Reception Design

ReceptionRedesign Reception 98015 - Inhouse Jobs

13.10.2011

OverviewThis project is about to redesign Portland’s reception place to encourage our visitors explore Portland in it. Utilising the existing elements such as project mock-ups, materials and boxes, making this place unique and special to convey Portlandish works and ideas.

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ContentsAnalysing the spaceTo define areas for improvement in the space

Possible answersCategorisingNavigatingCommunicatingMaking a holistic view

ApplicationBoxesPrinting & cutting

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Analysing the space- Lack of information- Less navigated- Diverse elements

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Lack of information

Less navigated

Diverse elements

Possible Answers- Categorising- Navigating- Communicating- Making a holistic view

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7Categorisingin 4 categories

Environmental Graphics

Inspirations

Architecture

Interior

8CategorisingPrinted name tag

80mm

Lubalin Graph12pt

Lubalin Graph8.5pt

9CategorisingPortland chip

10Navigating Diagram components

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11NavigatingExamples

12Navigating Diagram components








17CommunicatingIcons and nuggets

Nuggets

We have big earsWe see with our eyes closedWe collaborateGreater then the sum of the partsWe balance look & feel with understanding360°5 sense paletteBring life to brands... and brands to lifeMade at PortlandWe are always learningWe don’t do badgesPeople and places... not buildings & spacesWe are in the Story-Telling businessCreating community visionWe are ‘Community Catalysts’We bring ‘Soul’ to a developmentWe create experiencesWe brand environmentsWe think diagonallyWe get immersiveWe do bell’s & whistlesWe do all the trimmingsWe do tea & cakesReal places for real peopleWe don’t do ‘band wagons’...or ‘brand wagons’!We don’t do Finger SignsWe don’t Paint by numbersWe don’t do Plastic BagsSense is not common

18Making a holistic viewTo unify diverse elements and colours.



ApplicationsBoxesPrint & cutting

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22Boxes

20 X 20

4 Boxes

Tile

30 X 30 40 X 40 50 X 50

60 X 60

Than kyou

Portland Design Associates Ltd.63 Gee StreetLondon, EC1V 3RS, UKT +44(0)20 7017 8780F +44(0)20 7017 8781www.portland-design.com

Documents

Reception Design