Recruiter Count

RECRUITMENT RECOGNITION RR

Recruiting & Retention Journal / May 2013 11

Region IXAlaska . . . . . . . . .6 22Idaho . . . . . . . .16 15Montana . . . . . . .9 10Oregon . . . . . . .25 21Washington . . . .48 52Total . . . . . . .104 120

Region VIArkansas . . . . . . .8 15Louisiana . . . . . .9 20Oklahoma . . . . .26 24Panama . . . . . . . .1 0Texas . . . . . . . .71 112Total . . . . . . .115 171

Region VIIArizona . . . . . . .24 35Colorado . . . . . .30 45New Mexico . . .13 24Utah . . . . . . . . . .4 6Wyoming . . . . . .8 5Total . . . . . . . .79 115

Region VIIICalifornia . . . . .99 154Guam . . . . . . . . .0 1Hawaii . . . . . . . .17 20Nevada . . . . . . . .8 4Philippines . . . . .0 0Total . . . . . . .124 179

Membership Recruitment, First Quarter 2013

Region VIowa . . . . . . . . .25 35Kansas . . . . . . .25 39Minnesota . . . . .19 55Missouri . . . . . .12 41Nebraska . . . . .11 17North Dakota . . . .4 15South Dakota . . .10 20Total . . . . . . .106 222

Region IVIllinois . . . . . . . .37 59Indiana . . . . . . .29 38Michigan . . . . . .19 45Ohio . . . . . . . . .19 38Wisconsin . . . . .22 32Total . . . . . . .126 212

Region IConnecticut . . . .6 10Massachusetts .11 24Maine . . . . . . . . .6 13New Hampshire .4 11New York . . . . .41 64Rhode Island . . . .3 2Vermont . . . . . . .4 6Total . . . . . . . .75 130

Region IIDistrict of Columbia . .16 19Delaware . . . . . . . . .11 18Maryland . . . . . . . . .96 172New Jersey . . . . . . . .20 27Pennsylvania . . . . . . .39 124Total . . . . . . . . . . .182 360

Region XKentucky. . . . . . 20 33North Carolina . . 36 63Tennessee . . . . . 16 34eNARFE . . . . . 920 349Virginia . . . . . . 115 191West Virginia. . . 17 18Total . . . . . . 1,124 688

Region IIIAlabama . . . . . .27 44Florida . . . . . . .95 125Georgia . . . . . .49 82Mississippi . . . .15 28Puerto Rico . . . . .7 3South Carolina .15 43Total . . . . . . .208 325

Note: These statistics reflect the total number of new members recruited by NARFE HQ, federations, chapters and individual recruiters.

Total new members recruited for the first quarter of 2013 (in black) provide a comparison with the first quarter of 2012 (in blue).

RECRUITMENT TOTALS

First Quarter 2013 First Quarter 2012

2,247 2,528

Foreign

Total . . . . . . . . .4 6

Recruiting & Retention Journal / May 201312

Alabama0092 Bessie Jean White 10233 C Richard May 10270 Thomas R Elliott 10270 Roy J Ledbetter 10318 T Leon Leggett 10443 Barbara E Boomershine 40443 David Nicolas 11480 Willa D Morgan 11511 Sandra Gaddy 11511 Mary Snyder 11901 Eddra J Jones 11901 Evelyn R Kennamer 11957 Opal N Cole 1

Alaska1779 Terry E Keith 12088 John C Sherrod 1

Arizona0055 Michael E Bryant 10266 Harold E Roberts 10321 Van Gerdes 11400 Barbara Gordon 31505 Linda Connelly 41505 Betty A Carney 11505 Rosezell Huckaby Cotton 11505 Beverly J Lundberg 11686 Eleanor P Dullas 11686 Lynn V Engles 11686 Richard Yee 11874 Roger M Corner 21905 Ronald G Jordan 12106 William J Pierce 2

Arkansas0287 Linda A Murray 10594 Greta G O’Neal 11156 James Kuzilik 11256 Ella M Wiley 1

California0004 Sophia B Butram 10016 Howard K Fitzpatrick 10016 Helen L Zajac 10021 Jeannie C Sprenger 10040 Susan A Hammer 2

