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Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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Page 1: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

Recovery of Valuation Premium for Earnings Visibility—— Investment strategy for HK listed consumption discretionary sector

Haitao Wang

May 2009

Page 2: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 2

1. Underpinned by the economy-China’s consumption sector

2. Resilient?-Snapshot of the discretionary sector

3. They gonna be winners-Stock picking

Contents

Page 3: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 3

Source: CEIC, SWS estimates

1.1 Growth story of China’s economy

-30

-20

-10

0

10

20

3019

53

1956

1959

1962

1965

1968

1971

1974

1977

1980

1983

1986

1989

1992

1995

1998

2001

2004

2007

2010

E

GDP (%) GDP per Capita (%)

Bottoming out

China’s GDP and GDP per Capita growth (1953-2012E)

Page 4: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 4

Source: CEIC, SWS Research estimates

1.2 The driving factor of consumption: People’s income growth

China’s residents’ disposal income growth (1991-2012E)

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

0%

5%

10%

15%

20%

25%

30%

35%

40%

Residents' savings (RHS) Urban personal income (%) Rural personal income (%)

To bottomout

Page 5: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 5

Source: CEIC, SWS Research estimates

1.3 China’s urbanization is steadily picking up

China’s urbanization rate (1988-2020E)

45

57

0

10

20

30

40

50

60 CAGR 1%

Page 6: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 6

Source: CEIC, SWS estimates

1.4 Bigger stake in China’s resident consumption

China’s consumption breakdown

0%

10%

20%

30%

40%

50%

60%

70%

80%

Consumption % resident consumption

gov consumption

More contribution from resident consumption

Source: Thomson Reuters, SWS Research

Private consumption to GDP (2008)

35.4%

52.9%55.1% 55.6% 56.2%

58.4% 59.3% 59.9% 61.2% 61.9%

65.4% 65.8%

69.9% 70.1%

74.1%

Page 7: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 7Source: CEIC, SWS Research

1.5 China’s regional economy growth: back to front

CAGR of regional GDP growth in previous 10 yrs

CAGR of regional GDP growth in previous 5 yrs

11.7 11.8

12.0 12.1

12.1 12.2

12.4 12.5

12.7 12.8

13.0

AH HuN HuB JX CQ HeB Shanxi HeN SH BJ Shaanxi

12.2 12.2

12.4 12.5

12.6 12.8

12.9 12.9

13.1

13.7 13.8

BJ SH Shanxi HeB HuN JX AH HuB CQ Shaanxi HeN

Page 8: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 8

Source: NSB, SWS

1.6 Consumption growth in central China is more robust

Sales retail sales in central China

gradually catch up (1995-2007)

Sales retail sales growth in west China

has room of development (1995-2007)

HeN, 375

HuN, 283

0

50

100

150

200

250

300

350

400

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

BJ SH HeB HeN HuB HuN

CNY bln

Almost all total social retail sales of Central China provinces and first-tier cities converges in recent years.

BJSH

0

50

100

150

200

250

300

350

400

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

BJ SH AH JX CX Shaanxi Shanxi

CNY bln

Still there is large gap between the retail sales of first-tier cities and Western China provinces.

Page 9: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 9

1.7 Consumptions potential of central area is enormous

2008 Marginal propensity of consumption (denoted by consumption to income ratio) in other area is bigger than that of East China

65.4%

67.3%

69.9%70.4%

East China Central China West China Northeast China

Source: CEIC, SWS Research

Page 10: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 10

1.8 Consumptions potential of central area is enormous (con’d)

Consumption per capita in East and Central China are about CNY11,000 and CNY6,000 respectively in 2008.

The consumption in Central China count 7% of national GDP.

Sensitivity analysis shows resilient contributions of consumption to GDP growth, assuming a GDP growth rate of 9%.

Source: SWS Research

7000 8000 9000 10000 11000

GDP Growth 9% 0.74% 0.84% 0.95% 1.05% 1.16%

Consumptions Per Capita In Central AreasContributions of Central Areas Consumptions to

GDP Growth

Page 11: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 11

1.9 Consumptions potential of central area is enormous (con’d)

According to the experiences of Shanghai, when the annual average income per Capita reaches CNY15,000, consumption of discretionary consumer goods would enter into a high growth period.

The annual average income per capita in Central China is around CNY15,000 now. So explosive consumption growth could be observed soon in those areas.

