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RECAP REPORT DECEMBER 2013
222222
TABLE OF CONTENTS
0102
SUPERSTORM SANDY AND THE STATE’S RESPONSE
STRONGER THAN THE STORM 2013 SUMMER IN REVIEW
0304
IMPACTS OF THE #STTS CAMPAIGN
CONCLUSION
3 © 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
This summer was unlike any other. Many parts of the New Jersey
Shore were simply unable to welcome their traditional summer
visitors as they focused on rebuilding their communities. Despite
the unprecedented damage caused by Superstorm Sandy, a June
washout and dire predictions about the shore’s tourism economy,
New Jersey’s 2013 summer vacation season exceeded expectations.
Publicly available and objective third party data on beach passes,
transit activity, hotel taxes, hotel occupancy rates and employment
illustrate that despite the challenges of the storm and recovery
- the tourism industry was not only able to overcome low
expectations - it was able to grow and expand in several areas.
HOTEL TAX RECEIPTSTax receipts are a direct measure of economic activity. Municipal
and state hotel tax receipts were the second highest total in the
last five years for the four shore counties (Monmouth, Ocean,
Atlantic and Cape May) combined.
Although June was the wettest ever recorded in the state, overall
2013 receipts were down only 4% from 2012, the highest year
for tourism tax receipts on record.1
HOSPITALITY EMPLOYMENTFor the three metropolitan statistical areas that make up the
shore, August hospitality and leisure employment were very close
to 2012 levels or increased compared to 2012, according to data
from the Bureau of Labor Statistics. The anticipated loss of an
estimated 11,000 tourism-related jobs in the third quarter2
due to the storm did not materialize.
HOTEL OCCUPANCYThe Jersey Shore summer season finished on par or better
than some competing summer destinations. Data provided by
STR Analytics indicates the shore matched Cape Cod’s hotel
occupancy for the second two-thirds of the summer season and
beat out the Delaware Shore and Nassau and Suffolk county
hotels in increased occupancy from 2012 and was down less
than 1% year over year.3
BEACH PASS SUMMARYDespite significant damage from the storm, overall beach
pass revenue in 2013 decreased only slightly (-3%) when
compared to the previous four-year average. Beach pass
revenue in particular was reflective of the various states of
recovery along the shore with some towns realizing solid gains
(Asbury Park, Long Branch) and others seeing significant drop
offs (Toms River, Mantoloking).4
MWW, agency of record for the Stronger than the Storm campaign authored this report.
EXECUTIVE SUMMARY
4
01SUPERSTORM SANDY AND
THE STATE’S RESPONSE
5
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
Superstorm Sandy threatened a sizable portion of the state’s economy.
The state’s tourism industry directly supports 318,500 jobs in New Jersey
and sustains more than 500,000 jobs. These jobs represent 10% of total
employment. In 2012, the tourism sector generated $34.7 billion of the
state’s total GDP, or 7.0% of the entire state economy. The four shore
counties alone account for fully half of New Jersey’s tourism economy.
Including indirect and induced impacts, tourism in New Jersey generated
$4.5 billion in state and local taxes and $5.1 billion in Federal taxes in 2012.5
All of this was in jeopardy following Sandy.
Coupled with the magnitude of the storm and its resulting
damage was the problem of misperceptions about its true impact
on the state. While many communities up and down the shore
suffered significant damage, many others were largely spared or
able to quickly recover.
Nevertheless, in the wake of Sandy, media coverage of the storm
and its aftermath was unrelenting in its focus on the destruction
resulting from the storm with little coverage of recovery efforts
and those communities that were “back in business.” That needed
to change.
Recent history from other disasters of comparable size
and impact – Hurricane Katrina and the BP oil spill – clearly
illustrate that changing the lingering perceptions needed to
happen immediately.
As New Jersey began to rebuild, its leaders in government,
tourism and economic policy at the highest levels were
determined not to let images of destruction impact the state.
Likewise, all shore communities shared two common goals – to
quickly recover and, just as importantly, change misperceptions
that the shore was “closed” for the upcoming 2013 tourist season
because of storm damage.
6
FROM THIS NEED WAS BORN THE STRONGER THAN THE STORM (#STTS) CAMPAIGN.
