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Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International Logistics Program [email protected]

Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

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Page 1: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

Recent Advances in The Management of Logistics

Networks

December 2006

Dr. Richard PibernikProfessor of Supply Chain Management

MIT-Zaragoza International Logistics [email protected]

Page 2: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 2

Zaragoza

Logistics hub of high-speed railway, highway exchanges, and an airport accommodating the world's largest cargo planes

60% of Spain’s GDP and 20 million consumers within 300 kilometers (200 miles)

Host city for World Expo 2008

New high speed railway station

Ebro river flows past the Basilica

University of Zaragoza

Page 3: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 3

Zaragoza Logistics Park

13-million square meter (3200 acre) complex of distribution centers, transportation, dry port, and intermodal services

Page 4: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 4

Zaragoza Logistics Park

Over 100 companies under contract, representing over 5,000 jobs

Phase 1 development complete with over 20 companies already operating: Zara, Imaginarium, MemorySet, & DHL

Phase 2 underway, rail/intermodal yard construction started

Page 5: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 5

Zaragoza Logistics Center (ZLC)

Created by the Government of Aragón and industry partners as a research institute associated with the University of Zaragoza

Partnership with the MIT CTL to create the MIT-Zaragoza International Logistics Program

Spain Ministry of Education & Science named ZLC to lead theNational Center of Excellence in Integrated Logistics

Page 6: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 6

MIT-Zaragoza Mission

Deliver world class education and perform leading-edge research in logistics & supply chain management.

Impact industry and society via outreach.

Support the economic growth of the Aragón region.

Create a new model for academia-industry-government cooperation.

Page 7: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 7

World class education

MIT-Zaragoza Master of Logistics & Supply Chain Management (ZLOG)• Full-time, 9 month, professional degree taught in English• Joint MLOG-ZLOG module at MIT and in Spain during IAP• Builds upon MIT’s top-ranked graduate programs in supply chain

management• Degree from University of Zaragoza, Certificate from MIT

MIT-Zaragoza Ph.D. in Logistics and Supply Chain Management• Coursework in Zaragoza and at MIT

Page 8: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 8

Leading-edge research

Hired six full-time faculty members in three years• Countries: Argentina, Germany, India, Spain, Turkey, US• Degrees: Harvard Business School, Georgia Tech, Goethe-

University Frankfurt, Univ. of Washington, Univ. of Zaragoza, Univ. of Alabama and IIT-Delhi

• One open position to be filled this year; one adjunct faculty member

Visiting faculty • Harvard, Dartmouth, Syracuse, London Business School,

Lund (Sweden), Instituto de Empresa (Madrid), INCAE (Costa Rica), Mannheim (Germany), Cologne (Germany)

3 full time research staff with a PhD

Page 9: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 9

Research Focus: Management of Logistics Networks Design of global supply chains (e.g. in high-tech

industries) Design and integration of logistics parks Distribution network design “Humanitarian” supply chains (HIV/Malaria

treatment) Cash Logistics network design But also: new technologies in logistics (e.g. Auto-ID) Future of Supply Chain Research (SC2020 Project)

In the following: some examples of research projects

Page 10: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 10

Global Supply Chains in the High-Tech Industry

Forces: globalization, outsourcing, product proliferation, customer demands, communication capabilities, etc.

Examples: high tech, fashion, etc. Product design, network design, and coordination capabilities drive

competitive advantage

VMI with major supplier

Logistics Services Provider

Contract Manufacturer

Other suppliers

Joint product design team

Alliance with competitor who complementary

services

Global Procurement

Plant for specialized

products

Risk pooling contract with

major customer

3PL warehouse

Other customers

Joint venture in an emerging

market

Strategic carrierSupply

intermediary

Collaborative forecasting

team

Page 11: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 11

Case Study: Telecommunications Industry How does the OEM strategically invest in and allocate

capacities among partners and locations? Focus on the circuit pack supply chain

Bell Labs Ireland: Lou Manzione MIT-Zaragoza Faculty: Richard Pibernik, Jarrod Goentzel MIT-Zaragoza Students: Joseph Pruett, Brett Thiessen

Note: Pictures of equipment captured from the internet by the presenter are representative, but not the actual products studied

Page 12: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 12

Specialized Testing and Remanufacturing

Manufacturing (Assembly)

Testing

Delivery

Remanufacturing

Self-Embedded Testing could be

developedSourcing

Page 13: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 13

Strategic Deployment Among Partners

1.00

0.17

0.19

0.25

0.12

0.04

Test Sets: $1-2 million each

Should the OEM develop a self-testable product?

