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Recency Frequency Monetary
using
Tableau + R
@petrhavlik
Tableauhttps://www.tableau.com/about/blog/2016/2/fourth-year-gartner-names-tableau-leader-
magic-quadrant-49719
Tableauhttps://www.tableau.com/about/blog/2016/2/fourth-year-gartner-names-tableau-leader-
magic-quadrant-49719
RFM
http://www.slideshare.net/dobryweb/retence-zakazniku-a-jak-ji-merit+
http://bit.ly/1mkbi12
RFMhttp://www.slideshare.net/mediocz/rfm-analza
RFMhttp://www.slideshare.net/mediocz/rfm-analza
RFMhttp://www.slideshare.net/mediocz/rfm-analza
Why Tableau & R ?
Do the data “heavy-lifting” in R, use Tableau to visualize the results.
RFM in 2 minutes
1. Use easyRFM package in R.
2. Calculate RFM score.
3. Export to Tableau.
4. Build RFM Dashboard.
5. Make $$$ :-)
RFM
Das
hboa
rd in
Tab
leau