The $25 million public awareness campaign
was funded through a federal Community
Development Block Grant. The overarching goal
of the campaign was simple: to demonstrate that
the shore was open for business and still a terrific
destination for families to take their summer
vacations.
7
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
Elements of the campaign included:
ADVERTISINGAn aggressive TV campaign was developed
and aired in key markets. While the New
Jersey, New York and Philadelphia areas
were the primary focus, spots appeared in
outlets throughout the Eastern Seaboard,
including Washington, D.C., Baltimore,
Boston and Eastern Canada. In addition,
billboard advertising appeared in key
commuter locations around New York City
and in Times Square. Digital advertising
appeared on popular sites with our target
audiences, including NJ.com, Yahoo!,
ESPN and many others. Radio spots were
created and aired throughout New Jersey
and surrounding locales.
WEBSITEStrongerThanTheStorm.com was launched
to serve as a “one stop shop” for all
things related to the campaign and, just
as importantly, Jersey Shore tourism and
recovery. The website received 390,000
visits, and 105,000 online fans. The site
includes a calendar of events, news from
the shore, photo gallery, visitor guide with
tourism planning resources, business and
homeowner assistance programs, and
other assets to help promote the
Jersey Shore.
8
COMMUNITY ENGAGEMENTA core element of the STTS campaign
was to activate a number of events up
and down the Jersey Shore that would
attract tourists and media coverage to
help reinforce the message that the “Jersey
Shore is Open for Business.” The campaign
executed and supported 43 events in a
12 week period with over 334,000 event
attendees. Related activities included a
Guinness Record-breaking ribbon cutting
ceremony on Memorial Day Weekend
with the Governor at Seaside Heights and
on NBC’s Today Show, Kites & Castles
events in eight municipalities, a Tug of War
contest in Seaside Park, Boats & Boards in
Toms River, and the New Jersey Soundoff
Contest in Asbury Park. STTS also worked
side by side with the region’s Destination
Marketing Organizations, Chambers of
Commerce and local event organizers to
support and promote their events.
9
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
SOCIAL MEDIA In addition to the website, the campaign
established online “real estate” on a
number of other sites to help promote the
shore. These included Facebook, Twitter,
Instagram, Vine, Tumblr and YouTube.
Twitter in particular, was very strong with
217 million impressions.
FACEBOOK• 98,057 Likes
TWITTER• 6,616 Followers
INSTAGRAM• 726 Followers
YOUTUBE• 253 Subscribers
• 21,186 views on last video of Zombie
Walk Time Lapse
• 27 videos total
• Highest viewed video is the official
commercial with 83,304 views
10
DESTINATION MARKETING ORGANIZATION TOOLKITSCustomized digital assets that included
localized STTS logos for use on signs, hats,
t-shirts, etc. were created and posted to
the STTS website for downloading by
municipal officials. 2,588 was downloaded
from the site.
MEDIA RELATIONS Launching on Memorial Day weekend
the STTS campaign engaged in a
rigorous, proactive media campaign to
help spread the word that the shore was
open for business. The campaign had
1.25 billion total media impressions as
well as 1,746 total media placements.
Broadcast and print outlets, at the local,
regional, national and even international
levels, were targeted for related stories.
In addition to highlighting STTS events,
campaign resources were used to promote
local events to help drive tourist traffic
and media coverage.
11
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
02STRONGER THAN THE STORM
2013 SUMMER IN REVIEW
12
Before the Stronger than the Storm campaign
officially launched May 25th, 2013 the outlook
for the summer tourism season was uncertain.
Pre-season predictions from Rutgers University
estimated the state’s tourism industry would
have losses of $950 million in the third quarter
alone.6
13
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
The challenges at the time of launch were significant:
In addition to the concerns and issues leading into the summer, New Jersey also experienced the wettest June since record keeping began in 1895 which further dampened potential tourism activity and threatened recovery even more.10
New Jersey residents themselves began the season with an overall negative
perception of the state of the shore. More than 50% stated they did not
believe the shore would be “back to normal” for at least another three years.7
15,600 summer rental properties
reported suffering “severe” or
“major” damage which represents
approximately 1.5 million potential
lost accommodation nights along the
Shore for the peak tourism season.8
About 30% of New Jersey
residents who had previously taken
shore vacations of at least 4 days in
previous summers were planning to
cut back on their visits to the shore.9
14
By the end of the summer, a review of publicly available and
independent third party data revealed the post-Sandy 2013
summer vacation season was much stronger than expected.