0040 Bobbie J Binns 10040 Faye B Griffin 10040 Vivian M Prater 10045 Marian B Orvis 50045 Charles F Hedrick 10050 H Rodney Peery 10052 Gale Fullerton 220052 Robert D Brown 10061 Yoggi Riley 50061 Norman L McCracken 10065 Gerald Hall 20065 Herman W Bracey 10068 Joanne C Rowles 10281 James B Gray 10352 Harold Ray Harrington 20352 Nancy Kay Morgan 10511 Vernita Dumas 10511 Barbara Sanford 10587 Ruth Ann O’Keefe 10608 Christine L Latorra 20608 Linda Eldridge 10877 Phyllis C Miller 10903 Joe Hernandez 20903 Eugene Madrid 11087 John M Coleman 11087 Evelyn L Schuler 11285 Carolyn Weaver 11317 Judy L Lynn 21494 Maria Q Cruz 11496 Forney A Lundy 21503 James V Dower 11658 Carolyn Kaye Brown 11680 Jeri A Benson 11718 Melroy H Teigen 12208 Mary A Foster 22323 Charlie Mattis 1

Colorado0081 Eva C Heller 40081 Frank C Impinna 30241 John Conroy 10256 Marshall Flug 10293 Zdenka Smith 10355 Gilda Gene Schelly 10820 Larry J Schluntz 21039 Thomas J Heffernan 11040 Monte B Commons 2

1054 Jane Hutchins 11072 Loretta Knauf 41085 Gregory Kann 12339 Jodell McDonald 1

Connecticut0154 John Q McMullen 12069 William J McLean 4

Delaware0085 Celeste G Briddell 10085 Patricia Schwinegruber 11174 Ursula Thomas 11690 Ron Weber 2

District of Columbia0001 Daleta Johnson 42000 Irma D Salley 1

eNARFE2363 Beth Astley 12363 Billy E Butts 12363 Daniel D Smith 1

Florida0086 David C Damore 20086 Man-Yuen Mealey 10109 Terry Zitek 50172 Anthony E Brannon 10242 Marc J Braverman 10390 Henrietta A Reed 10662 Maria M Westerhuis 10717 Maria D Petrola 20717 Barry V Bye 10776 James T Chaplin 10917 Floresita A Kodak 11002 Robert E Pauly 11002 Carl F Wertz 11018 Janet M Russo 21074 Dolores A Berens 11107 Bradley Heiges 11137 Roy Rochon 11140 David E Moore 11154 Karen J Marx 31224 Jane C Lemley 11263 Jeanette L Ballou 11263 Beulah H Greene 1

Recruitment Credit to Members Note: The list below was aggregated from membership applications submitted to NARFE HQ that contained Recruiter ID numbers.

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Recruiting & Retention Journal / May 2013 13

1263 Marleen F Hewins 11322 Judith Ann Waller 11713 Jean M Bell 12194 Lois W Todd 12247 Eleanor M Sherman 12364 Edward E Fleck 2

Georgia0101 Ralph R Angelo 30101 Joann G Brassell 10101 Lisa M Jones 10101 Marilyn Richardson 10219 Annie G Carlisle 10548 Rebecca E Lord 10599 Kurt H Schuler 10977 Bill R McCleskey 11020 Marion I Shaw 11033 Joyce W Brown 11348 Deborah G White 11419 Fred A Martich 41419 David W Gunn 11419 Elaine Gunter 11435 Charles E Hasty 21435 Shirley Nicklas 11634 Henry R Griffin 11818 Gary W King 11820 Kermit M Floyd 12104 Joseph V Staiano 12142 Garnell M Horwitz 22304 Arthur P Melton 2

Hawaii0570 Loretta Lee 11657 Lynda T Baniqued 11657 Lawrence M Enomoto 1

Idaho0083 Arnold F Hartigan 20083 Gay M Massie 10083 David W Zimmer 10763 George A Campbell 10992 Richard Hodge 11959 Thomas R Burnikel 2