Source: CEIC, SWS Research

0

5000

10000

15000

20000

25000

30000

35000

Explosive growth in consumption ahead!

Page 12: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 12

1.10 Conclusion

We are bullish on the secular prospect for Chinese economic growth from the perspectives of economic structural shift or economic transition.

China’s economy tends to bottom out in the next 2-3 years, mainly due to the robust economic growth in central China area.

As a matter of fact, the consumption in central China gradually matches that in first-tier cities in terms of social retail sales in recent 5 years. We believe the trend is irreversible, in consideration of relatively low proportion of consumption in GDP breakdown.

Besides, the steady growth in people’s income and high savings rate both underpin the national consumption as well.

Page 13: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 13

1. Underpinned by the economy-China’s consumption sector

2. Resilient?-Snapshot of the discretionary sector

3. They gonna be winners-Stock picking

Contents

Page 14: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 14

Source: NSB, SWS

2.1 Consumption growth is more stable

China’s consumption growth is more stable (1998.6-2009.3)

-40

-30

-20

-10

0

10

20

30

40

50

60

Jul-9

8

Nov

-98

Mar

-99

Jul-9

9

Nov

-99

Mar

-00

Jul-0

0

Nov

-00

Mar

-01

Jul-0

1

Nov

-01

Mar

-02

Jul-0

2

Nov

-02

Mar

-03

Jul-0

3

Nov

-03

Mar

-04

Jul-0

4

Nov

-04

Mar

-05

Jul-0

5

Nov

-05

Mar

-06

Jul-0

6

Nov

-06

Mar

-07

Jul-0

7

Nov

-07

Mar

-08

Jul-0

8

Nov

-08

Mar

-09

FAI (%, YoY) Industrial added value (%, YoY)

Total social retail sales (%, YoY) Net export (%, YoY)

Page 15: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 15

Source: NSB, SWS

2.2 Consumption growth in discretionary goods is less resilient

Less resilient sales growth vs. fast recovery (2001.7-2009.3)

2.9 8.4 9.4 10 6.3 7.3 15.7 1.4

14.2 13.8

15.7

11.6 11.7 10.7

7.7

18.4

Pou

ltry

& e

gg

Bev

erag

e

Toba

& li

quor

App

arel

Foo

twea

r

Text

ile

Cos

met

ic

Jew

llery

Growth in Mar 09 Monthly volatility of sector earnings

Page 16: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 16

Source: Thomson Reuters, SWS Research

2.3 Historical valuation discrepancy was self-destructed

0

0.5

1

1.5

2

2.5

2006

-1-1

2006

-3-1

2006

-5-1

2006

-7-1

2006

-9-1

2006

-11-

120

07-1

-120

07-3

-120

07-5

-120

07-7

-120

07-9

-120

07-1

1-1

2008

-1-1

2008

-3-1

2008

-5-1

2008

-7-1

2008

-9-1

2008

-11-

120

09-1

-120

09-3

-1

Relative valuation

Relative valuation

We believe the mean reversion process will continue

0

5

10

15

20

25

30

35

2006

-1-1

2006

-3-1

2006

-5-1

2006

-7-1

2006

-9-1

2006

-11-

1

2007

-1-1

2007

-3-1

2007

-5-1

2007

-7-1

2007

-9-1

2007

-11-

1

2008

-1-1

2008

-3-1

2008

-5-1

2008

-7-1

2008

-9-1

2008

-11-

1

2009

-1-1

2009

-3-1

Leading PER of Discretionary Leading PER of staples

PER comparison

Mean reverting of relative valuation (2006-2008) Valuation comparison (2006-2008)

Page 17: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 17

Source: Euromonitor, SWS

2.4.1 Overview of sub-sectors: Apparel & Footwear

Robust growth in apparel sector (2002-2011E)

Source: Euromonitor, SWS

Robust growth in footwear sector (2002-2011E)

0

200

400

600

800

1000

1200

1400

2002 2003 2004 2005 2006 2007 2008 2009E 2010E 2011E

CNY bln

CAGR of 14.6%

0

5

10

15

20

25

30

35

2002 2003 2004 2005 2006 2007 2008 2009E 2010E 2011E

CNY bln

CAGR of 9.9%

Page 18: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 18

Source: Euromonitor, SWS

2.4.2 Overview of sub-sectors: Sports goods

Robust growth in sportswear market (2003-2012E)