While beach pass revenue numbers were mixed and slightly
down overall, leisure and hospitality employment numbers and
hotel occupancy numbers for the shore were the highest and
second highest in the last five years, respectively.
15
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
No single measure tells the complete story of the impacts, losses and
recovery of the shore. But a comprehensive review of the tourism
industry’s condition can be constructed by looking at several key
indicators: hospitality employment, hotel occupancy, hotel tax
receipts, beach pass sales and transit ridership.
Hospitality employment is an unambiguous bottom-line
indicator of the health of the tourism industry, and employment
numbers for August 2013 were well ahead of expectations.
Hotel occupancy is a more complex issue. Broadly speaking, there
are three types of vacation housing available – hotels, bed &
breakfast/inns and rental homes. While all exist in the four shore
counties, certain forms tend to be more prominent in one county
versus another. Overall, the hotel sector fared well compared to
alternative eastern seaboard summer destinations in 2013.
Hotel tax receipts provide additional insight. As a general rule,
hotels have more resources and were repaired and reopened
more quickly than many single family vacation homes. For
example, counties like Monmouth, Cape May and Atlantic, who
have more hotel rentals, were “up and running.” Ocean County
relies on a larger stock of home rentals than hotels. Consequently,
Ocean County experienced a greater loss in this sector.
Another influence of the storm was seen in the sales of beach
passes for the 2013 season. Some of the hardest hit communities
were again located in Ocean County, and beach pass revenues
dropped compared to previous years. However, some
communities such as Asbury Park and Avalon saw growth even
above and beyond their record 2012 beach pass sales.
Areas serviced by the major shore public transit alternatives all
saw a boost in arrivals compared to 2012. The Coast and Atlantic
City rail lines on NJ Transit experienced ridership increases from
the July 4th holiday through to Labor Day, while all four major
bus lines serving the shore also saw an aggregate increase in
ridership over their 2012 figures.11
In summary, the 2013 summer season differed from the 2012
season on many levels. While shifts in destination choices, length
of stay and accommodations were apparent, the changes were
more concentrated on where to stay, when to go and how long
to visit the shore, as opposed to not going at all or visiting a
competing destination.
In that regard, the New Jersey Shore clearly held its own.
16
BEACH PASS SALES
(as of Labor Day 2013)
HOTEL OCCUPANCY
(June - August)
HOTEL REVENUE PER AVAILABLE ROOM
(June - August)
HOTEL TAX RECEIPTS
(June - August)
HOSPITALITY EMPLOYMENT
(in thousands)
2009 $20,963,881 60.8% 75.26 11,787,778 165.8
2010 $22,593,957 64.5% 81.36 12,742,891 166.8
2011 $23,569,642 65.3% 81.39 12,967,055 166.4
2012 $24,852,653 68.0% 85.72 14,236,708 174.5
2013 $22,309,375 67.3% 84.55 13,673,292 180.9
SOURCE:Municipal administrators,
clerks and mayorsSTR Analytics STR Analytics
State of New Jersey, Department of Treasury
Division of Taxation
Total leisure and hospitality employment for Atlantic
City, Ocean City and Edison metropolitan areas in August of each year. Retrieved from
the Bureau of Labor Statistics.
NEW JERSEY SHORE TOURISM METRICS
17
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
HOSPITALITY EMPLOYMENT
Our analysis of the state of the shore begins with
employment and hotel tax data as more than other
available data types, they are most directly reflective
of the economy.
The latest data from the Bureau of Labor Statistics
clearly demonstrates that the anticipated loss of
11,000 tourism related jobs in the third quarter of
2013 was not realized.2 In fact, August hospitality and
leisure employment has gone up for two of the three
metropolitan statistical areas that make up the shore
and for the shore overall.