Page 14: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 14

ComponentSuppliers

Assembling & Testing Warehouses

Europe

CALA

E.Asia

ME/A

CustomerRegions

Test Capability

Assemble Self Tested Product

NA

S.Asia

Assemble Standard Product

Remanufacturing flow

Example Network Design

Page 15: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 15

Supply and Demand Complications

Demand can be very volatile, based on a handful of large contracts

Assembly requests outside a range around the contracted amount result in penalties

Assembly cannot always occur in low cost regions due to local content requirements

New products/processes are deployed frequently and can strongly impact the test yield

Yie

ld a

t diff

eren

t loc

atio

ns

Page 16: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 16

Parameters

30 month horizon Cost parameters, yield and demand scenarios based

on realistic data Assembly quantity allocations among partners is

givenChina Malaysia Czech Poland Mexico USA

Assembly Cost 4.1% 12.1% 19.2% 25.7% 17.1% 100.0%Test Cost 1.7% 5.0% 7.9% 10.5% 7.0% 40.9%Rework Cost 2.8% 8.3% 13.1% 17.5% 11.7% 68.2%Assembly Allocation (% of Overall Contracted Capacity)

20% 40% 5% 5% 10% 20%

Costs are relative to assembly in USA

Page 17: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 17

Model

Model fixed costs of test set installation and variable costs of material flow

Use a MIP with the following objective function:

Page 18: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 18

Results for Test Set Deployment

Despite additional shipping costs, it is not optimal to deploy test sets at each location, but instead at four locations

Cost of completely centralizing test sets is >10% above the optimal

Test Sets Testing ReworkChina 9 48% 94%Malaysia 6 30% 0%Czech. Rep. 1 6% 0%Mexico 3 16% 6%

Centralized Malaysia 18 100% 100%China 0 0% 10%Malaysia 15 89% 90%USA 6 11% 0%China 12 70% 100%Malaysia 5 27% 0%USA 4 4% 0%

3 Location

Optimal

2 Location

Page 19: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 19

Impact of Self-Embedded Testing If the incremental cost for self-testing (as a percent of COGS) is

• < 1.5%, then self-testing is deployed at all manufacturing partners• > 6.5%, then conventional testing is deployed as in our previous

scenarios• 3.5% to 6.5%, then a small amount of self-testable product is

produced to balance supply and demand while avoiding the fixed investment for an additional conventional test set

• 1.5% to 3.5%, then it is optimal to deploy a mixed testing strategy with self-testing capabilities in high cost regions and conventional testing in low cost regions

0%

20%

40%

60%

80%

100%

1.5% 2.5% 3.5% 4.5% 5.5% 6.5%

Incremental Product Cost (% of COGS)

Sh

are

of

Se

lf-T

es

tab

le

Pro

du

ct

Volatile Demand (VC)Stable Demand (SC)

Page 20: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 20

Transportation Cost Analysis

0%

10%

20%

30%

40%

50%

60%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Global Shipping Cost Increase

Sh

are

of

Glo

bal

Tes

tin

g

China

Malaysia

Czech Rep.

Mexico

Malaysia (large assembly site)

Mexico (close to US demand)

Global shipping cost increases shifts testing from China to…

Step changes reflect redeployment of test sets – the OEM can adjust

testing capacity in discrete increments across its partners

Page 21: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 21

Labor Cost Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Labor Cost Increase in Asia

Sh

are

of

Glo

bal

Tes

tin

g

China

Malaysia

Czech Rep.

Mexico

Labor cost increases in Asia shifts Malaysia testing to…

China, which retains comparative advantage as labor cost increases simultaneously in both locations

Page 22: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 22

Volatile commodity and labor prices impact the total supply chain Energy Cost

• Transportation costs• Material costs (e.g., oil-

based materials)• Production operating costs• Packaging costs

Other Commodities

Labor Cost

Land Cost

Want lowest total landed cost

• Facility• Labor• Raw Materials• Production• Inventory• Transportation• Duties/Taxes

Network Effects are complex

Page 23: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 24

Long-term Research Project

Supply Chain 2020 is a pioneering project mapping innovations to successful supply chains as far into the future as the year 2020.• Phase I

– Define excellent supply chains– Identify principles that drive excellent supply chain practices

• Phase II– Create scenarios of the future: technology, regulation, consumer

expectations, environmental pressures, etc.– Determine how future supply chains should be designed to be excellent

in various scenarios– Create a roadmap of actions organizations should take in order to be

prepared

Collaborators• Industry Advisory Council• European Advisory Council• Academic Partners

Page 25: Recent Advances in The Management of Logistics Networks December 2006 Dr. Richard Pibernik Professor of Supply Chain Management MIT-Zaragoza International

© Zaragoza Logistics Center 26

Zaragoza Supply Chain Summit 2007

Susan HockfieldPresident, MIT

LaVerne H. CouncilCIO, Johnson & Johnson

Robert A. WillettCIO, Best Buy

CEO, Best Buy International

Robert W. MoffatSr. VP, Integrated Supply Chain, IBM

Diego del AlcázarPresident, Instituto de Empresa

Presidents of the Cotec Foundations of Spain, Portugal, and Italy

http://www.zlc.edu.es/summit07

March 21-22, 2007 Zaragoza, SpainTheme: Supply Chain Innovation

More [email protected]