Source: SWS estimates

Market share of sportswear (2008)

Nike, 11.3 Adidas, 10.0

Li Ning, 9.1

Anta, 5.8

Kappa, 5.6

Xtep, 4.9

Others, 53.4

0

20

40

60

80

100

120

140

2003 2004 2005 2006 2007 2008 2009E 2010E 2011E 2012E

CNY bln

CAGR of 23.2%

Page 19: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 19

Source: Euromonitor, SWS

2.4.3 Overview of sub-sectors: Retail

Robust growth in department store market (2000-2011E)

Source: SWS estimates

Rapid development of chained store (2001-2006)

0

100

200

300

400

500

600

700

800

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009E 2010E 2011E

CNY bln

CAGR of 12%

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

0

2

4

6

8

10

12

2001 2002 2003 2004 2005 2006

Sales to total social retails sales (%) Sales of top 100 chained store (CNY 100mln, RHS)

Page 20: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 20

1. Underpinned by the economy-China’s consumption sector

2. Resilient?-Snapshot of the discretionary sector

3. They gonna be winners-Stock picking

Contents

Page 21: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 21

3.1 Two dimensions: stock picking in discretionary sector

As we are bullish on the prospects of the economy in Central China, we likes those companies with rich networks in inland China.

As investors are suggested to benefit from the recovery of valuation, we likes those companies with relatively lower valuation due to pessimistic market moods.

Also we prefer market leaders which could benefit from the economic rally.

Belle (01068.hk) is our top pick. We’re also bullish on the prospects of Li Ning (02331.hk) in view of its Eastern sports culture in indoor games and sophisticated management.

Page 22: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 22

3.1 Two dimensions: stock picking in discretionary sector (con’d)

Source: SWS Research

Li Ning

ANTAChina DongXiang

Belle

Ports

Parkson

Golden Eagle

Intime

Maoye

Lianhua SupermarketWumart Stores

China Resources

POU SHENG INTL

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

0 2 4 6 8 10 12

09PE

G

Network rank

Belle and Li Ning are our favorites in the next 3-6 months

Page 23: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 23

3.1.1 Belle: Central China’s business accounting for 50%

Belle’s national network (2008)

0-100

100-200

200-300

300-400

400+

Source: Company, SWS

Notes: # of outlets

Page 24: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 24

3.1.2 ANTA : Focus on central China

ANTA’s national network (2008)

0-100

100-200

200-300

300-400

400+

Source: Company, SWS

Notes: # of outlets

Page 25: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 25

3.1.3 Parkson : Commitment to Central China

Parkson’s national network (2008)

0-100

100-200

200-300

300-400

400+

Source: Company, SWS

Notes: # of outlets

Page 26: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 26

Source: Company, SWS

3.1.4 Ajisen : Steady penetration into Central China

Ajisen’s national network (2008)

0-1

1-10

10-30

30-50

50+Notes: # of outlets

Page 27: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 27

3.2.1 Worst is over: Belle ( 01880.hk) Catalyst: Re-rated when 09 interim

results announced, due to the recovery in sales with economic rally

Highlights: Margins are to bottom out since 09, thanks to less promotion activities

Earnings forecast : EPS CNY0.27, CNY0.31, CNY0.37 for 09, 10,11

Risks: Continued promotion in footwear industry due to sluggish economy

-20

0

20

40

60

80

100

120

0

10

20

30

40

50

60

70

80

90

100

07A 1H08 2H08 08A 09E 10E 11E 12E

Top line growth (%,LHS) Bott om line growth (%)

2008 Belle’s product mix

Belle’s projected growth rate

Belle’s projected margin

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

06A 1H07 07A 1H08 2H08 08A 09E 10E 11E 12E

Company owned footwear brands Distribution footwear brands

1st-tier sportswear brands 2nd-tier sportswear brands

9

14

19

24

29

34

39

44

46

47

48

49

50

51

52

53

54

55

56

57

06A 1H07 2H07 07A 1H08 2H08 08A 09E 10E 11E 12E

SG&A to Revenue GPM (%,LHS) NPM (%)Source: SWS Research

Page 28: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

www.sw108.com

申万研究 28

3.2.2 Ease of cash flow burden in 2009: Li Ning ( 02331.hk) Catalyst: Better-than-expected order

book growth for 1Q10

Highlights I: No major M&A events in 2009, so ~CNY200 could be added to free CF compared to 2008