LEISURE AND HOSPITALITY EMPLOYMENT
349,500
AUGUST 2012 EMPLOYMENT
358,000
AUGUST 2013 EMPLOYMENT
CHANGE INEMPLOYMENT
+8,500
NEW JERSEY
CHANGE (%)
+2.4%
103,100
AUGUST 2012 EMPLOYMENT
109,100
AUGUST 2013 EMPLOYMENT
CHANGE INEMPLOYMENT
+6,000
CHANGE (%)
+5.8%
51,600
AUGUST 2012 EMPLOYMENT
52,100
AUGUST 2013 EMPLOYMENT
CHANGE INEMPLOYMENT
+500
CHANGE (%)
+1.0%
Edison, NJ Metropolitan Divison (Includes both Monmouth and Ocean Counties)
Atlantic County (Atlantic City MSA)
19,800
AUGUST 2012 EMPLOYMENT
19,700
AUGUST 2013 EMPLOYMENT
CHANGE INEMPLOYMENT
-100
CHANGE (%)
-0.5%
Cape May County (Ocean City MSA)
18
Source: Bureau of Labor Statistics (figures updated seasonally)
19
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
HOTEL TAX RECEIPTS
Tax receipts are a direct measure of economic activity.
In the accommodation sector, municipal and state hotel
tax receipts still registered as the second highest total in
the last five years for the four shore counties combined.
Overall, 2013 receipts were down only 4% from 2012
(which was the highest tourism season on record).1 The
drop was primarily driven by the slow start, inclement
weather in June and a more significant drop in receipts
for Ocean County compared to the remainder of the
shore.
CHANGE IN MUNICIPAL AND HOTEL TAX RECEIPTS
-4.0%% CHANGE V. 2012
ALL FOUR COUNTIES
-10.3%% CHANGE V. JUNE 2012
+5.6%% CHANGE V. JUNE 2008–2012 (AVG)
-3.0%% CHANGE V. JULY 2012
+4.3%% CHANGE V. JULY 2008–2012 (AVG)
-0.8%% CHANGE V. AUGUST 2012
+6.7%% CHANGE V. AUGUST 2008–2012 (AVG)
+5.5%% CHANGE V. 2008–2012 (AVG)
-14.3%% CHANGE V. 2012
Ocean County
-6.1%% CHANGE V. 2008–2012 (AVG)
-1.5%% CHANGE V. 2012
Cape May County
+8.4%% CHANGE V. 2008–2012 (AVG)
-1.7%% CHANGE V. 2012
Atlantic County
+10.5%% CHANGE V. 2008–2012 (AVG)
-3.7%% CHANGE V. 2012
Monmouth County
+3.5%% CHANGE V. 2008–2012 (AVG)
20
Source: State of New Jersey, Department of Treasury,
Division of Taxation
21
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
HOTEL OCCUPANCY
Hotel occupancy data further illustrates that after
a slow beginning to the summer the New Jersey Shore
rebounded as a destination.
When compared to competing destinations, the Jersey
Shore performed strongly over the last two months
of the summer vacation season. The shore was able to
outperform three other benchmark shore destinations,
Delaware, Nassau and Suffolk County, and Cape Cod,
for the month of August in terms of increasing its
year-over-year occupancy. The summer had such a
strong finish that the August spike allowed the shore to
perform on par with the benchmark shore destinations
when looking at the summer in its entirety.12
-7.5%JUNE
0.5%JULY AUGUST
4.5%
NJ ShoreChange in Hotel Occupancy 2012 – 2013
TOTAL SUMMER
-0.8%
-5.1%JUNE
2.0%JULY AUGUST
4.0%
NJ Shore vs. Benchmarked AverageChange in Hotel Occupancy 2012 – 2013
TOTAL SUMMER
0.3%
-4.3%JUNE
-1.6%JULY AUGUST
0.3%
Delaware ShoreChange in Hotel Occupancy 2012 – 2013
TOTAL SUMMER
-1.9%
2.1%JUNE
-3.2%JULY AUGUST
-1.1%
Nassau and Suffolk County ShoresChange in Hotel Occupancy 2012 – 2013
TOTAL SUMMER
-0.7%
-4.9%JUNE
0.4%JULY AUGUST
2.3%
Cape CodChange in Hotel Occupancy 2012 – 2013
TOTAL SUMMER
-0.7%
HOTEL OCCUPANCY CHANGES
22
Source: STR Analytics
23
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
BEACH PASSES
Beach pass data for each of the past five years was
collected from nineteen communities representing the
entire length of the shore. Overall, beach pass revenue
was down just slightly (-3.0%) compared to average
revenue collected across the entire shore for each of
the previous four years. The year-over-year revenue
numbers across the shore were reflective of the
changing patterns of shore visitation happening during
the summer with some towns realizing significant gains
while others suffered significant losses.
