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As we return with varying degrees of enthusiasm to our offices, it’s only natural that thoughts turn to futuretools that could potentially ease the burden of our daily tasks. The most exciting of these tools is artificial
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. Edna Ayme-Yahil leads communications atICMPEdna Ayme-Yahil is appointed head of communications at the InternationalCommission on Missing Persons (ICMP), an international organization based inThe Hague, the Netherlands. Prior to joining the ICMP, Edna Ayme-Yahil washead of ... +
. Arla Foods strengthens communicationsleadership
intelligence, and its promise to apply machine learning to grow communications and marketing efforts at scale.But what about the human touch – that personalised element that helps marketing communications connectwith an overly-distracted audience member? This month’s newsletter – taken from the brand new issue ofCommunication Director magazine – looks at how AI could not only grow marketing’s reach exponentially, itcould also develop personalisation at a rate that human communicators simply cannot. It’s an interesting futurescenario, to say the least, and one which, according to our article, marketers and consumer brands need tostart preparing themselves for today.
Along with our regular selection of personnel news, events and vacancies in the field of corporatecommunications, we’ve also highlighted new research into the oft-maligned stakeholder group, millennials, andtheir sometimes surprising attitude towards big business and its social purpose. Welcome back to the world ofwork.
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International dairy company Arla Foods will strengthen its communications teamin Germany with a new Director of Corporate Communications and the newlycreated position of Head of Media Relations. Kasper Thormod Nielsen isappointed ... +
. Caroline de Jessey moves to Korian GroupCaroline de Jessey joins the Korian Group in the role of chief communicationofficer. She has an extensive background in communication and public relations,having worked in both the corporate sector at the Lagardère ... +
. Oliver Bartelt joins DMK GroupGerman dairy company DMK Group has announced the appointment of OliverBartelt as its new head of corporate communications, replacing HermannCordes, who will be responsible for DMK’s public affairs. Bartelt has almost 20years ... +
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. Zaluvida Corporate appoints Daniel deCarvalhoSwiss-based life science company Zaluvida Corporate AG has welcomed Danielde Carvalho to its leadership team as global director of communications. Thenewly created position that he fills was inspired from steady growth in ... +
. Katie Martin to lead public affairs at
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Citizens AdviceThe Guardian’s head of philanthropic partnerships Katie Martin is to join CitizensAdvice as its new head of news, public affairs and campaigns. Martin is a formerchief press officer in Downing Street during Gordon ... +
. CSD appoints Ãngel RodríguezTheSpanish National Sports Council (Consejo Superior de Deportes, CSD) hasappointed former head of communications at Malaga FC, Ángel Rodríguez, asDirector of Communications. Rodríguez is a former ... +
. Clifford Chance announces new commsmanagerClifford Chance has named Francesca Baldussi as their newest communicationsand marketing manager. For the last decade she has worked at Deutsche Bankin Milan, dedicating herself to strategic communication projects for the ... +
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Sage
Director of Communications, UKILocation: London
MEDA Pharma
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MEDA Pharma
Head of Communications (m/f)Location: Bad Homburg
European Free Alliance
Communications OfficerLocation: Brussels
Amcor Group GmbH
Global Communications ManagerLocation: Zurich
Comarch SA
Marketing & Communications ManagerLocation:
Baker McKenzie
Internal Communications ManagerLocation: London
Cargill
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Global Digital SpecialistLocation: Mechelen (Belgium), Schiphol (Netherlands) or Minneapolis (US)
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A revolution in personalised marketingCan AI deliver on the promise of marketing: true personalisation at scale?
Ask any communications director and they are not going to say that they want less personalisation. Whether itis audiences large or small, personalisation delivers better marketing outcomes and results, in every way:customer intimacy, revenue, customer satisfaction, brand reputation…the list goes on. Even if we can’t allreach, quite yet, the nirvana of true personalisation at scale to large audiences and achieve the ultimate pr read more
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25.09.2017, Berlin
10th International Social MediaConferenceQuadriga's 10th International Social Media Conference, taking placeSeptember 25/26 2017 in Berlin, will focus on three important aspects of... +
29.09.2017, Berlin
Digital Communication Awards 2017The Digital Communication Awards honour outstanding projects,campaigns and innovations in the field of online communications.Hosted by the ... +
14.09.2017, Geneva
Big Data + Small Data for smarter
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stakeholder managementSocial media, multiplication of stakeholders, crisis of trust in traditionalmedia – managing brand and reputation in this environment is more ... +
06.10.2017, Barcelona
Succeeding in a World of ShocksAimed at IC leaders, the event will explore the future of IC from a verydifferent angle, very much in tune with uncertain Politics and Economy,... +
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Pro-business, but expecting moreMillennials take a positive view of business and believe it’s behaving in an increasingly responsible manner; 76per cent say businesses are having a positive impact on the wider society in which they operate. However,they also believe multinational businesses are not fully realising their potential to alleviate society’s biggestchallenges. That’s according to th read more
Publisher:Rudolf Hetzel
Editors:Dafydd Phillips,
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Advertising:Helge SchlüterTel +49 (0)30 84 85 9 124Fax +49 (0)30 84 85 92 [email protected]
Personnel:Mike [email protected]
Jobs:Gregor [email protected]
www.communication-director.com
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