Highlights II: Less cash is to be invested in inventories after destocking is completed beyond 2Q09

Earnings forecast : EPS CNY0.85, CNY0.99, CNY1.12 for 09, 10,11

0

20

40

60

80

100

120

140

0

5

10

15

20

25

30

35

40

2003 2004 2005 2006 2007 2008E 2009E 2010E 2011E 2012E

Fashion sportswear market (CNY bn)

Sportswear market (CNY bn)

39.2 36.5 34.8 30 35.4 39.3 39.9 42.7 45.3 43 45 45.5

0102030405060708090

100

2001 2002 2003 2004 2005 2006 1H2007 2007 1H20082008E 2009E 2010E

Breakdown of Li Ning's Turnover by product category (2001-2010E)

Footwear(%) Apparel(%) Accessories(%)

52335853

6200

70007600

0

2000

4000

6000

8000

10000

12000

1000

2000

3000

4000

5000

6000

7000

8000

2003 2004 2005 2006 2007 1H2008 2008E 2009E 2010E

'LiNing' brand store count and revenue (2003-2010E)

Revenue (CNY mln, LHS) Franchised outlets count

Previous estimation

Source: SWS Research

Page 29: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 29

3.3 Special focus

Finally, there are four stocks we would like to remind of.

These stocks are our favorites in long-run, yet in the coming 3-6 months, the investment opptunities in them are tiny either due to the high valuation level or due to lack of catalysts.

In case the operational environment changes rapidly, investors could long or short the stocks accordingly.

Page 30: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 30

3.3.1 Resilient sale momentum: Ports Design ( 00589.hk) Highlights: Margin expansion

through softening raw material and adjusting product mix

Earnings forecast : CNY0.82, CNY0.97, CNY1.16 for 09, 10,11EPS.

Risks: Continued trade-down due to slowed growth in personal disposal income

270299

325

357 360377

398414

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0

50

100

150

200

250

300

350

400

450

2003A 2004A 2005A 2006A 2007A 2008E 2009E 2010E

Total retail outlets (LHS) Growth rate % (RHS)

-40%

-20%

0%

20%

40%

60%

80%

2005A 2006A 2007A 2008E 2009E 2010E 2011E 2012E

Retail growth % OEM growth %

ODM growth % Total revenue growth %

0%

20%

40%

60%

80%

100%

2005A 2007A 2009E 2011E

Overall GP Margin Retail GP Margin

OEM GP Margin ODM GP MarginSource: SWS Research

Page 31: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 31

3.3.2 Undervalued partly due to short record and tax: ANTA ( 02020.hk)

Source: SWS Research

47085193 5468

56676050

63506700

0

3000

6000

9000

0

4000

8000

12000

2004 2005 2006 2007H 20071H20083Q20082008A2009E2010E2011E

Franchised store count and revenue (2004-2011E)

Revenue (CNY mln, LHS) Franchised outlets count

Previously forecasted

92.1

43.830405060708090

100110120

ASPs of Footwear and Sportswear

Footwear Apparel

0%10%20%30%40%50%60%70%80%90%

100%

2004A 2005A1H2006A2006A1H2007A2007A1H2008A2008A 2009E 2010E 2011E

Breakdown of ANTA's Turnover by product category (2004-2011E)

Footwear Apparel Accessories

Highlights: Wise market positioning and good control of inventories

Risks: Effective tax rate tends to rise by more than expected during 2009E-2012E

Earnings forecast : CNY0.45, CNY0.51, CNY0.56 for 09, 10,11EPS.

Page 32: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 32

3.3.3 Buy on dips: Parkson ( 03368.hk) Highlights: Steady network

expansion with 4 new stores to be added in 09, or representing aggregate sales floor of 120,000 sqm. 2 new stores have already been opened in BJ and SH.

Risks: Weakening bargaining power over brands due to competition

Earnings forecast : CNY0.38, CNY0.48, CNY0.57 for 09, 10,11EPS. Current valuation is demanding, so buying on dips.

47.74

4.65

40.76

21.3617.32

5.61

20

11.75 11

GSP (%) Equity-weighted retail space (%)

sales per sqm (%)

GSP & Sales per sqm

2007A 2008A 2009E

17.8 16.2 15.7

(1.1)

34.6

21.8 18.8

-20

0

20

40

Opearting revenue

Opearting expense

Purchase of goods

Staff costs

Depre. and

amort.