Illinois0338 Richard D Stone 10399 W Ilene McQuality 10399 Jeannine T Peters 10402 C S Warner 10415 Alan R Ekberg 30655 Frances M Prokop 10655 G E Stanley 1

0849 John F Feldhake 11019 Bonnie Lee Holweck 11019 Bernadine Richter 11067 Thomas E Berry 11106 Wayne Mechenes 11106 Jerry A Novak 11106 Bruce K Troyer 11309 Margaret Murphy 11344 John Buffer 52181 Nicholas M Hyser 12181 Carolyn Lowery-Hyser 1

Indiana0125 Geneva G Greenlee 10327 John W Smith 50503 Nelson Hayes 30562 Linda G Vogt 10578 Betty J Schackmann 30578 Carol A Perkins 20578 Barbara S Terry 21612 Robert L Helfrich 11612 Peggy A Myers 11777 Donald Savage 21777 Callie A Potts 12141 Barbara Worrell 32197 Grace M Ross 1

Iowa0133 Daniel M Carter 10148 Larry Moore 100148 James R Gearhart 20170 Joan Schriber 10198 Eugene V Baker 20848 Gayle C Riessen 1

Kansas0002 Ronald G Richey 10138 John L Lancaster 20366 Richard McChesney 20366 Bernadine M Eichman 10366 Bill Fuller 10366 John H Rodgers 10378 Elisabeth A Scribner 20383 James B Mitchell 10383 Clarence R Thompson 10537 Clyde R Woolfolk 10621 Mary M Underwood 10792 Fred L Wright 11162 Donald L Faidley 21162 Louise A Lloyd 12231 Robert D O’Shea 1

Kentucky0097 Ethel V Hanna 30097 Anthony W Burgett 10097 Donald E Starsinic 11249 Michael R Cornelison 11269 William Howell 11512 Lisa M Flaherty 21610 Denise A Bauer 21643 Mary D Schumer 1

Louisiana0041 James J Julian 10041 Eugene J Peyton 11482 Edwin P Brannan 1

Maine2132 David W DeMerchant 22132 Paul L Barnes 1

Maryland0251 Carolyn Violett 10258 Jacqueline C Cragg 10357 Minnedore F Green 10969 Bernard Goldsborough 21127 Nan Donnells 11372 Evelyn M Kirby 11466 Sudha Haley 11466 Grace L Palmer 11519 Danny L Floyd 11734 Susie T Bell-Jones 11747 Thomas Lee 21770 Charles Magness 21892 Frances L Cox 11972 Charles R Campbell 11990 Bertha Kerzel-Collins 12166 Helen T Huber 12262 Debra Ann Fletcher 12274 Daniel H McGrath 32306 James Barnett 12306 Donald E Champ 12306 Ronald Sutherland 1

Massachusetts0479 Robert L Pierce 10484 Grace Dzierzanowski 10484 Karen Mayotte 10818 Lawrence E DiBona 1

Michigan0012 Joan B Morrison 10089 David Adams 1

Recruiting & Retention Journal / May 201314

0089 Maxine W Gardner 10089 Millard Whittaker 10477 Jacqueline G Kallstrom 11593 Sallye McGill 1

Minnesota0140 Roxanne Ianovich 10140 Arthur G Lemke 10140 Steve Packwood 10150 Mary L Hayden 10150 Mary L Sauer 10644 Robert C Fleming 10738 John J Thesing 11049 John H Hurlbert 31232 Scott W Halstead 31232 Douglas J Hefti 1

Mississippi0345 Estelle S Pryor 20670 Mae C Overman 11369 Ira D Crytzer 11501 Sandra W Fowler 11501 Rosemary Spears 11572 Carol E Gallagher 11600 Cade G Travis 21659 Gerald M Janci 21729 Charles A Melson 1

Missouri1240 Jeanette M Rosenkoetter 11240 Diann W Turner 11437 Carroll D Laramore 11561 Ronald J Brown 11926 Morris Ridge 12071 Linda Kurz 1

Montana0459 Yvonne E Salsbury 10769 Mary Williams 12159 Frank E Votapka 4

Nebraska0144 Janelle Smith 10144 Pamela J Swanson 11370 Thomas Sanders 21370 Marilyn L Kouma 1