BEACH PASS DATA
$22,995,0342009–2012 AVG REVENUE 2013 REVENUE
$22,309,375% CHANGE
-3.0%
ALL LOCATIONS
2009–2012 Avg. Revenue
Beach Haven $432,443 $417,660
Ventnor City $203,808 $199,685
Ocean City $3,630,430 $3,901,500
Sea Isle City $1,174,956 $1,329,475
Avalon $1,152,096 $1,190,518
Stone Harbor $687,110 $699,230
Cape May $1,962,999 $1,976,641
Long Beach $1,618,969 $1,569,000
Barnegat Light $228,416 $209,310
Seaside Park $1,618,271 $1,416,170
Seaside Heights $1,613,330 $1,317,943
Toms River $654,964 $154,073
Location 2013 Revenue% Change
Lavallette $838,054 $697,578
Mantoloking $54,517 $28,380
Long Branch $1,311,178 $1,706,696
Asbury Park $846,188 $1,088,453
Belmar $2,898,683 $2,776,532
Manasquan $1,705,041 $1,369,567
+30.2%
+28.6%
-4.2%
-19.7%
-47.9%
-16.8%
-76.5%
-18.3%
-12.5%
-8.4%
-3.1%
-3.4%
-2.0%
+7.5%
+13.2%
+3.3%
+1.8%
+0.7%
Sea Bright $363,581 $260,965 -28.2%
24
Source: Data collected directly from each community via
the mayor’s office, borough clerks and administrators
25
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
TRANSIT
The Stronger than the Storm campaign had a singular
mandate to encourage visits to the New Jersey Shore.
A direct measure of the campaign’s impact is available
in transit ridership data for both rail and bus lines. These
options traditionally serve an important market segment
by providing access to the shore for visitors from feeder
markets in New York City, Philadelphia and Northern
New Jersey.
Despite the same slow start to the summer experienced
across other measures, the summer as a whole realized
an uptick in transit ridership across all of the primary
shore routes. The year-over-year increase in transit
ridership is a direct indicator of the campaign’s success
in activating this important segment of shore vistors.11
TRANSIT RIDERSHIP
+2.5%% CHANGE
NJ TRANSIT TOTALJuly 4th through Labor Day v. 2012
+2.1%% CHANGE
Coast Line (Long Brand through Bay Head)
+3.8%% CHANGE
Atlantic City Line
+2.1%% CHANGE
Shore Bus Lines (137, 319, 551, 316)
Coast Line (Long Branch through Bay Head)
26
Source: NJ Transit
27
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
03IMPACTS OF THE
#STTS CAMPAIGN
28
After a June washout, the New Jersey Shore
roared back, showing that it is indeed Stronger
than the Storm. The STTS campaign was designed
with one singular purpose: to convince residents
of the New Jersey, New York and Philadelphia
metro areas and beyond to visit the shore
that summer.
Employment, hotel, transit and beach pass data all come
together to tell a unified story: that despite prominent media
coverage of Superstorm Sandy’s devastating impact, we were
able to restore people’s pride in the shore and conjure up
positive memories associated with years past.
We understood that this campaign wasn’t just about the shore
being open for business. The real story was that the shore is an
integral part of our lives and communities, and that only by
coming together could we begin to repair it in a meaningful way.
29
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
OVER 334,000 PEOPLE IN ATTENDANCE
16,320PIECES OF COLLATERAL
DISTRIBUTED
390,000 WEBSITE VISITS
43EVENTS IN COMMUNITIES
ACROSS THE SHORE
We are proud of what we were able to accomplish in one summer.