Rental expenses

Other operating expenses

2008 Revenue and expenses growth YoY (%)

0%10%20%30%40%50%60%70%80%90%

100%

2002A 2003A 2004A 2005A 2006A 2007A 2008A 2009E 2010E 2011E

PRG's Concessionaire Sales

Groceries and perishables

Household, electrical goods and others

Cosmetics and accessories

Fashion and apparelSource: SWS Research

Page 33: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 33

3.3.4 Beneficiary of ‘SH World Expo’: Ajisen (China) (00538.hk)

Ajisen’s growth of revenue and outlet count

Highlights: Significant recovery in sss growth in April 09

Risks: Store count failing to reach 405 in 2009 and 455 in 2010, negatively impacting earnings growth

Earnings forecast : CNY0.28, CNY0.36, CNY0.44 for 09, 10,11EPS.

Ajisen economies of scale( 2007-2011E)

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

42.0%44.0%46.0%48.0%50.0%

Rev

enu

e

SG&A as % of Revenue

Given the growth of revenue, the propotion of SG&A declines moderately.

GPM of Ajisen(China)

0

500

1000

1500

2000

2500

0

100

200

300

400

500

600

2003 2005 2007 2009E 2011E

Outlet count(LHS) Revenue(CNY mln)

CAGR of 2008 to 2011 = 13.8%

63.1%

59.8% 59.8%

63.3%

67.7%66.7% 66.5% 66.7%

67.2%

2003A 2004A 2005A 2006A 2007A 2008E 2009E 2010E 2011E

Gross profit margin of Ajisen

Source: SWS Research

Page 34: Recovery of Valuation Premium for Earnings Visibility —— Investment strategy for HK listed consumption discretionary sector Haitao Wang May 2009

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申万研究 34

3.4 Peer group comparison

Source: Bloomberg, SWS Research

Peer Group Comparison (2009.5.15)

HK listed China consumer PER (09,x) PEG (09,x) ROE (09,%) PBR (09,x) EV/EBITDA 09 Dividend Yield %

Burberry Group 14.3 5.0 22.6 3.2 8.2 3.4

Christian Dior 11.9 2.9 12.2 1.3 6.2 3.1

Hugo Boss AG 10.9 - 50.9 4.7 6.9 8.1

LVMH 15.2 5.1 13.2 2.0 8.4 2.8

Polo Ralph Lauren 11.8 1.0 15.5 1.7 5.5 0.4

Adidas 13.5 1.6 12.2 1.3 6.5 2.1

Hennes &Mauritz 19.1 2.0 41.2 7.5 10.3 4.3

Nike 13.4 1.1 21.5 2.8 8.2 2.0

Esprit 11.2 1.3 33.6 3.8 7.6 4.0

Li Ning 20.3 0.7 38.7 6.8 11.2 1.3

ANTA 16.7 0.5 22.3 3.6 10.1 2.5

China DongXiang 15.6 0.4 19.6 2.8 8.2 1.7

Belle 18.8 0.9 16.3 2.9 10.1 1.3

Ports 14.6 1.1 37.2 4.9 9.4 0.0

Parkson 26.9 1.2 26.3 6.6 14.5 1.5

Golden Eagle 18.5 0.6 33.4 6.0 8.5 5.0

Intime 16.3 0.4 9.1 1.3 7.9 2.4

Maoye 10.6 1.5 19.5 1.7 3.9 4.0

Hengan Int'l 23.4 0.9 25.6 5.5 14.4 2.1

Lianhua Supermarket 14.2 0.8 15.6 2.1 0.1 2.7

Wumart Stores 19.5 0.8 17.3 3.1 7.9 2.2

GOME 5.9 0.2 19.1 1.2 6.7 0.0

China Resources 20.2 1.0 7.7 1.5 8.6 2.5

GIORDANO INTL 10.5 0.9 9.8 1.2 4.3 4.8

POU SHENG INTL 15.0 0.6 5.9 0.8 5.9 0.0

Average 15.5 1.4 21.9 3.2 8.0 2.6

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申万研究 35

The views expressed in this report accurately reflect the personal views of the analyst. The analyst declares that neither he/she nor his/her associate serves as an officer of nor has any financial interests in relation to the listed corporation reviewed by the analyst. None of the listed corporations reviewed or any third party has provided or agreed to provide any compensation or other benefits in connection with this report to any of the analyst, the Company or the group company(ies). A group company(ies) of the Company confirm that they, whether individually or as a group (i) are not involved in any market making activities for any of the listed corporation reviewed; or (ii) do not have any individual employed by or associated with any group company(ies) of the Company serving as an officer of any of the listed corporation reviewed; or (iii) do not have any financial interest in relation to the listed corporation reviewed or (iv) do not, presently or within the last 12 months, have any investment banking relationship with the listed corporation reviewed.

