Recommandation e-marketing

8/3/2019 Recommandation e-marketing

1/19


2/19

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/!/$!

P 7&(747

P (350(5L7 737(0&;(0754

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(==(514

P 73?0L23143)(>)74&7 73?15@373

(;(50&7)(>)74&7

733;>(5143


3/19

-(7

1;;745)L271??70 (>)74&7 )>357

(27&7372703 351073)>7*

7434707 (27&73;1743)>7*


4/19

-(7

!/$/'$'


5/19

-(7

!$$/!/$+,

P 35107;745737(0&;(0754735>47)73=10;7373?>3(4&74473)7(&1;;>4&(5141447

P 73;157>03)707&70&7314577>)7?(33(7?02LL)73

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P 737(0&;(07547357?07;70=10;(5?>*&5(077447

P 737(0&;(0754?70;75)7)L;1&0(5370(&&@3(?>*&5L7447&(07342735337;7453?7>2745C50750@3=(*730&7>4;1)7&1;;70&(3(514>47(27457(>74&@07)723*5L

P 73;157>03)707&70&71==0745(>1>0)>!1?7(&&@3)73 ?1?>(5143&*73 735)==&7)751>&70(27&731>53

;(075450()514473


6/19

-(7

!$$/!/$/

15&L

$L3>5(53(105;73

743

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10)07)L&0133(45

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!1?7?(7>47;745(4)45704(>57&73>031474


7/19


8/19


9/19

-(7

-,/!/$/

P 5(?7

L570;470(&*7

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37;745(45)>7*

==7&5>7073&10(?73

57&4737570141;7374=14&514)7(&*7

P 5(?7

(4&70>47&143>5(514(>?0@3

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07=7073(74&73310535L73

>)51447073(74&73

/73570

(07

73>070

10070


10/19

-(7

-,/!/$/

P 5(?7

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$7&1;;74&70

!>20773L21>5143)>;7)(>;C;7

(07

(07

73>070

73>070

10070

10070


11/19

-(7

-,/-/!

P (4&7;745)>47&143>5(514(>?0@3)(74&73;7)(

P 07=)73(74&73310535L73

P >)514)73(74&73

P >)5)7307&1;7)(

P (4&7;7453)7;4&(;?(47357353

P '()(514)73;77>03=10;(53)73;77>033>??105375)>;77>0

;1)@7?1>0!1?7

P L?17;745


12/19

-(7

/!/$+,

P (==(514 &143357?1>0(4414&7>0(??7L)(43&7&(3

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7>033573

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P 7?>3)734570;L)(0733145(??(0>3(331&(45?(57=10;7

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50?(0557(4414&7>0?010(;;7)(==(514(==L3


13/19

-(7

/!/$/

45704753(43?010(;;7)(==(514

4570475(27&?010(;;7)(==(514

==(514

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;(;

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14/19

-(7

/!/$/

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)(==(51445704(>57(&@57>47&7;37 3(&(457(&1;;3314)7

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P &1;;3314)7(==L

P 14& &1;;3314)>?010(;;7)(==(514

P (4414&7>07;(0&(45?(7>4515()7 (>?010(;;7)(==(51475

L4@07 )7

7;?7)(&(57==7&5>L?(0>445704(>57)(43>4&145757)(==(514)07&57

74507>47;(0775>4(==L45704(>57(&@57>47&7;37 3(&(457

(&1;;3314)7(==L735)7-(0&143L745L&141;7)>335@;7735(

3>2(457

P &1;;3314)7(==L

P (4414&7>07;(0&(45?(7>4515()7 (==L75L4@07 )7


15/19

-(7

/-/!

P !L7&514)>4?010(;;7)(==(514

P L1&(514)>441;*07)7&&31>)77()3(0(453(27&

74(7;745)(43757;?3

P $775)733>??105373;14374(==45L(27&(&*7

P 0L(514)>4?010(;;7)(4;(5143

(4&7;745)>357

->*&(514)>4)133703?L&(

002L7)>4741>277;(07


16/19

-(7

!-$'!!,-/!!

P ?15@3731*(73

73?15@3733145*(3L733>0>47L5>)7)>;(0&L=0(4(3

73&L4(01?0L3745L07?1373>0)73?15@373)4(;73

(44L7735&143)L0L7&1;;7>47 (44L7

P ?15@37307(5273(>37(0&;(0754

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P ?15@37307(5273(?>*&5L7447

-13L73(27&)4

P ?15@37307(5273(==(514

(*10L73(27&1;7!5(


17/19

-(7

!-$'!!, /$,

72703)7)L271??7;745)(>)74&7

?15@373

!;>(514

!;>(514


18/19

-(7

!-$'!!, !,/

!,/,

74

!7(0&(0754

1;*07)72357>0374

->*&5L7447

1;*07)72357>0374

==(514

1;*07)72357>0374

,// 74


19/19

-(7

$

$/$ ,'/

0>7(1 -(03

/7 ;(*7050(4)1>27415&1; 1>27415&1;

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Recommandation e-marketing