Nevada0142 Eileen R Way 10423 Thomas Nicholson 1

2031 Elaine A Halvorson 1

New Hampshire0302 Margaret N Gegas 1

New Jersey0127 Regina M Klosinski 10319 Lorraine E Kearney 10424 Edward D Gabel 20424 Constance T Janowski 10718 Madeline V Ucciferri 1

New Mexico0182 Judy Rosco 10182 Sharon R Willoughby 10186 Georgiana E Armijo 10186 Janice Baker 10698 Dennis Clark 10698 Ruth Vaughan 11179 Dianne M Bonebrake 1

New York0023 Marcia S Liveran 10124 Joni L Montroy 20153 Lorraine Gervasi Maciuba 10153 Joseph Pasek 10444 Carl J DiSalvatore 10444 Ernest D Lowe 10471 Marianne P Polo 11203 Joann Copeland 11221 Anthony F Montoro 11221 Mary Ann Scoville 11355 Jean M Senglaub 1

North Carolina0156 Sabine J Dieringer 10211 Carolyn M Moore 10276 Jeanette W Webster 10337 Walter J Denninger 20566 Carolyn London 20668 James L Whitten 10720 Ronald E Buffaloe 30781 Barbara F Holden 31530 Nancy G Batchelor 11791 Patsy D Boyles 12206 James H Kimble 1

North Dakota0895 James J Vanyo 2

Ohio0315 Maria Robbins 20470 Wayne L Lippert 10470 Therease Ross 10612 Christine J McQuillen 11927 Michael D Webb 21927 Richard W Jacobs 12163 David C Darkow 12238 Marilyn A Schaub 1

Oklahoma0183 Charles R Freeland 10278 Susan Colburn 10656 Wisey Ann Harjo 10946 Marilyn A Componation 10946 Joann Dungan 10947 Donna Sue Pitts 11621 Alberta L Barnett 11621 Bonita Birdsong 11722 Barbara H Garner 22184 Linda K Simmons 12271 Juanita M Kub 1

Oregon0029 Walter A Choruby 10079 Stan Stiles 10261 Diane B Dunn 10912 Terry A Brown 10912 Malcolm I Freund 10912 Barbara Williams 11003 Duaine J Kline 1

Pennsylvania0031 Leslie N Powell 10031 Bernice Toomer 10143 Joseph Wasiulewski 10331 James R Dine 10373 Larrie C Smith 10373 James Yemzow 10412 Gerry E Moyer 10664 Isolene Dent-Nelson 10664 Frank L Stone 10664 Warren C Thomas 11371 William J Gossman 11384 Dorothy M Robinson 21465 Terree A Goldstein 11465 Susan Marcus 11646 Robert E Hauck 11723 Elizabeth Tighe 21782 Ronald J Yeager 2

Recruiting & Retention Journal / May 2013 15

Puerto Rico1177 Efrain Colombani 1

Republic of Panama0038 Lorenzo I Quarless 2

Rhode Island0998 Joan P French 1

South Carolina0087 Robert K Shear 10960 Kay T Belville 10960 Eloise C Ross 11015 Carrol R Sallas 21079 William Nettles 11180 Gayle Parker 12258 Susan Huisman 12258 Matilda S Smith 1

South Dakota0201 Stan A Christopherson 10336 Nancy L Dowding 10336 Shirley A Payton 10899 Delbert A Minske 12200 B T Marking 1

Tennessee0204 Larry G Cunningham 10227 Carey Frazier 10860 Donald L Rollens 10870 Jerry C Whitney 32009 Robert Amonette 1

Texas0030 Peter A Wersal 10122 Frances B Brooks 10122 Frederick Ratcliff 10228 James W Ploen 10244 Erlene F Stolk 10520 Yvonne Swanson 20586 Shirley M Burk 10672 Dorothy A Creswell 40778 Joana Alexander 10801 Edwin R Hughes 10941 Roy V Lemelle 21201 Geraldine M Arnold 11201 Ruben Pipkin 11248 Helen K Veal 11273 Dewey H LaRochelle 21281 Stanley E Sartain 31349 Emma Jean Ashley 1

