Recruiting PEOPLE Contributors

Building Political Power

afscme.org/academy

Workshop Objectives Understand why AFSCME members should contribute to PEOPLE.

Feel more comfortable asking for money.

Know specific ways to become PEOPLE contributors.

Get some tips that will help you succeed as a PEOPLE recruiter.

afscme.org/academy

Why Politics Matter

Cycle of Power

PEOPLE Program

PEOPLE

mployees

ublic

quality

egislative

romote

rganized to

AFSCME Power to Win

PEOPLE Goals:• 90% of AFSCME members registered to vote• 25% of AFSCME members contributing to

PEOPLE at the MVP level ($100 per year)• 3% of AFSCME members fully involved as

activists in political and legislative campaigns• 2% of AFSCME members volunteering on

election day

Three Components of AFSCME PEOPLE

• Getting involved in elections

• Grassroots legislative action

• Raising funds to FIGHT and WIN on issues

PEOPLE Makes it Happen

• Protecting pensions• Fighting privatization• Making workplaces safe• Stopping budget cuts• Preserving Social Security• Winning the right to organize & bargain

collectively

PEOPLE Matters

Workshop Objectives Understand why AFSCME members should contribute to PEOPLE.

Feel more comfortable asking for money.

Know specific ways to become PEOPLE contributors.

Get some tips that will help you succeed as a PEOPLE recruiter.

afscme.org/academy

Myth

Reality

People are only

motivated by charity.

Fundraising Myths

and Realities

People are motivated

by self-interest.

Myth

RealityOnly the rich

make donations.

People with lower incomes

are more likely to

give.

Fundraising Myths

and Realities

Fundraising Myths

and Realities

Myth

Reality

People who already give are often willing

to give more.Once someone has given,

it is rude to ask for more.

Fundraising Myths

and Realities

Myth

RealityAll we need is a

celebrity or a billboard.

Fundraising requirespersonal contact.

One-on-One Conversations Are Key

Workshop Objectives

Understand why AFSCME members should contribute to PEOPLE.

Feel more comfortable asking for money.

Know specific ways to become PEOPLE contributors.

Get some tips that will help you succeed as a PEOPLE recruiter.

afscme.org/academy

AFSCME Membersand Their Families

AFSCME Political Action Department

people@afscme.org 202-429-1175

Who Can Give?

How Can They Give?

Ways to contribute to PEOPLE:

• Payroll deduction• Credit card• Bank debit or electronic funds

transfer• Check

Payroll Deduction is Best

It’s the Law….

PEOPLE contributions must be voluntary.

Knowledge Check

1. True or False: AFSCME members and their families can make voluntary contributions to PEOPLE.o Trueo False

2. The most effective way to build a strong people program is to:o Put up a billboard.o Ask only members with high income levels.o Have one-on-one conversations with members and ask them to

give

3. AFSCME members can contribute to PEOPLE via:o Payroll deductiono Credit cardo Bank debit or electronic funds transfero Checko All of the above

Answers1. Correct answer is TRUE:

Members and their families can give. The term “family” can mean a lot of things. When we are talking about PEOPLE fundraising, it means immediate family members.

2. Correct answer – One-on-one conversations: You will be most successful as a PEOPLE recruiter if you appeal to the issues that matter to AFSCME members and if you ASK them to give.

3. The FOURTH statement all of the above is the correct choice.

• The easiest way to contribute to PEOPLE is through payroll deduction.

• You can also give by credit card, bank debit, electronic funds transfer, or check.

Workshop Objectives Understand why AFSCME members should contribute to PEOPLE.

Feel more comfortable asking for money.

Know specific way to become PEOPLE contributors.

Get some tips that will help you succeed as a PEOPLE recruiter.

Link PEOPLE to the issues that members

care about.

Tips for PEOPLE Recruiters

Tips for PEOPLE Recruiters

Have a clear message.

“We can’t win on issues like these without PEOPLE funds.”

Members don’t give unless they’re asked –

so…ASK

!

Tips for PEOPLE Recruiters

Tips for PEOPLE Recruiters

Be confident.

Start with the MVP

level.

Tips for PEOPLE Recruiters

Take every opportunity to

recruit.

Tips for PEOPLE Recruiters

Don’t be partisan.

Tips for PEOPLE Recruiters

Speak from your heart.

Tips for PEOPLE Recruiters

Workshop Objectives

Understand why AFSCME members should contribute to PEOPLE.

Feel comfortable asking for money.

Know specific way to become PEOPLE contributors.

Get some tips that will help you succeed as a PEOPLE recruiter.

AFSCME Political Action Department

people@afscme.org

202-429-1175

For More Information

afscme.org/academy