PowerPoint Presentation

Recognize these questions?Are we following the right marketing strategy for our business?What exactly are we telling our customers?How can we differentiate ourselves in this busy market place? We developed this great new productHow do we launch it? You are questioning your strategic and tactical marketing effectiveness

Recognize these questions?We acquired another business. How do we streamline our marketing? How can we maximize the input from our technical department to improve our marketing activities? We have grown beyond sales support, we need to become more strategic in our marketingHow?

You might need to reassess your functional architecture and processes

Recognize these questions?We are changing our business strategy. How do we communicate this to our employees, our customers and our distributors?Our marketing team could do with some on-the-job coaching. Who can help with that?We want to manage our people differently, be more inclusive leaders. How can we make that change?You want to develop your organisation

helps technical companies take marketing to the next level

Marketing EffectivenessProcess ImprovementOrganisation Development

ConsultancyTrainingCoaching

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Customized ConsultancyStrategic WorkoutsBrainstorm FacilitationSpeeches & LecturesInterim AssignmentsMarketing Strategy & PlanningMarketing CommunicationsOrganisation structuresChange ManagementFunctional architectureBusiness DevelopmentProject Management

The B2B Marketing Coach offers different forms of consultancy,depending on your need:

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Messaging WorkshopTopics:

What are you trying to sell?What is effective messaging? 5 Key Criteria you need to construct your messageHow well do you know your customers?Your Value PropositionDifferentiationShort and longer versions of the storyMarketing communications fundamentals

1 day workshop on how to effectively construct your message

For anybody who is involved in commercialization of products or services

All topics are covered by a combination of theory and hands-on exercises to ensure maximum learning experience

Product Launch TrainingCovers product launch criteria like:Context : what industry are you in? Who are your customers and what do they need?Feasibility : who will you target?Creation : what are your ideas? What is the value for the customer?Organisation : what is your value proposition? How will you execute?Launch : what is your promotion plan? How will you measure success?

Also available as 1-day Product Launch Rescue Clinic to help tackle up to 2 launch criteria that your team needs help with now

2-day training on how to launch a new product or service

For anybody who is involved in marketing a newly developed product or service

All topics are covered by a combination of theory and hands-on exercises to ensure maximum learning experience

Added Value Differentiation WorkshopTopics:

Your offering vs. competitionValue Chain AnalysisCustomer InsightLooking for what makes you stand out in a busy market placeA word about Corporate Identity

1 day workshop on how to differentiate in your market or industry

For companies that want to invest in longer term effects of marketing

All topics are covered by a combination of theory and hands-on exercises to ensure maximum learning experience

Training & WorkshopsPrograms can be custom made around any marketing topic your company needs help with Every program is a combination of theory, examples, and hands-on exercises to ensure maximum learning experienceAll sessions are interactive and customized as much as possible around your business case Sessions can be conducted in-company or off-siteWorkbooks included for all attendees

Coaching programsMarketing CoachingCommunication CoachingCoaching in Times of Change Executive CoachingTo make sure you create buy-in for the changes at handHow to effectively communicate your messageTo help your team reach their full potential

How can you become a better leader?Coaching programs are a combination of face-to-face contact sessions, regular telephone contact and email support

How can The B2B Marketing Coach help your marketing to the next level?Improve your marketing effectiveness?Help optimize your processes? Develop your organisation ? Strategy Assessment & Plan Definition

Functional Architecture & Implementation

Coaching & Training

www.theb2bmarketingcoach.com