1375 Philip R Kraus 61407 Roy Ball 11407 George J Rotblut 11473 Rodney S Smith 51473 Gerald Lee Fleharty 31583 Robert Barcus 12011 Alfredo Ramirez 42308 James H Lowney 12308 Diane Lynn 12308 Roscoe Lynn 12329 Wayne E Hancock 12366 Mary E Bianche 1

Utah0320 Irene Voit 1

Vermont1913 Norma Young 1

Virginia0007 Laura Sells 20066 Earl Mitnaul 10090 Mary Ann Henry 10090 Pamela Sauer 10111 James Bono 20111 Susan Dugrenier 20111 Mary P Page 10164 Dennis W Brown 10164 Garland R Sawyer 10180 Jane A Beaudoin 40180 Elaine M Boyd 20356 Helen L Brooks 20356 Mary M Brandt 10401 Ethel M Smith 10595 Stanleigh W Palen 10595 Leslie E Ravenell 10682 Marie B Collins 10682 Adelaide R Robinson 10685 Forrest Fenstermaker 10737 Annabelle M Linden 10737 Kathleen C Loftin 10737 Hazel Roberts 10737 Donna J Shackelford 10737 Larry A Smith 10893 Carol LaMothe 10893 Diana Regan 10893 Frank Trippi 11116 Kathy R Arpa 11241 Sheila Hanz 11270 Gaston L Gianni 11270 Wanda Hutchison 1

1270 Pierce J Johnson 11270 Dennis Keener 11472 Barbara M Nugent 41549 Reginald Sykes 11793 Sharon Booker 11793 James Mozisek 11823 Carol W Battle 12065 William F Martin 22265 Vickie H Aprile 12358 Robert Lowerre 22358 Joan Cox 1

Washington0032 Margie Dennis 120032 Arlene Patton 20032 Katherine M Brooks 10043 Robert N McIntyre 10043 Robert J Rust 10131 Bonnie Seesholtz 20163 Karol Kusunose 10181 Lanny Ross 40193 Michael S Ferri 10236 Melvin G Atwater 10237 Anna B Good 20237 Ilene E Smith 10238 Susan M Wheatley 11006 Lois V Shaw 11192 Mary A Binder 21192 Johanna Caylor 11404 Richard Wilson 21404 Judy A Dahlberg 1

West Virginia0166 Brenda K Layne 21236 William C Ritchie 31236 John L Sheely 21236 Judith A Cross 11579 David Nicholson 11584 Wayne F Mitchell 12250 Kenneth R Barron 12263 Daniel G Duckwall 1

Wisconsin0120 James A Honer 50120 Kathleen Vos 20689 Dorothy A Jorgensen 11436 Linda Dowell 11436 Herschel A Ryales 1

Wyoming0833 Dicksie May 1

Recruiting & Retention Journal / May 201316

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How to Contact NARFE Membership

Recruitment and Retention (800-627-3394)Recruitment assistance, pre-retirement seminar and event kits and supplies, tabletop displays, managing chapter R&Rprograms. rr@narfe.org

Member Records (800-456-8410)Report address changes, notification of death, chapter transfers, roster updates and corrections, and all billing inquiries.memberrecords@narfe.org

Supplies F-18 orders should be sent directly to the NARFE Mailroom. Email F-18s to mailorder@narfe.org or fax form to 703-838-7781. Blank forms may be ordered or obtained on NARFE’s website, www.NARFE.org.

606 North Washington StreetAlexandria, Virginia 22314-1914

www.NARFE.org

List of Officers who receive Recruiting & Retention Journal:Chapter President; Membership Chair; Chapter Editor; Federation President; FederationMember Chair; Federation Editor; Pre-retirement Speaker; PR Federation Chair; FederationArea Officer; Regional Vice President; and National Officer.

Find Recruiting & Retention Journal Online!

Downloadable and printable in PDF.Just log in to NARFE.org as a member and click on “Officer Resources” and thenclick on “Newsletters.”

Recruiting & Retention JournalEditor: Eunice DharmaGraphic Design: Beth BedardPrinting: NARFE Print Shop

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