Campaign highlights compiled by MWW from May 1st through
December 18, 2013 include:
30
1,746TOTAL MEDIA PLACEMENTS IN BROADCAST, PRINT AND
ONLINE OUTLETS
105,000 ONLINE FANS
1.25 BILLION TOTAL MEDIA IMPRESSIONS
217 MILLION TWITTER IMPRESSIONS
31
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
04CONCLUSION
32
In the end, STTS is part of the story of New Jersey,
its resilience and determination to overcome the
impacts of a natural disaster. It is about using new
and traditional communication tools to correct
misconceptions, and celebrate the enormous effort
of its citizens to rebuild, reopen and recreate all that
makes the Jersey Shore such a special place.
MWW, agency of record for the STTS campaign compiled this data.
33
STRONGER THAN THE STORM RECAP REPORT
© 2013 MWW GROUP, ALL RIGHTS RESERVED | STRONGER THAN THE STORM RECAP REPORT | DECEMBER 2013
NOTES AND SOURCES1. State of New Jersey, Department of Treasury, Division of Taxation (October 2013) http://www.state.nj.us/treasury/taxation/
hotelcounty.shtml
2. Economic and Statistics Administration. United States Department of Commerce (October 2013). Economic Impact
of Hurricane Sandy: Potential Economic Activity Lost and Gained in New Jersey and New York. Retrieved from
http://www.esa.doc.gov/print/Reports/economic-impact-hurricane-sandy and employment data from the Bureau of
Labor Statistics.
3. Data provided by STR Analytics. Based on occupancy and daily rate data collected directly from hotels within two miles of the
New Jersey shoreline by STR. A complete list of participating hotels is available on upon request.
4. Information provided by town mayors, borough clerks and administrators.
5. Tourism Economics, “The Economic Impact of Tourism in New Jersey: Tourism Satellite Account, Calendar Year 2012.”
Retrieved from http://www.visitnj.org/new-jersey-tourism-research-and-information
34
6. Mantell, N., Seneca, J., Lahr, M. & Irving, W. (January 2013). The Economic and Fiscal Impacts of Hurricane Sandy
in New Jersey: A Macroeconomic Analysis. Retrieved from http://policy.rutgers.edu/reports/rrr/RRR34jan13.pdf
7. Quinnipiac University Poll (January 23, 2013). Retrieved from http://www.quinnipiac.edu/institutes-and-centers/polling-institute/
new-jersey/release-detail?ReleaseID=1833. See Q49.
8. Star-Ledger. Jersey Shore Summer Rentals Took a Hit Months After Hurricane Sandy. (October 2013) Retrieved from
http://www.nj.com/business/index.ssf/2013/10/summer_shore_rentals_took_a_hi.html (1.5 million estimated accommodation
nights is calculated by assuming 96 rental nights are available per property from Memorial day to Labor Day).
9. Rutgers-Eagleton Poll (February 2013). Retrieved from http://eagletonpoll.rutgers.edu/polls/release_02-18-13.pdf
10. Office of the New Jersey State Climatologist. Record Wet: June 2013 Summary and Mid-Year. (July 2013). Retrieved from http://
climate.rutgers.edu/stateclim/?section=menu&%20target=june13
11. Data provided by New Jersey Transit.
12. Data provided by STR Analytics (comparative hotels were included if they were within 2 miles of the coast for the New Jersey,
Delaware, Nassau county and Suffolk county shorelines. The entirety of Cape Cod was used as the final benchmark).
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g v
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po
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s a
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tu
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str
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vie
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re
vita
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roce
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ap
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osts
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le
arn
wh
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Je
rse
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ho
re p
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rig
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r tr
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Th
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arc
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se
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Sh
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tes.
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d
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Pa
id M
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Aw
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CAM
PAIG
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ROAD
MAP
Be
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Scu
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Cu
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gTu
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Ca
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Ho
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lllo
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to
uto
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uivie
wt
vie
wt
vie
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hhe
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vili
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ghh
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ew
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po
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po
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po
sts
po
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,
PR
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EN
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do
ff
FOR MORE INFORMATION, PLEASE CONTACT:
Scott Oliva Communications Coordinator
New Jersey Economic Development Authority
(609) 858-6685 | [email protected]