Undertakings of the AnalystHaitao WangI am conferred the Professional Quality of Securities Investment Consulting Industry by the Securities Association of China or have equivalent professional competence. I issue this report independently and objectively with due diligence. This report distinctly and accurately reflects my research opinions. I have never been, am not, and will not be compensated directly or indirectly in any form for the specific recommendations or opinions herein. Information Disclosure with respect to the CompanyThe Company fulfills its duty of disclosure within its sphere of knowledge. The clients may contact [email protected] for the relevant disclosure materials.

Introduction of Share Investment RatingSecurity Investment Rating :When measuring the difference between the markup of the security and that of the market’s benchmark within six months after the release of this report, we define the terms as follows: Buy : with a markup more than 20% better than that of the market ;Outperform : With a markup 5% to 20% better than that of the market ;Neutral : with a markup less than 5% better or worse than that of the market ;Underperform : with a markup more than 5% worse than that of the market.Industry Investment Rating:When measuring the difference between the markup of the industry index and that of the market’s benchmark within six months after the release of the report, we define the terms as follows: Overweight : Industry performs better than that of the whole market ;Neutral : Industry performs about the same as that of the whole market ;Underweight : Industry performs worse than that of the whole market.

We would like to remind you that different security research institutions adopt different rating terminologies and rating standards. We adopt the relative rating method to recommend the relative weightings of investment. The clients’ decisions to buy or sell securities shall be based on their actual situation, such as their portfolio structures and other necessary factors. The clients shall read through the whole report so as to obtain the complete opinions and information and shall not rely solely on the investment ratings to reach a conclusion. The Company employs its own industry classification system. The industry classification are available at our sales personnel if you are interested.CSI300 is the benchmark employed in this report for A-share listed firms and FXI/SYWG Triple-C Index is the benchmark employed in this report for HK-listed firms.

Disclaimer

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申万研究 36

This report is to be used solely by the clients of Shenyin & Wanguo Securities Research Institute Co, Ltd. (hereinafter referred to as the “Company”). The Company will not deem any other person as its client notwithstanding his receipt of this report.This report is based on published information which the Company believes to be reliable, however, the authenticity, accuracy or completeness of such information is not warranted by the Company. The materials, tools, opinions and speculations contained herein are for the clients’ reference only, and are not to be regarded or deemed as an invitation for the sale or purchase of any security or other investment instruments. The clients understand that the text message reminder and telephone recommendation are no more than a brief communication of the research opinions, which are subject to the complete report released on the Company’s website (http://www.sw108.com). The clients may ask for follow-up explanations if they so wish.The materials, opinions and estimates contained herein only reflect the judgment of the Company on the day this report is released. The prices, values and investment returns of the securities or investment instruments referred to herein may fluctuate. At different periods, the Company may release reports which are inconsistent with the materials, opinions and estimates contained herein. The clients shall consider the Company’s possible conflict of interests which may affect the objectivity of this report, and shall not base their investment decisions solely on this report. The investment and services referred to herein may not be suitable for certain clients and shall not constitute personal advice for individual clients. The Company does not ensure that this report fully takes into consideration of the particular investment objectives, financial situations or needs of individual clients. The Company strongly suggests the clients to consider themselves whether the opinions or suggestions herein are suitable for the clients’ particular situations; and to consult an independent investment consultant if necessary.Under no circumstances shall the information contained herein or the opinions expressed herein forms an investment recommendation to anyone. Under no circumstances shall the Company be held responsible for any loss caused by the use of any contents herein by anyone.Independent investment consultant should be consulted before any investment decision is rendered based on this report or at any request of explanation for this report where the receiver of this report is not a client of the Company.

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申万研究 37

Shanghai SWS Research & Consulting Co., Ltd.

Haitao Wang

[email protected]

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